THINK RETAIL THINK INNOVATION

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1 THINK RETAIL THINK INNOVATION GREAT RETAILERS INNOVATE OUR VALUE PROPOSTION

2 MAY 2011 Official Launch about us with a team of 14 resources a background 36 + years Retail Experience having worked in 7 of top 100 World Retailers in 4 different continents over 12 different countries We are a Retail Innovation company, fully invested to Research & Development of new and advanced technological solutions designed to improve the customer retail experience, making Store Environments more appealing, dynamic and efficient, with measurable return to our clients. Our vision is to become a worldwide reference as a provider of innovative, state of the art solutions for Retailers. 60% Budget dedicated to R&D 5 Strategic Partnerships 9 Clients and growing We are truly COMMITED to our clients, partners and technology; to deliver measurable results, with quality, on time and on budget. We are always OPEN to others and new Ideas. We RESPECT our commitments and thrive to EXCEL every time, because good is just not enough! 2

3 differentate store ecosystem Marketing & Comms Atmospherics Store Experience Visual Merchandise Service Level Customer store experience is the intricate result of several different elements combined, all working together resulting in a decisive influence on the customer behavior translating into sales performance and operating costs of a store Layout Management Price Strategy Key Challenges Stock Management Store Assortment Cliente Weather Store Operations Labour Management Customer Centric Complex Ecosystem Interdisciplinary Features Dynamic and Variable Challenging to measure Unknown Efficiency Improvement Opportunities Differentiation is a key competitiveness factor 3

4 is what problems are we solving retail today highly dynamic fast multichannel multicurrency multi segment automated the STORE remains central to the Retailers Value Proposition How to make the customer enter the store? How to make the customer stay in the store? How to make the customer buy in the store? How to make the customer return to the store? How to make the customer promote the store? 4

5 what problems are we solving retail today the STORE remains central to the Retailers Value Proposition 90% of retail sales are form Physical Stores People spend approximately 50% of household income at retail stores Store employees represent over 60% of retailers workforce 87 minutes is the average time customers spend per shopping visit 5

6 customer experience management 3rd WAVE Customer Experience Management SPOTLIGHT Why? The Experience 2nd WAVE Customer Relationship Management What? Improve offer through Segmentation 1st WAVE Brand and Category Management Who? The Retailer 6

7 EFFECTS Temperature CO2 Humidity deep dive atmospherics in retail Scents Increased irritability, loss of concentration, loss of mental efficiency; Excessive thirst, fatigue, heart and circulation strain. Headaches Fatigue; Eye and Throat Irritation; Powerful memory triggers affect concentration Affects value and quality perception Music Crowding Fatigue, decrease of physical and mental capacity Alertness reduction Dry skin and excessive thirst masking unpleasant sounds and feelings affecting the heartbeat, pulse rate, and blood pressure changing our perception of space and time Wait and Service Level expectations men and women perceive time differently Traffic Vs Crowding when poorly managed, our studies show that retailers experience: LESS TIME IN STORE up to 30% less* LOWER CONVERTION RATES up to 4,5% lower* LOWER BASKET SIZE & VALUE up to 10% lower* >> >> >> LOWER CUSTOMER RETENTION up to 4% lower* = - sales up to 12% lower* (* peak impacts ) 7

8 Store layout design is one of the most critical aspects in today s Retail management. A Retail Floor Plan, should address key issues such as: product visibility store attractiveness increase customer in store time maximize sales by sqm Key Challenges Where are my Traffic Builders? What is my Real Footfall? Where are my Attraction Spots? Average Time in Store Window Conversion Rate Measure Initiatives Changing boot efficiency Employees Floor distribution deep dive strategic layout management Floorplan Design and Test Store Layout >> Traffic Analytics >> >> Understand customer floor distribution Measure visual efficiency improved layout efficiency 24% sales increase on tested products Pentration Footfall Retention Footfal 8

9 CUSTOMER deep dive knowing your customer Our analysis indicates that customer profile and purchasing behavior varies greatly within the day and within the week, but with clearly defined and measurable patterns Anticipating these patterns provide the Retailer with a key competitive advantage : the ability to adjust in advance Customer Centric Retailing OBJECTIVNESS VALUE WORTH GENDER & AGE PURCHASE PROFILE (* peak impacts ) 40% change within day * 20% change through week * 15 % change within day * 10h-12h 12h-14h 14h-16h 16h-18h 18h-20h 20h-22h 22h-24h Mon Tue Wed Thu Fri Sat Sun 10h-12h h-14h 56 14h-16h h-18h h-20h h-22h h-24h 106 Mon Tue Wed Thu Fri Sat Sun 6,4 4,7 5,5 7,1 5,5 5,4 4,5 3,8 understand cross-selling opportunities >> >> >> Improve marketing effectiveness dynamic staff response meet customer expectations Tailored Marketing initiatives + store dynamic offer 9

10 Key Challenges deep dive the value of efficiency Every little counts How many employees should I have in the store? With what profile? During which time slots? Where should they be in located? What is my current Energy Consumption? How is it distributed? My current Energy procedures are correctly designed? How do I know something is going wrong? How does this Store compare to others? WORKLOAD ADVANCED VISITORS FORECASTING ENERGY CHARACTERIZATION Up to 30% of time slots understaffed* 15% increase Forecast Quality up to 15% energy reduction opportunity 10

11 Our Consultancy Services and Product Line are fully integrated and cross-functional, covering 4 major areas of actuation, designed to provide the Retailer with full benefits of a complete store environment management solution what do we offer? CONSULTANCY line Atmospherics Effectivness Operacional Efficiency Energy Efficiency OUR VALUE PROPOSITION Environment Monitoring Atmospherics Effects & Management Measure Marketing initiatives Advanced Customer Profiling Dynamic employee procedures Optimize HR Allocation Space Strategy Energy Characterization Identify big-spenders Detect Outliers of Consumption Implement efficient procedures Dynamic Store Environment + SALES - COSTS Advanced Layout Planning Real Footfall KPIs Conversion rate analytics Enhanced Traffic Forecasting Stock Vs Traffic Analytics Energy Consumption by Visitor PRODUCTS line 11

12 our product line SEEPLUS - Customer Experience Management Solution Merchandise Hierarchy Organizational Hierarchy Equipments Hierarchy Users & Security Admin Integration Control System Variables PIM configuration Foundation Data Business Reporting Real Time Monitoring Advanced Business Dashboards Business Alarmistic Map Navigation Atmospherics Strategy In Store Monitor Remote Control IntelliStore Monitoring variables Atmospherics Effects & Management Atmospherics Alerts and Automatic Scenarios Store Real Time KPIS c Macro Space Designer Layout Analytics Advanced Visitor Forecasting Measure initiatives Advanced Customer Profiling Optimize HR Allocation GRID Analytics Instant Customer Feedback Create and deploy surveys on the fly Analyze results Interventions Tickets 12

13 Business Model Service Lines Strategic short term Licences Product Licences Services (Implementation & Project) Software as a Service (SaaS) Services SaaS Strategic medium term Outsrc Dev Product ADSM Suport & Maintenance Store Environment Consultancy Strategic long term Body Shop Total Store Experience Consultancy Total Store Experience New Market Segments Oportunistic BodyShop Development Outsourcing 13

14 we work with the best for the best 14

15 Markets strategy Europe South America North America Asia South America North America UK SPAIN 2012 NETHERLANDS 15

16 our partners ISA is an award-winning global company specialized in Telemetry and M2M (Machine to Machine) Communications. ISA is a global leader in different market segments such as: Remote Management for Utilities, including telemetry and remote metering solutions for gas, fuel, electricity and water World wide software provider, Microsoft develops, produces, licenses, provides assistance and develops technology consultancy to a vast array of software products UPTEC is the structure of the University of Porto dedicated to incubate startups and host Business Innovation Centers, supporting an effective knowledge and technology transfer between academia and markets INEGI is an interface Institution between University and Industry, oriented to the activities of Research and Development, Innovation and Technology Transfer Wedo technologies is an IT company with more than 400 employees and 100 customers spread across 73 countries, operating in industries such as: telecommunications, retail, healthcare, utilities and finance. Currently 7 out of 10 of the largest Mobile CSPs in the world are WeDo Technologies Customers. 16

17 THINK RETAIL THINK INNOVATION THANK YOU Rua Actor Ferreira da Silva, 100 Pav. A, Sala 30. Porto, Portugal Telephone: www,inovretail.com