Handbook of Media Branding
|
|
- Cody Flowers
- 6 years ago
- Views:
Transcription
1 Handbook of Media Branding
2 ThiS is a FM Blank Page
3 Gabriele Siegert Kati F orster Sylvia M. Chan-Olmsted Mart Ots Editors Handbook of Media Branding
4 Editors Gabriele Siegert University of Zurich IPMZ Institute of Mass Communication and Media Research Zurich, Switzerland Sylvia M. Chan-Olmsted College of Journalism and Communication University of Florida Gainesville, Florida USA Kati F orster University of Vienna Department of Communication Vienna, Austria Mart Ots J onk oping International Business School Transformation Center MMTC-Media Management J onk oping, Sweden ISBN ISBN (ebook) DOI / Library of Congress Control Number: Springer Cham Heidelberg New York Dordrecht London # Springer International Publishing Switzerland 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (
5 Preface As a young and growing research area, media branding has gained momentum over the last decade. Research efforts within the field are diverse and driven by manifold interests, theoretical backgrounds, and empirical methodologies. This book is the result of an ongoing process to bring together the field. Starting from a handful of international scholars, over recent years, a vibrant and active research community has been formed around a shared interest in studying the media from a branding perspective. The first workshop on the topic was organized in 2007 by the Media Management and Transformation Centre at J onk oping International Business School (Sweden) and took place on a cruise ship between Stockholm and Helsinki. The proceedings of this workshop were edited by Mart Ots and published in the book Media Brands and Branding (2008). The second workshop on the topic was hosted by Kati F orster in 2011 at the Department of Communication at the University of Vienna in Austria. The third workshop took place in 2014 at the IPMZ Institute of Mass Communication and Media Research at the University of Zurich in Switzerland on the initiative of Gabriele Siegert. As a well-known media branding expert Sylvia Chan-Olmsted was a participant in and keynote speaker at all three workshops. On the basis of these workshops and related discussions, the aim of the handbook is to critically reflect the achievements of this fresh perspective on the media, to provide a comprehensive review of the literature and theoretical approaches relevant to the field of media branding, to introduce examples of existing empirical research, and to detect areas of interest for further research. We hope that the handbook will be useful to all scholars doing research on media branding and those who want to introduce students to the topic. We wish to thank all of the colleagues who participated in the workshops and who enrich the ongoing debate on media branding with new ideas and research findings. We especially thank all the contributors for their incredible and disciplined work. You have made this handbook possible. Zürich, Switzerland Vienna, Austria Gainesville, FL J onk oping, Sweden Spring 2015 Gabriele Siegert Kati F orster Sylvia M. Chan-Olmsted Mart Ots v
6 ThiS is a FM Blank Page
7 Contents What Is So Special About Media Branding? Peculiarities and Commonalities of a Growing Research Area... 1 Gabriele Siegert, Kati F orster, Sylvia M. Chan-Olmsted, and Mart Ots Part I Media Branding: Locating an Emerging Research Area Media Branding 3.0: From Media Brands to Branded Entertainment and Information Sylvia M. Chan-Olmsted and Ronen Shay 20 Years of Research on Media Brands and Media Branding Isabelle Krebs and Gabriele Siegert Part II The Management Perspective: Media Brands as Management Task Brands in International and Multi-Platform Expansion Strategies: Economic and Management Issues Gillian Doyle Media Branding from an Organizational and Management-Centered Perspective Sabine Baumann International Media Branding Ulrike Rohn Media Brands and the Advertising Market: Exploring the Potential of Branding in Media Organizations B2B Relationships Christoph Sommer Add Some Glam? An Essay on the Aestheticization of Media Brands Christian Bluemelhuber Research Note: Audience Perspectives on the Perceived Quality of Pure Play Distribution: A Cross-Platform Analysis Ronen Shay vii
8 viii Contents Part III The Product Perspective: Media Brands as Branded Content Emerging Industry Issues and Trends Influencing the Branding of Media Content Walter S. McDowell Branding Media Content: From Storytelling to Distribution M. Bjørn von Rimscha Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era Stéphane Matteo and Cinzia Dal Zotto Innovating and Trading TV Formats Through Brand Management Practices Sukhpreet Singh and John Oliver Research Note: Nostalgia as the Future for Branding Entertainment Media? The Consumption of Personal and Historical Nostalgic Films and Its Effects Kathrin Natterer (née Greuling) Part IV The Communication Perspective: Media Brands as Marketing Communication and Co-creation Media Brand Cultures: Researching and Theorizing How Consumers Engage in the Social Construction of Media Brands Mart Ots and Benjamin J. Hartmann Marketing Communication of Media Brands: A Literature Review Stefan Weinacht Research Note: News Magazines Social Media Communication and Their Effect on User Engagement Verena Friedl and Kati F orster Part V The Consumer Perspective: Media Brands as an Audience Construct The Groucho Marx Dilemma in Media Branding: Audience as Part and Signal of Media Brands Helmut Scherer An Audience-Centered Perspective on Media Brands: Theoretical Considerations, Empirical Results and White Spaces Kati F orster Media Brands in Children s Everyday Lives Ingrid Paus-Hasebrink and Uwe Hasebrink
9 Contents ix Media Brand Loyalty Through Online Audience Integration? Juliane A. Lischka Research Note: Generating Social Buzz for Media Brands: Conceptualizing Social Network Word of Mouth Lisa-Charlotte Wolter Part VI The Value Perspective: Media Brands Between Societal Expectations, Quality and Profit Media Branding and Media Marketing: Conflicts with Journalistic Norms, Risks of Trial and Error Stephan Russ-Mohl and Rukhshona Nazhdiminova Market Driven Media Brands: Supporting or Faking High Journalistic Quality? Gabriele Siegert An Economic Theory of Media Brands Frank Lobigs Research Note: News Media Branding and Journalistic Quality: Contradiction or Compatibility? Isabelle Krebs About the Authors Index
Diversity Intelligence
Diversity Intelligence Claretha Hughes Diversity Intelligence Integrating Diversity Intelligence alongside Intellectual, Emotional, and Cultural Intelligence for Leadership and Career Development Claretha
More informationJob Demands in a Changing World of Work
Job Demands in a Changing World of Work A word cloud of the contents of the book Christian Korunka Bettina Kubicek Editors Job Demands in a Changing World of Work Impact on Workers Health and Performance
More informationAgile Project Management: Managing for Success
Agile Project Management: Managing for Success James A. Crowder Shelli Friess Agile Project Management: Managing for Success James A. Crowder Raytheon Denver, CO, USA Shelli Friess Englewood, CO, USA
More informationEthics for Biomedical Engineers
Ethics for Biomedical Engineers Jong Yong Abdiel Foo Stephen J. Wilson Andrew P. Bradley Winston Gwee Dennis Kwok-Wing Tam Ethics for Biomedical Engineers Jong Yong Abdiel Foo Electronic and Computer
More informationLeading with Emotional Intelligence
Leading with Emotional Intelligence Malcolm Higgs Victor Dulewicz Leading with Emotional Intelligence Effective Change Implementation in Today s Complex Context Malcolm Higgs Southampton Business School
More informationManagement of Permanent Change
Management of Permanent Change Horst Albach Heribert Meffert Andreas Pinkwart Ralf Reichwald Editors Management of Permanent Change Editors Horst Albach Center for Advanced Studies in Management HHL Leipzig
More informationManagement of Network Organizations
Management of Network Organizations ThiS is a FM Blank Page Włodzimierz Sroka Štefan Hittmár Editors Management of Network Organizations Theoretical Problems and the Dilemmas in Practice Editors Włodzimierz
More informationThe Search for Human Chromosomes
The Search for Human Chromosomes ThiS is a FM Blank Page Wilson John Wall The Search for Human Chromosomes A History of Discovery Wilson John Wall Bewdley United Kingdom ISBN 978-3-319-26334-2 ISBN 978-3-319-26336-6
More informationLecture Notes in Management and Industrial Engineering
Lecture Notes in Management and Industrial Engineering Volume 1 Series Editor: Adolfo López-Paredes Valladolid, Spain This bookseries provides a means for the dissemination of current theoretical and applied
More informationClinical Pharmacology: Current Topics and Case Studies
Clinical Pharmacology: Current Topics and Case Studies Markus Müller Editor Clinical Pharmacology: Current Topics and Case Studies Second Edition Editor Markus Müller Universitätsklinik für Klinische
More informationPublic Administration, Governance and Globalization
Public Administration, Governance and Globalization Volume 16 Series Editor Ali Farazmand Florida Atlantic University Fort Lauderdale Florida USA Public Administration, Governance and Globalization Ali
More informationGroundwater Pollution Risk Control from an Industrial Economics Perspective
Groundwater Pollution Risk Control from an Industrial Economics Perspective Huan Huan Jianwei Xu Jinsheng Wang Beidou Xi Groundwater Pollution Risk Control from an Industrial Economics Perspective A Case
More informationSpringerBriefs in Operations Management
SpringerBriefs in Operations Management Series Editor Suresh P. Sethi The University of Texas at Dallas, TX, USA More information about this series at http://www.springer.com/series/13082 Petri Helo Angappa
More informationJinsong Zhou Zhongyang Luo Yanqun Zhu Mengxiang Fang. Mercury Emission and its Control in Chinese Coal-Fired Power Plants
Jinsong Zhou Zhongyang Luo Yanqun Zhu Mengxiang Fang Mercury Emission and its Control in Chinese Coal-Fired Power Plants Jinsong Zhou Zhongyang Luo Yanqun Zhu Mengxiang Fang Mercury Emission and its Control
More informationFamilienunternehmen und KMU
Familienunternehmen und KMU Series editor A. Hack, Bern, Switzerland A. Calabrò, Witten, Germany T. Zellweger, St. Gallen, Switzerland F.W. Kellermanns, Charlotte, USA H. Frank, Wien, Austria Both Family
More informationLecture Notes in Energy 5
Lecture Notes in Energy 5 For further volumes: http://www.springer.com/series/8874 . Hortensia Amaris Monica Alonso Carlos Alvarez Ortega Reactive Power Management of Power Networks with Wind Generation
More informationShabbir A. Shahid Mahmoud A. Abdelfattah Michael A. Wilson John A. Kelley Joseph V. Chiaretti. United Arab Emirates Keys to Soil Taxonomy
Shabbir A. Shahid Mahmoud A. Abdelfattah Michael A. Wilson John A. Kelley Joseph V. Chiaretti United Arab Emirates Keys to Soil Taxonomy United Arab Emirates Keys to Soil Taxonomy Shabbir A. Shahid Mahmoud
More informationMatrix-Based Product Design and Change Management
Matrix-Based Product Design and Change Management Dunbing Tang Leilei Yin Inayat Ullah Matrix-Based Product Design and Change Management 123 Dunbing Tang College of Mechanical and Electrical Engineering
More informationManagement for Professionals
Management for Professionals For further volumes: http://www.springer.com/series/10101 ThiS is a FM Blank Page Erik Jannesson Fredrik Nilsson Birger Rapp Editors Strategy, Control and Competitive Advantage
More informationMicroarrays in Diagnostics and Biomarker Development
Microarrays in Diagnostics and Biomarker Development . Editor Microarrays in Diagnostics and Biomarker Development Current and Future Applications Editor CoReBio PACA Luminy Science Park 13288 Marseille
More informationCyanobacteria for Bioremediation of Wastewaters
Cyanobacteria for Bioremediation of Wastewaters Inga Zinicovscaia Liliana Cepoi Editors Cyanobacteria for Bioremediation of Wastewaters Editors Inga Zinicovscaia Joint Institute for Nuclear Research,
More informationThe Genetics of Obesity
The Genetics of Obesity Struan F.A. Grant Editor The Genetics of Obesity Editor Struan F.A. Grant Children s Hospital of Philadelphia Research Institute Philadelphia, PA, USA ISBN 978-1-4614-8641-1 ISBN
More informationMicrosystems for Pharmatechnology
Microsystems for Pharmatechnology Andreas Dietzel Editor Microsystems for Pharmatechnology Manipulation of Fluids, Particles, Droplets, and Cells Editor Andreas Dietzel Institute of Microtechnology Technische
More informationRecombinant Enzymes From Basic Science to Commercialization
Recombinant Enzymes From Basic Science to Commercialization Azura Amid Editor Recombinant Enzymes From Basic Science to Commercialization 1 3 Editor Azura Amid Department of Biotechnology Engineering Kulliyyah
More informationMeta-heuristic Algorithms for Optimal Design of Real-Size Structures
Meta-heuristic Algorithms for Optimal Design of Real-Size Structures Ali Kaveh Majid Ilchi Ghazaan Meta-heuristic Algorithms for Optimal Design of Real-Size Structures 123 Ali Kaveh Department of Civil
More informationTechnical Analysis for Algorithmic Pattern Recognition
Technical Analysis for Algorithmic Pattern Recognition ThiS is a FM Blank Page Prodromos E. Tsinaslanidis Achilleas D. Zapranis Technical Analysis for Algorithmic Pattern Recognition Prodromos E. Tsinaslanidis
More informationGreen Energy and Technology
Green Energy and Technology For further volumes: http://www.springer.com/series/8059 Eric Johnson Sustainability in the Chemical Industry Eric Johnson Atlantic Consulting Obstgartenstrasse 14 8136 Gattikon
More informationSegmentation in Social Marketing
Segmentation in Social Marketing Timo Dietrich Sharyn Rundle-Thiele Krzysztof Kubacki Editors Segmentation in Social Marketing Process, Methods and Application 123 Editors Timo Dietrich Krzysztof Kubacki
More informationLeading Pharmaceutical Operational Excellence
Leading Pharmaceutical Operational Excellence ThiS is a FM Blank Page Thomas Friedli Prabir Basu Daniel Bellm Jürgen Werani Editors Leading Pharmaceutical Operational Excellence Outstanding Practices and
More informationMohamad Mohty Jean-Luc Harousseau. Handbook of Multiple Myeloma. Springer
Mohamad Mohty Jean-Luc Harousseau Handbook of Multiple Myeloma Mohamad Mohty Jean-Luc Harousseau Handbook of Multiple Myeloma Mohamad Mohty, MD, PhD Université Pierre and Marie Curie Hospital Saint-Antoine
More informationTopics in Mining, Metallurgy and Materials Engineering. Series editor Carlos P. Bergmann, Porto Alegre, Brazil
Topics in Mining, Metallurgy and Materials Engineering Series editor Carlos P. Bergmann, Porto Alegre, Brazil Topics in Mining, Metallurgy and Materials Engineering welcomes manuscripts in these three
More informationEngineering Materials and Processes. Series editor Brian Derby, Manchester, UK
Engineering Materials and Processes Series editor Brian Derby, Manchester, UK More information about this series at http://www.springer.com/series/4604 Rasheedat Modupe Mahamood Laser Metal Deposition
More informationGenetic and Molecular Epidemiology of Multiple Myeloma
Genetic and Molecular Epidemiology of Multiple Myeloma Suzanne Lentzsch Editor Genetic and Molecular Epidemiology of Multiple Myeloma Editor Suzanne Lentzsch College of Physicians and Surgeons Multiple
More informationLecture Notes in Earth System Sciences 144
Lecture Notes in Earth System Sciences 144 Editors: P. Blondel, Bath J. Reitner, G ottingen K. St uwe, Graz M.H. Trauth, Potsdam D. Yuen, Minneapolis Founding Editors: G. M. Friedman, Brooklyn and Troy
More informationDesign and Management of Energy-Efficient Hybrid Electrical Energy Storage Systems
Design and Management of Energy-Efficient Hybrid Electrical Energy Storage Systems Younghyun Kim Naehyuck Chang Design and Management of Energy-Efficient Hybrid Electrical Energy Storage Systems 123 Younghyun
More informationIntegrated Business Model
essentials Oliver D. Doleski Integrated Business Model Applying the St. Gallen Management Concept to Business Models Oliver D. Doleski Munich Germany ISSN 2197-6708 essentials ISBN 978-3-658-09697-7 DOI
More informationFundamentals of Pediatric Drug Dosing
Fundamentals of Pediatric Drug Dosing Gilbert Burckart Editors Fundamentals of Pediatric Drug Dosing Editors Clinical Pharmacology/Biopharmaceutics Food & Drug Administration Silver Spring Maryland USA
More informationSimulation Strategies to Reduce Recidivism
Simulation Strategies to Reduce Recidivism Faye S. Taxman April Pattavina Editors Simulation Strategies to Reduce Recidivism Risk Need Responsivity (RNR) Modeling for the Criminal Justice System Editors
More informationManagement for Professionals
Management for Professionals For further volumes: http://www.springer.com/series/10101 ThiS is a FM Blank Page Akram Al Ariss Editor Global Talent Management Challenges, Strategies, and Opportunities Editor
More informationSpringerBriefs in Food, Health, and Nutrition Series
SpringerBriefs in Food, Health, and Nutrition Series Springer Briefs in Food, Health, and Nutrition present concise summaries of cutting edge research and practical applications across a wide range of
More informationSustainable Water Resources Planning and Management Under Climate Change
Sustainable Water Resources Planning and Management Under Climate Change Elpida Kolokytha Satoru Oishi Editors Sustainable Water Resources Planning and Management Under Climate Change 123 Editors Elpida
More informationPublic Sector Organizations
Public Sector Organizations Series Editors B. Guy Peters Pittsburgh University, USA Geert Bouckaert Katholieke Universiteit Leuven, Belgium Aims of the Series Organizations are the building blocks of governments.
More informationChapter 3: Assessing and Measuring Wetland Hydrology
Chapter 3: Assessing and Measuring Wetland Hydrology Donald O. Rosenberry and Masaki Hayashi This sample file is posted on the web site for preliminary viewing of contents. If you would like to have a
More informationSustainable Development in Energy Systems
Sustainable Development in Energy Systems Brian Azzopardi Editor Sustainable Development in Energy Systems 123 Editor Brian Azzopardi MCAST Energy Research Group Malta College of Arts, Science and Technology
More informationPharmaceutical Prices in the 21st Century
Pharmaceutical Prices in the 21st Century ThiS is a FM Blank Page Zaheer-Ud-Din Babar Editor Pharmaceutical Prices in the 21st Century Editor Zaheer-Ud-Din Babar Faculty of Medical and Health Sciences
More informationEcoProduction. Environmental Issues in Logistics and Manufacturing. Series editor Paulina Golinska, Poznań, Poland
EcoProduction Environmental Issues in Logistics and Manufacturing Series editor Paulina Golinska, Poznań, Poland The EcoProduction Series is a forum for presenting emerging environmental issues in Logistics
More informationDeformation Compatibility Control for Engineering Structures
Deformation Compatibility Control for Engineering Structures Hanhua Zhu Zhihui Zhou Mengchong Chen Jianliang Deng Deformation Compatibility Control for Engineering Structures Methods and Applications 123
More informationPrinciples of Agronomy for Sustainable Agriculture
Principles of Agronomy for Sustainable Agriculture Francisco J. Villalobos Elias Fereres Editors Principles of Agronomy for Sustainable Agriculture Editors Francisco J. Villalobos Instituto de Agricultura
More informationAAPS Advances in the Pharmaceutical Sciences Series
AAPS Advances in the Pharmaceutical Sciences Series Volume 20 Series Editors Daan J. A. Crommelin Utrecht University, Utrecht, The Netherlands Robert A. Lipper Back Cove Pharma, LLC, Waldoboro, Maine,
More informationUsing Microsoft Dynamics AX 2012
Using Microsoft Dynamics AX 2012 Andreas Luszczak Using Microsoft Dynamics AX 2012 Updated for Version R2 3rd Edition Dr. Andreas Luszczak Vienna, Austria ISBN 978-3-658-01708-8 DOI 10.1007/978-3-658-01709-5
More informationEnergy-Efficient HVAC Design
Energy-Efficient HVAC Design Javad Khazaii Energy-Efficient HVAC Design An Essential Guide for Sustainable Building Javad Khazaii Engineering Department Southern Polytechnic State University Marietta,
More informationCurrent Topics in Environmental Health and Preventive Medicine. Series editor T. Otsuki Kurashiki, Japan
Current Topics in Environmental Health and Preventive Medicine Series editor T. Otsuki Kurashiki, Japan Current Topics in Environmental Health and Preventive Medicine, published in partnership with the
More informationKnowledge Capture in Financial Regulation
Knowledge Capture in Financial Regulation Eva Becker Knowledge Capture in Financial Regulation Data-, Information- and Knowledge- Asymmetries in the US Financial Crisis Eva Becker München, Deutschland
More informationHydrogen and Fuel Cell
Hydrogen and Fuel Cell ThiS is a FM Blank Page Johannes T opler Jochen Lehmann Editors Hydrogen and Fuel Cell Technologies and Market Perspectives Editors Johannes T opler Berlin Germany Jochen Lehmann
More informationRecent Advances in Stored Product Protection
Recent Advances in Stored Product Protection Christos G. Athanassiou Frank H. Arthur Editors Recent Advances in Stored Product Protection 123 Editors Christos G. Athanassiou Laboratory of Entomology and
More informationHuman Resource Management in Consulting Firms
Human Resource Management in Consulting Firms Michel E. Domsch Elena Hristozova (Editors) Human Resource Management in Consulting Firms With 42 Figures 12 Professor Dr. Michel E. Domsch Dipl.-Oec. Elena
More information158 Advances in Biochemical Engineering/Biotechnology
158 Advances in Biochemical Engineering/Biotechnology Series editor T. Scheper, Hannover, Germany Editorial Board S. Belkin, Jerusalem, Israel T. Bley, Dresden, Germany J. Bohlmann, Vancouver, Canada M.B.
More informationTextile Science and Clothing Technology. Series editor Subramanian Senthilkannan Muthu, Hong Kong, Kowloon, Hong Kong
Textile Science and Clothing Technology Series editor Subramanian Senthilkannan Muthu, Hong Kong, Kowloon, Hong Kong More information about this series at http://www.springer.com/series/13111 Subramanian
More informationFamilienunternehmen und KMU
Familienunternehmen und KMU Edited by A. Hack, Berne A. Calabrò, Witten/Herdecke H. Frank, Vienna F. W. Kellermanns, Tennessee T. Zellweger, St. Gallen Both Family Firms and Small and Medium Sized Enterprises
More informationM ETHODS IN P HARMACOLOGY
M ETHODS IN P HARMACOLOGY AND T OXICOLOGY Series Editor Y. James Kang University of Louisville School of Medicine Prospect, Kentucky, USA For further volumes: http://www.springer.com/series/7653 Process
More informationChanging Contours of Indian Agriculture
Changing Contours of Indian Agriculture Seema Bathla Amaresh Dubey Editors Changing Contours of Indian Agriculture Investment, Income and Non-farm Employment 123 Editors Seema Bathla Centre for the Study
More informationManagement for Professionals
Management for Professionals More information about this series at http://www.springer.com/series/10101 Ulrich Weigel Marco Ruecker The Strategic Procurement Practice Guide Know-how, Tools and Techniques
More informationAccess to Justice in Transnational B2C E-Commerce
Access to Justice in Transnational B2C E-Commerce ThiS is a FM Blank Page Sutatip Yuthayotin Access to Justice in Transnational B2C E-Commerce A Multidimensional Analysis of Consumer Protection Mechanisms
More informationManganese in Powder Metallurgy Steels
Manganese in Powder Metallurgy Steels Andrej Šalak Marcela Selecká Manganese in Powder Metallurgy Steels 123 Andrej Šalak Institute of Materials Research Slovak Academy of Sciences Kosice Slovakia Marcela
More informationTextile Science and Clothing Technology. Series editor Subramanian Senthilkannan Muthu, Kowloon, Hong Kong
Textile Science and Clothing Technology Series editor Subramanian Senthilkannan Muthu, Kowloon, Hong Kong More information about this series at http://www.springer.com/series/13111 Subramanian Senthilkannan
More informationSustainable Agriculture Reviews
Sustainable Agriculture Reviews Volume 12 Series Editor Eric Lichtfouse For further volumes: http://www.springer.com/series/8380 Other Books by Dr. Eric Lichtfouse* Sustainable Agriculture Sustainable
More informationMitsuru Kodama. Boundary Management. Developing Business Architectures for Innovation
Boundary Management Mitsuru Kodama Boundary Management Developing Business Architectures for Innovation 123 Mitsuru Kodama, Ph.D. Professor of Information and Management College of Commerce and Graduate
More informationStrategic Engineering for Cloud Computing and Big Data Analytics
Strategic Engineering for Cloud Computing and Big Data Analytics Amin Hosseinian-Far Muthu Ramachandran Dilshad Sarwar Editors Strategic Engineering for Cloud Computing and Big Data Analytics 123 Editors
More informationEnergy Systems. Series Editor: Panos M. Pardalos, University of Florida, USA. For further volumes:
Energy Systems Series Editor: Panos M. Pardalos, University of Florida, USA For further volumes: http://www.springer.com/series/8368 . Alexey Sorokin l Steffen Rebennack l Panos M. Pardalos l Niko A. Iliadis
More informationLogistic Core Operations with SAP
Logistic Core Operations with SAP . Jens Kappauf l Matthias Koch Bernd Lauterbach Logistic Core Operations with SAP Inventory Management, Warehousing, Transportation, and Compliance Jens Kappauf SAP AG,
More informationManaging e-business Projects
Managing e-business Projects Springer-Verlag Berlin Heidelberg GmbH Thomas Stoehr Managing e-business Projects 99 Key Success Factors With 37 Figures and 12 Tables Springer Thomas Stoehr Overbeckstr. 7
More informationSpringerBriefs in Microbiology
SpringerBriefs in Microbiology For further volumes: http://www.springer.com/series/8911 Naowarat Cheeptham Editor Cave Microbiomes: A Novel Resource for Drug Discovery Editor Naowarat Cheeptham Thompson
More informationProgress in IS. For further volumes:
Progress in IS For further volumes: http://www.springer.com/series/10440 Gino Brunetti Thomas Feld Lutz Heuser Joachim Schnitter Christian Webel Editors Future Business Software Current Trends in Business
More informationAir Pollution Impacts on Plants in East Asia
Air Pollution Impacts on Plants in East Asia Takeshi Izuta Editor Air Pollution Impacts on Plants in East Asia Editor Takeshi Izuta Professor Institute of Agriculture Tokyo University of Agriculture and
More informationSocial Mobility in the 20 th Century
Social Mobility in the 20 th Century Florian R. Hertel Social Mobility in the 20 th Century Class Mobility and Occupational Change in the United States and Germany Florian R. Hertel Florence, Italy Dissertation
More informationEnvironmental Sustainability Issues in the South Texas Mexico Border Region
Environmental Sustainability Issues in the South Texas Mexico Border Region David Ramirez Jianhong Ren Kim D. Jones Harriet Lamm Editors Environmental Sustainability Issues in the South Texas Mexico Border
More informationDemand Driven Supply Chain
Demand Driven Supply Chain . Paulo Mendes Jr. Demand Driven Supply Chain A Structured and Practical Roadmap to Increase Profitability Paulo Mendes Jr. Catholic University Industrial Engineering Department
More informationEnergy and Thermal Management, Air-Conditioning, and Waste Heat Utilization
Energy and Thermal Management, Air-Conditioning, and Waste Heat Utilization Christine Junior Oliver Dingel Editors Energy and Thermal Management, Air-Conditioning, and Waste Heat Utilization 2nd ETA Conference,
More informationCMMI for Development. Implementation Guide. Mukund Chaudhary Abhishek Chopra
CMMI for Development Implementation Guide Mukund Chaudhary Abhishek Chopra CMMI for Development: Implementation Guide Mukund Chaudhary Abhishek Chopra Noida, Uttar Pradesh, India Faridabad, Haryana, India
More informationHandbook of Experimental Pharmacology
Handbook of Experimental Pharmacology Volume 229 Editor-in-Chief W. Rosenthal, Jena Editorial Board J.E. Barrett, Philadelphia V. Flockerzi, Homburg M.A. Frohman, Stony Brook, NY P. Geppetti, Florence
More informationNuclear Power Plant Emergencies in the USA
Nuclear Power Plant Emergencies in the USA Dean Kyne Nuclear Power Plant Emergencies in the USA Managing Risks, Demographics and Response 123 Dean Kyne Department of Sociology and Anthropology The University
More informationInventories in National Economies
Inventories in National Economies Attila Chikán Erzsébet Kovács Zsolt Matyusz Magdolna Sass Péter Vakhal Inventories in National Economies A Cross-Country Analysis of Macroeconomic Data 123 Attila Chikán
More informationUsing Microsoft Dynamics AX 2012
Using Microsoft Dynamics AX 2012 Understanding IT Autonomous Land Vehicles by Karsten Berns an Ewald von Puttkamer Microsoft Dynamics NAV by Paul M. Diffenderfer and Samir El-Assal jr. Future of Trust
More informationTree and Forest Measurement
Tree and Forest Measurement P.W. West Tree and Forest Measurement 2 nd Edition With 33 Figures and 11 Tables P.W. West School of Environmental Science and Management Southern Cross University Lismore,
More informationEngineering Materials
Engineering Materials More information about this series at http://www.springer.com/series/4288 Emilio I. Alarcon May Griffith Klas I. Udekwu Editors Silver Nanoparticle Applications In the Fabrication
More informationRespiratory Endoscopy
Respiratory Endoscopy Tomohiko Aso Kazuko Nasu Yasuaki Arai Editors Respiratory Endoscopy With contributions by Christine Chavez Editors Department of Respiratory Medicine Japanese Red Cross Medical Center
More informationTransforming Rural Communities in China and Beyond
Transforming Rural Communities in China and Beyond Ying Zhu Hong Lan David A. Ness Ke Xing Kris Schneider Seung-Hee Lee Jing Ge Transforming Rural Communities in China and Beyond Community Entrepreneurship
More informationProject Management for Facility Constructions
Project Management for Facility Constructions Alberto De Marco Project Management for Facility Constructions A Guide for Engineers and Architects 123 Alberto De Marco Politecnico di Torino Department
More informationSupply Chain Risk Management
Supply Chain Risk Management Yacob Khojasteh Editor Supply Chain Risk Management Advanced Tools, Models, and Developments 123 Editor Yacob Khojasteh Graduate Program in Business and Development Studies
More informationProceedings of Selected Articles of 2013 World Agricultural Outlook Conference
Proceedings of Selected Articles of 2013 World Agricultural Outlook Conference ThiS is a FM Blank Page Shiwei Xu Editor Proceedings of Selected Articles of 2013 World Agricultural Outlook Conference Editor
More informationThe Greek Economy and the Crisis
The Greek Economy and the Crisis . Panagiotis Petrakis The Greek Economy and the Crisis Challenges and Responses Prof. Panagiotis Petrakis National and Kapodistrian University of Athens Department of Economics
More informationLecture Notes in Business Information Processing 105
Lecture Notes in Business Information Processing 105 Series Editors Wil van der Aalst Eindhoven Technical University, The Netherlands John Mylopoulos University of Trento, Italy Michael Rosemann Queensland
More informationBiofuel and Biorefinery Technologies
Biofuel and Biorefinery Technologies Volume 6 Series editors Vijai Kumar Gupta, Department of Chemistry and Biotechnology, Tallinn University of Technology, Tallinn, Estonia Maria G. Tuohy, School of Natural
More informationSpringerBriefs in Energy
SpringerBriefs in Energy More information about this series at http://www.springer.com/series/8903 Zainal Ambri Abdul Karim Shaharin Anwar Bin Sulaiman Editors Alternative Fuels for Compression Ignition
More informationBusiness, Economics, and Law. Edited by S. Zeranski, Wolfenbüttel, Germany S. Reuse, Essen, Germany
Business, Economics, and Law Edited by S. Zeranski, Wolfenbüttel, Germany S. Reuse, Essen, Germany In a knowledge-based scientific society it is necessary to fix excellent academic results as soon as possible
More informationThe Economics of Evaluating Water Projects
The Economics of Evaluating Water Projects i Per-Olov Johansson Bengt Kriström The Economics of Evaluating Water Projects Hydroelectricity Versus Other Uses 123 Prof. Per-Olov Johansson Stockholm School
More informationPromoting Active Citizenship
Promoting Active Citizenship Karl Henrik Sivesind Jo Saglie Editors Promoting Active Citizenship Markets and Choice in Scandinavian Welfare Editors Karl Henrik Sivesind Institute for Social Research Oslo
More informationInnovation and Marketing in the Pharmaceutical Industry
Innovation and Marketing in the Pharmaceutical Industry For further volumes: http://www.springer.com/series/6164 Series Editor Jehoshua Eliashberg The Wharton School University of Pennsylvania 700 Jon
More informationPublic Administration and Information Technology
Public Administration and Information Technology Volume 25 Series editor Christopher G. Reddick, San Antonio, TX, USA More information about this series at http://www.springer.com/series/10796 Alois A.
More informationSAP Excellence. Series Editors: Professor Dr. Dr. h.c. mult. Peter Mertens Universität Erlangen-Nürnberg. Dr. Peter Zencke SAP AG, Walldorf
SAP Excellence Series Editors: Professor Dr. Dr. h.c. mult. Peter Mertens Universität Erlangen-Nürnberg Dr. Peter Zencke SAP AG, Walldorf Jörg Thomas Dickersbach Characteristic Based Planning with mysap
More information