Modul ke: BAHASA INGGRIS BISNIS 1 PRODUCT. Fakultas EKONOMI DAN BISNIS. Program Studi AKUNTANSI

Transcription

1 12 Modul ke: BAHASA INGGRIS BISNIS 1 PRODUCT Fakultas EKONOMI DAN BISNIS Program Studi AKUNTANSI

2 PRODUCT Bahasa Inggris Bisnis 1 HOW TO PROMOTE A PRODUCT

3 PRODUCT Describe some of your favorite products. Why do you like them? What do they say about you? What product would you like to own? Why? Do you agree with these statements? Give reasons for your answer. Using animals to test new products is wrong. Multinational companies which manufacture products in developing countries help the world economy. Companies spend far too much on launching and promoting new products.

4 Match the verbs on the left to their meanings. Then put the verbs into a logical order to show the life cycle of a new product. Launch a) to stop making Test b) to build or make Promote c) to introduce to market Manufacture d) to change in order to improve Modify e) to try something in order to see how it works Discontinue f) to make a plan or drawing Design g) to increase sales by advertising, etc. Distribute h) to supply to shop, companies, and customers.

5 Kiwifruit growers hope to strike gold with new product By Terry Hall Zespri is risking millions of dollars on the launch of an entirely new product the bald, gold kiwifruit. The effort, Zespri says, has been a great success. But with Zespri Gold making up only 10 percent of total New Zealand kiwifruit production, the company must be careful to continue to promote the traditional hairy green variety, which has annual sales of NZ$500m and is New Zealand s single most important fruit export. In Japan Zespri managers decided to emphasis the fruit s health giving, energy enhancing qualities. The new variety is sweeter and more attractive to Asian tastes. Yu Jan Chen, regional manager for Zespri in Japan and Asia says: It is ideal for the Asian Markets. He says it is selling very well in Japan, and is also being marketed in South Korea and Taiwan. The export season began slowly because the traditional green fruit was unusually small and difficult to sell. However, sales picked up when the gold fruit became available.

6 The successful launch of the gold fruit is expected to increase profits in the long term. The kiwifruit Marketing Board has retained all marketing and selling rights for Europe and overseas for the trademarked variety. This will protect revenue as the gold variety is planted worldwide. The board has already signed contracts with the four largest kiwifruit comparatives in Italy, and planting has begun. The area for planting is expected to grow steadily, eventually producing millions of trays. As Guus Van Der Kleij, regional manager for Europe, says, It is an excellent product: after 25 years selling traditional green kiwifruit, you don t know exciting it is to sell something different.

7 Match these words from the article to their definitions bald a) a symbol on a product to show a company s ownership enhancing b) without any hair variety c) a particular kind in a range of products to retain d) increasing the quality or amount of something trademark e) to keep or continue to have something

8 WHAT IS GERUND? A GERUND = The ing form of a verb Gerund I the ing form of the verb that functions as a noun. A gerund cold be as a subject, object/ compliment, or preposition

9 Gerund as a subject, an object and a preposition Gerund as a subject Speaking is better than thinking S V C Gerund as an object He likes dancing S V O Gerund as a compliment My hobby is cycling S V C

10 Gerund as the Object of Preposition A gerund is frequently used as the object of a preposition We talked about going to Canada for our vacation Sue is in charge of organizing the meeting I m interested in learning more about your work to is a preposition, not part of an infinitive form, so a gerund follows I m used to sleeping with the window open I m accustomed to sleeping with the window open I look forward to going home next month They object to changing their plans at this late date

11 Common verbs are followed by gerunds Enjoy Appreciate Mind Quit (give up) Finish Stop Avoid Postpone (put off) Delay Keep (keep on) Consider (think about) Discuss (talk about) Mention Suggest Admit Deny Resist Advice Miss Recall Report

12 Examples Would you mind helping me? We enjoy seeing them again after so many years Bob admitted stealing the money The coast guard reported seeing another ship in the Florida strait

13 To + Infinitives To infinitives is To + Verb

14 Common verbs followed by infinitives Hope to Plan to Intend to Decide to Offer to Agree to Refuse to Seem to Appear to Verb + Infinitives Pretend to Ask to Expect to Would like to Want to Need to Verb + (pro) noun + infinitive Tell someone to Expect someone to Encourage Would like someone to someone to Remind someone Want someone to to Need someone to Invite someone to Permit someone to Allow someone to Warn someone to Require someone to Order someone to Force someone to Ask someone to

15 COMMON VERBS ARE FOLLOWED BY TO + INFINITIVES Agree Attempt Claim Decide Demand Desire Fail Forget Hesitate Hope Need Intent Learn Offer Plan Prefer Pretend Refuse Seem Strive Tend Want Try Wish Expect

16 Common verbs followed by infinitives Verb + Infinitives Verb + (pro) noun + infinitive I hope to see you again He promised to be here by ten He promised not to be late Mr. Lee told me to be here at ten o clock The police ordered the driver to stop

17 These verbs are followed immediately by an infinitive when they are used in the passive Ask, except, would like, want, and need may or may not be followed by a (pro)noun object I was told to be here at ten o clock The driver was ordered to stop I except to pass the test I except Mary to pass the test

18 Some verbs can be followed by either an infinitive or a gerund, sometimes with no difference in meaning, Group A: Verb + Infinitive or gerund (with no difference in meaning) Group B: Verb + Infinitive or Gerund (with difference in meaning) It began to rain. / it began raining I started to work. / I started working It was beginning to rain Judy always remembers to lock the door Sam often forgets to lock the door I remember seeing the Alps for the first time, the sight was impressive I ll never forget seeing the Alps for the first time

19 DAFTAR PUSTAKA Catton David, Falvey David, and Kent Simon, MARKET LEADER, Course Book, Pre-Intermediate Business English, 2002, Edinburg Gate, Harlow, Essex, CM 2JE, England. Trappe Tonva Intelligent Business. England: Pearson Education Limited Azar. S. Betty Understanding and Using English Grammar 2 nd Edition. New Jersey: Prentice Hall, Inc Philips Deborah Preparation Course for the TOEFL Test: New York: Addison Wesley Longman Wishon, E.G & Burks. M. Julia Let s Write English Revised Edition. New York: Litton Educational Publishing Oshima, A & Hogue A Writing Academic English Second Edition: New York: Addison Wesley Longman Karnedi Grammar Translation Exercises: Pusat Penerbitan Universitas Terbuka

20 Terima Kasih YAYAH MAKIYAH