Dominate with Data; How to Use Google's Free Tools to Sell More Cars
|
|
- Cornelia Daniels
- 6 years ago
- Views:
Transcription
1 Dominate with Data; How to Use Google's Free Tools to Sell More Cars Chris Deringer Chief Marketing Officer DealerOn Derwood, MD
2 The views and opinions presented in this educational program and any accompanying handout material are those of the speakers, and do not necessarily represent the views or opinions of NADA. The speakers are not NADA representatives, and their presence on the program is not a NADA endorsement or sponsorship of the speaker or the speaker s company, product, or services. Nothing that is presented during this educational program is intended as legal advice, and this program may not address all federal, state, or local regulatory or other legal issues raised by the subject matter it addresses. The purpose of the program is to help dealers improve the effectiveness of their business practices. The information presented is also not intended to urge or suggest that dealers adopt any specific practices or policies for their dealerships, nor is it intended to encourage concerted action among competitors or any other action on the part of dealers that would in any manner fix or stabilize the price or any element of the price of any good or service. 2
3 Workshop Synopsis Dealers are constantly bombarded with vendors trying to sell them new shiny objects. However, most dealers can get 90% of the data that they need to make virtually all of the digital marketing decisions with nothing more than the freely available tools from Google. Things like: 1) heat maps, 2) ROI, 3) 3rd Party Attribution, 4) Organic Keyword Data, 5) Website Optimization, 6) Demographic/Psychographic Data are all readily available and free from Google, but consultants and vendors routinely try to package and sell this data as a product or service. In this session Chris Deringer will teach dealers about connecting their various Free Google Services (Analytics, Adwords, Search Console, Google My Business) together and connect them with tools they are already using (like their DMS and their Call tracking software) to generate some incredibly valuable and immediately actionable data. Dealers implementing these recommendations will be selling more cars, more profitably in 90 days or less. Learning Objectives 1. Dealers will learn how to dramatically increase their Paid Search ROI with better Adwords targeting and strategies, so they can generate more calls, leads, and store visits and sales with similar or even lower ad budgets. 2. Dealers will learn how to correctly track and measure their digital marketing campaigns and vendors, allowing them to spend their finite marketing dollars more effectively than ever. 3. Dealers will learn how to leverage their existing customer data to sell more cars and increase service retention, using Google Customer Match. 4. Have a comprehensive template of website conversion goals and values to use as a starting point to measure their performance. 5. Dealers will learn how they can use demographic targeting via Google Adwords to spend more money targeting the consumers who are most likely to buy a car from their dealership (increasing their ROI on their ad budget). 6. Dealers will learn how they can track actual sales data from their DMS back to the actual keywords and ad campaigns that generated those clicks to get a true end-toend marketing ROI. 3
4 Topic #1 Automotive Shopper Realities and Google Assets and Free Services (Slides 2-8) Automotive Sales Process Facts o All Car Buyers use Google during process. o Almost entire Shopping process is now online (avg Shopper visits ~1.3 or so dealerships) o Dealer s Biggest Expense (non-inventory) is Advertising o All Dealers have Google Analytics on their sites Google s Assets o Google Search is near universal among Car Shoppers o Google SEM reaches every in-market Car Shopper o Google Analytics on every dealer website o Google Users (gmail, chrome, Pixel Phone) Google s Free Data Services/Tools o Google Adwords Data o Google Search Console o Google Analytics o Gmail o Google Search o Google Drive 4
5 Dealer MUSTS: o OWN your Google Analytics Account o OWN your Google Search Console Account (verified) o OWN your Google Adwords Account o LINK YOUR Google Search Console Account to Your Analytics Account o LINK YOUR Google Adwords Account to Your Analytics Account o USE Google URL Builder (UTM Codes) for all Campaigns 5
6 Topic #2 Why You Need to Optimize Your Website? (Slides 9-14) Dealers spend 28% of Ad $ s on Internet, making it their biggest Marketing Channel. Consumers report that the Ad Source (if any) that Led them to the Dealership was the Internet (Website). So, regardless of where you spend your Ad Budget (Traditonal or Digital), practically ALL of the consumers you reach with your marketing go to your WEBSITE, before your dealership! Consumers only visit 1.3 dealers, so all comparison shopping is done ONLINE! Your website is your comparison sales tool! 6
7 So if a dealer s website is so critical to their success, their websites must all be great? Not So Fast o MOST Dealers sites convert at less than 1.7%. o Less than 1 in 50 dealer sites converts at 6% Most dealers do NO formal website or digital marketing testing. They rely on the HIPPO! 7
8 FACT There are dealers that effectively manage their website conversion can generate 4x the website leads of their direct competitors, selling the SAME Makes and Models in the SAME Market, with the SAME Demographics. So how do some dealers generate such dramatically better website results than other dealers? THEY MEASURE, TRACK, and OPTIMIZE! 8
9 Topic #3 How to Measure Your Site (Slides 15-20) 3-Step Process: o Set Goals o Assign Values o Measure What Should Your Goals Be? Anything that you WANT a customer to do on your site. EXAMPLES: o Fill out a Lead Form o Call Your Sales Line o Call Your Service Line o Print a Coupon o Get Directions from Google Maps on a cell phone o Save a Mobile Coupon o Play a Vehicle Video o Submit a Credit App o Read your Reviews 9
10 How to Set Up Your Goals Assign Values for Every Goal SAMPLE GOAL VALUE WORKSHEET: Use Google s URL Builder to Set Up Tracking for all Digital Campaigns 10
11 Topic #4 Analyze Your Market and Your Search Engine Marketing (Slides 21-30) Define YOUR Market where do YOU actually sell cars? o Typical Dealer sells 40-60% of New cars in ~20 zip codes o Typical Dealer sells 80% of New cars in ~40-50 zip codes Understand Buyer Personae o Customer Looking for YOU o Customer Looking for your franchise o Customer Looking for your competitors o Customer in-market for New Inventory o Customer in-market for Used Inventory o Customer Looking to Service Shoppers may be in market for weeks/months & do 100+ searches; Dealers want to be there WHEN IT COUNTS! Can t afford every top-funnel click Location + Personae is best targeting method Use Search Console to see Actual Query Data by Device 11
12 Customer Looking for YOU o Use Search Console to see Actual Query Data by Device o Dealers Only Get 40-60% of Desktop shoppers TYPING IN THEIR ACTUAL DEALERSHIP NAME! o ITS EVEN LESS ON MOBILE 20-40%! o DEALERS HAVE TO BUY THEIR OWN DEALERSHIP BRAND NAME ON GOOGLE o Cannibalization is real, BUT SMALL!!! Customer Looking for Brand - Second Biggest Bucket - GSC Data Customer Looking for Competitors 3rd Biggest Bucket - GSC Data Topic #5 Adwords Data Integrations for MAXIMUM results (Slides 31-34) In Google Analytics (via Adwords Integration) Check YOUR Adwords Campaigns by Geography -- Typical dealer is wasting 20-40% of spend just based on Geographic targeting! Integrate your Call Tracking Provider w/ Google Analytics, Track Adwords Phone Calls to KW level Pull Vehicle Sales from DMS, do End-to-End ROI Analysis of Adwords with Phone # and Lead Matchback 12
13 Topic #6 Increasing Sales - Google Analytics Linked to Search Console (Slides 35-39) In Search Console - Identify Pages with High Rank and or High Impressions, but Low Click Through (huge opportunity) Get Pro-active Notices from Google regarding Spam Issues, Crawl Errors, 404 Pages, etc DON T RELY ON WEBSITE PROVIDER!!! Quickly Identify changes in Organic Traffic determine if its Impressions, Clicks, CTR or all three Measure Return on SEO efforts Get Site Speed for EVERY Page on your site in seconds; Fix high traffic, slow pages (send them to your provider to fix) Topic #7 Increasing Conversion w/ Adwords & Analytics Linking (Slides 40-48) Measure, Test, Optimize Sitelinks in Ads Optimize Your Ad Spend, using Age, Gender demographics Measure In-Store Sales by linking Google My Business w/ Adwords THIS IS BRAND NEW (Sept 2016) TO DEALERS Use RLSA (now with Cross-Device Targeting) Dynamic Remarketing (can layer on Demographic/Gender/Age) Upload Database from DMS/CRM; use Customer Match to target Service and Repeat Buyers on Search, in Gmail, and on Youtube 13
14 14
15 Topic #7 Understanding Your Website Customers (Slides 30-35) Understand who (Age, Gender, City, State, Interests, In-Market Shoppers, etc) is visiting your site and how effective it is for them. Apply these learnings to your marketing investments to make the same marketing budget drive 30-50% more leads/sales. Identify Advertising Opportunities in Google s Display Network by analyzing your existing customers/web traffic. Dynamically remarket each piece of inventory directly to each visitor who viewed it. 15
16 Topic #8 New Handy Analytics Tools (Slides 36-38) Check the site speed for any/all pages on your site to identify issues. Use Channel Reports to quickly identify any marketing or vendor problems. 16
17 Takeaways 1. EVERYONE who is going to buy from your dealership will have been to your website first. Your website s performance impacts all of the $400K a dealer spends on advertising. 2. Setting up Goals & Values for ALL important consumers actions on your website. Set up tracking for ALL inbound links (PPC, Display, Retargeting, Social, , etc) will help you properly measure and optimize your marketing efforts and your website changes. 3. Creating a Google Analytics-based monthly scorecard in combination with your vendors will make them more effective and increase the return you re getting value from your investment. 4. Enabling and using Google Analytics Demographic and Interest Data will not only make you smarter about your traffic, your website and marketing effectiveness, but it will also allow you to begin using Google Remarketing Lists and Dynamic Remarketing My Takeaways: 17
Killer Mobile Marketing Strategies That Drive Sales
Killer Mobile Marketing Strategies That Drive Sales Your photo here Ali Amirrezvani Chief Executive Officer & President DealerOn Derwood, MD 301-806-0999 ali@dealeron.com @dealeron 2 The views and opinions
More informationPaid Search and Social Media Advertising Campaigns for Student Recruitment
Paid Search and Social Media Advertising Campaigns for Student Recruitment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Today s Presentation Understand the Google AdWords
More informationStop the Digital Merry-Go-Round and Go Sell
Stop the Digital Merry-Go-Round and Go Sell Scott Pechstein VP of National Sales Autobytel Inc. Irvine, California (949) 278-8618 scottp@autobytel.com The views and opinions presented in this educational
More informationPaid Search and Social Media Advertising Campaigns for Student Recruitment
Paid Search and Social Media Advertising Campaigns for Student Recruitment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Today s Presentation Understand the Google AdWords
More informationDealer Paid Search Playbook
Dealer Paid Search Playbook WHY ARE PAID SEARCH CAMPAIGNS IMPORTANT? To grow consistent traffic from relevant search results across all tiers, Search Engine Marketing (SEM) and Pay-Per-Click (PPC) ads
More informationEffective Digital Marketing Techniques for Your Fixed Operations Departments. Brian Pasch - CEO, Pasch Consulting Group
Effective Digital Marketing Techniques for Your Fixed Operations Departments With Brian Pasch, CEO of PCG Digital Marketing Moderated By Mike Bowers, Executive Editor of DealersEdge Thursday, July 28,
More informationThe Future of Automotive Retail Sales and Your Dealership
The Future of Automotive Retail Sales and Your Dealership Your photo here Peter Leto Head of Auto Retail Google Inc. Detroit, Michigan 248-840-4740 pleto@google.com 2 The views and opinions presented in
More informationDealerOn Digital Advertising
DealerOn Digital Advertising Basic Premium Elite $1,995/mo $4,995/mo $9,995+/mo Google AdWords Certified Account Manager 24/7 Online Reporting Google Analytics Integrated Reporting Mobile-Optimized Campaigns
More informationIntroduction AdWords Guide
2018 AdWords Guide Introduction In the perfect scenario, you would be able to advertise to potential customers at the exact moment they show purchase intent. That is exactly what Google AdWords does. AdWords
More informationGame Changers Driving Wholesale Efficiency & Inventory Velocity
Game Changers Driving Wholesale Efficiency & Inventory Velocity Susie Heins VP, Enterprise Dealer Partnerships Cox Automotive Atlanta, GA 404-568-4278 susie.heins@coxautoinc.com 2 The views and opinions
More informationDigital Marketing Made Simple
What You Don t Know Helps Your Competition. Digital Marketing Made Simple Sponsored by About Us. Dennis J. Sheely Director of Sales & Marketing NorCal Community Media 30+ years in the media business at
More informationKeyword Analysis. Section 1: Google Forecast. Example, inc
Section 1: Google Forecast Below is a forecast for some example leather keywords that we recommend focus on. Before the forecast is viewed, keep in mind, that Google bases its numbers on average performance
More informationSocial Media Is More Than a Popularity Contest
Capturing Attention, Building Relationships, and Making Sales in a Digital World Social media doesn t sell cars is still a common perception in the automotive industry. The truth? It doesn t, directly
More informationWorking of Pay per Click
Pay Per Click Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
More informationDuke Digital Media and Marketing Certificate Program
Duke Digital Media and Marketing Certificate Program Enhance Your Digital Marketing Skills and Excel in the Digital Economy About the Program The Duke Digital Media and Marketing Certificate Program features
More informationyour Search Engine Marketing ROI
CRANK UP your Search Engine Marketing ROI ARI Network Services www.arinet.com (800) 755 6040 ARI MCDE Network 2013Services 2013 Introductions Glossary of Terms Changes with SEM PPC Overview Strategies
More informationPay Per Click Advertising
Pay Per Click Advertising What is Pay Per Click Advertising? Pay Per Click (PPC) is a model of advertising where you pay each time your ad is clicked, rather than earning clicks organically (like SEO).
More informationSOURCES THAT INFLUENCE PURCHASE
SOURCES THAT INFLUENCE PURCHASE INTERNET IS THE MOST USED AND MOST INFLUENTIAL SHOPPING SOURCE AMONG NEW & USED VEHICLE BUYERS The Internet is the preferred information source among vehicle buyers. In
More informationTitle. How to use paid search as part of a multi-channel strategy. Body text
Title Subtitle Body text How to use paid search as part of a multi-channel strategy Ann Stanley F o u n d e r & M a n a g i n g D i r e c t o r o f A n i c c a D i g i t a l A bit about me A bit about
More informationDIGITAL MARKETING DATA SHEET CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more
DIGITAL MARKETING DATA SHEET With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products is performing
More informationHow to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing
How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing
More informationwebinar for YMCAs Jump Start January
2 15 webinar for YMCAs Jump Start January website TV Radio Print Outdoor Using Google AdWords Remarketing Simply add a tag to your site or configure using Google Analytics Setup ALL VISITORS audience or
More informationHow to Lower Your PPC Budget, but Get More Patients: Best Practices. Dr. David Evans Financial Disclosure.
How to Lower Your PPC Budget, but Get More ASOA 2017 Los Angeles David Evans, PhD, MBA CEO, Ceatus Media Group Booth # 2454 Financial Disclosure Employee and Owner of Ceatus Media Group LLC, a Full-Service
More informationCombine attribution with data onboarding to bridge the digital marketing divide
Combine attribution with data onboarding to bridge the digital marketing divide Understand how online marketing impacts offline sales Google Inc. 360suite-info@google.com g.co/360suite 1 Digital marketing
More informationDigital Capabilities Packet
Digital Capabilities Packet Position your company on the first page of major search engines when persons are actively searching for products or services you offer! Keys to Success Relevance: Achieve higher
More informationTHE STATE OF Digital Advertising 2017
HT SIG S IN ERIE S THE STATE OF Digital Advertising 2017 Summary Marin Software interviewed 500 digital marketing managers from leading agencies and brands around the world to discover the trends, opportunities,
More informationPAID SEARCH. be seen. PAID SEARCH FEATURES INCLUDE:
DATA SHEET be seen. PAID SEARCH ChannelAdvisor s Paid Search solution redefines search engine marketing, giving you the ability to manage paid search campaigns for Google, Yahoo! and Bing from one interface.
More informationFive Essential Components of Hospitality Marketing
Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of
More informationDETAILED MODULE WISE CONTENT
DETAILED MODULE WISE CONTENT Module 1- Introduction to Digital Marketing The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing and covers areas including:
More informationWhat is it? Work directly with a ReachLocal marketing expert 97%
GROW YOUR DEALERSHIP In collaboration with our co-op agency, ACB and their partner ReachLocal a leading expert in digital advertising, we are offering a suite of marketing programs designed to drive more
More information4/16/2015. Mobile Recruiting: Active and Passive Recruiting Strategies. Lori Furnell. Elmer Mobley
Essential Training & Education for the Trucking Industry Mobile Recruiting: Active and Passive Recruiting Strategies Lori Furnell Vice President, Business Development Conversion Interactive Agency Photo
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationEcommerce Report Focus on Central & Eastern Europe
Ecommerce Report 2017 Focus on Central & Eastern Europe Methodology We have studied 93 ecommerce websites with a total of 530 million sessions from Eastern European countries. The goal of this research
More informationLeveraging the Digital Giants: Google, Facebook and Twitter
Leveraging the Digital Giants: Google, Facebook and Twitter Peter Leto Google Phillip Rather Facebook Chad Rumminger Twitter Phil Sura UnityWorks #NADASHOW The views and opinions presented in this educational
More informationAutomotive Trends in Video. Mountain View August 10, 2017
Automotive Trends in Video Mountain View August 10, 2017 Automotive Trends in Video Mountain View August 10, 2017 Team Introductions Kevin Lao Partner Enablement, Americas Google Responsible for the education
More informationRemarketing. Google AdWords. What is Google AdWords Remarketing?
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationKeys to Summer Advertising Success
Keys to Summer Advertising Success Digital Activity Drives Summer Sales. Summer is critical for dealers. Nationwide, dealerships typically enjoy as much as 35% of their total annual sales volume during
More informationADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS.!
1. What is AdWords? ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS. This type of campaign is called a Search
More informationYou Had Me At Hello: How to Attract Ideal Leads with Targeted Digital Marketing
You Had Me At Hello: How to Attract Ideal Leads with Targeted Digital Marketing NAHB International Builders Show January 9-11, 2018 Orlando, Florida Meredith Oliver, MIRM, MCSP Patrick Allmond How to Attract
More informationCLIENT CASE STUDY. Sheen Group. An in-depth case study into the goals, strategy and results for Sheen Group.
CLIENT CASE STUDY Sheen Group An in-depth case study into the goals, strategy and results for Sheen Group. About Digital360 We are a digital agency that offers solutions for SMEs seeking market share growth.
More informationGoogle Your Way to Better Digital Marketing Campaigns. October 5th, 2016
Google Your Way to Better Digital Marketing Campaigns October 5th, 2016 Link Walls, VP of Product Management, Digital Marketing Sudi Malloy, Team Lead, US Digital Marketing Services Agenda ChannelAdvisor
More informationWe would recommend you read this blog because it gives an insight of the following:
Digital marketing is one of the growing fields of online business today. It will continue dominating in the coming years, therefore will generate enough job opportunities in Digital Marketing. Before the
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationHow to Use. Search & Social to Increase Sales FAST
How to Use Search & Social to Increase Sales FAST Gloria Lafont President/Owner: ActionMarketingCo.com Editor: PromoBusinessSuccess.com Direct: 954-372-7967 Email Gloria@ActionMarketingCo.com LinkedIn
More informationBest Practices for PPC on Google AdWords
Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren
More informationA DIGITAL MARKETING DEPOT WHITEPAPER. How to Grow Customer Lifetime Value with People-Based Search Marketing
A DIGITAL MARKETING DEPOT WHITEPAPER How to Grow Customer Lifetime Value with People-Based Search Marketing Table of Contents INTRODUCTION... 2 WHAT IS PEOPLE-BASED MARKETING?... 3 SEARCH CAMPAIGNS HAMPERED
More informationGoogle AdWords. Learn how to setup your AdWords account correctly and effectively target your audience. Alisha Lee, AEE Solar Marketing Mgr.
Google AdWords Learn how to setup your AdWords account correctly and effectively target your audience Alisha Lee, AEE Solar Marketing Mgr. Agenda Important Preparation Steps AdWords Setup Managing your
More informationUNDERSTANDING GOOGLE S AD EXTENSIONS
Google is constantly testing, innovating and rolling out new ways to present advertisements to online shoppers in an effort to walk that fine line between helping searchers find what they need and keeping
More informationoctave A simple overview digital Digital Marketing Guide
Digital Marketing Guide A simple overview A brief introduction Contents 1.0 Introduction 2.0 Changing Media 2.1 Internet Usage 2.2 User activity online 2.3 Social Media 2.4 Mobile 2.5 Ecommerce - Impact
More information2018 EVENT MARKETING PLAN TEMPLATE
2018 EVENT MARKETING PLAN TEMPLATE SMARTer Event Marketing Objectives? What are your event marketing objectives?! Be precise! Be action driven! Be relevant to your main event objective My main objectives
More informationCDK Digital Marketing Websites Features Summary
CDK Digital Marketing Websites Features Summary CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK's digital
More informationTHE ECOMMERCE MARKETER'S GUIDE TO ADVANCED AUDIENCE TARGETING
THE ECOMMERCE MARKETER'S GUIDE TO ADVANCED AUDIENCE TARGETING Why, when, and how to improve your store conversion rates with targeted on-site displays that reach the right person with the right message
More informationDavid Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com
David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton
More informationIncrease Service Profits by Increasing Proficiency
Increase Service Profits by Increasing Proficiency Gary Edwards President Edwards & Associates Consulting, Inc. Charlotte, NC (800) 708-7587 gary@edwardsconsult.com The views and opinions presented in
More informationSEED Certified Digital Marketing Specialist
SEED Infotech Ltd. : ' Panchasheel', 42/16, Erandawana, SEED Infotech Lane, Off Karve Road Pune - 411004. India www.seedinfotech.com Course Name Duration : 84Hrs. Product Code: ST-MD-60001 Everything is
More informationIntroduction to digital marketing
Introduction to digital marketing with emphasis on social media DAVID FERNANDO TERRA FERMA MEDIA LTD www.terrafermamedia.com Marketing communications agency: website design & build social media marketing
More informationSEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL
SEO & PPC THE SMALL BUSINESS BLUEPRINT 6EFFECTIVE TACTICS TO IMPROVE SEARCH RANKINGS & DRIVE LEADS ON A LOCAL LEVEL TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins with SEO Maximize PPC, or Lose Business
More informationDifference between traditional marketing and digital marketing? Understanding the process of Digital Marketing
Introduction of Digital Marketing Difference between traditional marketing and digital marketing? Understanding the process of Digital Marketing Website Creation Definition about Internet, Website, Domain,
More informationADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban
ADVANCED SOCIAL ANALYTICS STRATEGIES PRESENTED BY: Isaac Pastrana & Michael Loban + PRESENTERS Michael Loban CMO infotrustllc.com @michael_loban Isaac Pastrana Director of Social Media wpromote.com @wpromote
More informationDigital Marketing 6 Days Classroom Training
Digital Marketing 6 Days Classroom Training Learning from the class According to McKinley, 90% of all marketing roles require some digital marketing experience or analytical abilities. Whether you re looking
More informationSEM (Search Engine Marketing)
SEM (Search Engine Marketing) - 2013 www.clear-creative.co.uk SEO (Search Engine Optimisation) overview SEO. Imagine you have a car and it needs a service. It is a bit like having a website and it needs
More informationMEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING
MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING Marketers are under pressure to prove how online efforts contribute to their company s bottom line with cold hard analytics. IN THIS GUIDE, WE WILL
More informationWhy Dealer Inspire? Package Solutions. Standard $1,200. Premium $2,299 DEALERINSPIRE.COM
Why Dealer Inspire? Flexible, fast, and custom-designed, the Dealer Inspire (DI) website platform adapts to each individual shopper with personalization and geofencing technology. Now featuring Lightning
More informationDIGITAL PLAN FOR SUCCESS
PUNCH DIGITAL DIGITAL MARKETING BLUEPRINT PLAN FOR SUCCESS About PUNCH digital At PUNCH digital we specialise in connecting businesses with their customers. Whether you re a small grassroots business or
More information2017 GUIDE TO DISPLAY ADVERTISING
THE 2017 GUIDE TO DISPLAY ADVERTISING FOR AUTO DEALERS, DIGITAL ADS ARE HERE TO STAY. Digital advertising investment in the auto industry increased 22 percent in 2016, and is expected to jump another 17
More informationThe Mathematical Truth about VDPs, Price to Market and Sales. Noah John Co-founder Autoscores Orlando, FL (330)
The Mathematical Truth about VDPs, Price to Market and Sales Noah John Co-founder Autoscores Orlando, FL (330) 368-4846 noah@autoscores.com The views and opinions presented in this educational program
More informationSocial Media For Brokers:
This webinar will begin at 2:30PM Social Media For Brokers: Advertising for Social Strategy Welcome Previous webinars Personas Goals Tactics Saving time Tips and tricks A statement from a broker We have
More informationDealer Guidebook. A guide to Google s tools for dealers and their agency partners
Dealer Guidebook A guide to Google s tools for dealers and their agency partners Time for change Guy Schueller Industry Director, Automotive, Google While the auto industry has never stood still, the past
More information538,492 54% 265, , ,864. Page Views. of Website Traffic is Mobile 1. Visits. Unique Visitors. Mobile Device. Visits
online Audience emsworld.com monthly traffic 1 538,492 Page Views 265,008 Visits 207,002 Unique Visitors 142,864 Mobile Device Visits The Online Home of EMS Decision-Makers Look beyond traditional media
More informationVW WEBSITE PACKAGES. Fully responsive platform. Unique content on primary pages. DealerFire account manager. DealerFire Live (live traffic dashboard)
VW WEBSITE PACKAGES TM Think small. Being a little smaller can have its advantages. For instance, we are able to be a lot more responsive. Now, that doesn t just apply to our technology and our fully responsive
More informationBy: Kupiter Pty Ltd
By: Kupiter Pty Ltd edwin@kupiter.com TABLE OF CONTENTS Introduction... 3 What is Google AdWords?... 4 Benefits of Google AdWords for Local Businesses... 5 How Google AdWords Works... 8 How to Set Up a
More informationTHE ROAD TO SUCCESS. here. EXCLUSIVE AUTO LEADS w w w. a u t o l e a d p r o. c o m
THE ROAD TO SUCCESS here EXCLUSIVE AUTO LEADS w w w. a u t o l e a d p r o. c o m stand Auto Lead Pro Auto Lead Pro believes that there is no such thing as a better lead. Simply put, it depends upon two
More informationDigital Drives Auto Shopping. November 2013
Digital Drives Auto Shopping November 2013 WHAT WE WANTED TO KNOW How does digital drive auto research and purchasing decisions? 2 WHAT WE FOUND Auto shoppers are open to influence Today s auto intenders
More informationAn Executive s Guide to B2B Video Marketing. 8 ways to make video work for your business
An Executive s Guide to B2B Video Marketing 8 ways to make video work for your business [Video] Content Is King Companies that utilize video content to present their products and services can experience
More informationDigital Marketing ROI
Digital Marketing ROI Paid vs. Owned vs. Earned Media Paid vs. Owned vs. Earned Media Paid: Sponsorships SEM (PPC/CPC) Banner/Display Ads Paid Influencers Affiliate Paid Social View Through s Click Through
More informationMarketing Has A Marketing Problem
Content Marketing Strategy For Any Size Budget Michael Brenner CEO, Marketing Insider Group Co-Author, The Content Formula @BrennerMichael Marketing Has A Marketing Problem 1 What s The ROI? What s The
More informationPay Per Click. September 2016
Pay Per Click September 2016 How Pay Per Click advertising works Pay Per Click (PPC) advertising is a model of internet marketing in which advertisers pay a fee each time a person clicks one of their ads.
More informationAnn Oleson, CEO Jay Kelly, President
CONVERGE CONSULTING 2.22.16 TRENDS: RESULTS OF THE 2015 INBOUND MARKETING FOR HIGHER EDUCATION SURVEY PRESENTERS: Ann Oleson, CEO Jay Kelly, President ABOUT CONVERGE 2 3 4 OMNIUPDATE INBOUND MARKETING
More informationAdvertising on Bing... 3 Section 1 Bing Ads Basics... 4 Bing versus AdWords... 4 PPC Advertising... 5 Sign Up for Bing... 5 Section 2 Bing Ads
Advertising on Bing... 3 Section 1 Bing Ads Basics... 4 Bing versus AdWords... 4 PPC Advertising... 5 Sign Up for Bing... 5 Section 2 Bing Ads Campaigns... 6 Create Your Campaign... 6 Writing Ad Copy...
More informationDigital Marketing Strategy Workflow and Content Automation
Digital Marketing Strategy Workflow and Content Automation Who are we? Nintex is simple, point-and-click workflow that connects every person, department and system inside or outside of your business. Nintex
More informationTargeted Media EW NETWORK Linville Road, Box 533, Oak Ridge, NC 27310
Targeted Media 1-844-EW NETWORK www.everwondrmedia.com 8323 Linville Road, Box 533, Oak Ridge, NC 27310 Paid Search Overview: Does your website show up at the top of key consumer searches? If not, Paid
More informationTO RETARGETING INTRODUCTION WHITE PAPER. The Performance Marketer s Guide to Retargeting: Part I
INTRODUCTION Why Retargeting matters for today s marketing maverick. Retargeting has been a breakout tactic since marketers first made the shift from traditional trial and error programs to real-time programmatic
More informationMulti-Touchpoint Marketing
Multi-Touchpoint Marketing Hey Ezra here from Smart Marketer, and I have an ecommerce brand that Facebook just did a case study on. They put us on their Facebook for Business page, because we're on pace
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net What is Digital Marketing? Inbound Digital LLC Digital Marketing Using Internet Channels and Internet Technology to promote your company,
More informationAD EXTENSIONS Taking Google AdWords for B2B to the Next Level
AD EXTENSIONS Taking Google AdWords for B2B to the Next Level AMANDA CHANEY, Sr. Account Manager, Search Mojo JULIA LIM, Vice President of Marketing, ScienceLogic @SEARCHMOJO 800.939.5938 ABOUT SEARCH
More informationMARKETING GUIDE FOR RETAIL BRANDS
THE FACEBOOK PERFORMANCE MARKETING GUIDE FOR RETAIL BRANDS How Facebook Can Impact All Parts of the Ecommerce Conversion Funnel Table of Contents Introduction The Fundamentals of Facebook Ad Creation The
More informationpersonal injury, employment law, and general civil litigation.
personal injury, employment law, and general civil litigation. Micah Longo, a highly respected South Florida injury and civil trial lawyer, decided to partner with White Shark Media because he was not
More informationThe Secret to Body Shop Profits: The Dealer Handbook
The Secret to Body Shop Profits: The Dealer Handbook Your photo here Scott Rome President Rome Technologies, Inc. Pasadena, MD 800-373-ROME scott@rometech.com www.rometech.com @rometech #NADA100 2 The
More informationDatabox Partner Program
Databox Partner Program Reporting on Ad Campaigns using the Facebook Ads and Google AdWords Integrations 7/12/17 Agenda for Today: 1. What s Available? 2. How does Databox allow you to take your Facebook
More informationNeild & Co Digital Marketing ebook
Neild & Co Digital Marketing ebook Ten years ago Facebook was still in its infancy and small business marketing tools stretched as far as a few ads in the local paper or perhaps an ad on the local radio
More informationBetter Google Analytics: Meaningful Insights from Data. James Little Chief Innovator, Destination destinationtoolbox.
Better Google Analytics: Meaningful Insights from Data James Little Chief Innovator, Destination Toolbox @bransonjames destinationtoolbox.com Managers Suffer from Analysis Paralysis We have more - and
More informationFun & Profit with Dynamic Ads
Fun & Profit with Dynamic Ads Webinar Maddie Cary Point it Digital Marketing www.pointit.com 05.20.2015 1 @MaddieMarketer // @point_it // #PI_PPC Housekeeping Slide Raise your hand if you are having technical
More informationDigital. Take. Learn Digital Marketing from EduPristine. Become an Online Marketing Wizard PROGRAM HIGHLIGHTS
Take Digital worldbystorm Learn Digital Marketing from EduPristine Become an Online Marketing Wizard 15000 + Employers await to hire you PROGRAM HIGHLIGHTS Learn A to Z of Digital Marketing Live Virtual
More informationACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT
ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results
More informationChapter 6. E-commerce Marketing and Advertising
Chapter 6 E-commerce Marketing and Advertising Copyright 2015 2016 Pearson Education, Inc. Ltd. Learning Objectives Understand the basic concepts of consumer behavior and purchasing, and how consumers
More informationDigital. Take. Digital Marketing from EduPristine. Become an Online Marketing Wizard PROGRAM HIGHLIGHTS. Learn A to Z of Digital Marketing
Take Digital worldbystorm Digital Marketing from EduPristine Become an Online Marketing Wizard PROGRAM HIGHLIGHTS Learn A to Z of Digital Marketing Explore and Master latest Digital Marketing channels
More informationFacebook ads options. Or how to replace the loss in organic/free Facebook traffic. Ann Stanley Founder & MD of Anicca Digital Ltd February 2018
Facebook ads options Or how to replace the loss in organic/free Facebook traffic Ann Stanley Founder & MD of Anicca Digital Ltd February 2018 About Anicca Anicca was founded in 2007 by Ann Stanley, when
More information02 AdWords. 04 Campaign Settings. 06 Google Analytics & Google Tag Manager
Advanced Guide to PPC Acount Audits 01 Introduction 02 AdWords 03 Shared Library & Bulk Operations 04 Campaign Settings 05 Tools & Reports 06 Google Analytics & Google Tag Manager 07 Appendix A & B Paid
More information