THANK YOU TO OUR SPONSORS
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1 WELCOME NOVI!
2 ANNETTE ANTHONY
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4 THANK YOU TO OUR SPONSORS
5 THANK YOU TO OUR SPONSORS
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9 MEET OUR SPEAKERS
10 MATT FAGIOLI
11 #XplodeThis
12 THANK YOU TO OUR SPONSORS
13 MATT FAGIOLI
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15 We ve Been There
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17 Video is Everything
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20 People Still Matter Realtors will always be relevant Context rules
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25 Generate more seller opportunities
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31 You ll Business Success Will Always Reflect Exactly Who You Are Today
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34 So what do you think of me?
35 Your answer determines my value in the marketplace
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37 Major Themes for Today
38 Think Bigger
39 Improve Self
40 Amplify
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45 THANK YOU TO OUR SPONSORS
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47 THANK YOU TO OUR SPONSORS
48 ERIC STEGEMANN
49 YOUR DATABASE/CRM TREASURE CHEST Eric Stegemann Director of Strategy - TRIBUS TRIBUS f TRIBUSgroup.com technology marketing strategy operations
50 Eric Stegemann Licensed REALTOR At 19 Largest Independent Brokerage in St Louis By 22 NAR Committees Chair Federal Tech Policy Vice-Chair Business Issues Committee TRIBUS TRIBUSgroup.com technology marketing strategy operations
51 I m A Geek TRIBUS TRIBUSgroup.com technology marketing strategy operations
52 What s $1 Worth? If You Start Saving at 16. $49.75 TRIBUS TRIBUSgroup.com technology marketing strategy operations
53 What s The Best Way To Save? AUTOMATE TRIBUS TRIBUSgroup.com technology marketing strategy operations
54 TRIBUS TRIBUSgroup.com technology marketing strategy operations
55 Turns Out It s Also The Best Way To Work Your Database! TRIBUS TRIBUSgroup.com technology marketing strategy operations
56 TRIBUS TRIBUSgroup.com technology marketing strategy operations
57 What Will We Discuss? Stats Automated Sending Strategies Best Days To Send What Time Of Day To Send Content Strategies What To Send What To Always Include TRIBUS TRIBUSgroup.com technology marketing strategy operations
58 54% Leads Receiving Response In 48 Hours NAR Study On Home Buyers / Sellers TRIBUS TRIBUSgroup.com technology marketing strategy operations
59 How Close To Purchase 300% 9000% Likelihood Of Closing Deal TRIBUS TRIBUSgroup.com *InsideSales.com technology marketing strategy operations
60 Watch the Video: TRIBUS TRIBUSgroup.com technology marketing strategy operations
61 87% Definitely / Probably Use Same Realtor NAR Study On Home Buyers / Sellers TRIBUS TRIBUSgroup.com technology marketing strategy operations
62 6-11% Use Same REALTOR > 1 Time NAR / CAR Studies On Home Buyers / Sellers TRIBUS TRIBUSgroup.com technology marketing strategy operations
63 TRIBUS TRIBUSgroup.com technology marketing strategy operations
64 And That s Past Clients! Imagine What Prospects Think If You Don t Regular Follow Up TRIBUS TRIBUSgroup.com technology marketing strategy operations
65 How Many Have Automated Reminders For Follow Up? TRIBUS TRIBUSgroup.com technology marketing strategy operations
66 What s The Best Day To Send s? Mondays / Tuesdays TRIBUS TRIBUSgroup.com technology marketing strategy operations
67 TRIBUS TRIBUSgroup.com technology marketing strategy operations
68 What s The Best Time To Send s? 11am-1pm TRIBUS TRIBUSgroup.com technology marketing strategy operations
69 TRIBUS TRIBUSgroup.com technology marketing strategy operations
70 Content To Send Hyperlocal Market Info 0.1% unsubscribe rate Listings Everyone wants to know what s for sale TRIBUS TRIBUSgroup.com technology marketing strategy operations
71 How Often Should I Send? Blast 1-2 x per month Drip Hot Buyer / Seller - 2x per week (+Property s) Cold Buyer / Seller - 1x every other week TRIBUS TRIBUSgroup.com technology marketing strategy operations
72 It s About Calls To Action 2-3 Per TRIBUS TRIBUSgroup.com technology marketing strategy operations
73 TRIBUS TRIBUSgroup.com technology marketing strategy operations
74 Two Winning s I have important information to tell you regarding the property you inquired about. Can you please send me your phone number and let me know a good time to call I just thought I d check in and see if the properties I m sending you are still meeting your criteria. Please let me know if I should change anything? TRIBUS TRIBUSgroup.com technology marketing strategy operations
75 TRIBUS CRM Drip / Blast Marketing Connect Zillow / Trulia / realtor.com / Docusign / XpressDocs / CirclePix / ToolkitCMA & More WordPress Websites IDX / VOW Marketing / Branding Services TRIBUS TRIBUSgroup.com technology marketing strategy operations
76 ERIC STEGEMANN
77 MATT FAGIOLI
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85 HDhat.com/xplode
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92 Sign up for a free trial at animoto.com/xplode Save 20% for life with the code Xplode16
93 MATT FAGIOLI
94 ANDREW DORN
95 The Best Real Estate Tech Tips at Record Speed!!! Andrew Dorn National Speaker, VP of Events Tech Savvy Agent - realtor.com
96 TIP #1 LINKEDIN EXPORT 106
97 #1 BUILD UP YOUR CRM TAKES SECONDS WHEN YOU KNOW WHERE TO LOOK 107
98 #1 BUILD UP YOUR CRM TAKES SECONDS WHEN YOU KNOW WHERE TO LOOK 108
99 CLICK TO EXPORT 109
100 WHERE TO SEND THEM 110
101 TIP #2 GOOGLE ALERTS 111
102 #2. GOOGLE ALERTS BE NOTIFIED OF ANYTHING Sign-up for free Google Account Set-up by creating alerts You, your broker, your team Local real estate news YOUR LISTINGS Know when someone else has placed your listing on Craigslist or elsewhere 112
103 IT TAKES SECONDS & IS UNLIMITED 113
104 TIP #3 GOOGLE ANALYTICS 114
105 #3. GOOGLE ANALYTICS TURN WEBSITE INSIGHTS INTO ACTION Go to google.com/analytics Sign-in/Set-up at Top Right corner Follow instructions Know EVERYTHING about your website traffic, including referring urls 115
106 GET SUPER COOL DATA FOR FREE KNOW WHERE YOUR BEST TRAFFIC COMES FROM Look at Referrals, Sessions (visits), Bounce Rates, Avg Session Duration. Determine which online advertising is working best. 116
107 TIP #4 PIPL.com 117
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109 TIP #5 Your Own Contact Record 119
110 CONTACTS: CREATE MY REAL ESTATE AGENT ADD YOUR NAME Then Share Contact as often as you can remember to Ask clients to Share your contact If people don t remember your name, they may search real estate in their contacts
111 TIP #6 FREE IPAD LISTING PRESENTATION 121
112 #6. FREE LISTING PRESENTATION CUSTOMIZABLE FOR MAC, PC OR IPAD Go to marketing.realtor.com Show statistics on consumer online buying habits Demo your specific realtor.com online marketing and lead generation Integrate with current corporate presentation Includes other visuals on pricing a home correctly 122
113 TIP #7 VIDEO FOLLOW-UP 123
114 WE CAN T HELP BUT CLICK ON IT! VIDEO IS COMPELLING Placing video in an can increase your CTR up to 300%. Forrester 65% of viewers watch more than ¾ of a video. ReelnReel Using the word VIDEO in a subject line can increase your open rates by 19%. Syndcast Use BombBomb App and a pre-shot video or simply create in the moment Buy yourself a little time to vet the property *Video Statistics: The Marketer s Summary 2014, Invodo 124
115 TIP #8 GIVE LIZ 125
116 REALTOR.COM/GIVELIZ EMBED ELIZABETH BANKS VIDEOS ON YOUR WEBSITE! The average internet user spends 88% more time on a website with video Mist Media
117 TIP #9 ADDING YOUR PROFILE PHOTO 127
118 #9 YOUR PHOTO = MORE VIEWS GO TO REALTOR.COM/AGENTPROFILE Default setting for consumers! 128
119 TIP #10 NAMERICK 129
120 #10. HOW DOES IT WORK? RECORD NAZZME & GENERATE NAMERICK! The Namerick helps us remember with imagery & alliteration! Andrew Dorn Met at the harbor. Loves to fish. Has a wife and 2 kids. Annoying laugh! PLEASE remember no jokes! Andrew Dorn Andrew ate apples and ants Andrew the Giant (Andre) 130
121 THANK YOU! Get your realtor.com lunch tickets! Guess and win!!! 2016 Move, Inc. All rights reserved. Do not copy or distribute. 131
122 ANDREW DORN
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124 SOCIAL MEDIA ENGAGEMENT MADE EASY Sign Up Here Using Promo Code Xplode
125 MATT FAGIOLI
126 SOCIAL MEDIA ENGAGEMENT MADE EASY Sign Up Here Using Promo Code Xplode
127 REALTORS Ready To Test Your Social Media IQ? Your Chance to WIN 1 of 3 IPAD MINIS info@cityblast.com
128 100 HOW TO WIN: % 1) Be 1 of the First 3 to Complete the Quiz 2) Must get 100% on your First Try 3) Completed the Sign Up For CityBlast info@cityblast.com
129 READY, SET GO! Take The Quiz: WIN 1 of 3 IPAD MINIS info@cityblast.com
130 THANK YOU! CONGRATS TO THE WINNERS!!! You Will Receive An Shortly
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133 You can add a secondary market once you ve signed up
134 Once you ve signed up you can choose which days of the week you want us to post
135 Our social experts will write custom content that is posted directly to your social media accounts, utilizing value-added content that is useful to your audience. Once you ve signed up all you need to do is select the categories you prefer.
136 Secure a 30% discount using promo code XPLODE
137 READY, SET GO! Take The Quiz: WIN 1 of 3 IPAD MINIS info@cityblast.com
138 THANK YOU! CONGRATS TO THE WINNERS!!! You Will Receive An Shortly
THANK YOU TO OUR HOST SPONSOR
WELCOME NEW JERSEY! MATT FAGIOLI THANK YOU TO OUR HOST SPONSOR THANK YOU TO OUR SPONSORS THANK YOU TO OUR SPONSORS #XplodeThis ANNETTE ANTHONY Apps, Web Resources, Engagement- Oh My! Annette Anthony
Welcome to the Real Estate Agent Marketing Plan Course and things are going to start to get real now.
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