2014 AUTOMOTIVE BUYER INFLUENCE STUDY
|
|
- Earl Sutton
- 6 years ago
- Views:
Transcription
1 ABIS AUTOMOTIVE BUYER INFLUENCE STUDY SOURCES THAT INFLUENCE PURCHASE
2 INTERNET IS MOST-USED AND MOST-INFLUENTIAL SOURCE AMONG CAR BUYERS YEAR-OVER-YEAR USAGE FOR ALL BUYERS 71 % 75 % 79 % % of all car buyers (New and Used) use the Internet to shop, up from 71% in 2011 and 75% in USAGE BY GENERATION 79 % 89 % 95% Baby Boomers Gen X Millennials The Millennial generation (born after 1980) is leading the way in this growth, with nearly all 95% of Millennial car buyers using the Internet during the shopping process, compared to 89% of Gen X car shoppers and 79% of Baby Boomers.
3 MOST INFLUENTIAL SOURCES LEADING TO THE DEALER Regardless of generation, car buyers cited the Internet as the most influential source leading them to the dealership more than 20 times that of any other media source cited in the study. These results point to the continued importance of effective online automotive advertising for influencing car shopper decisions about what make/model to buy as well as which dealer to buy from. Nevertheless, it is also important to note that a good customer experience at the dealership is a key component in attracting repeat and referral business from car buyers. 20x more influential* MOST INFLUENTIAL SOURCES LEADING TO THE DEALER 65 % 64 % 46 % Non-media 16 % 12 % 11 % 11 % 12% 10 % 11% Internet Referral Walk-in Prior experience 5 % 4 % 4 % 3 % 0 % 1 % 2 % % % 1 % 2 0 % 0 % 0 % % % 1 % 1% 1 % 0 % 1% 0 % 0 % 0 % 0 % Newspaper TV Direct mail Online News site Outdoor ads Radio Magazine Millennials Gen X Baby Boomers * For Millennials and Gen X
4 TIME SPENT SHOPPING ONLINE HAS INCREASED TO 75% Car buyers continue to allocate more of their total shopping time to online shopping activities, with time online increasing from 62% in 2011 to 75% in The 2014 results are fairly consistent among all generations: Millennials spend 82% of their total shopping time online, Gen X spends 80% and Baby Boomers clock in at 73%. At the same time, 70% of car buyers, regardless of generation, start off knowing very little about the vehicle they want to purchase. But by the time they reach the dealership, car buyers are significantly less likely to switch the make/model they have decided on: 66% end up purchasing the same make/model they had in mind when they first visited the dealership. As a result, the opportunity for dealers and OEMs to influence purchase decisions is online, where car buyers spend the majority of their shopping time and are making decisions about what to buy and who to buy from HOURS TOTAL SHOPPING IN hours offline hours online 3.5 hours offline 12 hours online 17.5 total hours in total hours in 2014 While overall shopping time has decreased since 2011, actual time spent shopping online has increased.
5 THIRD-PARTY SITES ARE MOST-USED FOR SHOPPING While car buyers use a variety of sites to shop, more of them use third-party sites than any other site. This is true across all three generations in the 2014 study, with Millennials and Gen X buyers using third-party sites slightly more than Baby Boomers. Third-party sites also have a strong impact on driving Millennial and Gen X buyers to the dealership they ultimately purchase from, with 41% of both age groups saying a third-party site led them to a dealer. Third-party sites, manufacturer sites, dealer sites and search engines complement each other during the shopping process. Therefore, automotive marketers need to have a broad yet integrated marketing strategy, including a strong presence in the online inventory marketplace, to effectively reach and influence shoppers wherever they are shopping online. OEM 53% Third-party 59% Dealer 50% Search 44% NEW CAR BUYERS ONLINE SHOPPING SOURCES 65% 60% 60% 51% 67% 61% 60% 52% Third-party 71% Dealer 48% Search 45% OEM 31% USED CAR BUYERS ONLINE SHOPPING SOURCES 79% 59% 49% 36% 82% 57% 45% 39%
6 MOBILE DEVICE USAGE CONTINUES TO INCREASE Car buyers are increasingly using a variety of devices to shop, including desktop and laptop computers, smartphones and tablets, leading to a multi-screen experience. According to the study, nearly one-third of car buyers today use multiple devices when shopping for a car. Among Millennials, that number is even higher, with 44% using two or more devices. Furthermore, multi-device usage is projected to increase to 80% by the year 2020 among all buyers. As a result, automotive marketers should make it a priority to focus on an integrated marketing strategy that provides a seamless shopper experience across devices. Car dealers and manufacturers alike must ensure brand and message consistency across devices, in addition to robust merchandising, to create better car-shopping experiences that effectively influence shoppers. DEVICE USED TO VEHICLE-SHOP 32 % 88 % 28 % 28 % Used two or more devices Used desktop/laptop to shop Used tablet to shop Used smartphone to shop WHAT INFORMATION DO CAR BUYERS WANT ONLINE? The primary reasons New and Used car buyers use the Internet when shopping for a car are to compare makes and models, look at photos and videos, check availability and research prices. Additionally, New car buyers search for special offers, while Used car buyers want to find out what their current car is worth. In order to effectively target marketing messages as well as ad spend, it is important that automotive marketers understand how and why consumers use the Internet during the car-shopping process. These insights can help ensure that dealers and manufacturers deliver the right marketing message and content to the right shoppers at the right time in order to effectively influence their decisions about what to buy and who to buy from.
7 WALKING IN REMAINS MOST-COMMON INITIAL POINT OF CONTACT WITH DEALERS While approximately 2 out of 3 car buyers do not contact the dealership prior to their first visit, Millennials more often make contact prior to walking in than Gen X and Baby Boomer car buyers do. As a result, it s crucial for dealers to have effective sourcing and CRM processes in place to help them understand initial contacts and walk-in traffic. Knowing what influenced a shopper to contact the dealership, regardless of method, can help dealers determine the true value of their advertising spend, as well as how and where they can most successfully invest their marketing dollars. ALL BUYERS IN 2014 Other 3% Chat 1% Text 1% 12% Phone 24% Walk-in 59% MILLENNIALS IN 2014 Chat 1% Text 2% Other 1% 15% Phone 30% Walk-in 51%
8 ABOUT THE STUDY The 2014 Automotive Buyer Influence Study, commissioned by AutoTrader.com through IHS Automotive, was conducted to understand what media sources influence New and Used vehicle buyers prior to purchase. A total of 1,900 car buyers (1,000 New and 900 Used) who purchased a vehicle within the past 12 months were interviewed between December 2013 and February Quotas were set to ensure a representative sample based on the vehicle make purchased and state of residence AutoTrader.com Inc. All Rights Reserved. AutoTrader, AutoTrader Classics, AutoTraderClassics.com, and the AutoTrader Classics logo are trademarks or registered trademarks of TPI Holdings Inc., all used under exclusive license. 14Q2077
SOURCES THAT INFLUENCE PURCHASE
SOURCES THAT INFLUENCE PURCHASE INTERNET IS THE MOST USED AND MOST INFLUENTIAL SHOPPING SOURCE AMONG NEW & USED VEHICLE BUYERS The Internet is the preferred information source among vehicle buyers. In
More informationOnline Merchandising in a Multi-Device World
MDBPHB14 Best Practices Online Merchandising in a Multi-Device World Table of Contents How to Deliver the Online Experience Consumers Expect...1 The Constantly Connected Customer...2 Don t Focus on the
More informationDigital Drives Auto Shopping. November 2013
Digital Drives Auto Shopping November 2013 WHAT WE WANTED TO KNOW How does digital drive auto research and purchasing decisions? 2 WHAT WE FOUND Auto shoppers are open to influence Today s auto intenders
More informationCAR BUYER OF THE FUTURE STUDY ATCBOF14
ATCBOF14 CAR BUYER OF THE FUTURE STUDY CONSUMERS WANT CHANGE IN THE CAR-BUYING PROCESS ONLY 17 OUT OF 4,000 prefer the CURRENT CAR BUYING PROCESS Autotrader s Car Buyer of the Future Study looked at the
More informationDRIVING THE DIGITAL DEAL
Dealer Innovation Series VOLUME 2 DIGITAL RETAILING DRIVING THE DIGITAL DEAL How dealers can use digital retailing to meet consumer demand, streamline the sales process and boost the bottom line. TABLE
More informationThe Future of Automotive Retail Sales and Your Dealership
The Future of Automotive Retail Sales and Your Dealership Your photo here Peter Leto Head of Auto Retail Google Inc. Detroit, Michigan 248-840-4740 pleto@google.com 2 The views and opinions presented in
More informationCar Shoppers Are Judging You
Car Shoppers Are Judging You How Digital Word of Mouth Influences Your Sales Exclusive new research shows how consumers are using reviews to make decisions on what to buy and who to buy from and it may
More informationTHE DAWN OF THE EXTENDED SCREEN IN TAIWAN 2015 NIELSEN TAIWAN CONSUMER MEDIA CONSUMPTION REPORT
THE DAWN OF THE EXTENDED SCREEN IN TAIWAN 2015 NIELSEN TAIWAN CONSUMER MEDIA CONSUMPTION REPORT Eighty-eight percent of consumers in Taiwan aged 12 to 65 spend their time watching TV, according to the
More informationSELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE
SELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE Director of Business Development & Dealer Program Manager for ARI - Marine 9+ years of industry experience in Marine, RV, Powersports and Outdoor
More informationOnline consumer journey in Automotive
Online consumer journey in Automotive Premium segment Prepared by February 2016 Methodology and definitions Study methodology This study was designed to better understand the online path to new vehicle
More informationDealer Paid Search Playbook
Dealer Paid Search Playbook WHY ARE PAID SEARCH CAMPAIGNS IMPORTANT? To grow consistent traffic from relevant search results across all tiers, Search Engine Marketing (SEM) and Pay-Per-Click (PPC) ads
More informationIn the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty
More informationAre you Capitalizing on the New Automotive Shopper Journey?
Are you Capitalizing on the New Automotive Shopper Journey? 1 Executive Summary In 2015, the U.S. auto market set a sales record of just under 17.5 million vehicles, according to PwC. While the size of
More informationNewspaper Media Drive Vehicle Sales (Annotated AdWest Version)
Media Drive Vehicle Sales (Annotated AdWest Version) December 2014 AdWest Introduction As you will see in the following s Canada presentation newspapers remain highly impactful throughout the automobile
More informationDealer Guidebook. A guide to Google s tools for dealers and their agency partners
Dealer Guidebook A guide to Google s tools for dealers and their agency partners Time for change Guy Schueller Industry Director, Automotive, Google While the auto industry has never stood still, the past
More informationTHE DRIVE TO DECIDE. Italy // IT //
THE DRIVE TO DECIDE Italy. 2017. Follow the Route. 01 02 03 04 It s time for a new car The Modern Auto Shopper Online Video From Digital to the Dealership The decision making process is complex and requires
More information7 Game-Changing. Vehicle Merchandising Techniques to Engage More Customers. How to supercharge your inventory and blow past your competition
Vehicle Merchandising Techniques to Engage 7 Game-Changing 23456 More Customers 1 How to supercharge your inventory and blow past your competition It takes time, energy and effort for dealers to market
More informationAccenture conducted a global survey of 13,000 drivers in 11 countries including the US*
Consumers would like the Auto Industry to offer a better customized online experience. They also believe better digital marketing could make the car-buying process faster and that the industry should adopt
More informationSocial Media Is More Than a Popularity Contest
Capturing Attention, Building Relationships, and Making Sales in a Digital World Social media doesn t sell cars is still a common perception in the automotive industry. The truth? It doesn t, directly
More informationKey Question. how will the sales generated by today s retail circulars be replaced?
Case Question Printing and distribution of retail circulars are a significant expense. If printed circulars are eliminated, or if fewer circulars are printed and delivered, how will the sales generated
More informationUPS Pulse of the Online Shopper
UPS Pulse of the Online Shopper Tech savvy shoppers transforming retail U.S. Study June 8, 2016 State of the U.S. Online Retail Economy Q1 2016 Data sourced from comscore s global panel of 2 million Internet
More informationMaximize Customer Retention Across Individual Lifecycles and Expand your Reach with Marketing Automation
Maximize Customer Retention Across Individual Lifecycles and Expand your Reach with Marketing Automation Sponsored By PANEL INTRODUCTIONS Matthew Welch General Manager Auburn Volkswagen Adam Shiflett Senior
More informationThe WORKING. Interpreting the data. Cross-platform activities Index comparisons
The WORKING PROFESSIONAL With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more
More informationDean Harrison P R E S I D E N T
Dean Harrison P R E S I D E N T A G E N D A o Introduction o Who are Millennials? o Misconceptions about Millennials o Communicating with Millennials o How apps are different from other forms of marketing
More information2017 GUIDE TO DISPLAY ADVERTISING
THE 2017 GUIDE TO DISPLAY ADVERTISING FOR AUTO DEALERS, DIGITAL ADS ARE HERE TO STAY. Digital advertising investment in the auto industry increased 22 percent in 2016, and is expected to jump another 17
More informationYour website is the start of the sales process.
Digital Retailing Your website is the start of the sales process. Today automotive shoppers spend more time researching their next vehicle online and less time in the physical showroom. Dealertrack Digital
More informationHow Affluent Shoppers Buy Luxury Goods
Ipsos MediaCT The Media, Content and Technology Research Specialists How Affluent Shoppers Buy Luxury Goods A Global View What we wanted to know How do shoppers use digital to research and buy luxury products?
More informationExpectations & Experiences Channels and New Entrants. September 2017
Expectations & Experiences Channels and New Entrants September 2017 Life made easier People choose financial services options that make their lives easier. From person-to-person payments and voice activation
More informationThis study is brought to you courtesy of.
This study is brought to you courtesy of www.google.com/think/insights Global Automotive Study A Look at the Role of the Internet in the Automotive Shopping & Purchasing Process Around the World Google/NetPop
More informationD IG ITAL R E TAILING A ND LION CO UNTRY K I A. How Digital Retailing tools increased deal-ready leads, conversions, and gross profit.
D IG ITAL R E TAILING A ND LION CO UNTRY K I A How Digital Retailing tools increased deal-ready leads, conversions, and gross profit. A LOCAL DEALERSHIP, STAYING AHEAD OF THE CURVE. How Lion Country Kia
More informationTHE GENERATIONAL PERSPECTIVE. How our past defines our future buying behaviors
THE GENERATIONAL PERSPECTIVE How our past defines our future buying behaviors MARCH 2017 Know more. Sell more. Helping brands better understand their customers is what we do. Because the more brands know,
More informationCatch and Keep Digital Shoppers How To Deliver Retail Their Way (Brazil Survey Findings)
Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Brazil Survey Findings) Summary Digital influence has captured the mass shopper market, with 72 percent of all consumers using digital sources
More informationHispanic Americans Foreshadow the Future of Media
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
More informationCDK Digital Marketing Websites Features Summary
CDK Digital Marketing Websites Features Summary CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK's digital
More informationWELCOME TO THE WEBINAR Changing Lanes The New Paths to Car Buying
WELCOME TO THE WEBINAR Changing Lanes The New Paths to Car Buying June 3, 2014 All registrants for today s webinar will receive a follow-up email with a link to the presentation and recording To ask questions
More informationThe Front-End Fundamentals:
FFWP4 8 Keys to Driving a ale anufacture anagement oftware Trade/ell ade/ell er ell increase in Details Page (DP) views; and for cars with video, DP views jump 9%. Dealers in the study who practice dealers
More informationTHE BASICS OF PROGRAMMATIC
1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How Tech Marketers Can Use Automated Digital Advertising 2 Programmatic 101 for Tech Marketers It s Not a Question of
More informationWhat s Driving the Automotive Parts Online Shopper
What s Driving the Automotive Parts Online Shopper A Customer Experience Study conducted by comscore The second annual UPS study delivers insights into the online shopping habits and preferences of automotive
More informationKEY FINDINGS. 2 New trends in global shopping habits. Smartphones are increasingly important during all stages of the consumer journey
KEY FINDINGS 1 Smartphones are increasingly important during all stages of the consumer journey 2 New trends in global shopping habits 3 Social media s influence varies widely by country METHODOLOGY To
More informationThe Shopper Story 2017 UK A global study of the changing nature of retail from the viewpoint of over 10,000 shoppers. 1 Copyright 2017 Criteo
The Shopper Story 2017 UK A global study of the changing nature of retail from the viewpoint of over 10,000 shoppers 1 What is The Shopper Story? Criteo surveyed nearly 10,000 omnichannel shoppers (who
More informationHow to Get a Larger Share of the Soaring Certified Pre-Owned Market
How to Get a Larger Share of the Soaring Certified Pre-Owned Market Certified Pre-Owned (CPO) sales have been one of the vehicle marketing success stories, giving franchised dealers an edge over independent
More informationBack to School E-Commerce
The Retailer s Guide to Back-to-School E-Commerce....................................................... 2 The Retailer s Guide to Back to School E-Commerce Students are still soaking in the summer sunshine,
More informationHow Hyundai changed course to improve the customer journey
How Hyundai changed course to improve the customer journey Author Dean Evans Published Oct 2017 Topics Mobile, Automotive, Experience & Design With online browsing up and store visits down how do marketers
More informationNISSAN DEALER WEBSITE PROGRAM. About the program
NISSAN DEALER WEBSITE PROGRAM About the program Q: Why is Nissan launching an authorized digital program for their dealer network? A: In today s automotive shopping environment, a consistent Nissan brand
More informationKelley Blue Book Instant Cash Offer. Dealer Advertising Requirements JuLY 2016
SM Kelley Blue Book JuLY 2016 INSTANT CASH OFFER ADVERTISING REQUIREMENTS July 2016 These Advertising Requirements are made part of and incorporated by reference in the Terms and Conditions for the Kelley
More informationAffluent Consumers in a Digital World
Affluent Consumers in a Digital World Prepared for: Prepared by: July 2011 Table of Contents Objectives Methodology & Survey Content. 3 The Context American Lives, Lifestyles & Media Usage Patterns.. 5
More informationDEALERSHIP STAFFING STUDY
DEALERSHIP STAFFING STUDY Meeting the Challenges of a Changing Workforce USED RETAIL GROSS MARGIN HAS STEADILY DECLINED FROM ITS 2009 PEAK AT 11.5% TO APPROXIMATELY 9% BY 2015.1 COMPARED TO PREVIOUS YEARS,
More informationMICHIGAN CONSUMER MEDIA RESEARCH STUDY. Scarborough 2013
MICHIGAN CONSUMER MEDIA RESEARCH STUDY Scarborough 2013 THE RESEARCH The market research study consists of 1,000 interviews from adults in Michigan. 850 interviews were conducted on a random-digit dial
More informationUnderstanding Ad Exchanges
Understanding Ad Exchanges Ad exchanges are the platforms that power programmatic advertising, the most popular method for buying and selling digital advertising. Here s a look at how ad exchanges work,
More informationCombine attribution with data onboarding to bridge the digital marketing divide
Combine attribution with data onboarding to bridge the digital marketing divide Understand how online marketing impacts offline sales Google Inc. 360suite-info@google.com g.co/360suite 1 Digital marketing
More informationHoliday Purchasing Habits: A Digital Advantage for Local Businesses
Holiday Purchasing Habits: A Digital Advantage for Local Businesses Consumer Preferences for Search, Social, Mobile and Email This Holiday Season Page 2 Holiday shopping season means big profits for local
More informationOnline Marketing Budget & User Behavior For The Healthcare Industry. Visit Us Online : or Call Us At : (512)
2016 Online Marketing Budget & User Behavior For The Healthcare Industry Visit Us Online : www.theleverageway.com or Call Us At : (512) 561-4203 Table of Contents 01 02 03 05 09 12 14 Executive Summary
More informationStop the Digital Merry-Go-Round and Go Sell
Stop the Digital Merry-Go-Round and Go Sell Scott Pechstein VP of National Sales Autobytel Inc. Irvine, California (949) 278-8618 scottp@autobytel.com The views and opinions presented in this educational
More informationMillennials: An Emerging Consumer Powerhouse. Channel Engagement: MAGAZINES
Millennials: An Emerging Consumer Powerhouse Channel Engagement: MAGAZINES TABLE OF CONTENTS Executive Summary... 4 I. Who are the Millennials... 5 II. Media Millennials Use... 9 III. Advertising Millennials
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationEconomic Systems 18/02/2016 PROMOTION. What to produce? When? Where? For whom? MARKETING MIX
MidAtlantic Women in Agriculture Conference Dr. Kim Morgan, Extension Economist Allyssa Mark, Ag. & Applied Econ. M.S. 11 February 2016 PRICE PROMOTION MARKETING MIX PRODUCT PLACE Economic Systems What
More informationemma retail trends and insights
emma retail trends and insights May 2015 Having it all The in-store experience is still key to young Australian women s shopping habits, creating opportunities for retailers. ...they shop at both online
More informationCatch and Keep Digital Shoppers How To Deliver Retail Their Way (Mexico Survey Findings)
Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Mexico Survey Findings) Summary With the second-largest Internet and mobile populations in Latin America, Mexico presents a great opportunity
More informationVW WEBSITE PACKAGES. Fully responsive platform. Unique content on primary pages. DealerFire account manager. DealerFire Live (live traffic dashboard)
VW WEBSITE PACKAGES TM Think small. Being a little smaller can have its advantages. For instance, we are able to be a lot more responsive. Now, that doesn t just apply to our technology and our fully responsive
More informationA Retailer s Guide to Getting Omnichannel Customer Service Right
A Retailer s Guide to Getting Omnichannel Customer Service Right 2 Contents 04 Why You Need Omnichannel Customer Service 05 What Customers Expect 06 The Boiling Point 07 Performing a Customer Service Audit
More informationConsumers Confirm Loyalty to Retailers, Product-Brands Shopper Interaction and Company Ties Boosted at Physical Locations
Consumers Confirm Loyalty to Retailers, Product-Brands Shopper Interaction and Company Ties Boosted at Physical Locations July 7, 2017 HIGHLIGHTS FROM ICSC S PRODUCT-BRAND PREFERENCE AND RETAILER LOYALTY
More informationDigital Democracy Survey A multi-generational view of consumer technology, media, and telecom trends
Digital Democracy Survey A multi-generational view of consumer technology, media, and telecom trends Eleventh Edition www.deloitte.com/us/digitalmediatrends Table of contents A digital landscape perpetually
More informationTRADITIONAL MEDIA CHANNELS. Chapter 8
TRADITIONAL MEDIA CHANNELS Chapter 8 Chapter Objectives 1. What activities are involved in creating a media strategy? 2. How do roles played by media planners and media buyers differ from others in the
More informationThe 10 Keys to Re-Engineering Your Used Car Department to Maximize Profitability
The 10 Keys to Re-Engineering Your Used Car Department to Maximize Profitability With Steve Nickelsen CEO of Nickelsen Partners LLC Moderated by Mike Bowers Executive Editor, DealersEdge Presented by DealersEdge
More informationThe Car Buyers Report. Not used, not new, but next
The Car Buyers Report Not used, not new, but next Welcome to the Auto Trader Car Buyers Report, our most comprehensive study into the consumer car buying journey to date. The automotive retail market is
More informationStale Tires CRM Return On Investment Manager 6.x Invoice Modern Classic Landscape Legacy Portrait...
Manager 5 Manager 5.x... 1.x... 3 Invoice... 3 Modern... 3 Classic... 6 Landscape... 8 Legacy Portrait... 10 Legacy Landscape... 12 Vehicle... 14 Custom Multi Point Inspection... 14 Tech Worksheet... 15
More informationC R E A T I V E P L A Y B O O K. Tier 3 Automotive
C R E A T I V E P L A Y B O O K Tier 3 Automotive 2017 What is this? This document will help empower you to build next-level Tier 3 Auto-specific creative that will help drive stronger business results
More informationAs Time Goes By. What a Classic Movie and Famous Song Can Teach Dealers about the Customer Experience. Ron Lamb, President Reynolds and Reynolds
Reynolds and Reynolds As Time Goes By What a Classic Movie and Famous Song Can Teach Dealers about the Customer Experience Ron Lamb, President Reynolds and Reynolds As Time Goes By What a Classic Movie
More informationDealerOn Digital Advertising
DealerOn Digital Advertising Basic Premium Elite $1,995/mo $4,995/mo $9,995+/mo Google AdWords Certified Account Manager 24/7 Online Reporting Google Analytics Integrated Reporting Mobile-Optimized Campaigns
More informationThe Ultimate Touchpoint Management
The Ultimate Touchpoint Management The touchpoint revolution On average, people are exposed to about 3,000 marketing messages everyday through newspapers, TV, the Internet, outdoor advertisements, etc.
More informationHow companies are marketing online: A McKinsey Global Survey
How companies are marketing online: A McKinsey Global Survey Jean-François Martin A McKinsey global survey of marketers shows that companies are using digital tools from Web sites to wikis most extensively
More information/ Press Information. After three years of consecutive growth, 2012 U.S. ad spend reaches $139.5 billion; Olympics, election contribute to gains.
/ Press Information Contact details: Bill Daddi Daddi Brand Communications Phone: 646-370-1341 Cell: 917-620-3717 Email: Bill@DaddiBrand.com KANTAR MEDIA REPORTS U.S. ADVERTISING EXPENDITURES INCREASED
More informationNew research from PPA Marketing
New research from PPA Marketing Targeting Influentials New research from PPA Marketing Categories: Clothes Alcoholic Drinks Cars Food (for home) Financial Services Pharmaceutical/Chemist Products Household
More informationLeaderboard Ad Position 728 x 90 pixels. Large Ad dominates page! Skyscraper Ad Position 160 x 600 pixels
Automotive Real Estate Employment LA.com Research Introducing the San Bernardino Sun homepage. San Bernardino Sun prominently features positions in the most dominant locations on the Web site. You can
More information2016 UPS How to Click with High-Tech Online Shoppers
2016 UPS How to Click with High-Tech Online Shoppers INTRODUCTION High-tech online purchasers are plugged in across all stages of the shopping experience from research and purchase to delivery and returns.
More informationThe new consumer journey demands greater flexibility MaxPoint Interactive, Inc.
4 The new consumer journey demands greater flexibility 35 4 The new consumer journey demands greater flexibility The new consumer mobility has dramatically changed the consumer journey to purchase. The
More informationLINCOLN BLACK LABEL GUIDELINES
The Lincoln Black Label Advertising Covenant Program is designed to guide Dealers in the development of Tier III advertising and marketing activities that promote Lincoln Black Label as a true premium
More informationDealer Partner Program
Dealer Partner Program Multi _ media Marketing Events Auto Phone Ups Technologies - Floor Traffic Inc. Credit Apps E- Mail Strategic Multimedia Marketing Traditional and Digital Distribution Channels -
More informationMedia Influence on Telecom Purchases
Media Influence on Telecom Purchases Nearly 1 in 3 Americans is planning to switch mobile providers or buy a new phone. What influences their choices of mobile phones and plans? Where does digital media
More informationMarketing to Shoppers. How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing
Marketing to Shoppers How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing www.engageconsultants.com facebook.com/engagetheexperts twitter.com/shopperexperts We have worked with
More informationOffline Shoppers who Research Online Spend More. Quantifying the Role of the Web on In-Store TV Purchases at Fnac Google/Fnac Spain, September 2010
Offline Shoppers who Research Online Spend More Quantifying the Role of the Web on In-Store TV Purchases at Fnac Google/Fnac Spain, September 2010 Agenda 1 Objectives & Methodology 2 Quantifying The Online2Store
More informationDIGITAL ADVERTISING S TRUE IMPACT ON IN-STORE SALES
DIGITAL ADVERTISING S TRUE IMPACT ON IN-STORE SALES 2017 4INFO CPG Sales Lift Benchmarks Reveal How Top Performers Compare CONTENTS Welcome to the Year of Measurement Measuring Success: Methodology ROAS:
More informationJoin Us In Launching Our Newest Site
Join Us In Launching Our Newest Site Executive Page 1 How QuadCities.com Helps Your Business The first place your prospects turn to when they want to learn about the Quad Cities, now becomes your #1 source
More information2016 M O B I L E I N T H E P A T H T O P U R C H A S E : CLOTHES & FOOTWEAR
2016 M O B I L E I N T H E P A T H T O P U R C H A S E : Method & background PURPOSE SHOW HOW SMARTPHONES ARE USED FOR PRODUCT RESEARCH IN GENERAL AND IN MOMENTS THAT MATTER UNIVERSE ONLINE POP 16+ WHO
More informationLeveraging the Digital Giants: Google, Facebook and Twitter
Leveraging the Digital Giants: Google, Facebook and Twitter Peter Leto Google Phillip Rather Facebook Chad Rumminger Twitter Phil Sura UnityWorks #NADASHOW The views and opinions presented in this educational
More informationWHITE PAPER. Redefining the Vehicle Buying Process. Abstract
WHITE PAPER Redefining the Vehicle Buying Process Abstract Apathetic Impatient Entitled Digital These are the adjectives that one would generally associate with the Millennials or Gen Y buyers. They make
More informationMeasuring online impact on offline conversations
Measuring online impact on offline conversations Strategies to bridge the online-to-offline data gap Accurately evaluating marketing performance in multi-channel organizations requires the ability to link
More informationMagazine media delivers strong ad recall
engagement Magazine media delivers strong ad recall 55% vs. 54% Percent of consumers who noted a magazine ad displayed on their digital device versus in a printed magazine. Source: GfK MRI Starch, 2011
More informationKNOW YOUR CONSUMER, GROW YOUR BUSINESS.
KNOW YOUR CONSUMER, GROW YOUR BUSINESS. In today s world, consumers are more in control than ever before. They can choose when, where and how they consume information and interact with media and brands.
More informationUS AD SPENDING. The emarketer Forecast for MARCH 2017 Corey McNair Contributors: Monica Peart. Read this on emarketer for ipad
US AD SPENDING The emarketer Forecast for 2017 MARCH 2017 Corey McNair Contributors: Monica Peart Read this on emarketer for ipad US AD SPENDING: THE EMARKETER FORECAST FOR 2017 US paid media ad spending
More informationThe 4 Most Critical Planning Insights for Social Media Advertisers and Their Agencies
INTEL BRIEF The 4 Most Critical Planning Insights for Social Media Advertisers and Their Agencies AdvertiserPerceptions.com The 4 Most Critical Planning Insights for Social Media Advertisers and Their
More informationMDK Shampoo Promotion plan. Professor: Dawit Eshetu Subject: BMKT Participants: Raj Shah, Alexander Nikulin, Ilya Makarov
MDK Shampoo Promotion plan Professor: Dawit Eshetu Subject: BMKT 9103-02 Participants: Raj Shah, Alexander Nikulin, Ilya Makarov MDK MDK is not only the largest seller of shampoo, but it also promotes
More informationBrowsing & Buying Behaviour 2016.
Browsing & Buying Behaviour 2016. Study: online consumer shopping behaviour revealed 1 United Kingdom: Q3 2016 Preface With UK ecommerce sales growing at an annual rate of 15%, according to the Centre
More informationPRINT DIGITAL MOBILE SOCIAL DIRECT MARKETING
PRINT DIGITAL MOBILE SOCIAL DIRECT MARKETING TheRealEstateBook.com 1 YOUR COMPLETE MULTIMEDIA MARKETING SOLUTION REALESTATEBOOK.COM LOCAL PRINT Hyper-local print advertising Thousands of locally distributed
More informationNational Ad Solutions
Ad Solutions Intercept & Announce Smartphone Interstitial Takeover mobile screens and create a big splash for your model Smartphone Interstitial Platform: Mobile Advertiser: Tier 1 Run of Segment Segment
More informationHOW BEST-IN-CLASS DEALERS ARE MAKING MORE CUSTOMER CONNECTIONS
: HOW BEST-IN-CLASS DEALERS ARE MAKING MORE CUSTOMER CONNECTIONS SEE HOW YOUR CRM UTILIZATION AND LEAD PROCESSES STACK UP EXECUTIVE SUMMARY The CRM is a relatively recent addition to the automotive dealership,
More informationThai Population in 2013 and 2020, by age range. Year 2020 (Million People) Year 2013 (Million People)
Voice of Thai consumers from INTAGE (Thailand) Co., Ltd. is INTAGE Thailand s regular publishing to our valued clients to inspire them with insightful information about the current issues or topics of
More information2016 Volkswagen Dealer Digital Program
Dealer.com integrates auto retail s top-performing advertising, inventory merchandising, and digital retailing tools into a connected and intuitive website platform that empowers Volkswagen dealers to
More informationADVERTISING PRINCIPLE ADVERTISING AND MARKETING
PRINCIPLE AND MARKETING ADVERTING vs MARKETING At first glance, marketing and advertising seem to be different terms to describe the same thing - - getting a product or service sold. In actual fact, although
More informationGame Changers Driving Wholesale Efficiency & Inventory Velocity
Game Changers Driving Wholesale Efficiency & Inventory Velocity Susie Heins VP, Enterprise Dealer Partnerships Cox Automotive Atlanta, GA 404-568-4278 susie.heins@coxautoinc.com 2 The views and opinions
More information