Inability to penetrate new vehicle loan market. Inform members of CU financing before they purchase a vehicle

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Arabella Alexander
5 years ago
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additional auto loan volume through refinancing Develop deeper relationship with existing members Lack

2 Decreasing loan portfolio balance sheet Inability to penetrate new vehicle loan market Inform members of CU financing before they purchase a vehicle Low retention of CU auto loan pre-approvals Capture additional auto loan volume through refinancing Develop deeper relationship with existing members Lack innovative promotions to encourage viral marketing Ineffective at communicating with members through social media

3 That s simple... cuautocoupon!

Offer discount to be applied against existing

7 $300 OFF YOUR BEST PRICE (New/Pre-Owned Vehicle Purchase ) Present coupon at any point in time during price negotiations Promote CUs existing auto loan rates; or Offer discount to be applied against existing CU rates 10% savings on next service, parts or accessories purchase

8 Discount Coupon Exclusively for CU Members Member Completes Form & Prints Coupon CU Contacts Member To Discuss Finance Options/Terms * Loan Promotions * Pre-Approvals Member Accepts CU Financing Prior To Visiting Dealer Member Redeems Coupon At Participating Dealership CU Loan Application Page Instantly Presented To Member

9 Discount Coupon Exclusively for CU Members Member Completes Form & Prints Coupon CU Contacts Member To Discuss Refinance Options/Terms * Loan Promotions * Pre-Approvals Member Redeems Coupon with Credit Union Member Accepts CU Financing CU Loan Application Page Instantly Presented To Member

Coupon At Participating Dealership Member

10 Discount Coupon Exclusively for CU Members Member Completes Form & Prints Coupon CU Contacts Member To Cross-Sell CU Products/Services Member Redeems Coupon At Participating Dealership Member Saves Money CU Builds Stronger Relationship with Member

Auto Loan Performance Existing: does not know when a member is in the market to purchase a vehicle CUAC: real-time access to members in the market to purchase using reverse marketing Existing: minor

11 Auto Loan Performance Existing: does not know when a member is in the market to purchase a vehicle CUAC: real-time access to members in the market to purchase using reverse marketing Existing: minor relevancy with dealerships in new vehicle purchase market CUAC: build relationships with dealerships to enhance relevancy & fund more loans Existing: challenged to educate members about benefits of auto loan refinancing CUAC: allows CUs to successfully promote refinancing to a vast amount of members Marketing Existing: token giveaways (gas cards) & gimmicks that are ineffective CUAC: substantial savings for members that are in-demand & highly effective Existing: overused methods that lack innovation resulting in insufficient member activity CUAC: innovative reverse marketing approach that encourages viral marketing

12 Data Mining Existing: members that may purchase a vehicle in the next 6-12 months CUAC: members that will purchase a vehicle in the next 30 days Existing: repetitive and overused data provided by 3 rd party vendors CUAC: real-time data provided directly to the credit unions from their existing members Existing: requires a significant amount of resources with low success rate CUAC: limited amount of staff and marketing effort with higher success rate Value To CU Membership Existing: majority of CU auto loan promotions are of little value to members CUAC: tangible savings that are extremely valuable and highly sought after Existing: to receive premium pricing requires bundling of CU products/services CUAC: acquiring coupon discount is simple and free of charge to member Existing: contact with member is practically non-existent after financing process is completed CUAC: service coupon allows CU to remain relevant throughout the life of the vehicle

More and more consumers are making digital coupons a part of their shopping routine, accessing them across the entire digital domain including the Web, in social media, with consumer electronics, via

14 More and more consumers are making digital coupons a part of their shopping routine, accessing them across the entire digital domain including the Web, in social media, with consumer electronics, via their mobile phones, etc. At the same time, brand marketers are increasingly engaging with consumers via digital offers, wanting to influence shoppers throughout their path to purchase. With the continuing weakened economy, growing online and mobile access by consumers, an increasingly deals-oriented society and rising food prices, we expect consumers will increasingly look to digital coupons as an effective means to cut costs and save money. source: Steven Boal, CEO of Coupons.com Incorporated; retailsales.com Even After Recession, Shoppers Still Love Coupons (3/22/11)

15 Consumers who are deciding which dealership to shop at said price (78%) and trust (70%) were their most important factors. (1) By 2012, 92.5 million consumers will have used online coupons and codes. That s 10.6% higher than the 83.6 million consumers who had redeemed the coupons and codes by the end of (2) 78.3% of consumers reported using coupons regularly in 2010, up 14.7% from pre-recession levels (2) Overall coupon redemption grew 3.1%, to 3.3 billion dollars in (2) 96.8 million adult Internet users will use online coupons in (2) The consumer who prints digital coupons has an average household income of $105,000, a 26% higher income level than the U.S. average. (3) (1) source: TrueCar, Inc. buying behavior study (Feb 11) (2) source: emarketer.com (3) source: Experian

16 The cuautocoupon delivers on its promise! Knowing that our members are in the process of shopping for a car has proven to be invaluable. - People s Alliance FCU We are very pleased with the discount coupon that we are offering our members through cuautocoupon. This gives us a great tangible benefit to offer our 25,000 members. Not only has it brought in new loan business, but it gives us an incentive that we can track on a daily basis. - Island FCU The Internet Coupon Program has been a great benefit to several hundred of our members by allowing them to save money in the car purchase process. It has also benefitted the Credit Union by alerting the lending area to which members are shopping for a car so that we can contact them to get a pre-approval and to assist in additional credit needs. - Nassau Financial FCU

17 The internet coupon program has brought us a good amount of extra customers! Thanks to the credit unions and cuautocoupon! - Competition Toyota Scion of Middle Island cuautocoupon is the best marketing value for dealers by far. - Herbee Dodge Chrysler Jeep The credit union internet coupon has worked wonders for our dealership. We have sold cars to more credit union members because of this promotion as well as the low financing rates and lease specials that the credit union s offer. We are happy to be part of this program. - Paul Conte Chevrolet

RewardsNOW Loyalty Programs. Heidi Young, Director of Sales Ph x 251

RewardsNOW Loyalty Programs. Heidi Young, Director of Sales Ph x 251 RewardsNOW Loyalty Programs Heidi Young, Director of Sales hyoung@rewardsnow.com Ph 800.240.4814 x 251 RewardsNOW About Us Premiere, independent provider of turnkey loyalty programs. Named to the Inc.