THE ROLE OF INTERMEDIARIES & THEIR SERVICES. Richard Smart Oct 2013
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1 THE ROLE OF INTERMEDIARIES & THEIR SERVICES Richard Smart Oct 2013
2 Agenda Today s Landscape What, who, why? The traditional role of subscription agents Evolution of the agent The agent today What next?
3 Intermediaries - What? 1. go-between: somebody who carries messages between people, or tries to help them reach an agreement 2. means or medium: something that functions as a mean or medium for bringing something about Middleman/Agent
4 Intermediaries EBSCO 70 years serving the information needs of institutions 5,700 employees 100,000 organisations around the world use EBSCO products and services for information professionals 100 million page views per day on EBSCO s online research service, one of the busiest for-fee websites in the world
5 Intermediaries Who are they? Swets EBSCO LM Prenax Harrasowitz Regional & Local Agents Consolidation within the industry
6 Intermediaries Why? Many libraries 95,000 publishers Many readers Many authors +360,000 serials Many information centres & corporations +490,000 ebooks Journal packages
7 Intermediaries Why? Many libraries 95,000 publishers Many readers Agent Services: Invoicing +360,000 serials Many authors Title Listing Ordering +490,000 ebooks Many information centres & corporations Renewals Claiming Reports E-Content Many databases
8 Intermediaries Customers? Library or Information Centre Academic Libraries Govt Libraries Readers (physical or virtual) NHS Libraries Public Libraries Corporate Libraries
9 Intermediaries Business Model Library Service Charge Publisher Commission Agent
10 Traditional Role of the Agent Print World Manage Institutional Print subscriptions Services for Libraries: Consolidated Orders Invoicing Single Customer Service Contact Renewal/Ordering Service Consolidation Service Central Administration EBSCONET Swetswise
11 Traditional Role of the Agent Print World Services for Publishers: Consolidated Orders Consolidated Payment (cashflow benefit) Renewals Services Claiming Services Reduced Contacts Management Reporting Content Marketing
12 Evolution of the Agent late 1990s Move to electronic New Challenges New Opportunities Technology Advances Explosion of Content What is out there? How do we find it? New Players
13 Evolution of the Agent Online Content Hosts Single Platform for Publisher ejournals Simplified access to large amount of content Ingenta Highwire Atypon & Agents Swetswise EBSCO EJS
14 Evolution of the Agent Authentication Services Access & Identity Management Services Ensure authorised users are accessing content Reduce Administrative burden (uname/pword) - IP Addresses - Athens - UK Access Management Federation (Shibboleth) - Agents implemented...
15 Evolution of the Agent econtent Aggregation Repackage content from various sources to create a new dataset Single interface Complement journal subscriptions cost effectively - EBSCO - Proquest - OVID
16 All this content how do I find it? Link Resolvers & AtoZ Lists Improve visibility of subscribed resources & value of resource Resolves issue of how to link from one resource to another Uses Open URL standard Ex Libris : SFX EBSCO: LinkSource Swets: Swetswise Linker
17 End user access: A-to-Z
18 All this content how do I find it? Today: Discovery Services Provide Google like single search box to library resources Ensure library is central to search experience Simplifies content access Catalogue/IR integration EBSCO: EDS Ex Libris: Primo Serials Solution: Summon OCLC WorldCat Local
19 EBSCO Discovery Service
20 All this content - how do we manage it? Electronic Resource Management - ERM Library Administration for e Resource Management License Information Trial Information Access Parameters Renewal Information Task Allocation EBSCO: ERM Essentials SwetsWise esource Manager Ex Libris Verde/Alma
21 Enhanced Agent Administration Tools
22 All this content - how do we evaluate it? Evaluation Tools Ability to measure usage of e-resources versus cost Facilitates renewal discussion Use as a basis in resource negotiation EBSCO: Usage Consolidation Serials Solutions: 360 Counter Ex Libris Ustat JUSP
23 All this content - how do we buy it? Content Negotiators 3 rd party providing resource negotiation services for library consortia and organisations. Harness collective interest Removes one to many negotiation requirement JISC Collections UK HE,FE (NESLi2 for journals) + more CHEST Eduserv Agents as negotiators?
24 Agent Today -75% of business has an e component - Agent has had to adapt and innovate - Library has had to adapt and innovate
25 Resource identification Renewal decision Publisher pricing models License evaluation & Negotiation Usage analysis E-RESOURCE WORKFLOW Ordering E-Updates tracking E-resources delivering Registration & Access activation Payment to publishers & Invoicing The electronic resource life cycle
26 Evolution of Agents What Next? ebooks Intermediaries advance into ebook world Same efficiencies as journal world Differing models emerging Perpetual v Subscription PDA & Rental Dawson, Ingram, EBSCO, Proquest, EBL
27 Evolution of Agents What Next? Open Access Development in Gold Open Access since Finch Report Focus on UK Agents creating APC services EBSCO Advantage Swets OAK (Open Access Key) & JISC pilot formed
28 Agents Today Summary Complex World Agents must wear many hats They deliver simplicity in a complex environment Traditional benefits still endure
29 Thanks!
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