ACCELERATED STRATEGY REALIZATION

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1 ACCELERATED STRATEGY REALIZATION STRATEGY Accelerated Strategy Realization Process Development Management SUCCESS Bridge To Success Greencastle employs a tactical-level planning framework, known as Accelerated Strategy Realization or ASR, to ensure that the strategy you developed remains intact as initiatives are implemented. ASR enables executive management to make informed, valid decisions faster and more accurately. ASR also eliminates costs resulting from the effect of leads and lags among activities, resources, and decisions between functional areas of a business unit. Proven Frameworks We provide you with a reliable planning and decisionmaking framework that, when properly applied, accelerates all activities contributing to your definition of success. Your strategic plan becomes integrated, flexible, and well coordinated with the influential internal and external factors. And,your ability to make better, faster decisions is enhanced. All contribute to a greatly improved bottom line. Our frameworks help you develop and evaluate courses of action by using structured procedures that guide decisionmaking. Tools to coordinate and synchronize upcoming activities and resources eliminate obstacles to implementation throughout the process. The resulting plan will help you communicate the required activity with clarity and purpose. A tactical plan will enable decentralized execution and allow managers to continually control and monitor progress while attending to their other operational responsibilities. You can expect managers at all levels to deliver consistently with your intent. Accelerates and improves decisions Benefits Optimizes resource allocation Ensures dissemination and achievement of your strategic intent Reduces cost of implementation Reduces risks during implementation Develops team planning skills Assists in performance management

2 Greencastle Critical Success Delivery Story for a Deregulated Utility Marketing Company Implementing Strategy For A Fortune 500 Communications And Entertainment Company The Business Challenge The Executive Steering Council had recently generated a strategic plan to transform customer service from a functional area into a way of doing business. The new strategy would require a shift from a centralized to a decentralized operational approach. The Objective The team had to translate the strategic plan into a coordinated set of initiatives that were to occur throughout the organization. This would require a rapid shift from strategic analysis to project planning without sacrificing the strategic intention. The Engagement By applying Accelerated Strategy Realization, Greencastle armed the management team with a framework that determined the most appropriate course of action for implementing the strategy. Through a series of workshops with regional business managers, Greencastle delivered an integrated plan that would coordinate the activities and resources necessary to drive the new strategy. Greencastle worked with the teams throughout development encouraging communication, which inspired ownership in the project. The result was a motivated team that was excited about implementing the changes that reflected their new strategy. STRATEGY Tactical Environment Teams Plan Means Of Success Synchronization Matrix Competitive Advantage Executive Planning Team Tactical Implementation Team s Focus Objective Key Tasks Implementation Team Measures As the teams developed their initiatives, group leaders ensured synchronization by developing the overall plan. The completed plan allowed the decentralized teams to complete work at the operational level and to begin implementing the initiatives. Operations And s The Results The Steering Council was able to direct efforts through one coordinated plan that met the strategic intent. They also reduced the need for as well as the costs associated with, changing the implementation efforts. Managers were able to focus on their initiatives, knowing the process ensured an integrated solution. GREENCASTLE A S S O C I A T E S C O N S U L T I N G, L L C 627 Swedesford Road, Frazer, PA Tel: (610) Fax: (610) info@greencastleconsulting.com

3 BUSINESS PROCESS DEVELOPMENT STRATEGY Accelerated Strategy Realization Process Development Management SUCCESS Overview Organizational change almost always impacts the business process. Greencastle will document, analyze, and realign business processes and activities to maximize their value. Using a facilitative methodology known as Business Process Development (BPD), Greencastle will ensure the work you perform is efficient, effective, and delivers the promised value. Implementing BPD heightens understanding of the company s value chain and creates a framework for uncovering and highlighting where change is required. This provides a roadmap for evolving the process to the future state. Your team will be equipped to build processes that quickly create a better, more profitable business. The As-Is Map Greencastle begins by documenting current operations in the form of an As-Is business process map. Concurrently, the team will collectively harness their knowledge of individual business functions and develop a clear picture of how well your business delivers at each point in the value chain. Gap Analysis & The To-Be Map Developing the To-Be map is an iterative process involving the identification of improvements and the defining of the desired end state. Based on intended functions, goals, and known shortcomings, Greencastle captures basic requirements. We then focus your attention on interface points to highlight problem areas. Together, we seek solutions and discover untapped opportunities that will enhance the value proposition to your customer. Accelerated understanding of change requirements Benefits Establishment of internal and external performance metrics Increased competitive capabilities Thorough identification of efficiencies and inefficiencies Process change through the use of graphical framework Organizational alignment of business processes Improved communication across functional boundaries

4 Greencastle Critical Success Delivery Story for a Deregulated Utility Marketing Company Process Improvement For A Fortune 500 Utility Provider The Business Challenge The Company s Accounts Receivable measurements indicated a staggering outstanding balance and ever-increasing collection intervals. Because the company focus had been solely on customer service, past improvement projects had consisted of major compromises. As a result, outstanding balances continued to grow. The Objective Reduce outstanding balances and improve collection intervals by identifying and implementing ways to dramatically improve the department s collection cycle. The Engagement Greencastle led the client team through Business Process Development and examined the entire $3 billion revenue stream from customer acquisition, through billing, and then posting to the general ledger. The As-Is maps depicted the current processes and formed a baseline that allowed the team to determine the root cause of the problems. They discovered that incremental changes made over many years were poorly integrated, causing exceptions to become the predominant way of doing business. The team then developed improvement initiatives in technology, processes, and training and created a To-Be map of the redesigned processes. Greencastle Services The Results The Company discovered the true value of necessary change initiatives. By pursuing holistic answers, the Company would benefit by resolving greater systemic issues rather than focusing on just the symptoms. They discovered they could improve both the outstanding receivables and the customer satisfaction quotient simultaneously. Six months later, the project team was well on their way to completing the initiatives and had already realized a savings of $12M. The CEO, a member of the Steering Committee, honored the project team with the corporation s annual award for outstanding quality improvement. GREENCASTLE A S S O C I A T E S C O N S U L T I N G, L L C 627 Swedesford Road, Frazer, PA Tel: (610) Fax: (610) info@greencastleconsulting.com

5 PROJECT MANAGEMENT STRATEGY Accelerated Strategy Realization Process Development Management SUCCESS Management Office - PMO For companies running frequent projects, a PMO is the efficient way to go. The purpose for a PMO can involve project staffing, communication point, center of excellence for project methodology, project support, among others. Whatever your intended uses, whether you need to establish, supplement, improve, or audit your PMO, Greencastle has the methods and the experience to help your organization increase project effectiveness and value. Critical Coordinator In today s business world, implementing critical projects to achieve breakthrough profits and sustainable competitive advantage is critical. Extraordinary times require extraordinary measures. Call in a team of project management professionals to initiate, plan, execute, close, and control your mission-critical projects. Greencastle s unique approach will integrate change management, process impacts, and solid best practice to maximize the project results. Greencastle s Management services generally fall into two categories: Management Office or critical initiative execution. We apply a process-oriented approach to our Management services. Today s project solutions must integrate with increasingly high-paced business operations requiring world-class organizations to implement adaptive tools that will deliver value. s that deliver your strategic value Benefits Increased competitiveness from a customer perspective s completed on time, within budget, and meeting quality targets Superior integration of all project elements Accelerated understanding of requirements for change Thorough identification of efficiencies and inefficiencies Improved communication across functional boundaries Establishment of internal and external performance metrics Alignment of organization with business processes

6 Greencastle Critical Success Delivery Story for a Deregulated Utility Marketing Company Critical Delivery For A Deregulated Utility Marketing Company The Business Challenge The Call Center manager just received budget approval for six of the top ten initiatives on the Center wish list. Studies clearly showed that the Call Center would improve dramatically when these projects were completed. Although everyone was already working to his or her full capacity on the day-to-day operations, there was a sense of urgency and optimism that the challenges with call volume, first-time handling rate, customer satisfaction, and handling time would improve. Senior management, however, had concerns over how the project sponsor would measure and track progress and was particularly concerned with the system dynamics of changing so many key functions at one time. The Objective Greencastle facilitated planning and coordinating the implementation effort, as well as tracking and communicating quality and progress. Success depended on maximum involvement from the functional areas of the business impacted by the changes. The sponsor also wanted to seize the opportunity to provide a career development experience for managers through their involvement in the project management. The Engagement Greencastle led the Company s cross-functional team through the entire lifecycle of Implementation. Greencastle developed a plan that integrated the functional areas and ensured accurate scheduling and resource allocation, resulting in the project ending on time and within budget. Greencastle had a robust Program Management Office solution. Using a process-oriented project management lifecycle, our PMO process and tools helped the Call Center manager organize the efforts of many, without adversely impacting operations. Our planning method used a best practices approach to facilitate integrated solutions that efficiently delivered and tracked multiple project efforts simultaneously. Although the project management tools called for discipline, the plan did not become the project and the business managers participated in all stages. The Results The Call Center s Key Performance Indicators showed a drastic improvement within 6 months. Not only was the center more efficient, but customer satisfaction ratings and employee satisfaction also showed gains! Team-based planning increased involvement and accelerated implementation. By timing process changes away from crunch times, managers had time to make quality decisions and team members were not overburdened. Finally, mid-level managers were involved in PM roles where they could learn and participate. The project far exceeded the objective and success criteria. GREENCASTLE A S S O C I A T E S C O N S U L T I N G, L L C 627 Swedesford Road, Frazer, PA Tel: (610) Fax: (610) info@greencastleconsulting.com

7 TRAINING Planning & Scheduling Cost Control & Evaluation Microsoft Application Training Executive Management Training That Goes Beyond The Basics Effective project management is more than a set of templates and scheduling programs. Rather, it requires understanding of project management methods, work breakdown, team building, leadership, and problem solving skills. It also demands a deliberate communication of objectives and goals from executive leadership to those who will work on project initiatives. Our training covers all these tangents while employing various training techniques to ensure that instruction is understood Training Designed To Meet Your Organizational Needs Each course delivered is modified to meet the specific needs, culture and existing skills of your organization. We have found the most effective training incorporates actual projects into the instruction. This incorporation of real-time projects provides the necessary relevancy and purpose and application that fosters knowledge within the organization. An additional benefit results when projects are jumpstarted into implementation. Through a planned mixture of training, project experiences and collection of learnings an organization can quickly increase its collective ability to deliver projects on time, within budget and at the intended level of quality. By providing training, leaders reinforce their commitment to improving their organization s abilities and more completely can assess their ability to implement strategy. Benefits Increased individual and collective project management Flexible training that will target key training needs capabilities Courses for all levels of the organization Reinforcement of Strategic Management Goals Hands-on training approach that allows participants to do while they learn

8 Greencastle Critical Service Delivery Offerings for a Deregulated Utility Marketing Company Course Descriptions Planning And Scheduling Provides participants with the fundamentals of effective project management. The focus of this course is on planning, organizing, leading, and directing people, activities and resources to accomplish a specific undertaking on time, within budget and at a set level of quality. Specific course objectives include: Obtain a general understanding of the project management discipline. Understand the benefits of project management and project management techniques. Understand the role and responsibilities of the project manager and the project team. Participate as a member of a Team. Learn basic team building and conflict management techniques. Learn the fundamentals of effective project planning. Comprehend the basics of critical path networks and schedules. Learn how to evaluate critical activities and their impact on project success. Learn how to communicate effectively with top management, functional management, and project team members. Cost Control And Evaluation Provides participants with a holistic overview of Management focusing on budgeting, evaluation and control techniques in a project oriented business environment. Specific course objectives include: Budget Planning Evaluation and Selection Techniques Resourcing and Costing Budget tracking and Analysis Utilizing MS as a Means of Control and Reporting Functions of the Management Office Risk and Conflict Management Microsoft Application Training Provides Participants the knowledge required to utilize Microsoft as a tool for planning, controlling and communicating project status, as well as the ability to create and maintain a project schedule using Microsoft. Familiarization with MS Schedule hierarchy and the WBS Schedule network logic and constraints Cost and resourcing Schedule analysis, updating and reporting Web utilization Executive Management Provide Executives with a firm understanding of current project management methods, best practices, and how to increase the capabilities of their organizations to perform project management activities. The focus of this course is on the perspective of the Senior Manager throughout the project lifecycle. Specific course objectives include: Obtaining a general understanding of the project management discipline in today s standards. Understanding the benefits of project management and project management techniques. Understanding the role and responsibilities of the executive throughout the lifecycle of a project. Learning how to organize and setup a project team for success. Developing Management capabilities in an organization. Learning how technology enables project management. Learning about trends in project management for the future. GREENCASTLE A S S O C I A T E S C O N S U L T I N G, L L C 627 Swedesford Road, Frazer, PA Tel: (610) Fax: (610) info@greencastleconsulting.com