COMPANY PRESENTATION. Lazy Lawn Inc. Where Money Meets Ideas

Transcription

1 COMPANY PRESENTATION Lazy Lawn Inc. Where Money Meets Ideas

2 Cautionary Statement The following document contains certain forward-looking statements and forward-looking information, which is based on hypothetical data, which includes current expectations, estimates, projections, assumptions and beliefs. By their nature, forwardlooking statements and hypothetical data is subject to a number risks and uncertainties, because they relate to future events and circumstances and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements. Additional disclosure information regarding the forward-looking statements mythology, assumptions and risks is available for review. These forward-looking statements may be identified by words such as believes, expects, anticipates, projects, projected, pro forma, intends, forecasted, forecast, assumed, should, continue, seeks, may, will", "estimates, estimated, future, could, probably or similar words or expressions or by discussion of strategy, goals, plans, intentions or projections of revenues, earnings, segment performance, cash flows, contract awards, market size, industry trends, expenses and future financing. The OCMX (P2P Financial Inc.) does not guarantee the completion of any financing and only provides its services on its best efforts basis. Despite The OCMX s efforts, the completion of any financing may never occur. No reliance shall be placed on any future financing possibility. All investment are for accredited investors only. It is believed that the expectations reflected in the forward-looking statements and forward-looking information are reasonable, but no assurance can be given that these expectations will prove to be correct, and such forward-looking statements and information should not be unduly relied upon, because the actual future results may differ materially from the plans, goals, and expectations set forth in such forward-looking statements. The forward-looking information and statements are only as of the date they are made. All subsequent written and oral forward-looking statements made are qualified by the cautionary statements in this section. There is no undertaking or assumption of any obligation to update or revise any of the included forward-looking statements or information, whether as a result of new information, changes in expectations or circumstances, future events or otherwise.

3 Confidentiality Statement The information in this document is confidential to the person or entity to whom it is addressed and should not be disclosed to any other person or entity. It may not be reproduced in whole, or in part, nor may any of the information contained therein be disclosed without the prior consent of the Company which is being featured in this document. A recipient may not solicit, directly or indirectly (whether through an agent or otherwise) the participation of another institution or person without the prior approval of the directors of the Company which is being featured in this document. The contents of this document have not been independently verified and they do not purport to be comprehensive, or to contain all necessary information to make a decision. Except for suitability obligations and other obligations under securities law or unless P2P Financial Inc., doing business as The OCMX, ( The OCMX ) has expressly stated that The OCMX will be bound to the representation, term, warranty or undertaking, no representation, implied terms, warranty or undertaking of any kind is given by The OCMX and no responsibility or liability is or will be accepted by The OCMX, or by its directors, employee or advisors, in relation to the accuracy or completeness of this document or any other written or oral information based on the information provided by the third party that is made available through or in connection with The OCMX. Any form of reproduction, dissemination, copying, disclosure, modification, distribution and or publication of this material is strictly prohibited.

4 Company Overview Lazy Lawn Inc. Lazy Lawn designs, sells and installs artificial grass and various components involved in the installation of artificial grass for homeowners, property management companies and sports fields for school boards, and owners of private sports fields. Market Size The artificial grass market is $2B industry in North America, and the landscaping grass segment is said to be growing nearly 50% annually.

5 Solution Industry Problem Busy homeowners don t like weeds on their lawns, spending money on water or even mowing their lawns. Dog owners who have natural grass experience yellow spots when dogs pee on grass, furthermore after rain fall dogs come into the home with mud making a mess in the house. Property management companies spend 10 s of thousands of dollars per year on grass cutting and water, yet the grass on their properties is always far from perfect. School Boards are tired of maintaining natural grass soccer/football fields for hundred of schools across the country. The long-term plan for school boards is to go artificial as there investment pays off in 4-5 years. Landscaping companies who build pools, patio s, decks, etc are looking to offer their customers more solutions for their clients properties while profiting from the selling of products. That s where artificial grass comes in. Solution Provided by Company Lazy Lawn provides homeowners will a maintenance free alternative to natural grass lawns. Lazy Lawn provides dog owners with a unique artificial grass designed for dogs, along with our relationship USGreentech, We have distribution rights to Envirofill, which ensures no odours, mould or mildew growth in the grass. Lazy Lawn provides property management companies with a product/service that will eliminate landscaping costs to property increasing the ROI on each and every property. Lazy Lawn provides schools with artificial grass fields, not only do school boards eliminate landscaping costs, then are also renting out these fields in the evening and weekends, creating additional revenues for the schools. Lazy Lawn provides landscaping companies, garden centres and homebuilders with wholesale pricing in artificial grass which they in turn offer to their clients.

6 Competitive Advantages Unique Designs Lazy Lawn spends time and effort creating an awesome selection of artificial turf that clients love. Pricing Power With those unique designs, Lazy Lawn purchases turf in vast qualities which lower overall cost and increase margin. Online Reviews Our clients love us, our reviews on Homestars are off the charts, and so are our referrals. Technology We spend capital on state of the art CRM s, accounting software, mapping software and more. This provides us with a more efficient means of getting quotes to clients, and getting projects done quickly and efficiently.

7 Main Competitors Competitor Strengths Weaknesses Opportunity/Competitive Advantages Rymar Bellaturf Pricing Comprehensive back office services- marketing, accounting, CRM Pricing Comprehensive back office servicesmarketing, accounting, CRM Synlawn Associated with a manufacture American products higher prices Pricing Comprehensive back office servicesmarketing, accounting, CRM Bellaturf Established distribution network No in-house installation Pricing Comprehensive back office servicesmarketing, accounting, CRM

8 Key Components Artificial Grass - We currently design and import 5 different types of grass and 1 putting green grass. The grasses vary in texture, height and color. Auxiliary Grass Installation Products Nails, Weed barrier, Seam Tape. These products are sold to both residential and wholesale clients. Grass Infills We currently offer 2 types of Infills: 1. Envirofill 2. Silica Sand Back Office Services We are currently implementing a SaaS pilot offering CRM, Marketing, Logistics and Accounting Services to potential franchises.

9 Marketing Strategy Product Strategy Pricing Strategy Promotion Strategy Geography of Distribution Creating brand recognition to become the go-to address for artificial grass. Aggressive wholesale pricing to increase market share coupled with market pricing for residential and commercial clients. Google, Social Media, Word of Mouth, Local Sports Club Sponsorship Current distribution is across the Greater Toronto Area, Barrie and Saskatchewan

10 Key Milestones Q K commercial project largest single project since inception. FY 2017 Sales reached 960K Q First School board field contract Q First 2 Franchises opened (Barrie ON, Regina SK)

11 Opportunity Highlights 1. Growing market The Artificial Grass market is a fast-growing market in Canada. Since inception revenue is up1300%. Q1 YoY web traffic is up 70.45%. Q1 YoY estimates sent to potential clients is up 100%.Dollar amount of outstanding estimates climbed 50%. 2. Profit Margins Our ability to acquire product directly from the manufacture gives us a competitive advantage over the American products. Higher volumes will result in greater purchasing power which in turn will decrease prices further. 3. Overseas Growth Our long-term objective is to open franchises and sell our product in the USA where the market size is currently tenfold our local market.

12 Projected Revenues $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 $ Est based on Q Projected 2021 Projected 2022 Projected

13 Use of Proceeds Category Percentage (%) Working Capital 40% Marketing 30% Re-finance Existing Debt 30% Total 100%

14 Management Team Branimir Lakoseljac, President/Chairman Bran studied architectural sciences at Ryerson University in the late 90 s and become fascinated with the emerging world of online stock and option trading. After early success in trading equity markets, he left university to trade full time from home. Bran began working at Questrade Inc in the summer of 2007, from Bran completed numerous courses at the Canadian Securities Institute, achieving designations as a Derivative Market Specialist and Canadian Investment Manager. Bran was a part of a team that built Questrade's proprietary trading platform, he helped build the companies' deliverable foreign exchange division and started their Platinum program for high valued clients. In 2013 Bran completed the Chartered Market Technician designation from the Market Technicians Association in New York. After 7 and half years at Questrade, watching 10,000 clients mushroom to over 150,000 he decided to take his know-how and start his own business. Bran successfully grew the residential installation business from 22 lawns in 2014, 45 lawns in 2015, 120 in 2016 to over 200 lawns Revenues at the company grew from $75,000, to $202,000, to $578,000 to over $960,000 in the period ending March 31,2018. Lazy Lawn has grown into much more residential lawn installations, Lazy Lawn designs it's own branded artificial grass, it wholesales products to Garden Centres and Landscaping companies, it has set up 2 franchises that license the brand in Barrie, Ontario and Regina, SK. Lazy Lawn also has contracts with school board to install soccer and football fields. Eitan Green, General Manager Eitan studied math and economics at Hebrew University in the mid After interning in Psagot investment house and York Capital he began investing full time in both the Israeli real estate market and the financial markets. After moving to Canada in May of 2017 Eitan joined Lazy Lawn working with Bran to develop and grow the business.

15 Toronto Office TD Canada Trust Tower 161 Bay Street, 45 th Floor Toronto, ON M5J 2S