A STUDY ON CUSTOMER SATISFACTION TOWARDS RULER PIPES PVT LTD, ANDRAPRADESH

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International Journal of Mechanical Engineering and Technology (IJMET) Volume 8, Issue 11, November 2017, pp. 628 634, Article ID: IJMET_08_11_064 Available online at http://www.iaeme.

1 International Journal of Mechanical Engineering and Technology (IJMET) Volume 8, Issue 11, November 2017, pp , Article ID: IJMET_08_11_064 Available online at ISSN Print: and ISSN Online: IAEME Publication Scopus Indexed A STUDY ON CUSTOMER SATISFACTION TOWARDS RULER PIPES PVT LTD, ANDRAPRADESH Dr. D. Rajasekar Professor, AMET Business School, AMET University, Chennai, TN, India Dr. A. Krishna Sudheer Professor, Dept. of MBA Sri Sai Ram Engineering College, Chennai, TN, India ABSTRACT Client benefits are more than the Customer desires then just client will be satisfied, this is called Customer Satisfaction". A business term is a measure of how items and administrations provided by an organization meet or outperform client desire. It is viewed as a key execution pointer inside business and is a piece of the four viewpoints of a Balanced Scorecard. In an aggressive commercial centre where organizations vie for clients, consumer loyalty is viewed as a key differentiator and progressively has turned into a key component of business technique. The pupose of this paper is to figure out the customer satisfaction and what is the opinion of customer about the ideas and policies of 'Ruler PIPES PVT LTD., Andra Pradesh. Chi square test is applied in this paper to check teh authenticity of data given by the respondents. The focus of research is on customer satisfaction with special reference to 'Ruler PIPES PVT LTD., Andra Pradesh. Keyword: Customer Satisfaction, Customer Awareness and Marketing Cite this Article: Dr. D. Rajasekar and Dr. A. Krishna Sudheer, A Study on Customer Satisfaction towards 'Ruler Pipes Pvt Ltd, Andrapradesh, International Journal of Mechanical Engineering and Technology 8(11), 2017, pp INTRODUCTION Showcasing is the way toward arranging and executing the origination, evaluating, advancement, and dispersion of thoughts, merchandise, administrations, associations, and occasions to make and keep up connections that will fulfill individual and hierarchical destinations. This meaning of advertising lays on the accompanying centre ideas needs, needs and components, items (products, administrations and thoughts) esteem cost and fulfillment trade and exchanges, connections and systems, markets and advertisers and prospects. The promoting idea hold that vital component to accomplishing association objectives comprises of being more successful than rival in incorporating more viable than rival in coordinating editor@iaeme.com

2 Dr. D. Rajasekar and Dr. A. Krishna Sudheer showcasing exercises towards deciding and fulfilling the necessities and needs of target markets. Promoting practice has a tendency to be viewed as an imaginative industry, which incorporates publicizing, appropriation and offering. It is likewise worried about expecting the clients' future needs and needs, which are frequently found through statistical surveying. Seen from a frameworks perspective, deals process building sees promoting as an arrangement of procedures that are interconnected and associated with different capacities NEED FOR THE STUDY Market strategy must be transformed into marketing activities. This is accomplished by making basic decision on marketing expenditures, marketing elements and marketing allocations. Marketing objectives of the company established their marketing budget at a conventional percentage of the sales goal. It may spend more than the normal ration in the hope of the achieving the higher market. The company also decides how to divide the total marketing budget among their various tools in the marketing. There can be systematic process that has to be adapted by almost all the companies OBJECTIVES OF THE STUDY The following are the objectives of the study to solve the problem. To study on customer satisfaction towards 'Ruler PIPES PVT LTD., Andra Pradesh. To know the customer awareness regarding 'Ruler PIPES PVT LTD., Andra Pradesh. 2. REVIEW OF LITERATURE Dr.N.Chandrasekaran investigated the wants of the customer are carefully studied by conducting surveys on consumer behavior. The study also helps to know various marketing variables such as price and product features. This study will help gain knowledge about the influence of consumer to prefer a particular brand and the problems faced by them using such brands. Dr.S.K.Sinha &Ajay Wagh examined that India is one of the fastest growing telecommunication markets of the twenty first century. The common man, artisans, agricultural labours, vendors and workers from every walk of life are comfortably using the services provided by telecom industries. The potential of capturing market segment will surely depend upon understanding dynamics of customer s preference. According to Lewis &Boom service quality is considered as a measure of how well the service delivered matches customers expectations on providing a better service than the customer expect organizational brand promotional strategies should be based on developing innovative offers & products, developing cost friendly value driven packages and tariffs, offering quality services after sales service & ability to make calls without getting cut off &also to provide cheaper cost of calls to other networks. Dr. C. Annandan & M. Prasanna Mohan Raj & Mr. S. Madhu examined the new mantra of all FMCG giants is; To get rich, sell to the rural. So they have started marketing programs to explore the untapped segment of rural markets. As far as FMCG is concerned, the market penetration and consumption in rural areas is low so there is an opportunity for marketers to utilize the market effectively. Another key positive aspect is the current government focuses on rural areas. Understanding the rural customers. Inadequate data on rural markets. Reaching of products or services to 6.4 lakhs villages for poor infrastructure facility. Rachel Dardis, Horacio Soberon-Ferrer investigated the consumer decision making is multinational, that is consumer choices are not base on a single product attributes, instead consumers view products as bundles of attributes. Product attributes (automobile attributes) as editor@iaeme.com

3 A Study on Customer Satisfaction towards 'Ruler Pipes Pvt Ltd, Andrapradesh well as household characteristics. In both instances, the higher the value of the cost index or the Trouble Index, the more unsatisfactory the car is relative to other cars. A better educated household might be more informed about the performance properties of Japanese cars and attracted by the higher value reliability of these cars. 3. RESEARCH METHDOLOGY The research is an empirical in nature and has used the survey technique for collection of the data. The survey has been conducted in 'Ruler PIPES PVT LTD., Andra Pradesh. The study focused on the Customer Satisfaciton in 'Ruler PIPES PVT LTD., Andra Pradesh. A sample of 100 respondents was contacted for the purpose of study. Researcher contacted with 100 customers. The nature of study is descriptive. In the present study primary data have been collected from the interview method with the help of questionnaire. The major sources of secondary data are Company reports/records, Standard reference text books, Internet, Other sources of secondary data have been at the end of report at bibliography in detail. Questionnaire is designed to collect the information from the respondents of 'Ruler PIPES PVT LTD., Andra Pradesh. The target group is customers purchasing of industrial units in 'Ruler PIPES PVT LTD., Andra Pradesh and the Sample Size is 100. Stratified Random Sample Method is used to collect the data DATA ANALYSIS AND INTERPRETATION Table 1 Classification of Respondent Age wise distribution Valid ABOVE Interpretation: The above pie diagram shows 18%(9 members) customers are between years age,52%(26members)customers are between years age,30%(15members )customers are above 40 years age. Above table shows years customers are major customers. Table 2 Classification of Respondent about Educational Qualification Frequency Percent Valid Percent Cumulative percent Valid Uneducated Below 10th th - Inter Degree editor@iaeme.com

4 Dr. D. Rajasekar and Dr. A. Krishna Sudheer Interpretation: The above table shows 38%(19members ) customers are uneducated, 20% (10members) customers are below SSC 20% (10members ) customers are SSC & INTERMEDIATE 22%(11members )customers are degree. High percentage of customers are uneducated. Table 3 Classification of Respondent about Occupation Valid Agriculture Business The above table shows 58%(29members ) customers purchase of PVC Pipes for agriculture purpose,42%(21members) customers purchase of PVC Pipes for business purpose. Most of the customers purchase of PVC Pipes for agriculture need Table 4 Classification of Respondent about regular customer Valid YES The above table show 100%(50 members ) customers are regular customers to purchase. Table 5 Classification of Respondent about aware of any Competing PVC Pipes Valid YES The above table shows that all customers are aware of the competing brands. Frequencies: Statistics Table 6 Classification of Respondent about purpose of purchasing PVC Pipes Valid Business Cultivation Household OTHERS editor@iaeme.com

5 A Study on Customer Satisfaction towards 'Ruler Pipes Pvt Ltd, Andrapradesh The above table shows 34%(17members ) customers purchase of PVC Pipes for business purpose,58%(29members) customers purchase of PVC Pipes for cultivation purpose, 6%(3members) customers purchase of PVC Pipes for household purpose,, 2%(1members) customers purchase of PVC Pipes for other purpose, Most of the customers purchase of PVC Pipes for cultivation purpose. Table 7 Classification of Respondent about the average life period of PVC Pipes Frequency Percent Valid Percent Cumulative Percent Valid Below 5 years Below 10 years Below 20 years More than 20 years The above table shows 2% (1member) customers says average life period of PVC Pipes is below 5 years, 6%(3members) customers says average life period of PVC Pipes is below 10 years, 18%(9members) customers says average life period of the pipe is below 20 years,74%(37members) customers says average life period of the pipe is more than 20 years. Most of the customers says average life period is more than 20 years. Table 8 Classification of Respondent about the satisfication with the Quality of PVC Pipes Frequency Percent Valid Percent Cumulative Percent Valid Very much satisfied Satisfied Dissatisfied Very much dissatisfied The above table shows 66%(33members ) customer are very much satisfied with quality of PVC Pipes 28%(14members ) customer are satisfied with quality of PVC Pipes,2%(1members ) customer are dissatisfied with quality of PVC Pipes 4%(1members ) customer are very much dissatisfied with quality of PVC Pipes. Most of the customers are highly satisfied with quality of PVC Pipes editor@iaeme.com

6 Dr. D. Rajasekar and Dr. A. Krishna Sudheer Table 9 Classification of Respondent about the satisfaction with Durability Frequency Percent Valid Percent Cumulative Percent Valid Very much satisfied Satisfied The above table shows 56 %( 28members) customer are very much satisfied with durability of PVC Pipes, 44 %( 22members) customer are satisfied with durability of PVC Pipes. More than half of the total customers are highly satisfied with durability of PVC Pipes. 4. FINDINGS From the survey it is found that everybody is aware 60% of the respondents were using pipes for agriculture need and only 26% of the respondents were used domestic purpose Nearly 60% of the respondents are highly satisfied with the quality 43% of the customers have satisfied with the durability. 5. SUGGESTIONS AND CONCULSION Company has to maintain such a quality to attract more number of Customers Company has to spend more amounts on promotional tools like television hoardings to attract the customer. Some of the people dissatisfied with the price of pipes, so the company should concentrate on this aspect. As per the demand of the customers, the company must give percentage of discount to all the customers. It is suggested to provide some discounts or allowances to the customers those who bought even less than 100 pipes. It is also needs to update its replacement policy so that its meets the customers requirement. This study aims in studying the customers (opinion) satisfaction of 'Ruler PIPES PVT LTD., Andra Pradesh. For the attraction of more customers, it should maintain stable pricing policy rather than changing from time to time. Quality of product plays an important role in 'Ruler PIPES PVT LTD., Andra Pradesh and some of the manufacture and also meeting with tremendous success with the present marketing practices even though they are certain non-traditional practices being followed. The study characteristics like sizes, the company at optimal level are marinating feature, range and product variety. REFRENCES [1] Dr.C.Annandan & M.Prasanna Mohan Raj & Mr.S.Madhu, A Study on Brand preference of washing soaps in rural areas, Indian Journal of marketing, March 2007, Page no-30 [2] Dr.N.Chandrasekaran, Consumer Behaviour and Brand Preference towards Onida Television An Empirical Study with Reference to Karur, Tamilnadu, Indian Journal of Marketing, July 2009,Page No-58 [3] Dr.S.K.Sinha &Ajay Wagh, Analysing growth of cellular telecom sector and consumer understands preferences and choices on the use of cell phone-indian Journal of Marketing. Sep 2008 Page no editor@iaeme.com

7 A Study on Customer Satisfaction towards 'Ruler Pipes Pvt Ltd, Andrapradesh [4] Rachel Dardis, Horacio Soberon-Ferrer, consumer s preferences for Japanese auto mobiles, Journal of consumer affairs, summer 1994 [5] Marketing Management, 11th Edition Philip Kotler Prentice-Hall of India, New Delhi [6] Research Methodology, 2nd Edition C.R. Kothari New Age International, New Delhi [7] Customer Relationship H. Peeru Mohmed & Sagadevan [8] Dr. Charusheela Birajdar and Prof. Akshata Joshi, A Review of Customer Satisfaction for Indian Postal Services. International Journal of Marketing and Human Resource Management, 7(3), 2016, pp [9] P. K. Gupta and Dr. U. M. Kinange, A Study of Financial Literacy and its Impact on Customer Satisfaction with Special Reference to Banks of Bagalkot District. International Journal of Management, 7(6), 2016, pp [10] P.A Anawade and Prof. Dr. Shilpa k. Bendale, Customer Satisfaction with Reference To Individual Spending Pattern On Hotel Industry: A Case Study For Hotel Silver Palace. International Journal of Management, 7(7), 2016, pp [11] B. Al Mannai, S. Suliman and Y. Al Alawai, Implementation Effect on Bahrain Industrial Performance, International Journal of Industrial Engineering Research and Development, 8(1), 2017, pp [12] Dr. E. B. Khedkar, Effect of Customer Relationship Management on Customer Satisfaction and Loyalty, International Journal of Management (IJM), Volume 6, Issue 5, May (2015), pp editor@iaeme.com

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