Scheme of examination:

Transcription

1 Page 1 of Annexure No. 55 K SCAA Dated BHARATHIAR UNIVERSITY: COIMBATORE-46 SCHOOL OF DISTANCE EDUCATION (SDE) B.B.M (Retail Management) - (BBM RM) (With effect from Batch onwards) Scheme of examination: TITLE OF THE PAPER EXAM DURATION TOTAL MARKS I YEAR 1. Language paper 3 hours 100 marks 2. English 3 hours 100 marks 3. Core: Principles of Management & Organisational Behaviour 3 hours 100 marks 4. Core: The Retail Environment 3 hours 100 marks 5. Allied: Mathematics 3 hours 100 marks II YEAR 6. Business Economics 3 hours 100 marks 7. Accounting For Retail Organisations 3 hours 100 marks 8. Marketing Management 3 hours 100 marks 9. Retail Operations, Systems & Inventory 3 hours 100 marks 10. Merchandise Management 3 hours 100 marks III YEAR 11. Customer Relationship Management 3 hours 100 marks 12. Retail Advertising and Promotion 3 hours 100 marks 13. Retail Supply Chain Management 3hours 100 marks. Fashion Merchandising 3 hours 100 marks 15. Business Ethics & Corporate Responsibility 3 hours 100 marks

2 Page 2 of PRINCIPLES OF MANAGEMENT & ORGANISATIONAL BEHAVIOUR Course Number : Subject Description : This course presents the principles and functions of management and organizational behaviour concepts which will help in practical management. Goals: To enable the students to learn the basic functions of management and organizational behaviour concepts. Objectives: On successful completion of the course the students should have: understood the principles and functions of management learnt the modern trends in management learnt the factors influencing behaviour Contents:- Definition, meaning of management, administration, and organization characteristics of management development of management scientific management thought functions of management. Planning: Definition, Meaning and Types of Planning Process of Planning Types of Plans Importance and Limitations of Planning. Decision-making: Meaning and Types of Decision-making Decision-making Process. Controlling: Meaning, Types and Significance of Control Control Process Control Techniques Coordination: Meaning, Need and Techniques of Coordination. Importance and Scope of Organisational Behaviour Models of OB Perception Factors affecting perception Motivation Theories Financial and Non-financial Motivation Techniques of Motivation Transactional Analysis Brain Stroming. Leadership Types Theory Organisational Climate Organisational Development Counselling and Guidance Importance of Counsellor Types of Counselling Merits of Counselling. Dinkar Pagare, Principles of Management, Sultan Chand & Sons, 2004 Shashi K Gupta & Rosy Joshi, Organisational Behaviour, Kalyani Publishers, 2004 R.K.Sharma & Shashi K Gupta, Business Organisation and Management, Kalyani Publishers, 2005 L.M.Prasad, Organisational Behaviour, Sultan Chand & sons, 2004 Uma Sekaran, Organisational Behaviour, Tata Mc Graw Hill,2000

3 Page 3 of Subject Title: RETAIL ENVIRONMENT Course Number : Subject Description : This course presents the basics of retailing, trends in retailing, evolution of retailing and global retail markets. Goals: To enable the students to learn the basics in retailing, evolution and trends in retailing. Objectives: On successful completion of the course the students should have: understood the features of retailing learnt the theories of retail development learnt retail development in India and global retail markets Contents:- Retail: Meaning Functions and special characteristics of a Retailer Reasons for studying. Retailing Marketing-Retailer Equation Marketing concepts applied to retailing Retailing as a career Trends in Retailing. Retail Model and Theories of Retail Development Life cycle and phase in growth of retail markets Business models in retail other Retail models. Strategic Planning in Retailing: Situation Analysis Objectives Need for identifying consumer needs Overall strategy, feedback and control consumer decision-making process. Retail in India: Evolution and Size of retail in India Drivers of retail change in India Foreign Direct Investment in retail Challenges to retail developments in India. Global retail markets: Strategic planning process for global retailing Challenges facing global retailers Challenges and Threats in global retailing Factors affecting the success of a global retailing strategy U.S. retailers and foreign markets Foreign retailers and U.S.markets. Swapna Pradhan Retailing Management Text and Cases, Tata McGraw Hill 2 nd edition, 2004 Barry Berman and Joel R Evans Retailing Management A Strategic Approach, Prentice Hall of India, 8 th Edition, James R. Ogden, Denise Ogden Integrated, Retail Management Biztantra 2005

4 Page 4 of Gibson G Vedamani Retail Management Functional Principles and Prectice, Jaico Publishing House, Second edition, 2004.

5 Page 5 of Subject Title : MATHEMATICS Course Number : : Subject Description: This course presents the mathematical tools which will help managers in making decisions Goals: To enable the students to learn the basic mathematical tools which will help in decision making. Objectives: On successful completion of the course the students should have: understood set and set operations learnt the mathematics of finance understood statistical enquires learnt the measures of central tendency and analysis of time series. Contents:- Set and set Operations Venn Diagram Elements of Co-ordinatr systems Matrices Fundamental ideas about Matrices Operational Rules Matrix Multiplication Inversion of Square Matrices of Not More than 3 Order. Mathematics of Finance Simple and Compound Interest Annuities Sinking Fund Discount Present Values. Meaning and Definition of Statistics Scope and Limitations Statistical Enquiries Scope of the Problem Methods to be Employed Types of Enquiries Presentation of data by Diagrammatic and Graphical Method Formation of Frequency Distribution. Measure of Central Tendency Arithmetic Mean Median and Mode Geometric and Harmonic Mean Measures of Variation Standard Mean Quartile Deviation Skewness and Kurtz Lorence Curve Simple Correlation Rank Correlation Regression Lines. Analysis of Time Series Methods of Measuring Trends Seasonal Variations Unweighted Indices Consumer Price and Cost of Living Indices. Sundaresan and Jayaselan, An Introduction to Business Mathematics, Sultan Chand Publishing, 2000 S.P. Gupta, Statistical Methods, Sultan Chand and Sons, 2000 Navaneetham.P., Business Mathematics, Jai Publishing,2001

6 P.A. Navanitham, Business Mathematics and Statistics, Jai Publishing, Page 6 of Course number: SUBIECT TITLE : BUSINESS ECONOMICS Number of credit hours: Subject description: This course presents the factors of production, nature of markets, distribution and the concept of national income. Goals: To enable the students to learn the basic economic factors. Objectives: On successful completion of the course the students should have: Understood the basics in demand. Learnt the factors of production. Learnt the nature of markets and national income. CONTENTS: Firm-industry-objectives of firm-profit maximization-social responsibilities of firmdemand-meaning-types-law of demand-elasticity of demand Production-factors of production-production function-least cost combination-laws of returns-law of variable proportions-returns to scale-economies of scale-law of supplycost and revenue-concepts and curves Market-meaning-types equilibrium of the firm-industry-pricing under perfect competition-monopoly-price discrimination-pricing under monopolistic competitionpricing under oligopoly. Distribution-factor pricing-marginal productivity theory-wages-demand and supply theory-cause for wage difference-trade union in wages-rent-recardian theory of rentquasi-rent-modern theory of rent-interest-profit. National income-concepts-measurement-problems-uses-inflation-types-causes and control. S.Sankaran, Business Economics, Margam publications,2000 Kaveri, sudha nayak, girija and meenakshi, Business Economics, sultan Chand and sons,2002 Varshney and Maheswari, Managerial Economics, sultan Chand and sons,2003 P.L.Mehta, Managerial Economics, McGraw Hill,2000

7 Page 7 of SUBJECT TITLE : ACCOUNTING FOR RETAILING ORGANISATIONS Course number: Number of credit hours: Subject description: This course presents the methods of accounting for retail organizations. Goals: To enable the students to learn accounting. Objectives: On successful completion of the course the students should have: Understood making entries Learnt depreciation methods Learnt preparing financial statements Accounting concepts-principles-kinds of accounts- journal, ledger, subsidiary bookspurchase books, sales returns books, cash book-trial balance Bank reconciliation-bill and exchange Depreciation-methods-rectification of errors Manufacturing, trading,profit and loss account-balance sheet Retail accounting-inventory valuation-cost and retail methods of accounting-merchandise forecasting and budgeting-sales forecasting REFERENCE BOOKS : S P Jain and Narang- Financial Accounting, Sultan Chand and sons, 2005 S.S.Ganesan- Financial Accounting, Kalyani publications,2006 K.L.Nagarajan, N.Vinayakam, P.L.Mani, Principles of Accountancy, Eurasia Publishing House(p)Ltd,2006 Gibson G Vedamani- Retail management-functional principles and Practice, Jaico Publishing House, Second edition,2004

8 Page 8 of SUBJECT TITLE MARKETING MANAGEMENT UNIT 1 Definition of marketing marketing management marketing concepts meaning, importance importance of marketing in developing countries functions of marketing environmental factors affecting marketing functions. Product marketing characteristics consumer goods industrial goods- product policyproduct life cycle product mix modification and elimination-package- developing new products-strategies. Market segmentation-bases marketing strategies-structure-marketing risks- marketing mix. Services-importance and characteristics-services strategy-steps in strategic planning process-market oriented service strategy-the service triangle-service oriented organization structure services marketing mix-implementation of service strategy. Retail pricing factors affecting retail pricing price strategies- consumer government wholesalers-suppliers-competitors-developing a retail price strategy- objectives- price policy-implementations-price adjustments-retail image- significance, components, creation. maintenance-atmosphere-community relations. TEXT BOOK: Rajan Nair Marketing, Sultan Chand and Sons, R.S.N.Pillai & Bagavathi, Modern-Principles & Practices, S.Chand & Sons, K. Ramamohana Rao- Services Marketing, Pearson Education, Philip Kotler, Marketing, Management, Prentice Hall, 2005.

9 Page 9 of SUBJECT TITLE RETAIL OPERATIONS, SYSTEMS AND INVENTORY Choosing a Store Location: Importance of location to a retailer Trading Area Analysis Regional Analysis Characteristics of the trading areas Site selection: Actual site analysis and selection Choice of a general location characteristics of the available site Retail store layout the circulation plan space mix and effective retail space management Floor space management Operations Management: Operating a retail business operations Blueprint store maintenance, Energy management and renovations Inventory management store security Insurance Credit management Computerisation Outsourcing Crisis Management Evaluating a retail operation: Store operating parameters Using the strategic resource model in retailing designing a performance programme Retail Inventory: Inventory Planning Return on inventory investments and stock turnover Inventory Management Physical and perpetual inventory systems retail method of inventory valuation. TEXT BOOK James R Ogden and Denise T Ogden Integrated Retail Management, Biztantra, 2005 REFERENCE BOOK Barry Berman and Joel R Evans Retail Management A strategic Approach, Prentice Hall of India, Tenth edition, 2006 Gibson G Vedamani Retail Management Functional Principles and Practice, Jaico Publishing House, Second edition Swapna Pradhan Retailing Management : Text and Cases Tata McGraw Hill Publishing Company Ltd., 2004

10 Page 10 of SUBJECT TITLE : MERCHANDISING MANAGEMENT Merchandising meaning concept factors affecting merchandising function merchandise manager-functions merchandise hierarchy merchandise mix components of merchandise management merchandise strategies Unit II Merchandise planning-steps involved merchandise control the open to buy assortment planning steps involved merchandising stages- merchandise budgets and forecasting Merchandise buying types of buying sources of supply-identifying and contracting evaluating sources branding strategies category management components of category management category management and business process role of category captain. Merchandise performance retail pricing elements merchandise allocation analysing merchandise performance methods integrating dollar and unit concept gross margin return on investment mark ups and downs shrinkage in retail management. Visual merchandising types of display display planning characteristics of effective display selling power of display methods of display window display and interior display space management planning layout. Text Book Chetan Bajaj And Ranjith Retail Management Oxford University Press, second edition 2005 Reference Book Gillespie. Hecht and Lebowitz Retail Business Management, McGraw Hill Book company, Third edition 2002 Gibson G. V edamani Retail Management: Functional Principles and Practices, Jaico Publishing House, Second Edition 2004 James R. Ogden. Denise T.Ogden Integrated Retail Management, Wiley Pvt Ltd, 2005

11 Page 11 of SUBJECT TITLE : CUSTOMER RELATIONSHIP MANAGEMENT Overview of Relationship Marketing Basis of Building Relationship Types of Relationship Marketing Customer Life Cycle. CRM Overview and Evolution of The Concept CRM and Relationship Marketing CRM Strategy Importance of Customer Divisibility In CRM CRM and place in Business World. Sales Force Automation Contact Management Concept Enterprise Marketing Management The Core Beliefs CRM in India. Value Chain Concept Integration Business Process Management Benchmarks and Metrics Culture Change Alignment with Customer Ecosystem Vendor Selection Implementation Strategy. Database Marketing Prospect Database Data Warehouse and Data Mining Analysis of Customer Relationship Technologies Best Practices In Marketing Technology Indian Scenario. TEXT BOOK S.Shajahan Relationship Marketing McGraw Hill, 1997 REFERENCE BOOKS Paul Green Berg CRM, Tata McGraw hill, 2002 Barry Berman and Joel R Evans Retail Management A strategic Approach, Prentice Hall of India, Tenth edition, 2006 Philip Kotler, Marketing Management, Prentice Hall, 2005

12 Page 12 of SUBJECT TITLE RETAIL ADVERTISING AND PROMOTION : Advertising in retailing: Advertising principles-steps in planning a retail advertising campaign-advertising for the retail store. : Media and copy decisions: Media objectives-planning and budgeting-advertising evaluation-creating and producing copy-copy testing. : Retail promotional strategy: Promotional objectives, promotional budget, selecting the promotional mix, implementing the promotional mix. : Management of sales promotion: Role of sales promotion-types of sales promotionevaluating sales promotion. : Personal selling and publicity: Publicity and special events-role of personal selling in retailing-process in personal selling. TEXT BOOKS: Drake, Mary Frances and Spoone, Janice Ha-Retail Fashion Promotion and Advertising, Prentice Hall-Pearson, New Delhi, First Edition, Chunawalla Reddy, Appannaiah-An Introduction to Advertising and Marketing Research, Himalaya Publishing House, Patrick M Dunne, Robert F. Lusch and David A. Grififth-Retailing, Thomson Asia Pvt. Ltd Gillespie, Hecht and Lebowitz-Retail Business Management, McGraw Hill Book Company, Third Edition, 2002.

13 Page 13 of SUBJECT TITLE : RETAIL SUPPLY CHAIN MANAGEMENT : Supply chain management-meaning, definition, need and evolution-traditional and modern approaches to SCM-key issues in SCM-phases of SCM-SCM and its relation to other departments in the organization. : Operations management in SCM: Type of manufacturing systems-lean manufacturing - mass customization - outsourcing-service operations management - managing supply and demand. : Procurement for supply chain: Type of purchases-inventory models-inventory counting systems-universal bar code-materials requirement planning-just in time and vendor management inventory. : Logistics management: Elements of logistics management-supply chain integrationinnovations in SCM-retail logistics-distribution management and strategies-transportation management-warehousing and warehouse management systems-packaging for logisticsthird party logistics-gps and GIS technologies. : Global issues in SCM: Forces behind globalization-world class SCM-world class demand management (WCDM)-world class logistics management (WCLM). TEXT BOOKS: Rahul V Alterkar-Supply Chain Management-Concepts and Cases, Prentice Hall of India, David Simchi Levi, Philip Kaminsky and Edith Simchi Levi-Managing the Supply Chain-The Definitive Gudie, Tata McGraw Hill, Burt, Dobler and Starling-World Class Supply Management-The Key to SCM. Tata- McGraw Hill, Seventh Edition, Christopher Ryan, High Performance Interactive Marketing, Viva Books Ltd

14 Page of SUBJECT TITLE FASHION MERCHANDISING : Introduction to textiles-apparels and made ups-classification of apparels-structural changes in apparel industry-introduction to fashion merchandising-definition and concepts-scopes of fashion merchandiser-traits of merchandiser-responsibilities of fashion merchandiser. : Fashion terminology-fashion cycle-factor affecting fashion-fashion adoption theoriescreative process-elements and principles of design-styling direction-product development of knitted and woven garments. : Material sourcing-factors affecting sourcing decisions-sourcing options-buyer seller negotiations-preparation for negotiation-sample preparation-story board-meeting phasepost negotiation control. : Costing and pricing strategies-pricing policies and decisions-pricing and fashion cyclecosting principles-costing for woven and knit garments. : Supply chain management in apparel industry-quality-consumer perception of qualitystandards and specification-responsibilities of merchandiser for quality control-inspection and sampling procedure. TEXT BOOKS: Elaine Stones-Fashion Merchandising-Mc Graw Hall, Dickerson, Jarnow-Inside The Fashion Business, Prentice Hall, Frings Cs-Fashion From Concept To Consumer, Prentice Hall, Grace Kuntz-Apparel Merchandisin, Fair Child, 2001.

15 Page 15 of SUBJECT TITLE : BUSINESS ETHICS AND CORPORATE RESPONSIBILITY Ethics Meaning, Definition, Objectives. Sources, Types Ethics and Business Need, Importance, Nature, Scope and Objectives Myths about Business Ethics Ethics and the Organisation Running an ethical business Ethics in Marketing: Ethics in areas of advertising, new product pricing, product packaging and labeling, personal selling, International marketing, Supply Chain Management Criticism of ethics in marketing Establishing ethical standards Ethics in Retail Business Ethics in HRM: Privacy issues psychological expectation model Restructuring and layoffs wages empowerment of the weakest and uniquest advancement of women in the workforce Human Quality Development Sexual harassment Discrimination Whistle Blowing Vs. Organisational loyalty Employer rights and responsibilities Ethics in Production and Operations Management Ethics in Finance Specific laws that affect retailers Ethics in global business Ethical International decision-making methods Corporate Responsibility and the environment. TEXT BOOK C S V Murthy Business Ethics Text and Cases, Himalaya Publishing House, Second edition, 2006 REFERENCE BOOKS Joseph W Weiss, Business Ethics A Stakeholder and Issues Management Approach Thomson (South Western), Third edition, 2003 Swapna Pradhan, Retailing Management Text and Cases Tata McGraw Hill, Second edition, 2004 Barry Berman and Joel R Evans Retail Management A strategic Approach, Prentice Hall of India, Tenth edition,