HOME FURNISHINGS IN THE MILLENNIAL AGE. Jennifer Marks Editor-in-Chief Home & Textiles Today
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1 HOME FURNISHINGS IN THE MILLENNIAL AGE Jennifer Marks Editor-in-Chief Home & Textiles Today
2 Who They Are Born between million to 80 million strong 2015 est. $600 million - $1 trillion in sales Photo by imagerymajestic
3 Photo by stockimages Millennial Segments Hip-ennial Millennial Mom Anti-Millennial Gadget Guru Clean and Green Old-School Millennial Source: Boston Consulting Group/Barkley USA
4 Hip-ennial 29% Wants to make the world a better place Cautious consumer Social media consumer Female-dominated Below-average employment Photo by David Castillo Domenici
5 Millennial Mom 22% Wealthy Family-oriented Highest online intensity Highly social and information hungry Older, highest income Photo by Jomphong
6 Anti-Millennial 16% Locally minded, conservative Will not spend more for eco-friendly Prefers comfort, familiarity Slightly more female, more Hispanic More likely from Western U.S. Photo by David Castillo Domenici
7 Gadget Guru 13% Male dominated, above avg. income, single Feels this is his best decade Successful, wired, confident Greatest % device ownership Actively creates/pushes content Photo by imagerymajestic
8 Clean and Green Millennial 10% Male-dominated, youngest, often Hispanic Full-time student Cause-driven, green Healthy & positive Greatest contributor of content Photo by David Castillo Domenici
9 Old-School Millennial 10% Older, more likely Hispanic Not wired Cautious consumer Confident Self-directed Charitable Photo by imagerymajestic
10 Photo by adamr How They Shop 90% in-store Electronics 84% Furniture 81% Footwear 76% Apparel 73% Home goods 62% Source: Merchant Warehouse and Retail Pro International survey
11 A Sensitivity to Savings 67% use smart phone to compare prices 38% influenced by online savings offers Savings resources: mobile apps, blogs, social networks Photo by cooldesign
12 Favorite Retail Brands Walmart (5) Target (6) Amazon (11) Macy s (16) JCPenney (18) Best Buy (28) Forever 21 (36) Victoria s Secret (38) Areopostale (46) Source: Moonsylvania
13 Favorite Retailers: Who s Up, Who s Down Advancing Walmart: +19 Target: +21 Amazon: +8 Macy s: +259 JCPenney: +41 Best Buy: +114 Losing ground Forever 21: -30 Victoria s Secret: -4 Areopostale: -31 Source; Moonsylvania
14 Image by Stuart Miles Top 10 Brands 1. Nike 2. Apple 3. Samsung 4. Sony 5. Walmart 6. Target 7. Microsoft 8. CocaCola 9. Jordan 10. Pepsi Source: Moonsylvania
15 What They Look For High quality 75% Would recommend 61% Fits their personality 53% Social responsibility 40% Shares similar interests 39% Says important things 31% Photo by imagerymagjestic Source: Moonsylvania
16 Setting Up House
17 On the Upswing
18 Moving Into The Lead
19 In the Mix
20 Quality is No. 1
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25 The Way Forward By Stuart Miles
26 Customization You have a body scanner linked to a magic box that cuts, stitches and glues. What comes out the other side is simple and basic in 2015, but in it, we see our future. Paco Underhill CEO Envirosell
27 Digital Printing MMW Solutions: Make on Demand Digitally printed fabric by the yard Springs Creative: Custom text on fabric with 48-hour delivery. Faribault Woolen Mills: The "Memory Milll" Create a message for your heirloom blanket s future owner
28 Photo courtesy of MakerBot 3D Printing Home Depot Sells MakerBot 3D printers online and in select stores. In-store kiosks allow customers to experiment with the technology. MakerBot reps sometimes available for demos.
29 3D Printing Martha/Makerbot Co-branded online store Martha Stewart designed coasters, napkin rings, candle holders and place card holders Shoppers can customize colors from Martha s palette of filaments
30 3D Printing Sam s Club Desktop 3D MakerBot Replicator Mini printers rolling out now to all clubs. New in-club display allows customers to learn about the technology. Targeting professionals, small business owners, entrepreneurs, educators, and others.
31 3D Printing Lowe s In-store printing in partnership with Authentise. Focused on hard-to-find replacement parts or unique décor items. Items in-store are printed in plastic. Online orders can be printed in metal and ceramic as well.
32 By Stuart Miles Experiential Retail
33 Macy s Interactive store directories Mobile app to guide customers as they shop Digital shoe location system 22 restaurants and food stations
34 Bed Bath & Beyond More than 100,000 square feet the space Combines Bed Bath & Beyond, buybuy Baby, Cost Plus World Market and Harmon Discounts under one roof Will leverage technology and omnichannel
35 PB Teen Partnering with Awesomness TV & Meg DeAngelis Six original video programs featuring product integration. In-store viewing parties and DIY sessions
36 Bonobos Shoppers can relax on sofas Free soda and beer Guides work one-on-one with customers during scheduled appointments
37 Jennifer Marks Editor-in-Chief m
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