Botanical Creative Floral Designs Abbreviated Business Plan Crisa Alanis

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1 Botanical Creative Floral Designs Abbreviated Business Plan Crisa Alanis

2 Crisa Alanis Abbreviated Business Plan 2 Table of Contact Cover Page Table of Contact Introduction. 3 Vision, Mission and Values Vision Statement....4 Mission Statement..4 Values Statement 5 Funding, Setup and Marketing Plan Funding Plan...6 Setup Plan... 8 Marketing Plan 10 Gantt chart.. 12 Expense Budget. 13 Cash Flow.. 14

3 Crisa Alanis Abbreviated Business Plan 3 I n t r o d u c t i o n Botanical Creative Floral Designs is a wholesale flower distributor, specializing in arrangements, bouquets, roses and consumer bunches for the floral industry. Our commitment is to provide the freshest product and a service that surpasses the customer's expectations. Botanical Creative Floral Designs was established in Feburary What began as a small, store-to-store business quickly developed into a bi-coastal enterprise with locations in New Jersey, Miami and Colombia.Botanical Creative Floral Designs has ties around the globe: we source products from many countries, including USA, Colombia, Africa and China. Our goal is to obtain our products from their optimal production areas.

4 V i s i o n S t a t e m e n t Crisa Alanis Abbreviated Business Plan 4 Our vision captures the essence of who we are. Everything we do flows from our vision. We do not happen to be a business that sells flowers it's what we are all about. Our vision is about meeting customer needs and making that special occasion an easier, beautiful, more enjoyable moment. Our vision tells the world our employees, customers, and our products we care about it all. It captures the importance of beauty and vision. Our products are not only just local, but also international for that beautiful, unique, exquisite look and feel for the floral design and special occasion. Through our customers we have learn that women buy 76% more than men, and the reason for buying are 86% more for non-calendar occasions than for occasion, such as birthday, sympathy, anniversary and get well, which is only 5%. Our locations for the store will be located in popular parts of the city of San Antonio such as Alamo Heights, Castle Hills, and the Stone Oak area. Each member of the staff should have a clear understanding of their primary role in the shop. They should also be cross-trained so that they can fill in where needed during busy times. Florists need to be flexible problem solvers. We also estimate annual sales at $320,000. M i s s i o n S t a t e m e n t The Botanical Creative Floral Design s mission is to become the recognized local leader in its targeted market for flower arrangement and delivery services. At Botanical Creative Floral Design we offers quality floral, plant, and gift products at affordable prices so our customers receive the best value for their money, and to be a customer service leader in the floral industry by establishing a loyal customer base through knowledgeable customer-focused employees and fast efficient service. We at Botanical Creative Floral Designs are dedicated to providing the retail floral industry with the highest possible quality, variety and value in fresh flowers, while surpassing service expectations. Our goal is to provide customers with a large variety of quality fresh flowers and greens within an organization of dependable people. The staffs at Botanical Creative Floral Designs are available to offer their service, support and knowledge. Customers who buy on a regular basis choose from a variety of programs designed to relieve them of the worry of getting their product, while reducing their product costs. The fresh product is imported directly from countries including the United States, Mexico, Holland, New Zealand, Australia, Israel, Thailand, Italy, Costa Rica, Columbia, Ecuador, and Chile. Within Canada, we proudly buy from BC and Alberta. Botanical Creative Floral Designs has developed strong business relationships with flower suppliers around the world enabling access to the highest quality product on a timely basis. Our services have recently expanded to include a comprehensive inventory of basic floral supplies, floral paint, enclosure cards, and floral care products.

5 Crisa Alanis Abbreviated Business Plan 5 During the changing seasons, customers may count on us to have potted plants, branches, dried and preserved bunches, and outdoor greens. V a l u e s S t a t e m e n t To support the individual goals and personal growth of our employees by creating a comfortable, enjoyable, team-oriented work environment that offers career advancement and financial rewards above the industry standard. The following list of core values reflects what is truly important to us as a business. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture. Many people feel Botanical Creative Floral Design is an exciting company of which to be a part and a very special place to work. These core values are the primary reasons for this feeling, and they transcend our size and our growth rate. By maintaining these core values, regardless of how large Botanical Creative Floral Design becomes, we can preserve what has always been special about our company. These core values are the soul of our company. Such as High Quality Standards, we have high standards and our goal is to sell the highest quality products we possibly can. We define quality by evaluating the freshness, value and appearance of all of the products we carry. Then, extraordinary customer service, we go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every moment and occasion. We know that by doing so we turn customers into advocates for our business. Advocates do more than shop with us; they talk about Botanical Creative Floral Design to their friends and others. We want to serve our customers competently, efficiently, knowledgeably and with flair. And lastly, supporting team member excellence and happiness, our success is dependent upon the collective energy and intelligence of all of our team members. We strive to create a work environment where motivated team members can flourish and succeed to their highest potential. We appreciate effort and reward results. We take responsibility for our own success and failures. We celebrate success and see failures as opportunities for growth. We recognize that we are responsible for our own happiness and success.

6 Crisa Alanis Abbreviated Business Plan 6 F u n d i n g P l a n Below will show the type of funding we will need to get the business up and running in order to break even in the industry. T a s k 1. Locating capital firms The first part of this process is finding the right venture capital firm. Thought it may seem simple, it isn t and going after the wrong ones is one of the most common reasons why companies fail to raise the capital they need. I will be the one handling all the funding part to the business. 2. Preparing a business plan The plan funding setups and managing can get all out of order and chaotic fast from spending more than the business needs to overlooking a part of the business and suffering. The business plan will take about a year and cost about $2, Hire a consultant Hiring a consultant will supplement staff time, staff expertise, ensure objectivity, ensure credibility and deal with legal requirements.. I will be the one handling all the funding part to the business. Estimated cost for hiring a consultant will be about $175 per hour. 4. Calling the firms Calling firms and networking can help the business. Being on good standards with everyone from the vendors to other retails and wholesalers help make everything run smooth and without complication. 5. Calling whole sale retail The whole sake retail are a business and need to make money as well, it is always best to call around and get the best rate possible for the product. Delivery will usually take about 1-2days in the United States and the estimated cost per bunches of flowers are about $ Calling venders Since the flower will be local in the United States, as well as international, calling vendors and getting the best rate for fresh flowers will be constant. The floral industry is always changing with the economy and imports from all countries it best to always get the best rate for the product. Delivery will take 3-5 days and estimated cost will be $135 depending on the flowers. 7. Presenting Presenting is what will get everything started. From a good presentation the business will get funding, have the startup plan and a good marketing businesses. 8. Negotiating Negotiations that explore each party s interests and values rather than accept surface positions, and seek win-win or mutually beneficial results. An approach refers to as value-based negotiations, this attitude toward life and business demonstrates that goal is to reach mutually satisfying

7 Crisa Alanis Abbreviated Business Plan 7 solutions with others. The negotiation process, when mastered, is the tool that enables to build lasting relationships regardless of the deal those results. 9. Contracting Floral Designer Contracts establish the perimeters by which two or more parties agree to perform a certain activity by a specified date. The contract must provide for an obligation-an exchange of something that is of value. The action must be offered and accepted. In the second year estimated cost will be $17,000 then $18,000 the third year. 10. Opening accounts Signing up and opening new account will show exactly how much new customers we get a month and show whether or not the customers keep coming back. Opening new accounts will show also if the client base and business is expanding. 11. Developing purchasing procedures Since the arrangements will be unique, Developing new and creative pushing procedures is going to have to be a tough task with creating something new and creative as well as keeping cost low. 12. Renting out space When starting a business, it is always a good idea to rent out a space before building and expanding. Renting space cost might cost less in the beginning, but it also depends where the company will be and its locations. The estimate cost for the first year is $4, Delivery labor Not only does it cost for floral arrangements, but if will be for an event there will have to be labor cost for fresh delivery flowers. Delivery labor cost is one of the major revenue for retail floral shops and the estimated cost for the first year will be $5, Repair and Maintenance Depending on the location, building, and even weather, there will always have to be some type of repair and maintenance. No building is ever built perfect so it is wise to have money put aside for repairs or maintenance. The estimated cost for repair and maintenance will be about $1,200 for the first year. 15. Other fees One thing to consider is that there need to have money put asides for other cost. Other cost could include utilities, merchant fees supplies taxes, payroll, marketing and advertising. In a business there is always going to be something unexpected to come up and it is good to always be prepared. The estimated cost will be about $1,800

8 Crisa Alanis Abbreviated Business Plan 8 S e t u p P l a n Below is the description necessary to ready real estate, tools equipment, employees and products in order to have a setup plan for the businesses. T a s k 1. Finding a good agent. A good agent will help with the research of the zoning requirements of the community. An agent will also have good knowledge with the surrounding areas and which places would be better to start a business. For the parking needs of the customers, make sure the store is hassle-free. Difficult parking can be a hassle and turn the customers away. 2. Finding retail space. The retail space will be located to target customers who will come into the place of business, the store will need a retail space that is accessible, attractive, safe and well laid out. When choosing a retail space, there are three rules of real estate is location, location, and location. Estimated cost will be $4, Finding work space There needs space to put flower arrangements together. Many traditional flower shops separate the work area from the retail area. This helps hide the clutter and the mess of a working flower shop. 4. Possible Remodeling There is always possible remodeling of the layout of the store when it is not to the expectations of the buyer and agent. Remodeling is always a possibility for the layout, store and location. 5. Buying furniture and interior The store will need furniture such as work tables, floor mats, having a water source, trash receptacles, preservation delivery system, a counter, and other specialized workstations. The interior will as well be bought for the store 6. Buying supplies For floral arraignments there are supplies that need to buy in order to make creative design arraignments such as containers, floral foam, preservatives, wire, tape-green. All these supplies are but a little of what makes up the supplies needed for creative designs arraignments. The estimated cost for supplies will be anywhere from $2,000 to $8,000 depending on the equipment. 7. Attending shows and conventions The attendance of shows and conventions will be for the purpose of industry is always changing with new developments and a retails business needs to keep up other with it will be just another retail shop. 8. Hiring

9 Crisa Alanis Abbreviated Business Plan 9 The hiring will be done by the assistant manager. Each member of the staff should have a clear understanding of their primary role in the shop. They should also be cross-trained so that they can fill in where needed during busy times. Florists need to be flexible problem solvers. 9. Training The staff at Botanical Creative Floral Designs will be crossed trained in floral design, management, sales/consultation, packaging, delivery, bookkeeping, maintenace, cleaning, merchandising, and advertising. 10. Attend design seminars Attending design seminars will be mandatory at least twice a month in order to keep up with the trends and popular designs. This will help be more creative with new and fresh designs. 11. Network with Wholesale Florist A good wholesale florist is the most important supplier to have. The wholesale florist and florist supplier association is a good source for information regarding the Floral Industry. This tool will help find wholesale florists who are invested in the industry and who will work hard to be successful. 12. Network with Alternate Suppliers Depending upon geographic location and the business plans sometimes there is a need to seek out alternative suppliers. First place to look will be online flower sellers. Look for vendors who can promise the shortest supply chain between the grower and the businesses. Also, look for a vendor who can offer an un-interrupted cold chain. 13. Cooler equipment There are many types of coolers and are needed to store flowers. Display coolers will be used for visual already made up arrangements. Work coolers will be used to making the arrangements day to day. Lastly, the storage cooler will be run only at holiday events for prerequisite arrangements. 14. Types of storage needed This type of storage will hold hardwoods such as containers, baskets, glass, paint, ribbon, glue and general supplies. As well as floral foam and styrofoam, supplies and holiday merchandise. 15. Vehicle Having a vehicle will help for the holidays and the major events. When researching vans consider things like price, maintenance, operating expense, capacity, suitability for the weather, so there will always be an opportunity to make a great impressions. The estimated cost for having a vehicle in the first year will be $1,410.

10 Crisa Alanis Abbreviated Business Plan 10 M a r k e t i n g P l a n Meeting customer needs and making that special occasion an easier, beautiful, more enjoyable moment is what it is all about. Our business captures the importance of beauty and vision as well as that beautiful, unique, exquisite look and feel for the floral design and special occasion. According to the American Floral Endowment Consumer Tracking Study, consumer spending is on the rise with 2.7% of all United States household purchased fresh cut flowers at least once per year, the average floral purchase per buying household is 3.7 times, the average purchase price per buying household is $62.63, the most frequent purchases are women over 35, with incomes in access of $30,000 who live in metropolitan areas with populations greater than 2.5 million, and 70% of floral buys are planned purchased. T a s k 1. Hiring a consultant Hiring a consultant will help with the type of market that the business could get into as well as other markets. They can also help with the marketing and the PR for the company. 2. Hiring an ad agency Hiring an ad agency would help with the marketing because they could put ads in places like newspapers, to flyers, restaurants, magazines, and help promote the business. Agencies usually have their own connections because that is what they are hired to do, so they know that market pretty well. 3. Hiring an artist Hiring an artist, would be so that they can come up with an image for promotions or flyers. Artist could also help with the creative design parts and even work with the public relations department and ad agency. 4. Marketing with television Marketing through television would be another way to reach the public. Since everyone watches television, it would be a sure thing that the business would get advertised and the public will see it. 5. Marketing with advertising Marketing with advertising can just be aimed at the general aspects of marketing, and being about to reach out to other media. The marking estimated cost will rang anywhere from $4,000 up to $8, Marketing with signage The marketing with signage is a great way to advertise. The signage could be used for the logo and have it be anywhere from flyers to stickers or business cards. Having something to hand out to the public is a good way for them to remember the business and company. 7. Marketing with social events

11 Crisa Alanis Abbreviated Business Plan 11 Marketing in social events would be another way to advertise such as catering event and handing out business cards, networking with guest for their own occasion or event. Also going to conventions, where the public would come to you for catering events. 8. Marketing with the internet Marketing with the internet would be another form of advertising from having a website or having a paid advertisement on a website that someone is visiting. Since everyone in today s world uses the internet, this is another sure way that the public can see the business advertisement. 9. Networking Another form of networking would be being on good standers with the venders for the flowers. Venders are constantly on the move from one retail businesses to another so they have a good idea about what is going on in the industry. 10. Customers as advocates Having good customer service ensured that not only do the customers come back, but that they themselves are advocates for the business. By having customers as advocates they spread the word to family and friends and in turn bring good business back. 11. Marketing through mail Develop a list of potential clients for routine communications about holiday specials and frequent buyer/gift programs. Comment, one-page brochure describing Frequent Flower Buyer Programs, Stationery, business cards, letterhead, envelopes are other was to advertise the logo or small information about that the company is about.