What does this mean for us as students?

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1 HELLO WORLD

2 ARE YOU READY? In the last 10 years the world has changed more than it has in a whole century and with the rise of new media concepts, we are definitely in a digital age, the days of one way communication are long gone with the rise of social media. We are living in a ever changing information age, business has one more huge macro influence and that is social media, these platforms create a make or break for business and this should be the front runner for any of their marketing strategies.

3 What does this mean for us as students? We cant just rely on our degrees for success, we cant be well educated, useless people. (Digital Citizenship module manual, 2016: 23) It s a scary thought but its true, once we graduate we cant rely on all we have learned as the world is ever changing so in order to keep ahead of the game we need to constantly teach ourselves about the ever changing rules that s the only way we will win! Be a trend setter, not a trend follower.

4 HOW CAN I STAY AHEAD IN THE DIGITAL ERA? Teach yourself to become good at thinking for yourself and not just learn what you have been taught and expect that to be enough for the recipe for success. Do this by attending digital literacy classes, keeping up to date with the news to be a trend spotter. If you do all this plus constantly wish to innovate using creativity and your knowledge you will constantly be ahead of the rest and be successful in the digital age.

5 INFORMATION BY A CLICK OF A BUTTON We are living in a age where we can access almost everything we wish to know from a touch of a button, the convenience is as simple as accessing this information on your smartphone. It is safe to say that we have the world at our fingertips, for our society this can be a great blessing but at the same time a great curse. With great power comes great responsibility, The ongoing emphasis for students to become digitally literate is of great importance, the digital age is more than just accessing a computer it has become a whole global culture on its own. It has become so important that there are digital laws and crimes that people can be locked away for. We need to train today to become digital literate and to become good digital citizens.

6 BECOMING A GOOD DIGITAL CITIZEN Social Media: Social media can be a great communication tool when used properly, the problem is people use it as a abuse tool. Think of the number of hate comments you have recently heard of in the media? For example the famous Facebook quote by Penny Sparrow and the controversy over Twitter that Gareth Cliff got fired for. These tools have a huge impact on our lives and our reputation, therefore it is of great importance that we becoming digitally fluent Law Abiding Digital Citizen: Hackers, illegal downloads these are all terms that spring to mind when we think of digital crimes. Hackers are the criminals of the digital age and this is unlawful as they hack peoples personal bank accounts, hack Facebook accounts and this can be quiet threatening to the average citizen making use of these platforms. Therefore to be a good digital citizen one should refrain from these activities. We all know the ease of downloading pirated versions of movies and music online, but these practices should not be exercised as they are unlawful and make us bad digital citizens!

7 DISTINGUISHING BETWEEN REAL AND FAKE. With so much information clutter we need to understand that not everything we see and read on digital platforms is real. The rise of design tools such as photoshop fault our perceptions of what we see in magazines, we need to learn that not everything we read online is real and we need to understand the difference between a real website and a fake website. The media has been long been known to use this information age to indoctrinate the modern society to think in a certain way, to believe certain things, they basically create a digital mirage. As good digital citizens we need to educate ourselves on how to think for ourselves, be educated enough to distinguish between real and fake. Hackers are always out to get us online click here to win R50 000, We need to be digitally literate enough to understand that this is false information and a trap to bring in viruses and way to pull vital information out of the modern individual.

8 THINK FOR YOURSELF BECOME A PROBLEM SOLVER, USE CREATIVITY! Being educated, having a degree and not successful? But why? In the digital age we need to work harder than ever before to keep up on fast changing trends. To be successful we must know what is relevant, be well polished digital citizens and be creative. Creativity and innovation sets us apart in the digital age. Why? Well because lets say you are running a business and you have 10 other companies who are generic to your company, well if this is the case and you want to own bulk market share then you want to be able to be digitally literate, you want to be a pioneer in digital marketing. This means problem solving using digital platforms as your main source of business. Digital era + Customer orientated era = understanding effectiveness of two way communication and being able to adapt your business strategy to understand these concepts. To sell you must embrace online advertising, most of your customer reach will be online as bulk of the worlds percentage are now digitally active. Winning strategy= Becoming digitally literate, digitally effective and using the cloud as a method to sell.

9 SO YOU STARTING A BUSINESS CAN YOU ADAPT TO NEW DIGITAL CONCEPTS? Hhoners App has revolutionised the operations of hotel operations. It has led to the simplicity of hotel reservations and hotel access and the keyless consumer. Skype as a virtual platform: What this means for business is low costs as staff meetings can be held virtually, most companies have gone global and for directors of large private companies to meet with each other they would of needed to travel across the globe in the past which adds to the companies finances as a large expense in air fare, whereas now the digital platform of Skype can allow the new space of virtual meetings.

10 Hospitality students do you know about Yelp? Ok so you are heading into the restaurant business planning to set a trend for your next best culinary masterpiece, but what you create, your service and your food can be all make or break on the cloud thanx to yelp. Yelp is a social platform where members of the public can become there very own food critic, hence we moving into customer control. Due to Yelp as a platform restaurants have to adapt and become informed and involved and respect critics from yelp. Yes this is becoming a huge part of restaurants chains macro environment. So has your restaurant been quiet are you not making turnover? View help because maybe a lot of people are talking behind your back, yet another example why one has to become digitally literate.

11 SOLUTION FLUENCY What is the most logical way forward for you as a future entrepreneur? Well its simple, become digitally minded, become future orientated and become a problem solver. We are living in a age where we need young people to train themselves to solve problems that havent even been seen as problems yet. This is why it is so important to become digitally literate because it creates a foundation, on this foundation we can use creativity to build whatever platform we want. Get it? Either some people have great ideas but they are not solving a problem. The best entrepreneurs first define a problem and then create smart ideas aka the solution. The biggest solutions in the 21 st century are about 80% all digital. So are you feeling more encouraged to become more digitally fluent?

12 MORE PEOPLE FIND LOVE ONLINE? It s a truth, more people meet each other online and fall inlove, this is just a new way of the 21 st Century. It is also true to say that more break ups happen over virtual platforms in this century that we are living in, this is truly a reflection of the digital era that we are living in.

13 NEW COMMUNICATION CONCEPTS AND CULTURE? Hello compared to Hello This is just a small example of how we perceive digital messages, the smiley face can tell people that the person is somewhat more happy to speak to them, but the one without the smiley face could be understood as a angered message. Come on guys! It is fair to say we have created our own communications culture that will overtake our digital platforms in years to come, effect our whole social culture and even adapt us in the way that we communicate with each other.

14 ARE YOU FEELING MORE READY TO BECOME A DIGITAL CITIZEN? After this short presentation bringing across the importance of being a law abiding digital citizen, do you feel ready to embrace change, adapt a new way of thinking and become a leader in your chosen field by being well in the know of the biggest changes in the 21 st century? If yes then you are half way to becoming a definite success!