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1 ITCertMaster Safe, simple and fast. 100% Pass guarantee!
2 Exam : PDDM Title : Professional Diploma in Digital Marketing Vendor : DMI Version : DEMO Get Latest & Valid PDDM Exam's Question and Answers 1 from Itcertmaster.com. 1
3 NO.1 What does the term CPA refer to? Choose one of the following: A. Cost-Per-Acquisition B. Cost-Per-Account C. Cost-Per-Ad D. Cost-Per-Analysis NO.2 What is the pricing approach with Twitter Promoted Tweets called? Choose one of the following: A. CPE B. CPM C. CTA D. CPC NO.3 Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns? Choose one of the following: A. Google AdWords B. Bing Media Centre C. Google Analytics D. Yahoo Ad Centre NO.4 Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you Get Latest & Valid PDDM Exam's Question and Answers 2 from Itcertmaster.com. 2
4 concentrate on? Choose one of the following: A. Traffic Volume and Ranking B. Position and Cost C. Inbound Links and Cost D. Position and Click-Through-Rate (CTR) NO.5 You have been running some promotions using NFC technology. What kind of marketing is this? Choose one of the following: A. Mobile B. Search C. Social D. Display NO.6 HOTSPOT You are preparing your new Facebook ad. Click in the screen below to target those who are not already connected to the Digital Marketing Institute: Get Latest & Valid PDDM Exam's Question and Answers 3 from Itcertmaster.com. 3
5 Answer: NO.7 Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as? A. Iteration B. Perfection C. Reflection D. Refinement NO.8 HOTSPOT You wish to add a PowerPoint presentation to your profile. Where would you click in the screen shown to begin doing this? Get Latest & Valid PDDM Exam's Question and Answers 4 from Itcertmaster.com. 4
6 Answer: NO.9 What is the general description for advertising that incorporates graphically rich media, and which is presented in consistent size formats online known as? Choose one of the following: Get Latest & Valid PDDM Exam's Question and Answers 5 from Itcertmaster.com. 5
7 A. Display advertising B. Web advertising C. advertising D. Social media advertising NO.10 Which one of the following is not considered as a goal within Google Analytics? Choose one of the following: A. Traffic alert B. Brochure request C. File download Get Latest & Valid PDDM Exam's Question and Answers 6 from Itcertmaster.com. 6
8 D. Completed purchase NO.11 What are ads that increase in size on "mouse over" called? Choose one of the following: A. Expandable ads B. Banner ads C. Dynamic ads D. Floating Ads NO.12 HOTSPOT You wish to create a LinkedIn Company page. Where would you next click to create a company page? Answer: Get Latest & Valid PDDM Exam's Question and Answers 7 from Itcertmaster.com. 7
9 NO.13 HOTSPOT Where would you click next in the screen shown in order to link your Google AdWords account to your Google Analytics account? Answer: Get Latest & Valid PDDM Exam's Question and Answers 8 from Itcertmaster.com. 8
10 NO.14 What does the term CPM refer to? Choose one of the following: A. Cost Per Thousand B. Cost Per Hundred C. Cost Per Million D. Cost Per Click NO.15 HOTSPOT Where would you click in the screen shown to select a Twitter button for your website, which would Get Latest & Valid PDDM Exam's Question and Answers 9 from Itcertmaster.com. 9
11 allow visitors to share content on a specific topic? Answer: Get Latest & Valid PDDM Exam's Question and Answers 10from Itcertmaster.com. 10
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