REIMAGINED. Digital Banking MOBILE-FOCUSED USER-CENTRIC EASY-TO-USE

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1 Digital Banking REIMAGINED MOBILE-FOCUSED USER-CENTRIC EASY-TO-USE Delivering reimagined digital banking experiences focused on what matters most, your users.

2 2 As part of First Data s goal... to deliver delightful solutions to our clients and consumers, our Innovation Lab continually delivers solutions that lie at the intersection of user desirability, technology feasibility, and business viability. To identify and develop existing opportunities, we apply Design Thinking methodology, an innovative process introduced to the business world by Stanford University as a way to address intractable human concerns through design.

3 The result: A Reimagined Digital Banking Experience. Two years ago, First Data s Innovation Lab embarked on a journey to completely understand how consumers interact with their money and manage their financial lives. Applying the Design Thinking approach, we drew upon logic, imagination, intuition and systemic reasoning to uncover unmet, unarticulated consumer needs and potential solutions that would benefit both our clients and their end users. The result is a Reimagined Digital Banking Experience. 3 OUR COMMITMENT , MONTHS OF RESEARCH & DEVELOPMENT INDIVIDUAL CONSUMER SESSIONS MINUTES OF INTERVIEWS CITIES VISITED PROTOTYPE ITERATIONS

4 4 Innovation in Action First Data s reimagined Digital Banking platform was created using the understanding and knowledge we gained from meeting with real consumers across the country and learning how they feel about their finances including banking, bills, debt and spending. What we discovered was fascinating, enlightening and led us to identify three distinct groups. Click below to learn more THE PLANNERS THE RESPONSIBLE FREE SPIRITS THE FREE SPIRITS

5 5 The Planners I keep a budget, track every penny I spend and save for things I want. Have a defined system for managing money in one place Maintain a clear, constant awareness of where their money is going and how it works for them Financially set for years, almost on auto-pilot Enjoy money management tasks and understanding finances THE PLANNERS THE RESPONSIBLE FREE SPIRITS THE FREE SPIRITS

6 6 The Responsible Free Spirits I try my best to be cautious about money. I just wish it was easier. Recognize the need to improve finances and be responsible View finances as something they have to do, yet don t enjoy Open to ideas to make managing their money easier and faster Won t use complex tools that add time THE PLANNERS THE RESPONSIBLE FREE SPIRITS THE FREE SPIRITS

7 7 The Free Spirits I don t like worrying about money, I just want to enjoy my life. Would prefer not to have to think about what is happening with their money Struggle to track spending and will spend beyond means Use a messy system that allows them to stay current on their bills most of the time Quickly abandon complex tools THE PLANNERS THE RESPONSIBLE FREE SPIRITS THE FREE SPIRITS

8 8 Simple Convenient Effective What Matters Most Our reimagined digital banking solution was designed as a mobile-focused banking platform for a mobile-first world. Whether a planner or a free spirit, our innovative tools put users in full control of their finances. See how much money they have and how much they owe Pay their bills securely Spend only the money they have/ the money they want to spend See where their money is going Save money for things they want to buy

9 9 Bold Clean Secure User-Friendly Simplified Money Management We brought everything end users need together into a cohesive, simple experience that can improve their financial lives. Mobile-Focused Design Highly visual, prominent display of balance information on home page and account information pages makes it easy for users to check status while on the go. User-First Experience Friendly, relatable language speaks to the user in familiar language rather than financial speak, presented in an easy-to-understand way.

10 10 Modern Smart Engaging Relevant Financial Tools We didn t just add features to give users something new, we developed features that can truly make a positive difference in how users manage their money. Spendable Balance Feature A simple way for users to better stick to their budget by safely setting aside money they need to cover obligations and money they want to save for later. Card Controls Feature An instant solution that allows users to turn off any of their First Data processed debit cards with a click - whether a card is lost, stolen or the user just decides to put it on hold.

11 It s rare that innovation is driven by one 11 of the largest players in the industry, but First Data has clearly invested heavily to produce a digital banking solution that not only delivers information and card controls to the banking customer, but also provides a path to financial health for those customers who care to take it. Tim Sloane Vice President Payments Innovation Mercator Advisory Group Are you ready to take your digital banking strategy to the next level? Connect with First Data. Call or visit firstdata.com/digitalbanking 2017 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners.