Developing Effective Surveys and Questionnaires

Transcription

1 Create effective surveys and questionnaires that provide the answers you need to make better decisions! Developing Effective Surveys and Questionnaires The Complete Course on Creating On-Target Surveys That Will Help You Make Informed Decisions! A New Three-Day Course! PROGRAM SCHEDULE Phoenix, AZ January 18-20, 2012 Pointe Hilton at Squaw Peak Anaheim, CA December 5-7, 2011 Red Lion Hotel San Francisco, CA January 23-25, 2012 Holiday Inn Civic Center Chicago, IL October 24-26, 2011 Chicago Hilton & Towers Boston, MA November 14-16, 2011 Boston Park Plaza Hotel Dallas, TX November 7-9, 2011 Westin Park Central Washington, DC October 19-21, 2011 Holiday Inn Georgetown E N R O L L O N L I N E AT w w w. N a t i o n a l S e m i n a r s Tr a i n i n g. c o m O R C A L L

2 Your Comprehensive Course Agenda REGISTRATION AT 8:30 A.M. DAY 1 COURSE HOURS: 9 A.M. TO 4 P.M. I. An Introduction to Successful Surveys and Questionnaires Determining the practicality of surveys and questionnaires for your needs Identifying your goals: what kind of information can be gathered from surveys Picking which kind of survey is best suited to your needs (phone, direct mail, online, etc.) Quantitative or qualitative research: what s the difference and which one are you doing? II. Creating Better Plans With Surveys Outsourcing or in-house: who can handle your survey needs best? Planning the focus of your survey what do you want to know? Pretest methods that will red flag questions or design errors Time and cost considerations that every survey or questionnaire project must answer How long should it be? Walking the line between being specific and being too long III. Expert Insight Into Sampling for Better Results What sampling is and why it s important to your project s success The intrinsic value of sampling in helping you determine the population of your survey The 4 factors of effective sampling size Quick and easy sampling formulas you can use for reporting data in different ways IV. Formatting and Survey Design to Ensure That You Get Great Results The importance of your title in generating feedback Creating an opening that clearly conveys what you hope to accomplish with this questionnaire Layout: using a logical flow to questions Avoiding built-in assumptions and the importance of using objective language What types of questions should you ask? Coding and pre-planning for better analysis afterwards V. Designing Foolproof Questions Writing relevant questions how to get the information you re seeking Misleading the respondent loaded language, double-barreled questions, and other common mistakes to avoid Asking sensitive questions the right way Confusing or unclear language and how to avoid it The dual-edged sword of open-ended questions: what information they can gather and what they can t VI. Implementation: Generating Useful Data How to improve response rates to your questionnaires Publishing your survey Generating reports on feedback and how to use it Should you offer an incentive for responses? How to know VII. Maximize Your Survey s Response Benchmarks for response rates and how your percentages rank 5 methods for increasing your current response rates Can a little thing like ink color make a big difference in your response rate? Find out here Foolproof timelines for following up with your surveys that can double response rates VIII. Using External Sites to Make Survey- Generation Easier A plain-english look at the fundamentals of statistical research that takes the fear out of number crunching Basic statistics and frequency distributions what these mean for you Creating and reading a data matrix to accurately weigh responses Missing values and what to do about them Generating reports and using them to adjust your strategy IX. Presenting Your Results to Get the Decisions You Want Turning your data into a report anyone can read and understand Attention-grabbling graphics, tables, and graphs that add power to your presentations 5 things that you must include in every report and what you can leave out Leveraging survey results to support your position BRING THIS WORKSHOP ON-SITE. For more information, call our Enterprise Learning Solutions department at or go online at onsitetraining.cfm. SPECIAL GROUP DISCOUNT: WHEN 3 ENROLL FROM YOUR ORGANIZATION, THE 4TH ATTENDS FREE! 3

3 How to Ask the Right People the Right Questions And Get the Answers You Need Every Time In a highly competitive climate, one wrong decision can have disastrous effects on your career. You need to be absolutely 100% sure that the choices you make are based on sound data and facts, and NOT conjecture. Who ll Be There Marketing managers, executives, and smallbusiness owners HR professionals Consumer and B2B marketers Anyone who currently uses surveys but isn t happy with the results Professionals who don t use surveys now, but want to learn how to create effective ones Public relations personnel who want a better handle on the public s mind-set And more! Successful companies everywhere are discovering that the easiest, most cost-effective and accurate way to obtain this vital information is through the use of highly targeted questionnaires and surveys that provide laser-like precision in getting the right information into your hands when you need it. That s why we ve introduced this exciting three-day training event, Developing Effective Surveys and Questionnaires, to help success-minded business professionals, just like yourself, gain another tool to create better products and stronger business plans and be more responsive to your needs. Take the mystery out of statistics and take your surveys to a whole new level of effectiveness. This course will systematically take you through all you need to know to conduct a survey and evaluate its results. We ll demystify the process and provide you with a clearer understanding of how effective surveys work. By the time you ve finished this training, you ll look forward to the most interesting part of conducting a survey the results! Whether you ve been using surveys for years and want to make them more effective or you ve never used them before and want to learn how simple it is to uncover the information you need, you won t want to miss this one-of-a-kind training event. Master the art of asking the right questions every time in just three short days. Even those maverick, self-made billionaires who crow about making business decisions from their gut never make a move without the kind of data that comes from tools like surveys and questionnaires. Now you and your company can benefit from knowing exactly what your customers want. Effectively implement surveys and analyze the results in a meaningful way. Once you ve created a great survey full of insightful questions, the next step is implementing it to get results. No matter whether you re using your own program or an online site, Developing Effective Surveys and Questionnaires will help you find the best way to put it out there, ensuring you get the response level you need. Then we ll teach you how to use this data and put it to work for yourself, maximizing its impact. So what are you waiting for? The survey know-how that you need to make it all happen is just one phone call or mouse click away. Register today for this exciting event and you ll never be left guessing again. 2 THIS IS A ONE-OF-A-KIND OPPORTUNITY DON T RISK MISSING OUT! ENROLL ONLINE AT OR CALL

4 Attend this extraordinary three-day event and you ll learn how to Make your research efforts much more effective. Identify clear goals for your survey before you start. Determine the optimal situations in which a survey will help you. Write questions that will generate data that you can really use. Avoid loaded language that can skew survey results. Gain maximum ROI through your distribution methods. Target your survey audience better so you don t waste your time or theirs. Code your surveys and statistics to make interpretation quicker, easier, and more accurate. Decide whether it s cost-effective to do the surveys yourself or outsource them to a third-party. Develop an immediate action plan for when the results of your survey are in and they re not at all what you expect. Recognize vague and misleading questions that will adversely affect your results every time. Take the mystery out of statistics and learn what responses really mean to your organization. PHOENIX, AZ Event # January 18-20, 2012 ANAHEIM, CA Event # December 5-7, 2011 SAN FRANCISCO, CA Event # January 23-25, 2012 WASHINGTON, DC Event # October 19-21, 2011 SCHEDULE CHICAGO, IL Event # October 24-26, 2011 BOSTON, MA Event # November 14-16, 2011 DALLAS, TX Event # November 7-9, 2011 Very engaging. I would definitely recommend this training. D. Yepes In one word PHENOMENAL! V. Price 4 If these companies rely on us for training so can you! Nordstrom Honeywell Ben & Jerry s Ice Cream U.S. Coast Guard Goodyear Aerospace Century 21 Macy s McDonald s Wal-Mart Sprint Tektronix Touche Ross Johnson & Johnson National Association of Realtors U.S. Navy Georgetown University Medical Center Atlantic Richfield American Bar Association IBM National Geographic Society AT&T Texas Instruments NASA Hughes Aircraft The World Bank Digital Equipment Corp. Hewlett-Packard City of Los Angeles Bank of America Pacific Mutual Life Insurance American Express Transamerica Occidental Life Ins. Pitney Bowes Citicorp Real Estate Corp. Anheuser-Busch Co., Inc. Great Western Financial Security Monsanto And more than 750,000 more! SPECIAL GROUP DISCOUNT: The content was extremely valuable. F. Jenkins WHEN 3 ENROLL FROM YOUR ORGANIZATION, THE 4TH ATTENDS FREE! It was definitely worthwhile! A. Ruiz-Long

5 REGISTRATION FORM 1. Names of Attendees (Please list additional registrations on a separate sheet and attach.) 1. Mr./Ms. Title City/Event #: Address 2. Mr./Ms. Title City/Event #: Address WHEN 3 ENROLL FROM YOUR ORGANIZATION, THE 4TH ATTENDS FREE! 2. Company Information (Please Print) *Phone required in case of last-minute changes. Organization Address Mail Stop *Phone City State ZIP Approving Supervisor: Mr./Ms. Title Address **Fax **Your fax number will be used to send confirmation of your registration as well as to notify you of upcoming events in your area and provide you with special discounts and offers available exclusively to RUCEC customers. 3. Method of Payment If you have registered by phone, please record your confirmation number here:. Check payable to Rockhurst University Continuing Education Center, Inc. is enclosed. SD, CT and WV residents, please add applicable sales tax to your payment. If you are tax-exempt, enter your tax-exempt number here: and attach a copy of your tax-exempt certificate. Charge to: MasterCard VISA American Express Discover Diners Club Card No. Exp. Date Signature Bill my organization; Attn: (Note: Full registration fee due and payable prior to start of workshop) Our purchase order is attached (government, educational and health care organizations only) 4. Important: Your VIP Customer Number Fill in your VIP Customer Number as it appears above the name on the mailing label. (Record the number even if the label is addressed to another individual.) TO ENROLL... Register online at Call toll-free Fax the completed registration form to or Mail the registration form to: Rockhurst University Continuing Education Center, Inc. P.O. Box Kansas City, MO HOTEL ACCOMMODATIONS Hotel accommodations must be placed directly with the hotel. Reservations will be taken on a space-available basis only, so early reservations are recommended. PHOENIX, AZ Pointe Hilton at Squaw Peak 7677 North 16th Street Phoenix, AZ (602) ANAHEIM, CA Red Lion Hotel 1850 South Harbor Blvd. Anaheim, CA (714) SAN FRANCISCO, CA Holiday Inn Civic Center 50 Eighth Street San Francisco, CA (415) CHICAGO, IL Chicago Hilton & Towers 720 S. Michigan Chicago, IL (312) BOSTON, MA Boston Park Plaza Hotel 50 Park Plaza at Arlington Boston, MA (617) DALLAS, TX Westin Park Central Merit Drive Dallas, TX (972) Enrollment Fees & Group Discounts Early-Bird Fee: Register 30 or more days prior to the event date: $1,199 Save $100! Standard Fee: Register less than 30 days prior to the event date: $1,299 GROUP DISCOUNTS: When 3 enroll from your organization, a 4th attends FREE! CANCELLATION: If you cannot attend, you may send a substitute or receive a credit memo toward a future workshop. If you cancel your registration up to ten business days before the workshop, your registration fee will be refunded less a $10 enrollment charge. FED ID # WASHINGTON, DC Holiday Inn Georgetown 2101 Wisconsin Avenue N.W. Washington, DC (202)

6 This how-to packed, three-day training delivers cutting-edge survey and questionnaire techniques and strategies including: ROCKHURST UNIVERSITY Continuing Education Center, Inc. P P.O. Box Kansas City, MO Need to correct name, title or address? Did you receive duplicate brochures or want to be removed from our list? Please fax the mailing label with corrections to or mail to us at 6901 West 63rd Street, Shawnee Mission, KS , Attention: List. Allow 15 weeks for processing. Nonprofit U.S. Postage PAID Rockhurst University Continuing Education Center, Inc. Time-Sensitive Material XHTS3 #001/002 Picking what kind of survey will best suit your needs (phone, , Web, direct mail, etc.) Outsourcing or in-house: Who can handle your survey needs the best? What kind of analysis will work best for your situation and when you should use it Safeguarding the validity of your survey questions 10 types of common errors to avoid for an effective study design 5 methods for increasing your current response rates by 70 or 80% How to avoid leading questions that take your data where you want it to go instead of where your business needs to go Turning your data into a report that anyone can read and understand And much, much more! ENROLL ONLINE AT OR CALL Take advantage of our earlybird enrollment and group training discounts. See page 5 for details. VIP # Developing Effective Surveys and Questionnaires The Complete Course on Creating On-Target Surveys That Will Help You Make Informed Decisions!