Rene Jean-Paul Batsford CIO Nov 19 th 2012 London

Transcription

1 NFC A M E R C H A N T S P E R S P E C T I V E Rene Jean-Paul Batsford CIO Nov 19 th 2012 London

2 Passion for customer engagement, technology and NFC* (*since 2006!) 2 All image rights reserved. All data has been previously published in the public domain

3 2006/7 - Mobile NFC related projects 2008/9 - Payment 2009/12 - Issuance 2012 Interactive App 2012/13 Loyalty & Payment & POS 3 All image rights reserved. All data has been previously published in the public domain

4 Contactless payment timeline Fast, Simple & Secure 2008 Q2: First contactless shop pilot at Moorgate 2008 Q2: London City 25 shop rollout pilot a success 2008 Q3: Winners of European Payment Solutions Award 2009 Q4: Contactless Day at Canary Wharf 2010 Q1: 100% of EAT shops become contactless 2010 Q4: 100% of Chip & Pin terminals replaced by VX810 Verifone Duets 2012 Q1: First UK brand to launch a new contactless customer engagement (see Press!) 2012 / 13 and beyond 4 All image rights reserved. All data has been previously published in the public domain

5 Facts & figures Electronic Payment accounted nearly 40% of all transactions and is increasing. Chip and Pin transactions have grown 100% year on year (deployed in 2008). Contactless transaction have grown 100% year on year (deployed in 2008). Contactless accounts for 12.5% of all electronic payments and is growing Contactless transactions are 6% higher than cash on average Processed over 65,000 contactless per month transactions in Q Ensured contactless readers at every POS with around 700 POS throughout the UK Location, signage and positioning of readers is key to customer adoption and use. All image rights reserved. All data has been previously published in the public domain

6 Recipe for success Investment Training - Staff Awareness - Customer Compliance Secure / Approved Infrastructure (Network / EPOS, NFC terminal) Professional Services (Integration & Deployment) Benefits Improved security Reach, up sell & retention Reduction in processing fees Offsetting operational impact (Cash handling, Fraud) Throughput (Speed) Faster than cash, increased sales, adding to the bottom line Market Advantage - New forms of interaction > NFC enabled; signage, self service kiosks Adoption More NFC enabled mobiles More cards from more banks / schemes National media campaigns and awareness Mobile applications linked to payment and loyalty Continued investment from the payment industry to retailers More readers in more locations : Retailers, Venues, Transportation and Vending. Customer incentives linked to activity e.g. points, couponing and location based offers 6 All image rights reserved. All data has been previously published in the public domain

7 Mass adoption of contactless payment Customer (Card or Mobile) High Value Payment (2.1.1) Merchant Retail Systems Provider Systems Integrator Terminal Vendor Payment Service Provider Acquirer 7 All image rights reserved. All data has been previously published in the public domain

8 Retailer landscape I N D E P E N D E N T A F F I L I A T E T I E R 1 Payment Offers Loyalty Stored Value Partnerships Multiple Form Factors (mobile, card, tag) Customer behaviour Ordering (online) Staff schemes 8 All image rights reserved. All data has been previously published in the public domain

9 Retailer landscape Form factor Customer NFC Terminal EPOS Cloud Services Acquirer Payment Service Provider Profile Wallet Etc Social integration (Facebook, Twitter etc ) Back Office CRM E-commerce Stock & Inv Loyalty Content Management

10 Overview Founded, managed and co-funded by Alan Coppin. Alan has over 35 years experience of managing, directing businesses in commercial, non-profit and governmental sectors Family ethos is to promote front line staff to management positions The Coffee Mob has been incorporated as a Community Interest Company Profits will go to Centrepoint, the UK s leading charity for homelessness. Appoint and train young disadvantaged people from The Princes Trust programme to become great barista s for our mobile outlets.

11 Locations The Coffee Mob Mobile outlets will be located in prime locations all over London We aim to have between 50 to 100 mobile units all over London

12 Product The Coffee Mob will source the best beans and the best coffee machines to supply the best coffee in town

13 Customer journey Customer locates Coffee Mob via Bopzy app The Coffee Mob App Features NFC payment QR code reader Geo location Pre-paid & Top-up Social Integration Loyalty stamps & points Coupons

14 Customer journey Mobile outlet is equipped with NFC enabled mobile pos Customer Engagement Coupons, offers and content can be acquired and shared via social media, reading QR codes

15 Customer journey Products can be purchased with mobile and NFC Loyalty & Payment in one Customers simply tap their NFC enabled phone, card or tag. Coupons and credit can be automatically redeemed.

16 Customer journey Customers get access to free wi-fi Mobile wi-fi services Each vehicle has it s own inbuilt tethered access point, providing free customer wi-fi and a secure network for payment transactions

17 Thank you Any questions?