BUSINESS MODEL CANVAS v0.1 YUNO Group Product: CareCube. Value Proposition. Which problems are we helping them to solve?

Transcription

1 BUSINESS MODEL CANVAS v0.1 YUNO Group Product: CareCube Value Proposition Which problems are we helping them to solve? Many less able people in family care need a way to receive personalised care from personnel outside their usual environment because they cannot take care of themselves when the family is away and maybe they cannot express their needs The family carers need a way to communicate efficiently w changing carers because they want to have peace of mind that the specific needs of the person in care are well taken care off. The respite carers need a way to understand fast the care needs of their clients because the quality of the service they provide depends on the information they have on their clients We propose an ecosystem, which enables the communication between the stakeholders about the care needs and also about the active care provided. The ecosystem is composed of : website to customize and order your device CareCube the Care Cube an app that can be used by both family and respite carers The family carer will gain time & peace of mind from having the information gathered and structured in a way that it is easy to handover. The person in care will benefit of better service delivered based on consistent in formation& monitoring. The respite carer will have good & easily accessible information for delivering the care services. What value do we deliver to the customer? Customization Getting the Job Done Design Risk Reduction Accessibility Convenience/Usability

2 CUSTOMER SEGMENTS For whom are we creating value? Who are our most important customers? We target the market created around the needs of the less able in the care of their family. The product will serve their needs and those of their family or respite carers. Rich Donovan, the founder and CEO of Fifth Quadrant Analytics, an equity index and ratings firm in New York City that focuses on the disability market considers the market for accessible technology products as a relatively broad market, with high ROI. According to his estimates the global market for people with disabilities is 1.27 B with an income of more than $1.66T while their family and friends market is estimated at 2.35B with a disposable income of more than $6.9T. Our ecosystem targets not only the needs developed around people with disabilities but also those of elderly people or young kids in care of nannies or childminders. We do not have yet estimations about the size of this market. Multisided Platform: web platform, mobile app, CareCube unit content/uploads/2012/09/the%20global%20economics%20of%20disability%20 %202013%20Annual%20Report.pdf

3 DISTRIBUTION CHANNELS Through which Channels do our Customer Segments want to be reached? Which ones are most costeficient? How are we integrating them with customer routines? Focus on the buyer: direct purchase from webplatform (guided purchase depending on the specific needs of the person to be monitored) recommended purchase by the institution/company providing the respite carers Delivery: app download free + Cube Care delivery KEY RESOURCES What key resources do our Value Propositions, Distribution Channels, Relationships and Revenue Streams require? Human: Product designers Business designers Web designers & app developers UX designers Technical architect Specialised external advisors Intellectual: copyright the product partneriships with wearable technologies Financial: early investment from founders or angel investors KEY ACTIVITIES What key actvities do our Value Propositions, Distribution Channels, Customer Relationships require? Production: web & app dev

4 Care Cube manufacturing. The current prototype assumes squares with different functionalities joined together in a flexible framework (rubber?) which can be easily assembled together in a cube shape (e.g w magnetic flaps similar to some ipad covers) Problem Solving design needs analysis (start w a specific age category or illness and add incrementaly) Platform/Network: web app Squares & joining frames => CareCube KEY PARTNERS Who are our key partners? Who are our suppliers? Web development & app development done by the company or through partnerships Product manufacturing. Based on the functionality discussed, the enabling technology exists already. It will require through research and testing to identify the best suited manufacturers. CUSTOMER RELATIONSHIPS What type of relationship does each of our customer segments expect from us? How are they integrated with the rest of the business model? The buyers are usually the family carers. They expect from us: advice & guidance on the best functionality for their personalised Cube Care a community of users intuitive use of the device & service The respite carers should also be able to interact with the company and with the community and they expect: a community of similar users intuitive, accessible support of required In time, our customer base could extend to care homes, hospitals, local authorities which could provide the unit to their customers who would benefit of the unit but cannot afford to buy it. COSTS What are the most important costs inherent in our business model? Why Resources and Key Activities are most expensive? The costs: product manufacturing web development; purchase portal; community maintenance logistics app development people&talent

5 In the intial phase, the higher costs will be spent on resources developing and testing the product & establishing partnerships with wearable technologies REVENUES For what value are our customers really willing to pay? How would they prefer to pay? One off buy of the CareCube. Considering n complexity options depending on how many technology heavy squares the client chooses Monetization of anonymised & aggregated data collected from monitoring of specific illnesses. Clients have full freedom to choose if they share their data or how much of their data they share. They are incentivised to share data in order to receive recommendations about what other people like you do. E.g People in the same age range with the same type of illness embed an exercise routine of 15 to 30 mins every other day and we observed an improvement of bio stats. Revenue from partnership with wearable technologies which want to interconnect with our allmonitoring device e.g. Kinsa (integrate temperature monitoring); Sensible baby, etc Integration w wearables: Fitbit