STOP MARKETING LIKE IT S 1999!
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1 Download handouts (PDF) : or info@mdm.com STOP MARKETING LIKE IT S 1999! PART 2: HOW TO BUILD AN ONLINE MARKETING MACHINE July 11, 2013 Produced by: 2013 SVM E-Marketing Solutions
2 Download handouts (PDF) : or info@mdm.com Speakers: Bob DeStefano President SVM E-Marketing Solutions Tom Gale Publisher Modern Distribution Management 2013 SVM E-Marketing Solutions
3 Stop Marketing Like it s 1999! How to Build an Online Marketing Machine Presented by Bob DeStefano 2013 SVM E-Marketing Solutions
4 Online Marketing Machine: An Integrated Approach to Producing Results
5 Attract Targeted Prospects with Search Engine Marketing
6 Convert Visitors Into Leads with a Customer-focused Website
7 Nurture Relationships with & Social Media Marketing
8 Measure Marketing Results with Marketing & Web Analytics
9 Attract Targeted Prospects with Search Engine Marketing
10 What is Search Engine Marketing? If Google can t find you, No One Can!
11 What is Search Engine Marketing? Organic Search Results AKA natural results Draws 75% of the clicks Ranking is determined by: Relevancy Link popularity You earn your way in
12 What is Search Engine Marketing? Paid Search Results AKA pay-per-click Draws 25% of the clicks Ranking is determined by: Bid amount Relevancy Budget You buy your way in
13 Perform Keyword Research
14 Optimize Your Website How People See Your Website How Google Sees Your Website
15 Optimize Your Website Create a keyword plan for your Website Create great keyword rich Website copy Code your Website for success
16 Build Inbound Links to Your Website Fill your Website bucket with Inbound Links
17 Run a Results-focused Paid Search Campaign
18 Run a Results-focused Paid Search Campaign
19 Convert Visitors Into Leads with a Customer-focused Website
20 Make Sure Your Website is Customer-focused Don t be Egocentric with your ME Website
21 Design Your Website for Niche Target Audiences
22 Make Strategic Use of Your Home Page Your Website s Welcome Mat
23 Guide Your Niche Audiences Through Your Website
24 Showcase Your Knowledge in an Educational Resource Center Market Your Knowledge
25 Make it Easy for Customers to Buy Make it Easy to Choose Products
26 Make it Easy for Customers to Buy Offer Compelling Product Pages
27 Turn Your Website into a Lead Generation Machine Only 10% of Web Visitors are Ready to Buy
28 Turn Your Website into a Lead Generation Machine
29 Turn Your Website into a Lead Generation Machine
30 Nurture Relationships with & Social Media Marketing
31 Leverage Personalized Marketing to Nurture
32 Build an List Online & Offline
33 Create an Educational Newsletter Personalize Messages from Sales Reps
34 Send Customers Targeted Promotions Mine Your Sales Data for Offer & Promotion Ideas
35 What is Social Media Marketing?
36 Produce a Blog Businesses that blog generate 67% more leads
37 Syndicate Your Knowledge on Social Networking Sites
38 The Social Networking Landscape Relationships Content Sharing Connections Friends Followers Circles Videos Presentations Images Documents
39 Syndicate Your Knowledge on Social Networking Sites
40 Syndicate Your Knowledge on Social Networking Sites
41 Syndicate Your Knowledge on Social Networking Sites
42 LinkedIn Drives the Most Leads for B-to-B Companies Leads generated in one month Source: LeadForce 1 Study
43 Leverage LinkedIn as a Marketing Tool Create a Robust Profile for you & your company
44 Leverage LinkedIn as a Marketing Tool Share your knowledge in LinkedIn Groups
45 Leverage LinkedIn as a Sales Tool Warm Call prospects on LinkedIn
46 Measure Marketing Results with Marketing & Web Analytics
47 Measure the Success of Your Website Setup Google Analytics
48 Track Your Online Leads and Sales Track leads & sales with Conversion Tracking
49 Measure Your Search Marketing Success Measure your leads & sales from Search
50 Measure Your Social Media Success Measure your leads & sales from Social Media
51 Measure Your Marketing Success Measure your leads & sales from
52 Measure All Marketing Success Search Marketing Banner Ads E-Newsletter Direct Mail Print Advertising (888) GET-LEADS Unique Toll-free Numbers Company Website Campaign Landing Pages Marketing Analytics System Marketing ROI Reports
53 So what are you going to do? Do something!
54 Online Marketing Resources How To Guide Website Analysis svmsolutions.com/checklists svmsolutions.com/analysis (877) x3
55 Online Marketing Resources B-to-B Online Marketing Toolkit A step-by step plan for leveraging Online Marketing to Produce Bottom-Line Results 115 Page How To Manual Toolkit $195 $156 mdm.com/toolkit Toolkit & Webcast DVD $219 $175 mdm.com/toolkit-bundle ~ Discounted through 7/31/13 ~ Promo Code: Webcast20
56 Connect with Me Bob DeStefano Phone: Website: Blog: LinkedIn: Twitter: Facebook: x234 svmsolutions.com bobdestefano.com linkedin.com/in/bobdestefano twitter.com/bobdestefano facebook.com/svmsolutions
57 STOP MARKETING LIKE IT S 1999! PART 2: HOW TO BUILD AN ONLINE MARKETING MACHINE Questions? Download handouts (PDF) : or contact info@mdm.com 2013 SVM E-Marketing Solutions
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