Social Media In Job Search. Mitch Federman, Director Newtown Career Networking Group May 20, 2017

Transcription

1 Social Media In Job Search Mitch Federman, Director Newtown Career Networking Group May 20, 2017

2 Develop a Job Search Plan 1. Do Research Identify Demand Identify Targets Identify Competition Know Your Strengths Know Your Weaknesses Research Opportunities Define Threats 2. Define Strategy Prioritize Targets Enumerate Their Needs Interpret the Requirements Derive Solutions Define Your Audience Develop Messaging Identify Events/Contacts Develop Campaign/Channels Establish Measurements 3. Execute Plan Phone calls s Meetings Social Media Blogs Measure Follow-up Tighten/Tune Refocus Next Round

3 Job Search is Yourself Know Your Product (You) Features/Benefits Value Know Your Customer Demographics Pain Points/Needs Drivers Natural Buying Channels Match Need Sell Where the Customer Shops Match Features/Benefits to Need Demonstrate Value Brand Yourself Value Proposition Positive Image Research Company/People Financials Business Trends Company Culture Channels of Communication With Solution Industry/Professional Assoc s/social Media Platforms Your Unique Talents/Differentiators Quantified Accomplishments/Successes

4 You re a Brand. Create Your Image. Convey Your Value to an Employer What You do; For Whom; Benefits You Provide; What s Your Special Sauce Be Confident & Capable, Professional, Positive, and Likable Be Clear, Concise, Credible Deliver Your Branding Statement, Conversationally, in seconds Be Consistent Across Channels Social Networking Social Media Resumes, Cover Letters Skype Screens/PC Interviews Face-to-Face Interviews Customize and Personalize Resonates with your audience Same, but different

5 Now Network! What is networking? What is the purpose of networking? How do you network?

6 Use Social Networking: Tell Everyone What You re Looking For Friends Family Neighbors Colleagues Customers Suppliers Competitors Trade Associations Professional Associations Meet-Ups Supermarket Starbucks Rotary, Elks, Lions, etc. Church, Synagogue Chambers of Commerce Businessmen s Associations BENG, FENG, TPNG, etc. LinkedIn Social Media Blogs

7 Use Social Media: What Is It? Networks of people with common interests Virtual communities Opportunity to build relationships Channels for sharing information and experiences Think: "Virtual Social Networking

8 Social Media Extends Your Reach How Many Networking meetings can you attend in a week? Contacts can you make in a single event? Contacts will be worthy of a follow-up? Will you actually contact with a follow-up? Social Media allows you to reach more people and make more connections.

9 Social Media: Job Search Opportunities & Benefits Opportunities Share knowledge Identify thought leaders Follow-up Benefits Build credibility/authority Establish rapport / build relationships Create a network, achieve your target

10 Major Social Media Platforms For Job Search #1

11 Why Use LinkedIn? IT S ESSENTIAL TO JOB SEARCH 500 million professional users

12 Why Use Multiple Channels? Different audiences visit different platforms One size does not fit all Maintain a broad reach Recruiters Hiring managers Potential contacts leading to your target Extend your brand Customize your message to each target audience Shows expertise, flexibility Low cost/no cost

13 How To Select A Social Media Platform 1. Define Your Audience Professional: LinkedIn and other professional platforms Public*: Twitter, Facebook, YouTube, Pinterest, Blog, Google+ Private: Twitter, Facebook, personal Web site 2. Does the platform mesh with your audience s field of practice? 3. What can you demonstrate about yourself on this platform? 4. Is it ESSENTIAL for you to be on this platform? * Separate Account for Professional Profile

14 General Social Media Rules of Thumb Target your audience Demonstrate knowledge, experience, professionalism Be authentic Know Your Public Image; Google yourself! Research companies and people before contacting them Provide valuable, meaningful content Beware of TMI! Don t overshare Respect culture; each platform has its own Re-purpose/re-focus your message to resonate with your audience on each particular platform Take the time to customize messaging It shows care and effort.

15 Methodology Research 10 job descriptions Create a word cloud for each Set up Google Alerts for articles containing keywords Read material referenced in Google Alerts articles Take a position on one or two and publish them on the appropriate platforms Get your thoughts validated by the right people - and respond! Reach out to thought leaders Share knowledge, add value Follow-up, communicate Repeat!

16 Example of a Word Cloud* * Best Word Cloud sites: wordle.com tagcrowd.com worditout.com

17 Take Action! Familiarize yourself with the platforms and try them out Practice makes perfect Use it to: Open discussions Include new people and new points of view Extend to Meet-ups and social networking events Phone conversations Informal coffee meetings Expand your network Get/give referrals Actively link to other people Repeat the process regularly

18 Mitch Federman Newtown Career Networking Group (215)

19 Reference Materials Popular Social Media Platforms and How to Use Them

20 LinkedIn

21 Facebook How to Use Build credibility and visibility Connect with professional peers Network with recruiters Build a community or join existing Be personable!

22 Twitter

23 Pinterest How to Use Showcase your knowledge and talent with original content Re-pin relevant information

24 More Visual Social Media Platforms

25 Your Blog Characteristics Topics of professional interest Topics of personal interest

26 Personal Web Site When & How To Use Augment social media profiles Introduction & headshot Resume Testimonials & Recommendations Awards/Accolades page Work Samples or Gallery Presentation or paper Blog