Essential of e-commerce

Transcription

1 This book has been strictly designed as per the new syllabus of F.Y.B.Com., B.B.A., M.P.M. and D.B.M. prescribed by N.M.U. Jalgaon and other Universities. Essential of e-commerce Authors Prof. Arvind Chaudhari Management Council Member, NMU Arts, Commerce and Science College Jamner, Dist - Jalgaon. Prof. Sanjay A. Saindane [M.Com., LLB, DTL, GDC&A, CCJ, NET, SET] Head, Dept. of B.C.A., Sant Muktabai Arts and Commerce College, Muktainagar, Dist - Jalgaon. Prof. Shyam Salunkhe Head, Dept. of Commerce, A.R.B. Garud College, Shendurni, Dist - Jalgaon. Prof Sachin K. Jadhav Assistant Professor Dept. of Commerce SSVPS Arts, Commece & Science College Shindkheda, Dist Dhule. Prashant Publications

2 Essential of e-commerce Authors Publisher & Printer : Shri. Rangrao A. Patil, Prashant Publications, 3, Pratap Nagar, Dynaneshwar Mandir Road, Near Nutan Maratha College, Jalgaon Ph.No. (0257) , , Fax Web : prashantpublication.jal@gmail.com First Edition : Sept ISBN No Typesetting Prashant Publications, Jalgaon. Price : ` 110/- All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying (zerox copy),recording or otherwise, without the prior permission of the Publishers. II

3 Preface We have great pleasure in placing this text book, Essential of e-commerce in your hands. This text book is written by us according to new syllabus of first year B.Com. Course of North Maharashtra University, Jalgaon, which is effective from June We must thank Hon. Prof. Dr. Sudhir Meshram, Vice Chancellor, Prof. Dr. P. R. Chaudhari, Dean of Commerce and Management Faculty, N.M.U., Prof. Dr. Arvind Chaudhari, Management Council Memeber, N.M.U.Jalgaon who introduced e-commerce subject to the commerce students. e-commerce is informative and interesting subject as it is related to the commerce or business. This subject provide sufficient commercial as well as communicative knowledge to the readers. This book has been specially written to the rural students. We use very simple english language with suitable examples, which students can understand easily. Topics are arranged exactly according to the syllabi. We have tried our level best to provide latest information. We have designed this book keeping in view the need of B.Com. students. We are very much thankful to our principals, friends and also grateful to our family members, our institution members, and staff members encourage us to publish this book. We are glad to make a special mention of Prashant Publications, Jalgaon and Shri. Rangrao Patil as well as entire staff of publication.we are confident that this book will prove to be highly indispensable to the students of this subject. The suggestions for further improvements are welcomed. Authors. III

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5 CONTENTS 1. Fundamentals of e-commerce Commerce: Meaning & Nature 1.2. e-commerce Origin, Definitions & Meaning Scope & Goals Feature, Needs & functions Significance, Advantages & Disadvantages, Essentials of e-commerce, 1.3. e-commerce v/s Traditional Commerce 1.4. Technologies used in e-commerce 2. Business Models for e-commerce e-business : Meaning, Definitions, Importance 2.2. e-business Models based on the relationships of transaction parties B2C, B2B, C2C, C2G, G2G, B2G, 2.3. e-business Models based on the relationships of transaction types Manufacture Model Advertising Model Value Chain Model Brokerage Model 3. e-payment Systems Models of Payments : Credit Cards, Debit Cards & Smart Cards e-credit Accounts & e-money/cash V

6 3.2. Digital Signatures Legal positions of Digital Signatures Procedure & working of Digital Signature technology 3.3. Risks and e-payment System Data Protections, risk from mistakes and disputes Consumer protection Management Information Privacy Managing Credit Risk 4. e-business Communication Introduction 4.2. Importance of e-technology in the e-business Communication 4.3. Models of e-business Communication, 4.4. e-business Conferencing Audio, Documents & Telephone, Video Conferencing in e-commerce, 4.6. Mobile Communication 5. Customer effective Web design Requirements of Intelligent Websites, 5.2. Website Goals and Objectives 5.3. Analyzing website structure 5.4. Fixed versus flexible webpage design 5.5. Choosing a page size 5.6. Website development tools Semester - II 1. e-banking Introduction, Concepts, Meaning & Definition of Bank s & E-banking Use of e-banking VI

7 Advantages & Disadvangate of e-banking Channels of e-banking 1.2. Electronic Fund Transfer Electronic payment service Electronic Bill Payment Automated Clearing House Automated Ledger posting Electronic Money transfer e-cheques 1.3. ATM, FOS & Tele-banking 2. Customer Relationship Management Introduction, Definition & Process 2.2. Electronic CRMC, 2.3. Need for Electronic CRM 2.4. CRM Areas :CRM Components & CRM Architecture 2.5. Electronic CRM Applications 3. e-security Security Concepts: Introduction & Need 3.2. Intruders 3.3. Attacking Methods: Hacking, Cracking & Freaking 3.4. Filters: Meaning, Definition of Firewalls, Types of Filters 3.5. Cryptology: Encryption & Decryption 3.6. Data Encryption Standards 3.7. Cyber Crimes 3.8. e-commerce Security Solutions e-locking Techniques e-locking Products e-locking Services Net-Scape Security Solutions VII

8 4. e-markets Online Shopping 4.2. Online Purchasing 4.3. Electronic Markets 4.4. Three Models of e-markets 4.5. e-advertising 4.6. E-Branding 5. Mobile Commerce Growth of Mobile Commerce 5.2. Mobile Health Services 5.3. WirelessApplications, 5.4. Technologies for Mobile Commerce References Essential of e-commerce