Taster Innovation Projects

Transcription

1 Taster Innovation Projects BBC Taster is a space which enables the BBC to publish innovative forms of online content. The BBC has an open toolkit to enable experimentation, and Taster has builtin analytics to learn fast about audiences reactions. We are keen to commission more, exciting and innovative, Augmented Reality experiences and We would like to hear your most creative treatments for AR. We have licensed an AR platform (details below), and would welcome proposals for AR projects delivered using this technology. Ideas will be commissioned by Taster s Editorial Lead, Damian Kavanagh, and cross-promoted on bbc.co.uk or via the BBC s social media accounts. The Brief 1. Storytelling in AR The majority of AR experiences so far have been gaming or novelty based such as Pokemon Go, Ikea or Snapchat filters. We are interested to explore what scripted, documentaries or live experiences look like in AR. How can a story be brought to life using AR technology? What can make an AR experience more immersive and memorable than a TV experience? Why and how would the audience use it? Inspiration Human Body AR was commissioned recently by BBC Factual to accompany the landmark BBC Two series Human Body: Secrets of Your Life Revealed. 3D animations of your heart, liver and brain spring from your phone, so you can see how your organs work from all angles. Hotspots enable you to tap and learn more about what happens when these organs become diseased, as well as surprising advice on how to keep them healthy. Please develop compelling ideas for innovative AR content to fit the following criteria: Audience: UK under-35s Desirable within this: BAME / C2DE / Strategic purpose: Original AR content which: Make me think Make me Laugh Or Give me a Voice Pieces should be innovative, creative, and distinctive. Reflect/represent the diverse communities of the UK and, of course, be in keeping with the BBC s brand values and public purposes. Your editorial ideas should be carefully developed to make full use of the innovative form enabled by AR. 1

2 NB please be aware the IP of TV titles generally sits with the supplier rather than the BBC, so ideas to accompany a specific programme or series, would need the support & agreement of the production company. Collaborative pitches bringing more than one AR company/bbc team/independent production company together are very welcome. Budget We are looking to commission ideas with a maximum budget of up 50K per project. What can the BBC AR app do? The AR tool we are trialling has three content creation modes 1. The simplest allows connecting content to image markers or through deep linking this content can be images, video or audio. 2. The next mode is similar in that it allows creation of content linked to markers or activated through deep-linking. The content can be images, video, audio, as well as interactivity through multiple scenes using transitions. Think an advanced slideshow (like PowerPoint) for AR. 3. The third mode is the most extendible. We can use 3D models as well as audio visual assets and (optionally) Javascript to create rich, interactive scenes that can play out linked to markers or utilise native marker-less tracking. This tool cannot create VR experiences nor does it currently have generic image recognition capability so it can t identify a generic dog or car or banana. It does have specific image recognition capabilities so it can be setup to identify a poster, book cover or specific logo. We d expect your proposals to identify how you would create the content. Depending on how ambitious your proposal is we d expect skill sets in some or all of the following areas : Graphic design 3D Model creation or acquisition 2D or 3D animation UX design Audio design Javascript development Discovery: Please include a clear plan for how this content is going to be found and consumed by the target audience. The content will be hosted on the BBC s AR app but where else will you want to cross promote it on bbc.co.uk or BBC social accounts? Audiences Background Our central audience focus is UK year olds from all demographics and backgrounds. This audience is mostly digitally native, with sophisticated media habits. Younger audiences consume online content intuitively and natively ; they aren t the passive viewers of television and listeners of kitchen radio, they are highly-engaged communities who are continually active online. This activity is driven in most part by the smartphone. Unless we adapt our content formats to this new mobile way of life, we won t fulfil our key public service remits: to stimulate the creativity of our audiences, to reflect UK people, to informally help learning and sustain the meaning of citizenship. How can young adults connect with us on a deeper level? 2

3 Our challenge is to reassert our value for youth audiences in new ways, to reach them on the devices and in the ways they like to experience great stories and events. We need to enable creativity and community. To do this we need to find the new content formats for this audience, that make use of our access to the best stories and talent in the UK and our unique position of trust. The online behaviours of the UK s young adults are social at heart reading and sharing content that shows who they are and what they are feeling. This audience group can visit a huge range of news, music, comedy and gossip sites online without ever really venturing towards the BBC online, other than to find something out, to catch up on big schedule shows or watch a live event. This is because youth audience behaviours are needs driven rather than schedule driven. A key difference between older and younger (16-34) audiences is how they regard the function of the internet. The internet provides younger audiences with community, deep relaxation and casual reflection, as well as the transactional and purposeful exchanges for which older groups use it. Please be specific about the age range at which your idea is targeted year olds needs maybe quite distinct from those of 25-34year olds for example. Proposals Please submit no more than two sides of A4, as a PDF, including: Working title Specific Target Audience Description of how this content is going to be found and consumed by the target audience including the BBC brand it will be associated with. Short description of the idea (one or two sentences) Longer description of the idea (one or two paragraphs) including how this will meet our requirements Summary of company or consortium s skills and links to relevant experience (see eligibility criteria below) Names of key personnel with links to online biographies Contact details Confirmation the project can be delivered within four months of commission Indicative total cost Closing Date: 28 th February 2018 Proposals to be ed to: rachel.baldwin@bbc.co.uk, with the subject line: TASTER AR Plan February Briefs issued 28 February Deadline for Submission March Shortlisting and commissioning End March Production begins June Sept Projects published This is an open opportunity for any company that feels they have the technical competency and editorial experience to deliver this project. Responses from suppliers unable to meet minimum criteria will not be fully evaluated. The BBC will consider all received proposals, and shall select 3

4 projects at its own discretion. Unfortunately, we will not be able to provide feedback on ideas which are not selected. Eligibility Criteria These are the minimum skills a supplier must have, or demonstrate they can access, to be able to deliver the work. Please provide evidence (e.g. links to previous work) in your proposal: Audience understanding Appropriate editorial, creative and technical skills to manage and deliver the project Demonstrable experience of successfully delivering Augmented Reality projects [please provide links] Appropriate skills and experience in visual design and user experience. If your proposal requires them, appropriate skills and experience in web technology development, JavaScript, node.js, SQL etc. Selection Criteria Meets all the eligibility criteria Mobile-based experience for the target audience described Demonstrates understanding of delivering compelling editorial content on the proposed platform Demonstrates understanding of delivering a robust and relevant digital experience Achievable within a four-month production period Offers value for money in delivering the above Contributes to a balanced portfolio of projects Once commissioned, the key responsibilities will include: BBC Approve Commissioning Specification, Statement of Work, Delivery Plan and (if appropriate) provide test environment for the project Supply Contracts and Purchase Orders Support the supplier with requests for more information Provide editorial guidance & sign off Review all deliverables and provide feedback in a timely manner Host on the platform The BBC will publish the content on BBC Platforms/Social Accounts for a global audience, so rights would be in perpetuity. Provide all branding assets Supplier Once commissioned, provide a commissioning specification, detailed statement of work (BBC can provide templates), delivery plan and (if appropriate) test plan for the project Produce the project to the BBC s editorial and technical standards Provide agreed deliverables in accordance with the BBC s requirements Create any relevant design and technical documentation (if appropriate) 4

5 Complete all relevant Compliance & Information Security Forms (for sign off by the BBC s Information Security department) Ensure regular communication with BBC, would include weekly project progress calls or updates as required by the BBC 5