Twitter for charities
|
|
|
- Deborah Mason
- 6 years ago
- Views:
Transcription
1 Twitter for charities 10 March, 2010 Rachel Beer,! Founding Partner,! beautiful world!
2 What is Twitter? A combination of messaging and social networking! "! Jack Schofield, The Guardian
3 Twitter says! Twitter asks what s happening and makes the answer spread across the globe to millions, immediately.!! Twitter is a real-time information network powered by people all around the world that lets you share and discover what s happening now.!! The timely bits of information that spread through Twitter... creates a platform for you to influence what s being talked about around the world.!
4 It s simple! You type messages and post them onto the web for others to! find and read!! Each message is called a tweet!! They re a maximum of 140 characters long!
5 It s public Anyone, anywhere in the world, can see your tweets - provided they have a PC or mobile with Internet access!
6 It s social! You build up a network of friends and contacts! just like you do in real life!! People that find you interesting will follow you!! And you can follow them back if you want to!! Tweets can be passed on, or retweeted, from user to user, and be seen by their networks of followers!! As you follow others, retweet them and have conversations, you will widen your network of influence!
7 Follow and be followed! Follow people and organisations you share interests, missions! or values with and people talking about your cause!! They will follow you back if they think you re interesting too!!! Find them by searching Twitter using keywords. Try some of these and see what works for you:!! Directories e.g. wefollow.com, twellow.com!! Twittersearch search.twitter.com!! Hashtags hashtags.org, wthashtag.com!! Trending topics on Twitter.com or via your Twitter client!! Social media monitoring samepoint.com or addictomatic.com!
8 It s all about developing your social capital.! That means you need to be interesting.! And you need to be interested in others, and the things they care about, too.!
9 Why use Twitter?
10 The adoption curve: 2009 IRAN ELECTION PROTESTS TREND ON TWITTER ASHTON KUTCHER BEATS CNN TO 1 MILLION FOLLOWERS STEPHEN FRY ON JONATHAN ROSS TALKING TWITTER STEPHEN FRY WAXES LYRICAL ON BBC.CO.UK PLANE CRASHES IN HUDSON RIVER AND THE NEWS GOES GLOBAL IN MINUTES VIA TWITTER
11 Twitter UK User Demographics
12 Facebook UK User Demographics
13 People use Twitter to...! Share!! ideas!! news and opinions!! thoughts about things they are interested in!! feelings about things they care about!! what they are doing or planning to do!
14 But most of all to...! Connect!! with people they have something in! common with!! with brands they share values with!! with causes and issues they care about!
15 Twitter says...! How you use Twitter is completely up to you.!! Follow hundreds of people. Follow a dozen.!! Post every hour. Post never.!! Search for your favourite topics and create lists. Or not.!! You are in control.!
16 Putting that another way...! Twitter users create, and are in control of, their! own experience and each experience is unique!! You will be part of that experience, or not,! as they choose!! They will follow you, or not, as they choose!! They can even block you if they feel you re spamming them!! So treat them with respect!
17 It can help to think of Twitter as! a bit like being at huge party!! Where there are some people you already know!! And all sorts of people you ve haven t met yet!
18
19 Twitter isn t...! A marketing channel!! Somewhere to broadcast!! Somewhere to press release to!! A cold list!! All about you!! "(No one likes someone that only talks about themselves)!
20 Benefits of Twitter! Are entirely what you make them!! You get what you give - the more you engage and share, the more you ll benefit!! Huge potential to engage with people that care about your cause across the UK - and the world!! The ability to:!! reach journalists, politicians, policy makers, funders, celebrities and other influencers including other charities!! engage with stakeholders, donors, campaigners, members, volunteers & advocates!
21 Unbelievably... You can do all of this without paying a thing!
22 Examples of Twitter being used by UK charities
23 One of my favourites
24 Great engagement with others
25
26
27
28
29 A competition helps to spread the word about the appeal and build brand awareness with new audiences!
30 All that effort and only following 159 people?!
31 And one US charity
32 Tweetsgiving: the classroom built by gratitude
33
34 Your Profile Make it easy for interested people to find you by making your bio statement clear and including searchable keywords.! Mention who at your organisation is tweeting, if you can.! Include a URL that links to a page on your website providing clear information about your organisation and its purpose.! Utilise your profile background add an attractive, relevant, branded background and make the most of this additional opportunity to say more about who you are and what you do.! Make sure your avatar is clear and simple. It will be viewed as a tiny icon. No point including detail or type that won t be visible!!
35 Can you tell who is who?
36 Can you tell who is who?
37 These are much better
38 You are your brand! Are your tweets on brand?!! Are you using searchable keywords associated with your charity?!! Do they reflect your Google Adwords and keyword density of your website? Tip: Social media monitoring can inform which paid search keywords you should be using.!! Have you conducted a competitor analysis and are you clear about how you are differentiating?!
39
40
41 How do you know when you re getting it right?
42 Monitoring Metrics and Measuring! Utilise all of the free tools available to optimise the impact of your Twitter activity.!! Look at dwell time on your website for people coming from Twitter (quality of traffic) and see how this relates to your activity.!! Map your retweeting reach and the spread of information!! Learn and evolve.!
43 A Case Study
44 Klout
45 Klout
46 Klout
47 Klout
48 Twitter Grader
49 Twitter Grader
50 Twitter Grader
51 Twitalyzer
52 Twitalyzer
53 Twitalyzer
54 How Sociable?
55 Getting Buy-in! Someone at your charity to that s interested in the medium and already uses it personally should manage your account.!! Become a 'mini expert' within your organisation and be prepared to make, and prove, the case.!! Overcome resistance by collecting and sharing evidence and success stories - including anecdotal - from other charities as well as your own.!! Study what other, similar charities are doing and how successful it appears to be. Use this to strengthen your case.!! Consider producing a monthly report including statistics and stories, to illustrate the value of your activity.!
56 Tools & Applications! Try them out & keep experimenting with new ones.!! Use Twitpic or yfrog - maybe post a 'pic of the day and with Audioboo and video for authentic voice.!! Use URL shorteners - e.g. bit.ly - to make more of your 140 characters and monitor metrics.!! Using a client - e.g. Tweetdeck makes life easy. Use CoTweet to manage an account or accounts with multiple users.!! Monitor who s talking about you - samepoint.com, addictomatic.com and join in.!
57 More Top Tips Reach out:! Follow other people, have conversations, ask questions and retweet other users relevant tweets; this will increase awareness of your Twitter activity and help you attract a following.! Be interested and you will be interesting:! Take time to read other people s tweets consider what you like and don t like about their Twitter feeds. It will inspire you and help to inform your own approach.! Be yourself:! Twitter is a very immediate, transparent medium. It s almost impossible to pretend to be what you re not. Be authentic and genuine personally and on behalf of your brand.!
58 More Top Tips Focus on relevance:! Follow and engage with people/organisations you share interests, missions or values with. Remember, with followers, quality is more important than quantity.! Make 140 characters count:! Use URL shorteners, so you can link without using up too many characters. Include key words and hashtags that will catch your audience s attention and give them a reason to click on your link.! Always integrate:! Twitter will provide most value when used in conjunction with other social media, your own website & microsites, third party websites, online forums & communities, so share content/links.!
59 More Top Tips Be your own, most constructive critic:! Take stock of your Twitter feed from time to time. Ask yourself whether you would enjoy following it, what you might get out of that, whether it is providing the right mix of messages for your organisation s target audiences and how it could be better.! Don t be afraid to make mistakes:! If something doesn't work, it's not the end of the world. Tweets are quite transitory and will pass a lot of people by without them noticing. When (not if) you mess something up, don't be afraid to say so your followers will be forgiving and it s another opportunity to be engage in authentic dialogue.!
60 And remember...! Tweet about things that are important to your charity - and that it is passionate or excited about (it will show)!! Your tweets will be seen across to the world, by people in all sorts of situations, with a variety of outlooks!! You can't see and tweet everything or be on Twitter all the time!! It's all just communication and we've all been doing that for years!
61 ! Meet other charities using Twitter!! Share knowledge, experiences and tips!! FREE to attend!! Come along in person, or take part online - or both!!
62 ! Keep up to date by:!! Following Twitter.com/NFPtweetup!! checking and subscribing to updates: Becoming a fan on Facebook!! Joining the group on LinkedIn!
63 Connect with me:! twitter.com/rachelbeer! twitter.com/beautifulw!
How to Set-Up a Basic Twitter Page
How to Set-Up a Basic Twitter Page 1. Go to http://twitter.com and find the sign up box, or go directly to https://twitter.com/signup 1 2. Enter your full name, email address, and a password 3. Click Sign
SOCIAL MEDIA TOOLKIT FOR NONPROFITS
SOCIAL MEDIA TOOLKIT FOR NONPROFITS OVERVIEW OF SOCIAL MEDIA ------------------------------------------------------2 GIVE LOCAL YORK S SOCIAL MEDIA ACCOUNTS-------------------------------------3 USING
Session 1: 1. Profiling Connections and Building Your Network. 2. Creating Interaction and Engagement rd Party Social Media Tools.
What we ll cover WORKSHOP 2: USING SOCIAL MEDIA AS A BUSINESS TOOL University Centre Peterborough, 5 September 2013 Delivered by Ian Gibbins, IG Media Marketing ian@igmediamarketing.com Tel: 01733 241537
www.pipelineroi.com 1-866-300-1550 Introduction Over 100 million people log in to Twitter daily to share articles, read the news, Tweet photos of their breakfast, and connect with others. In this crowded
8 Ways To Build Your Brand Using Social Media
TIP SHEET 8 Ways To Build Your Brand Using Social Media TABLE OF CONTENTS: 03 04 04 05 05 06 06 07 07 08 Intro Tip 1 - Determine Goals for Your Social Media Engagement Tip 2 - Determine Your Online Brand
Do You Need to Grow Your. Social Media Audience?
Do You Need to Grow Your Social Media Audience? Do You Need to Grow Your Social Media Audience? Audience growth has become a controversial topic in the social media space. While many marketers are still
EXECUTIVE SUMMARY. Union Metrics unionmetrics.com
EXECUTIVE SUMMARY In this comprehensive guide, you'll learn how to develop - or improve - your social strategy, no matter the social media channels where you spend your time. Based on our experience working
Promote Your Business With LinkedIn
Promote Your Business With LinkedIn Greater Aiken SCORE Workshop North Augusta, SC - July 19, 2017 Presented by: Kelley O. Kohr, JD WSI Digital Marketing 1 2 AGENDA LinkedIn Means Business! Get Started
www.pipelineroi.com 1-866-300-1550 Introduction Over 100 million people log in to Twitter daily to share articles, read the news, Tweet photos of their breakfast, and connect with others. In this crowded
Creating an inclusive digital communications strategy. 5 July 2016
Creating an inclusive digital communications strategy 5 July 2016 What we ll be looking at today How to write a social media strategy Understanding of key trends Understanding of opportunities and risks
Social Media: necessary evil or judicious investment
Social Media: necessary evil or judicious investment With Lisa Barbieri Presented by Lisa Barbieri An overview of social media concepts covered in today s session What is social media Dangers of ignoring
Social Media. BootCamp
Social Media BootCamp Shawn Busse Kinesis Brand Strategist Wendy Maynard Social Guru Shawn Busse Social Pragmatist What is a Brand? ...a brand is your company s face to the world. It starts with the name,
The Business Owner s Guide to LinkedIn
The Business Owner s Guide to LinkedIn Reach clients, partners, and peers on the world s largest professional network for small business About this guide The Business Owner s Guide to LinkedIn provides
LYFE MARKETING:MEET THE PUBLISHER
The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital
Twitter page management for beginners
Twitter page management for beginners Twitter page management for beginners 2 Contents Executive Summary.... 4. Introduction to Twitter... 5 Twitter Statistics. 5 Twitter Demographics 6... Logging In &
Twitter for Small Business
Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent
Social Media Toolkit. Luke Williams. Feb Page 1
Social Media Toolkit Luke Williams Feb 2012 Page 1 Table of Contents Introduction to social media... 3 Social media guidelines... 4 Listening online... 5 Twitter... 6 Facebook pages... 7 Blogs... 8 LinkedIn...
INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement
INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement Session Goals Discuss Social Media Strategies and Best Practices Dialogue to exchange ideas to help position your (organization, institution,
New to Instagram? See how to set up a free business profile, create content and use Instagram to grow your business.
New to Instagram? See how to set up a free business profile, create content and use Instagram to grow your business. 11.3.17 Why Instagram? People come to Instagram to be inspired and discover things they
How To Attract Crowds To Your Webinar
How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra
Basics of Social Media. The why, the what, and the how for your small business or nonprofit
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome! Danna Crawford PowerSellingMom.com DannaCrawford@gmail.com /DannaCrawford1 @DannaCrawford
When Social Media Meets Employer Branding: Your Guide to Doing It Right
When Social Media Meets Employer Branding: Your Guide to Doing It Right Why does social media matter for employer branding? You know your company is a great place to work but does everyone else? Social
Social Media Training
Social Media Training Media Training Outline Intro CWA Smartphone APP Union Social Media Social Media Theory Crafting a clear message Facebook Training Twitter Training Sign up for Twitter Using Social
Social Media 101: A Twitter Primer
Social Media 101: A Twitter Primer 1 Welcome @TJGoertz of @OPSBA_Official with specific Ward 11 discussion with @IreneFu from @TDSB Trustee @shelleylaskin Principals @PrincipalNSS @tdsb_westprep @TDSBHodgsonSrPS
10 Online Communication Channels
10 Online Communication Channels Ppt 11-12 Online communication channels and tools toolkit Spread the word Love it or loathe it, social media is here to stay and should form an essential component of any
Dean College Social Media Handbook
Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the
FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING
FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING 01 01 CONTENTS INTRODUCTION 2 WHAT IS A FACEBOOK PAGE? 3 WHY DO EMPLOYERS USE FACEBOOK? 4 FACEBOOK STRATEGY 5 GETTING STARTED 6 THE BASICS 8
OPEN ENROLLMENT SOCIAL MEDIA TOOLKIT
Action for Health Justice OPEN ENROLLMENT SOCIAL MEDIA TOOLKIT Asian & Pacific Islander American Health Forum Association of Asian Pacific Community Health Organizations Asian Americans Advancing Justice
Best Practices. for Social Media Marketing Success
10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when
Welcome to. The Social Media System Twitter Success System
Welcome to The Social Media System 2016 Twitter Success System 1 330 Million users worldwide Interesting Twitter Stats Daily active Twitter users: 100 million Average number of followers: 208 4 th largest
Social Media Marketing for Small Businesses SELL. SERVICE. MARKET. SUCCEED.
Social Media Marketing for Small Businesses SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes
Twitter Set-up Guide. How to Optimize Your Profile
Twitter Set-up Guide How to Optimize Your Profile WHY TWITTER IS VALUABLE TO YOUR BUSINESS Before You Get Started Consider if you want a personal or a business Twitter account. Both are good to have but
BENNETT BUSINESS CONNECTIONS. Social Media How-To. Sharon Bennett May 12
BENNETT BUSINESS CONNECTIONS Social Media How-To Sharon Bennett May 12 Social Media How To This is a how-to to create a LinkedIn, Twitter and Facebook business accounts. These instructions will get your
JB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016
JB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016 TABLE OF CONTENTS INTRODUCTION... 3 DEFINE GOALS +OBJECTIVES... 4 DETERMINE AUDIENCE + MESSAGING... 5 IDENTIFY RESOURCES + DELINEATE RESPONSIBILITIES... 6 DEFINE
Twitter. Runa Sarkar Indian Institute of Management Calcutta
Twitter Runa Sarkar Indian Institute of Management Calcutta What is it? A 140 character microblog that enables users to send and receive messages known as tweets A Tweet is an expression of a moment or
Social Media Guidelines
Social Media Guidelines Protect proprietary business information Be thoughtful about helping our customers Remember, you are always visible on Social Media Acknowledge you are a Progressive employee Be
How to Enhance Your Internet Presence with Social Media
How to Enhance Your Internet Presence with Social Media Table of Contents 3 Introduction 4 Why Do I Need Social Media? 6 Where to be: Facebook 10 Where to be: Twitter 15 Where to be: LinkedIn 17 Where
Three Reasons Your Influencer Marketing Campaign Failed... and how to make sure it doesn t happen again
Three Reasons Your Influencer Marketing Campaign Failed... and how to make sure it doesn t happen again www.findyourinfluence.com Three Reasons Your Influencer Campaign Failed... and how to make sure it
Enrich for universities
Enrich for universities Using social media to increase engagement, reduce cost, and save time hubbub.net/enrich What is Enrich and why do you need it? Enrich is a social media analytics tool, built by
LOAN OFFICER GUIDE TO MARKETING : LEAD NURTURING REALTORS GUIDE TO MARKETING TOTALMORTGAGE.COM PART 1
LOAN OFFICER GUIDE TO MARKETING : EMAIL LEAD NURTURING REALTORS GUIDE TO MARKETING EMAIL SOCIAL LEAD MEDIA NURTURING BASICS TOTALMORTGAGE.COM PART 1 Table of Contents Why go social?...4 Best sites for
TOP 10 EXAMPLES. of POLICE SOCIAL MEDIA. - and why they work. Twitter & Facebook
TOP 10 EXAMPLES of POLICE SOCIAL MEDIA - and why they work Twitter & Facebook The Metropolitan Police have the largest police social media presence in the UK, with Facebook and Twitter accounts covering
Social Media Tip Sheet 2014
Social Media Tip Sheet 2014 3 2 P R A C T I C A L T I P S Table of Contents P i c k y o u r p o i s o n! Twitter Facebook Google+ Blogger Outreach Who we are Twitter You should have known by now... Twitter
WHY DIGITAL MATTERS. Digital Benefits for WOLF PROs. Homeowners, Contractors and Social Media
1 WHY DIGITAL MATTERS Digital Benefits for WOLF PROs We ve got your back and that means helping you learn how to better market your business. In this guide, we re sharing digital marketing tips and tricks
COMPLEX MEDIA: BRINGING SOCIAL STATS TO EVERY DEPARTMENT
COMPLEX MEDIA: BRINGING SOCIAL STATS TO EVERY DEPARTMENT TABLE OF CONTENTS Introduction The Social Media Team The Ad Sales Team The Content Team The Dev Team Social Strategy Tips INTRODUCTION There are
A Guide to Social Media Team
A Guide to Social Media Team Advocacy Why should your employees support your business via social media? Increases Brand Exposure Extends Awareness in Marketplace Generates Business Opportunities Cultivates
10 THINGS B2B COMPANIES
10 THINGS B2B COMPANIES Should Be Doing on LinkedIn Copyright 2016 Act-On Software www.act-on.com Using LinkedIn to Generate Leads LinkedIn isn t just a social network for job seekers and recruiters anymore.
Social Media and Self-Advocacy KIT MEAD AUTISTIC SELF ADVOCACY NETWORK (ASAN)
Social Media and Self-Advocacy KIT MEAD AUTISTIC SELF ADVOCACY NETWORK (ASAN) The Presenter! -I m Kit Mead, ASAN s Technical Assistance Coordinator! -I run ASAN s chapters and PADSA. -I give help to our
SOCIAL MEDIA. Facebook. Instagram. Twitter. Hashtags # Using Facebook, Twitter and Instagram to build your team!
SOCIAL MEDIA Using Facebook, Twitter and Instagram to build your team! Social Media is a great way to get the word out that you re fundraising for epilepsy. Here s a quick overview of the three different
BYOC : Twitter for Business An Introductory Guide. Session Ellis Holman System z Client Architect
BYOC : Twitter for Business An Introductory Guide Session 11871 Ellis Holman System z Client Architect eaholma@us.ibm.com Topics -- Twitter for Business What is Twitter? Optimizing your profile Using
How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing
How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing
SOCIAL MEDIA BOOT CAMP. May 2 nd, 2012
SOCIAL MEDIA BOOT CAMP May 2 nd, 2012 AGENDA What is Social Media? Social Media Objectives Getting Started Best Practices and Basic Rules of Engagement Individual vs. Business Profiles and Accounts Facebook,
guide to using social media for NHS Staff in Blackburn with Darwen
guide to using social media for NHS Staff in Blackburn with Darwen Why should you read it? Why use social media? The guidelines are designed to help you get the best out of the social media tools available
THE DEFINITIVE GUIDE TO B2B SOCIAL MEDIA FOR 2017
THE DEFINITIVE GUIDE TO B2B SOCIAL MEDIA FOR 2017 Page 1 CONTENTS 6 1. The six most important reasons to use social media for B2B 4 2. B2B LinkedIn 6 LinkedIn Language 7 How to use LinkedIn for B2B 8 3.
Technical Assistance Center Webinar. Building a Social Media Presence
Technical Assistance Center Webinar Building a Social Media Presence Congratulations! You now own your own network & newspaper Five Things We Can Do Be Strategic: Don t lose sight of priorities Become
SOCIAL MEDIA ENGAGEMENT FRAMEWORK
SOCIAL MEDIA ENGAGEMENT FRAMEWORK An overview of building an effective social media campaign and drive results. T : +603.7955.5148 T : +603.7955.5148 F : +603.7955.5724 F : +603.7955.5724 WWW.XIMNET.COM.MY
PERSONAL BRANDING SOCIAL SELLING NOT FOR PUBLICATION - PROPERTY OF GAIL MERCER-MACKAY
PERSONAL BRANDING SOCIAL SELLING WELCOME BACK Managing your digital footprint Pictures & words Marathon, not a sprint Define your brand LinkedIn and Twitter WHAT YOU LEARNED Coming up with 'key' descriptive
Tweet Better Automation, Tools, Strategy to Get More Out of Twitter
Tweet Better Automation, Tools, Strategy to Get More Out of Twitter Image Credit: http://www.webdesignerdepot.com/2009/07/50-free-and-exclusive-twitter-icons/ What s in this class? Automation Good or bad?
Using Social Media to Your Advantage. Diana Eastty, Eastty Marketing Marty Foltyn, Channel Chargers
Using Social Media to Your Advantage Diana Eastty, Eastty Marketing Marty Foltyn, Channel Chargers Abstract It is easy to become overwhelmed by the growing popularity of social media. Today s X-generation
INTRODUCTION SOCIAL MEDIA
INTRODUCTION SOCIAL MEDIA 101 INTRODUCTION o Social media defined o Social media is a conversation o Social media myths o Social media keys for success o Social Media, Bates and YOU SOCIAL MEDIA DEFINED
Measure Social Media Like a Pro: Social Media Analytics Uncovered
Measure Social Media Like a Pro: Social Media Analytics Uncovered To kick off the year 2016, more than 1 billion people logged onto Facebook. Every day, 934 million users access Facebook from their mobile
Who s Here Today? B2B Social Media: Why?
Who s Here Today? Agenda B2B Social Media Going Beyond LinkedIn B2B: Why Use Social Media? Best Practices Facebook LinkedIn Twitter Analytics B2B Social Media: Why? B2B Social Media: Why? B2B Social Media:
Social Media. An introductory guide.
Social Media An introductory guide About this resource This resource is intended as an introductory guide It is not intended to give comprehensive guidance on all matters relating to Social Media In this
Why Do So Many Online Businesses Fail?
Why Do So Many Online Businesses Fail? Why do online businesses fail? This question isn t easy to answer. More often than not, there are multiple factors that prevent online businesses from turning a profit,
PEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817)
PEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817) Contents 1 1 2 2 INTRODUCTION Promote the public image of Rotary What is the People of Action campaign? Campaign materials overview 3 4 5 7 GET STARTED Tell
Social Media Recommendations For Clubs: Getting Started & Best Practices. General
Social Media Recommendations For Clubs: Getting Started & Best Practices (Last Updated January 26, 2015) General LinkedIn is like a business networking event, Facebook is like a backyard barbecue, and
6 Steps to Social Media Success for Law Firms
6 Steps to Social Media Success for Law Firms 6 STEPS TO SOCIAL MEDIA SUCCESS FOR LAW FIRMS By Bria Burk Androvett Legal Media & Marketing Social media is a great way to share firm news about new hires,
Newswire Influencer Marketing Guidebook
Newswire Influencer Marketing Guidebook Introduction Table of Contents Marketing Guidebook 1.1 Defining Influencer Marketing 1.2 Finding Your Definition of an Influencer 1.3 Brand Challenges Advertisers
LIKES ARE GREAT, LEADS ARE BETTER
LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with
Your Action Plan to Launch New Paid Content
Is your circulation flat? Are you having trouble attracting new subscribers? Do you want to expand your offerings to new markets? If yes, then consider launching a new paid subscription product. However,
Advertising, Design, Social Media & Printing Easton - Philadelphia
Advertising, Design, Social Media & Printing Easton - Philadelphia www.cliffross.com SOCIAL MEDIA OVERVIEW The platforms may change, but social media is here to stay as another dimension of your business.
Hey World, Let s Get Social! Social Media Tips, Do s and Don ts
Hey World, Let s Get Social! Social Media Tips, Do s and Don ts How are we going to get social?! Social Media Strategy Tips to get your content shared Useful Tools Out There Facebook Twitter Instagram
Top Social Media Policy Tips
Top Social Media Policy Tips 1. Have a strategy before you have a policy. 2. Good policies are built around trust, safety, and security. Use your social media policy to make those in your organization
Organizing a successful petition campaign
GUIDE Organizing a successful petition campaign Publishing a petition is only the beginning. Organizing means finding and elevating your organization s hidden leaders to drive growth on a massive peer-to-peer
LOAN OFFICER GUIDE TO MARKETING : LEAD NURTURING REALTOR GUIDE TO MARKETING TOTALMORTGAGE.COM PART 1
LOAN OFFICER GUIDE TO MARKETING : EMAIL LEAD NURTURING REALTOR GUIDE TO MARKETING ADVERTISING EMAIL LEAD ON NURTURING SOCIAL MEDIA TOTALMORTGAGE.COM PART 1 Table of Contents LinkedIn...4 Understanding
Corporate Social Media Training for RunningUSA
Corporate Social Media Training for RunningUSA Kristin Carroll Vice President Corporate & Consumer Marketing Follow me @activekristin Agenda As someone who is responsible for one or many of our social
AN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING
AN E-BOOK BY KENTICO CMS GETTING STARTED WITH CONTENT MARKETING Thomas Robbins Chief Evangelist Kentico CMS thomasr@kentico.com Twitter: @trobbins 1 Getting started with content marketing Let s be honest,
Daily Social Media Checklist
Daily Social Media Checklist Respond to All of Your Inbound Social Messages (messages, comments and replies) Potential clients may be putting in the effort to reach out to you so you need to showcase your
Social Media Advertising. Visit https://grandemareopenseatoknowledge.wordpress.com/
Social Media Advertising List the Core Principles of Social Media Advertising Course Objectives Explain what is Social Media Explain what is Social Media Advertising Explain why is Social Media Advertising
Webinar will begin at 2 minutes a1er the hour. How to Use Twitter for Your Nonprofit. BONUS: Hootsuite Demo. By Kerri Karvetski. Monday, July 28, 14
Webinar will begin at 2 minutes a1er the hour. How to Use Twitter for Your Nonprofit BONUS: Hootsuite Demo By Kerri Karvetski GoToWebinar Housekeeping: a3endee par5cipa5on Your Par@cipa@on Open and hide
UNDERSTANDING ONLINE MARKETING & SOCIAL MEDIA
UNDERSTANDING ONLINE MARKETING & SOCIAL MEDIA A digital marketing workshop course designed for entrepreneurs by entrepreneurs This interactive course from CG Consulting - Inspiring Solutions shows you
Good Deeds Day Communication & Press Kit
Good Deeds Day Communication & Press Kit Hi! Use this Communication and Press Kit to share your Good Deeds Day experience with everyone in your community. What is Good Deeds Day? Key Messages and Talking
USING FACEBOOK FOR RECRUITING
USING FACEBOOK FOR RECRUITING Stand OUT Stay TOP of mind Sell MORE 1/29 With over 1.44 billion monthly users, Facebook can t be ignored. For staffing and recruiting firms, Facebook offers unmatched opportunity
Social Media Playbook For Lawn Doctor Franchisees
Social Media Playbook For Lawn Doctor Franchisees Who Cares About Social Media? Consider this: 89% of internet users search online before making a purchase What does Social Media Need to Really Work? Social
East Bay Gives 2017 Social Media Boot Camp
East Bay Gives 2017 Social Media Boot Camp Agenda Benefits Strategy Facebook Twitter Social Media Tactics Value of a Social Media Presence The pie factor - there are many more nonprofits today than 10
How To Launch Your First Influencer Marketing Campaign BY TOM WARD
How To Launch Your First Influencer Marketing Campaign BY TOM WARD As social media use increases every year and platforms like Instagram, Snapchat, Facebook and Twitter becoming a larger part of our lives;
Interactive and Social Media Applications Laura Boyce, Sarah Mc Brearty & Kathleen McCourt
LYIT Interactive and Social Media Applications Laura Boyce, Sarah Mc Brearty & Kathleen McCourt Deirdre Casey 4/29/2013 L00089195 Table of Contents 1. Introduction - Group Members, The Project, Sugar Rush
The Art of Peace Kickstarter Marketing Plan. Campaign Plan
The Art of Peace Kickstarter Marketing Campaign Plan Objective..Page 2 Overview..Page 2 Promoting a Kickstarter campaign.page 3 The Plan.Page 5 Breakdown of the Plan.....Page 8 Risks...Page 13 1 P age
Don t Be Afraid of the Dark. Kevin Shively Head of Marketing
Don t Be Afraid of the Dark Kevin Shively Head of Marketing Communication @kevinsaysthings Agenda 1. Defining dark social: Does this have anything to do with wizards? 2. Dark social s growing importance:
VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT?
VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT? Hi, I m Sarah from HubSpot Academy. Welcome to, Creating a Strategy Plan for your Clients. At this point in the client engagement, you ve conducted a content
COMMUNICATIONS H TOOLKIT H NATIONAL VOTER REGISTRATION DAY. A Partner Communications Toolkit for Traditional and Social Media
NATIONAL VOTER REGISTRATION DAY COMMUNICATIONS H TOOLKIT H A Partner Communications Toolkit for Traditional and Social Media www.nationalvoterregistrationday.org Table of Contents Introduction 1 Key Messaging
Jobseeker s Guide to Writing an Effective LinkedIn Profile
Jobseeker s Guide to Writing an Effective LinkedIn Profile Having an online presence on LinkedIn can be important in your job search. Your LinkedIn profile can present your credentials to prospective employers
Accelerate Lesson 9 FACEBOOK ADVERTISING
Accelerate Lesson 9 FACEBOOK ADVERTISING On completion of this lesson you should: Be aware of the advantages that Facebook advertising can provide Be aware of different Ad types for each objective Be aware
Social Media Marketing & Analytics for B2B
N 0 6 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really, really
CACV Quarterly Meeting June 9, 2016
Social Media Advocacy & Public Affairs CACV Quarterly Meeting June 9, 2016 Overview Why Social Matters Social Media 101 Social 2.0 Tools CACV: Moving the Conversation Why Social Matters Why Social Matters
Social Media Fundamentals: A Beginner s Guide
Social Media Fundamentals: A Beginner s Guide Diana Atad Web Content Manager datad@hfma.org #2016LTC April 18, 2016 What s in here The Trifecta: LinkedIn, Facebook & Twitter o Basics o Best practices o
A Swiss Army Knife for your Career or How LinkedIn and other online platforms can enhance your career path AND your daily job.
A Swiss Army Knife for your Career or How LinkedIn and other online platforms can enhance your career path AND your daily job. Why Are You On LinkedIn? Why you re on (or considering joining) LinkedIn What
SOCIAL MEDIA GLOSSARY General terms
SOCIAL MEDIA GLOSSARY General terms API Application programming interface: Specifies how software components interact. On the web, APIs allow content to be embedded and shared between locations (it s a
Turning Employees into Brand Advocates. 4 Steps to an Effective Employee Engagement Program
Turning Employees into Brand Advocates 4 Steps to an Effective Employee Engagement Program Engaged employees are the lifeblood of every successful business. They speak positively about your company to
Page 1 of 29
Page 1 of 29 Contents Introduction....page. 2 The Simple 5 Step System....page. 4 Step 1 - Look for people that have the ability and are willing to promote what we are offering to a big audience QUICKLY...page.
SOCIAL MEDIA AT PENN STATE Guidelines for University Communications and Marketing Professionals
SOCIAL MEDIA AT PENN STATE Guidelines for University Communications and Marketing Professionals JULY 2010 These guidelines were created by Penn State's Office of University Relations. For more information,