The future of the infomediary

Size: px

Start display at page:

Download "The future of the infomediary"

Jared McKinney
6 years ago
Views:

1 The future of the infomediary Andrea Keyhani, COO Ingenta Inc.

and publishing societies - easy online access for librarians and library

2 Aggregators v. Infomediaries The aggregator - online content distribution for publishers and publishing societies - easy online access for librarians and library users - marketing feedback on usage for publishers and librarians Publishing House Printing Press Library users Library users Librarian

search service Over 25,000 journal titles via

3 Ingenta as aggregator Aggregation of 5400 electronic journals (>1M articles) for 180 publishers Free web search service Over 25,000 journal titles via fax/ariel Access control E-Commerce 10,000 registered institutions

4 What is an infomediary The infomediary empowering the online exchange of research information using many different strategies and routes Professional users Publishing House Corporate users Printing Press Library users Librarian Supply side Demand side

5 Ingenta as infomediary An evolution has taken place over the past four years Aggregation: Online delivery of some journals Intermediary: Introduction of reference linking, creation of specialist websites Infomediary: All of this plus: Multiple types of online content Multiple access routes to online content Distribution to third parties Course packs Partnerships

6 In essence: An infomediary provides Navigation: Easy to use, seamless Distribution: Controlled, international Flexibility: Access to online information via the preferred routes and models of the information professional or researcher Empowering the content owners and the content users

7 Ingenta Services Library Services Publisher Services Customized Gateway E-Commerce Aggregation & Distribution Highly Customized Websites Access to Content View Subscription & Pay-per-view Alerting Services Branded Websites Publisher Sales & Marketing Services Global Telemarketing Consortia Sales Customer Service Focus Groups & Library Visits

8 Ingenta Online Publishing Solutions Aggregation & Distribution Branded Web Presence Branded Publisher Websites Highly Customized Websites

9 Direct to End User via Subject portal The Society Publisher s Web Site The Publisher s Web Site Library OPAC Dialog Gold E Docs OVID RAPRA PubMed ChemWeb OCLC Electronic Collections Online BIDS Pascal EMBASE Content hosted by Ingenta 3 rd Party Distribution Information Quest SwetsnetNavigator EBSCO Online L@ser M/e/o/s CrossRef Links from other full text publishers BIDS IBSS Anbar Abstracts PsycINFO ISI Web of Science Cambridge Scientific Abstracts Department of BIDS CAB ABSTRACTS Energy PubSCIENCE SilverPlatter s 80 SilverLinker Databases BIDS Reuters Business Briefing Select UnCover TOC ERIC/BEI Education Literature datasheets BIDS CAB HEALTH

10 Publication Websites Branded look and feel Search & Browse Content E-commerce Facilities News Pages Community Features Authentication & Access Control End-User Statistics

11 Targeting: Highly Customized Websites Research communities Professional communities Focus: Multi-publisher subject portals Publisher collections Content types: Journals Reference works Statistical reports Monographs Multi-media Customers include: Macmillan Heinemann OECD McGraw-Hill Emerald

12 Partnerships / New Directions Library : Gale Research : E-BioSci Course Packs / E-Learning : Heron

13 Publisher Marketing Bridging the gap between publishers and libraries: Publishers Communication Group (PCG) International marketing services for scholarly publishers Complete marketing mix of activities: Telemarketing services Journal marketing programs Market research On-site library visits Promotions Library advisory groups And

14 ConsortiaLink Negotiating consortia deals on behalf of scholarly publishers Opening new markets for publishers and new access routes for libraries Saves time, cost and effort for all participants Many-to-many: one-to-one

15 Library Services Free access to aggregation Subscription recognition Document delivery Alerting E-Commerce / Deposit Accounts Library Gateways

16 The drivers of future trends Empowerment of the individual: The as yet unrealized potential that the Internet brings. Impact on traditional publishing? Growing connectivity: Use of metadata standards will facilitate virtual access to content repositories worldwide Power in numbers: Libraries forming consortia for resource sharing and greater power to negotiate deals with publishers

17 The drivers of future trends The players are the same: The people who produce the content and the people who access the content are one and the same Continued need for control: There s a continued requirement to control, measure and authenticate which needs to be maintained. Statistics standards? Mega publishers and mega deals: Big publishers continue acquiring smaller publishers. Offer mega deals to consortia. Impact on smaller publisher sales and document delivery? Electronic archiving: Emerging standards, trusted archives. Whose responsibility? Who pays?

18 The drivers of future trends Society publishers dilemma: Members vs. libraries. Focus on which? Library control over access: Use of emerging standards, such as Open URL, provide libraries with greater control over access routes to content

19 The future of the infomediary Conclusions Facilitate access to content through multiple routes Create a continuum of services that meet publishers and libraries needs Bridge the gap between publisher and libraries Explore innovation in content types, packaging, distribution, and sales Partner with other organizations to create cutting edge products and services

The Business of Journals Publishing. Emily Gillingham Library Marketing and Communications Manager Blackwell Publishing

The Business of Journals Publishing Emily Gillingham Library Marketing and Communications Manager Blackwell Publishing Overview What is a journal? How journals have evolved What authors want Submission