A Mobile Conference App For CAHSMUN

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Jeffry Francis
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1 A Mobile Conference App For CAHSMUN The Benefits of a QuickMobile Conference App Avineet Randhawa; Marketing ABSTRACT A document outlining what QuickMobile does, what a Mobile Conference Application can do for CAHSMUN, how QuickMobile would benefit, and how the CAHSMUN conference would benefit from a mobile application.

2 Table of Contents Overview... 3 QuickMobile... 3 How does QuickMobile Benefit... 4 Outline... 4 What CAHSMUN Can Offer... 4 A New Market... 4 Broad-based Awareness... 4 Prospective Interns... 5 QuickMobile Gives Back... 5 Tax Benefits... 5 Benefits to CAHSMUN... 6 A Truly Unique Opening Statement... 6 The Lead in Innovation... 6 Environmental and Financial Impact... 6 Press... 7 The Delegates... 7 The Possibilities... 7 Closing Remarks... 8

3 A Mobile Conference Application for CAHSMUN Overview Mobile Applications for attendees of a conference are the future; as with everything, digital has replaced physical. More and more international trade shows, conferences, exhibitions, etc. have made the transition from paper conference itineraries to a mobile application that can do everything they could do and so much more. Yet, Model United Nations have not made this transition; delegates still have to strain to go through their delegate handbook to find whatever they need, or walk around a venue until they find a screen that tells them where to go. CAHSMUN can be the first MUN conference to capitalize on the rapidly growing technology of Mobile Conference Applications and the ubiquity of the smartphone (especially at an event such as CAHSMUN). Considering the magnitude of our conference; the prospective wideness of our array of events (ex. press conference, NGO convention, social, etc.) and the virtually inevitable last minute changes a real-time mobile application can be what separates us from every other conference well beyond Western Canada, cement the innovative nature of CAHSMUN, and above all create a better experience for our delegates. QuickMobile, one of the fastest growing companies in Canada, can be the company that works with us to accomplish these goals, for the low price of nothing. QuickMobile As I previously mentioned; QuickMobile is one of the fastest growing companies in Canada and has along list of very large international clients, including WEC, McDonalds, GBTA, even the Rio+20 Corporate Sustainability Forum, and many more. I have been a marketing intern with QuickMobile since my time at Shad came to a close at the end of July and have seen these mobile applications in action and believe there would be no better way to truly revolutionize the delegate experience. I have briefly talked to my Marketing Director about working with CAHSMUN and they were receptive of the idea to develop an app for non-monetary return. I drafted a report outlining how QuickMobile would benefit from this, but have not presented it to anyone yet, because I wanted to first ensure CAHSMUN was on board. The following links are to the QuickMobile website, which is very informative, to the QuickMobile YouTube channel, which has many videos that do a great job outlining what the applications can do, and to the QuickMobile While Paper which is a very comprehensive White Paper, respectively:

4 How does QuickMobile Benefit Outline Due to the fact this will be at no cost to us, but at a CAD15000 market value cost to QuickMobile, I drafted a report outlining how exactly they would benefit. I will include those below. The main point I wished to convey and be sure the board and secretariat approved was the fact that I wish to offer QuickMobile an opening statement during the opening ceremonies of the conference and the other benefits of sponsorship (which are relatively simpler across the categories). I, however, believe that this benefits CAHSMUN as much as it benefits QuickMobile, as this will be the first speech I will have heard of at a Model UN conference that is based upon local innovation; this is something I believe will be of great interest to the audience of motivated delegates. The following is exactly what was included in my report made for QuickMobile that outlines benefits of working with CAHSMUN. What CAHSMUN Can Offer CAHSMUN has an opening and closing ceremony, both of which can accommodate a guest speaker. QuickMobile can be that guest speaker; presenting to a crowd of over 700 delegates, staff, and teacher sponsors at the beginning of the conference; also, everything outlined on page eight of the enclosed document will be included with the presentation. A New Market Model United Nations is a very well established and continually growing educational practice that has conferences and participants all over the world. In Metro Vancouver alone, the number of high school MUN conferences held has doubled within the last two years. National Model United Nations held annually in New York consistently attracts over 5000 delegates from around the globe and Harvard University s WorldMUN has travelled to 22 cities across five continents since its founding and attracts well over 2000 delegates annually, which exemplifies how grand a scale Model UN conferences can be. The potential of this market is very significant, yet untapped. The stakeholders of CAHSMUN (the board of directors, teacher sponsors, secretariat, and many delegates) are very involved with other conferences (ex. multiple board members work with the aforementioned NationalMUN) and can allow for easy penetration of Mobile Conference apps into the MUN market, with QuickMobile at the forefront. Broad-based Awareness CAHSMUN 2013 will provide the opportunity to inform students and teachers from all over the Lower Mainland, British Columbia, and further about QuickMobile. Virtually everyone leaving the conference will know what

5 QuickMobile is, what QuickMobile does, and that kind of publicity is never bad. Furthermore, this will be one of the first times that a presentation based on local innovation has been a part of a Western Canada Model UN conference and, as such, this exotic presentation will interest many of the motivated students that attend CAHSMUN. On the other hand, delegates will not be the only people that attend the conference and will hear your statements, use your app, or see your logo everywhere, sponsor teachers (who are the administrative end of secondary school MUN clubs), and parent chaperones from all over British Columbia and beyond will also be at the ceremonies and around the conference. There is great marketing potential in that group of attendees who may work for, or be affiliated with the QuickMobile target market. Prospective Interns In general, Model United Nations attracts motivated high school students; CAHSMUN, in its mission, wished to make MUN available and practical to students in a variety of situations, from students that attend public schools without established clubs or students from lower SES families. That said CAHSMUN attracts students whose motivation is strong enough to overcome adversity, which is what would make CAHSMUN a great place to recruit prospective high school interns (much like myself). QuickMobile Gives Back QuickMobile is one of the fastest growing companies in British Columbia, and who doesn t love a story about a company like that helping out a non-profit charitable organization that connects and provides an educational experience for high school students? If QuickMobile were, indeed, to work with CAHSMUN and develop the first MUN Conference mobile app for a local Vancouver conference, it would be a major event that I will work to publicize as heavily as possible with local news and media sources. This would be an opportunity to bring large amounts of great local press to QuickMobile. Furthermore, the vast amount of paper used in the manufacturing of delegate handbooks (what currently serves as the paper conference itinerary) would be saved using a QuickMobile app, which would make for even more good press: a local environmental impact. Tax Benefits As previously mentioned, CAHSMUN is a non-profit organization that is a registered charity and, as such, there are tax-related benefits for donating to

6 CAHSMUN. These deduction opportunities are further outlined by the Canada Revenue Agency in the second enclosed document through pages Benefits to CAHSMUN A Truly Unique Opening Statement As mentioned throughout this document: Model UN, CAHSMUN especially, attracted very motivated students. As such, it only makes sense to have a speaker that can truly ignite the creative, entrepreneurial spirit of these motivated individuals by giving them a real-life example of innovation and the chasing of an idea that led to a rapidly growing company, right in their backyard (Yaletown, Vancouver). As was said during the first secretariat meeting, VMUN was able to attract many delegates just because of their speaker, Justin Trudeau, and I believe CASHMUN can take that notion even further. The Lead in Innovation CAHSMUN will be the first Model United Nations conference to use a Mobile Application of this magnitude. The Model United Nations Conference market is yet to be penetrated by the mobile conference application industry, and we can be the conference to get that ball rolling. A large part of our marketing plan this year must be about differentiating us from the numerous other conferences that have arisen; this is one thing that will do exactly that. Environmental and Financial Impact Although less tangible, the amount of paper saved from manufacturing for 600 delegates is very substantial. If every delegate with a smartphone were to opt for the mobile app (which I believe is very possible), the environmental impact could be calculated (how many sheets of paper were saved; how many trees were saved, etc.) and publicized. Furthermore, the financial relief of using a free app as opposed to printing over 600 copies of a multi-page color handbook is extreme, as well as absolutely tangible. Additionally, this application can be used as a promotional tool for local restaurants; I recall certain eateries offering discounts for CAHSMUN delegates last year, and if this is pushed to mobile devices, promotion is reinforced, and by extension, so can be monetary compensation. The saved money can then be used to do exactly what CAHSMUN originally set out to do: make Model United Nations available and practical to all students.

7 Press Considering the previous two paragraphs: one of the most innovative conferences of its kind, a conference committed to reducing it s environmental footprint, the sheer magnitude of the conference, and the fact it is in the heart of downtown Vancouver, I believe there is a great opportunity to attract local press (news and media); something I will work as hard as need be to maximize. Which will be a great assent in maintaining the longevity of the CAHSMUN mission. The Delegates What is the first priority of every Model United Conference? As I touched upon in the overview, it should be to create the best possible experience for all the delegates that take the time (and financial drain) to attend. This QuickMobile s mobile application can be a great help in making that happen. Delegates want to meet new and likeminded people and develop long lasting connections and friendships; that is one of the many functions this mobile application will facilitate. The application creates a database of all attendees and allows for easy contact through means of messages. Furthermore, instead of forcing delegates to walk around the hotel to find a screen that tells them where to go, or read through the print of a handbook (just another thing to carry around everywhere), they can pull out something they are used to constantly using: their mobile device. Model United Nations conferences virtually always have last minute changes, and although CAHSMUN will work hard to ensure that does not happen, there is never any harm in having a contingency plan, and with a real-time updatable mobile application, it s virtually impossible to find a better one. Delegates, also, have lots on their mind throughout their time at a conference, and this application can take a few of those things out. With it s personal scheduling, delegates can get the application in advance, see what s in store for the weekend, and choose what they want to partake in (whether it be an NGO convention, press conference, social event, or something they plan themselves) and rest assured that it will remain in their mobile, so it does not have to remain in their mind, with all the ideas for resolutions and formulating speeches. These are just some of the known benefits of making the switch from paper to digital, and there are far more possibilities. The Possibilities During committee sessions, it is no secret that delegates need to communicate beyond formal and informal debate. This is precisely why we provide an abundance of notepaper. However, if QuickMobile s application can create a database of all the attendees of a conference, it s very possible that a database of

8 committees can be created, which will facilitate ease of committee discussion. Now, this is just a possibility, and the possible complications can be assessed, and notepaper may still be used. However, this is one of a long list of possibilities. A list I m sure our collective wisdom can extend. Closing Remarks In closing, this change in our conference s structure has immeasurable potential, and it is at no cost to us. The only thing we may need to provide is wireless Internet access throughout the Sheraton (I believe most delegates would have a data connection, but this would definitely be better). Furthermore, wireless Internet is also a great asset to the integrity of committee session, and the money saved with delegate handbooks or generated though promotion of local amenities can be put toward this instead.

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