4130/01. Business Subjects and Economics. Unit 1 Setting up a Business. General Certificate of Secondary Education Specimen Paper. Written Paper TOTAL

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1 Centre Number Surname Other Names Candidate Number For Examiner s Use Examiner s Initials Candidate Signature Business Subjects and Economics Unit 1 Setting up a Business Written Paper General Certificate of Secondary Education Specimen Paper 4130/01 Question TOTAL Mark You will need no other materials. You may use a calculator. Time allowed! 1 hour Instructions! Use black ink or black ball-point pen.! Fill in the boxes at the top of this page.! Answer all questions.! You must answer the questions in the space provided. Answers written in margins or on blank pages will not be marked.! Do all rough work in this book. Cross through any work you do not want to be marked. Information! The marks for questions are shown in brackets.! The maximum mark for this paper is 60.! You are reminded of the need for good English and clear presentation in your answers. All questions should be answered in continuous prose. Quality of Written Communication will be assessed in question 1 (c), 2 (c) and 3 (d). 4130/01

2 2 Answer all questions in the spaces provided. 1 Read Item A and then answer the questions that follow. Total for this question: 15 marks Item A 19 year-old Josef wants to run his own computer repair business. Josef needs to start up his business. Josef s father is prepared to lend him , which is half of what he needs and tells him that banks will often help new businesses. The bank may offer him the other that he needs if he writes a business plan. 1 (a) What is meant by a business plan?.... (2 marks) (Extra space).....

3 3 1 (b) Explain two ways in which banks can help a new business such as Josef s. (4 marks) (Extra space) Question 1 continues on the next page Turn over!

4 4 1 (c) Would completing a business plan make sure that Josef s business was successful? Give reasons for your answer.. (9 marks) (Extra space)...

5 5 15 Turn over for the next question Turn over!

6 6 2 Read Item B and then answer the questions that follow. Total for this question: 21 marks Item B Phil and Sandra run a chain of five vegetarian restaurants in London. The restaurants are each called The Greenhouse. The restaurants have a very good reputation for quality food and high standards of service. Phil and Sandra believe they are successful because each restaurant has a well motivated team of staff. At the moment, the restaurant chain has vacancies for three waiters/waitresses. Phil and Sandra feel it is time to expand their business. They are considering selling The Greenhouse franchises to people who want to run a restaurant rather than starting an independent restaurant. 2 (a) (i) What is meant by a franchise? (2 marks) (Extra space)...

7 7 2 (a) (ii) Explain two reasons why someone might choose to buy a franchise from The Greenhouse. (5 marks) (Extra space)... Question 2 continues on the next page Turn over!

8 8 2 (b) Explain two suitable methods by which Phil and Sandra could select the waiters/ waitresses that they need to recruit. (5 marks) (Extra space)...

9 9 2 (c) Phil and Sandra are thinking of offering higher wages than those paid in other restaurants. Do you think that this is the best way to motivate their staff? Give reasons for your answer. (9 marks) (Extra space) Turn over!

10 10 3 Read Item C and then answer the questions that follow. Total for this question: 24 marks Item C Connie runs a small business making cakes for weddings, birthdays and other special occasions. She sells 80 cakes each month at an average price of 25. Each cake costs Connie 8 to make. She pays 40 each month to place advertising cards in local newsagents. At the moment, Connie makes and finishes one cake before she starts making the next one. She has heard that batch production might be a better way for her to make the cakes. Recently, a local supermarket has started to sell a range of birthday cakes at lower prices than Connie charges. The local supermarket uses lower quality ingredients in its cake production than Connie. 3 (a) Using Item C, calculate how much profit Connie makes each month. Show all of your workings out clearly. (5 marks) (Extra space).....

11 11 3 (b) Explain why batch production might be a better way for Connie to make the cakes. (5 marks) (Extra space)... Question 3 continues on the next page Turn over!

12 12 3 (c) Explain two reasons why Connie might undertake market research. (5 marks) (Extra space)...

13 13 3 (d) Discuss how Connie might respond to the competition from the local supermarket. Give reasons for your answer. (9 marks) (Extra space)... Turn over!

14 14 24 END OF QUESTIONS

15 15 There are no questions printed on this page DO NOT WRITE ON THIS PAGE ANSWER IN THE SPACES PROVIDED

Business Studies

Centre Number Surname Candidate Number For Examiner s Use Other Names Candidate Signature Examiner s Initials Question Mark General Certificate of Secondary Education June 2012 Business Studies 413001