NEW EDITION MARKET LEADER. Lf) 73 LD. David Cotton David Falvey Simon Kent PEARSON. Longman

Transcription

1 NEW EDITION MARKET LEADER o Lf) D 73 LD m m David Cotton David Falvey Simon Kent PEARSON Longman

2 Unit i Communication What makes a good communicator? Reading: Internal communication - Times Financial Words to describe good and bad communicators Dealing with communication breakdown HCPS: Improve communication in a global company page 6 with a marketing manager for mobile media Idioms Writing: Unit 2 International marketing page 14 Discussion of international brands Reading: Coffee culture - Financial Times with a marketing specialist Marketing collocations Noun compounds and noun phrases Brainstorming Zumo-creating a global brand: Reposition a sports drink for the global market Writing: Unit 3 Building relationships page 22 Discuss business relationships and do a quiz Reading: AIG knows everyone - Financial Times with a Chinese business executive Words to describe relations Multi-word verbs Networking Getting to know you: Discuss ways to promote customer loyalty Writing: sales letter page 30 Defining success Reading: Steve jobs - Guardian Comparing similarities and differences with the founder of a between two successful business companies Present and past tenses Prefixes Negotiating Camden FC: Negotiate a sponsorship deal for a football team Writing: press release or letter Unit 5 Job satisfaction page 38 Discuss motivation and do a quiz on stress Discuss what makes a job satisfying Perks that work - Virginia Business Online with the Human Resources Director of a large company Words for describing motivating factors Passives Handling difficult situations Office attraction: Devise a policy on close relationships at work Writing: guidelines page 46 Discuss everyday risk and risk in business Reading: Planning for the future - Financial Times with the Chief Executive of a risk management company Words for describing risk Adverbs of degree Reaching agreement Suprema cars: Consider options to improve a car manufacturing company's profits Writing: report Unit 7 e-commerce page 54 Revision unit A Discuss the use of the Internet Reading: Internet shopping - Financial Times with a marketing director of a computer company selling online H mm Vilniaus Gedimino technikos Internet terms Conditionals Presentations KGV Europe: Decide whether a music retailer should trade on the Internet Writing: page 62 universiteto biblioteka Grammar reference: page 130 Writing file: page 138 Activity file: page 146

3 Unit 8 Team building page 68 Do a quiz about thinking styles Reading: The key to successful team building - Benjarong Magazine, Thailand with an American specialist in Human Resources Prefixes Modal perfect Resolving conflict The new boss: Look at ways of improving the performance of a sales team Writing: letter Unit 9 Raising finance page 76 Ways of raising money Reading: Raising finance - Tutor 2u website with a specialist in finance Idioms Dependent prepositions Negotiating Vision Film Company: Negotiate a finance package to make a feature film Writing: Unit 10 Customer service page 84 What people complain about Customer complaints Reading: Customers first - Financial Times with a retail sales director at a well-known department store Handling complaints Gerunds Active listening Hermes Communications: Prioritise and deal with complaints Writing: report Unit 11 Crisis management page 92 When is a problem a crisis? Reading: Client relationships on a cruise ship - Financial Times with a crisis management expert Noun phrases with and without of Contrast and addition Asking and answering difficult questions Game over: Manage a crisis over pirated software Writing: report Unit 12 Management styles page 100 Do's and don'ts for managers Reading: Three management styles - CEO Refresher website with an expert on management styles Management qualities Text reference Putting people at ease Zenova: Assess feedback from employees to improve management styles Writing: action minutes Unit 13 Takeovers and mergers page 108 Pros and cons of takeovers and mergers Reading: Making a merger or takeover work - Financial Times with an expert on acquisitions Words to describe takeovers and mergers Headlines Summarising in presentations Bon Appetit PLC: Discuss the risk of takeover and consider making new acquisitions Writing: report Unit 14 The future of business page 116 Personal predictions Reading: New working model for the future - Financial Times with the head of a knowledge venturing company Describing the future Prediction and probability Telephoning customers and getting the right information Yedo Department Stores: Look at trends and increase profitability of a department store Writing: report Revision unit B page 124 Audio scripts: page 156 Vocabulary file: page 171

4 UPPER INTERMEDIATE BUSINESS m f Éài' fla I NEW EDITION /-N LEADER il» Bill Mascull with David Heitler PEARSON Longman FINANCIAL TIMES

5 Contents Notes on units HH^HIHIP Unit 10 Customer service Unit î Communication Lesson notes 86 9 Lesson notes 10 Unit 11 Crisis management 94 Unit 2 International marketing Lesson notes Lesson notes 18 Unit 12 Management styles 102 Unit 3 Building relationships Lesson notes Lesson notes 26 Unit 13 Takeovers and mergers Unit 4 Success 32 Lesson notes Lesson notes 34 Unit 14 The future of business Unit 5 Job satisfaction 40 Lesson notes 120 4i Lesson notes 42 Revision Unit 6 Risk Lesson notes 50 Unit 7 e-commerce Lesson notes Unit B 126 Text Bank Teacher's notes 131 Unit 1 Communication Revision Communication with employees 132 Unit A 64 Unit 8 Team building The communication value of corporate websites 134 Unit 2 International marketing 68 The fate of global brands Moving your brand image upmarket 138 Lesson notes 70 Unit 3 Building relationships Unit 9 Raising finance Partnering among consultancies Lesson notes Blogging as a relationship tool Unit 4 Success A company strategy for a successful product A record year for a supermarket chain y

6 Contents ) Unit 5 Job satisfaction Unit 3 Building relationships Managing flexible working practices Satisfying employees and customers Unit 6 Risk The priority of safety The risk of loss of brand value and reputation Unit 7 e-commerce Internet shopping - ten years on User-friendliness Networking Unit 4 Success Negotiating Unit 5 Job satisfaction Handling difficult situations Unit 6 Risk Reaching agreement Unit 8 Team building Managing teams across different countries and cultures 160 Team-building exercises 162 Unit 9 Raising finance Options for start-up companies 164 An alternative to the banks 166 Unit 10 Customer service Using technology to handle customers 168 Customer satisfaction surveys 170 Unit 7 e-commerce Presentations Unit 8 Team building Resolving conflict Unit 9 Raising finance Negotiating: tactics Unit 10 Customer service Active listening Unit 11 Crisis management Managing crises effectively Carrying out a rescue plan Unit 11 Crisis management Asking and answering difficult questions 216 Unit 12 Management styles Leadership qualities The advantages of diplomats Unit 12 Management styles Socialising: putting people at ease Unit 13 Takeovers and mergers 217 Unit 13 Takeovers and mergers Summarising in presentations 218 A year after a merger How to manage takeovers and mergers Unit 14 The future of business Telephoning: getting the right information 219 Unit 14 The future of business Solving impossible problems Keeping up with technology Text bank answer key 188 Resource Bank Teacher's notes 196 Unit 1 Communication Problem-solving on the phone 204 Unit 2 International marketing Brainstorming lz_

7 TJ -a m pa m 70 a > DO in NEW EDITION Christine Johnson»Mm PEARSON FT FINANCIAL

8 Entry Test Progress Test 1 (Units 1-5) Progress Test 2 (Units 6-9) Audio Scripts Guidelines for the Examiner The recordings for the listening sections of these tests are on a separate Test Master CD-Rom, which is free with the Market Leader Upper-Intermediate Teacher's Resource Book. They are also on the Market Leader website at

9 VQTU biblioteka 111 III 111 llllll NEW EDITION m MARKET! H il 11 ii^i^h l i t PEARSON Longman FINANCIAL TIMES

10 DVD Market Leader Upper Intermediate New Edition Video can be used alongside the Market Leader course, or as freestanding material for students of upperintermediate level. Sony The Marketing manager for Sony Entertainment Robot Europe talks about marketing the AIBO, a robotic dog. Office Angels The Managing Director of Office Angels, a UK-based recruitment company, talks about the secrets of achieving a happy workforce and satisfied customers. Amazon The Senior Vendor Relations Manager for Amazon UK talks about what makes a successful e-business. HBOS The Head of Service for the telephone and internet banking division of Halifax Bank of Scotland (HBOS) talks about the company and its relationship with its customers. 5 BP A Senior Manager at BP who has overseen many mergers and acquisitions including the BP-Amoco merger, talks about the major issues surrounding corporate mergers. The video is fully supported by a Resource Book which contains: pre-viewing, while-viewing and after-viewing activities discussion questions video script of each film answer key Duration: 40 mins Directed by Mark Tuffnell Produced by 1410 Degrees Ltd