Gartner Magic Quadrant for Digital Commerce

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1 Gartner Magic Quadrant for Digital Commerce Partner Positioning Deck April 2017

2 Episerver Our Mission One platform to smartly manage digital content, commerce, Web Content Management and marketing in the cloud Digital Marketing Digital Commerce Episerver

3 Delivering a Continuous and Consistent Journey Experience Helping our customers engage with their customers at the right time in the right place with the right message Engage Convert Attract Care Contact-Center Loyalty Offer IoT Replenish Print Welcome Voucher Discount DM Store Collect Recommendations Mobile Social Re-targeting Compare Ratings Push Promo Survey Community Website Episerver PPC Research Reviews Order 3

4 Episerver What Makes us Different Experience - driven Commerce Individualized Merchandizing Integrated, Agile Commerce Smart Personalization Digital Commerce Platform Behavioral Site Search Event Triggers and A/B Testing & Optimization Episerver

5 Episerver Leveraging the Gartner Magic Quadrant for Digital Commerce

6 Benefits Nurture existing customers Share this report with your customers Fresh Content Promote this asset on your website to drive traffic New Business We will share any leads you drive to convert

7 How to promote 1. Copy and paste the below HTML onto your website. <a href=" commerce/?utm_source=partner&utm_medium=referral&utm_campaign=ref-dc-2017-gartner-mq-digital-commerce- WW&utm_term= PUT-YOUR-COMPANY-NAME-HERE">Gartner Magic Quadrant for Digital Marketing 2017</a> 2. Make sure you replace "PUT-YOUR-COMPANY-NAME-HERE" with your company name so we know who to share leads with. 3. We will share leads with you that your site drives to this landing page. 4. You can also use the tagged URL, also found below, in social media and s.

8 Biggest Year-over-year Improvement of any Vendor Episerver is a Gartner Magic Quadrant for Digital Commerce Challenger Highlights Episerver is now the highest placed Microsoft.NET-based solution in the MQ Episerver received the most positive upwards movement of any vendor in the MQ Episerver is one of just 2 vendors in the top 10 (with Oracle) to have native WCM capabilities Episerver is now a direct and clear challenger to the mega-vendors (SAP, Oracle, IBM, Salesforce) Other competitors like Insite Software and Sitecore are correctly listed as Niche Players Episerver now occupies the position commerce pure-play Magento did last year, right next to the Leaders quadrant, which was their stepping stone to leadership this year Gartner says we are one of the 21 Top Vendors from nearly 100 evaluated Gartner awarded Episerver top marks for the critical capabilities of Agility, Customer Experience, Time to Productivity, and Total Cost of Ownership

9 Gartner Magic Quadrant for Digital Commerce Official Slide 2017

10 Gartner Magic Quadrant for Digital Commerce 2017 Strengths and Opportunities

11 Strengths Gartner Magic Quadrant for Digital Commerce 2017 Integrated content and commerce: Episerver Digital Experience Cloud provides integrated WCM, commerce, marketing and personalization capabilities. The platform provides the ability to leverage content for commerce and marketing functions and personalization/product recommendations as a core of the functionality. A large majority of reference customers found it easy or very easy to implement and customize whereas all reference customers reported high overall satisfaction with both Episerver and its digital commerce platform Technology and innovation: A majority of reference customers reported being very to completely satisfied with Episerver in the following four areas: 1) product innovation and ability to stay in tune with the market, 2) ability to bring new and relevant product enhancements to market, 3) ability to support a future platform based on APIs and web services and 4) Episerver's overall value proposition. Vertical and global presence: Episerver has clients in a wide range of verticals. Its core market segments include B2C retail and brands selling direct to consumers, wholesale and distribution in both B2C and B2B business models, as well as B2B manufacturers. It also has customers in the not-for-profit sector. Approximately half of its customers are located in Europe, with 40% in North America and the remainder in Asia/Pacific 11

12 Gartner Magic Quadrant for Digital Commerce 2017 Opportunities Enterprise Solution: Gartner notes that Episerver is focused primarily on the midmarket and divisions/subsidiaries of large enterprises, with approximately 20% of our customers generating digital commerce GMV revenue of more than $100 million. Therefore, they suggest that companies who require very high levels of scalability gain additional comfort WCM/DXP Focus: Experience-driven commerce is our differentiator and Gartner correctly notes that Episerver's commerce capability is used primarily by organizations that have also implemented our WCM technology. Therefore, they suggest we may not be appropriate for companies that have standardized on alternative WCM/DXPs Ecosystem and Partners: Gartner notes that our partner ecosystem has a about half the number of partners when compared to those of the other included vendors. They suggest prospects should consider their resource requirements in this area as part of their commerce vendor and platform due diligence on the built-in capabilities. 12

13 Gartner Magic Quadrant for Digital Commerce 2017 Critical Capabilities

14 Gartner Critical Capabilities for Digital Commerce Gartner says that agility, customer experience and headless commerce are key features in the next wave of digital commerce platforms Gartner found that personalization, cloud, vertical industry specialization, digital business, and APIcentric commerce were areas that vendors differentiated The five critical capability areas are: Global- and enterprise-scale commerce Digital business-centric commerce Business-to-consumer (B2C) commerce Business-to-business (B2B) commerce Commerce for midsize businesses A score of 3.0 means a vendors delivers 100% of the Gartner requirement for that critical capability Episerver scored >3.0 in all categories, performing high for B2C and best for Midsize Business Sitecore failed to reach a score of 3.0 for the use case of Digital Business

15 Episerver Scores High for B2C and Highest for Midsized

16 Gartner Magic Quadrant for Digital Commerce 2017 How to Position

17 Talking Points Integrated Content & Commerce: strong ability to integrate content and provide a unique customer experience 4.0 s for Agility, Customer Experience, Time to Productivity (Market), Total Cost of Ownership A large majority of reference customers found it easy or very easy to implement and customize whereas all reference customers reported high overall satisfaction with both Episerver and its digital commerce platform Episerver Gartner Research, April 2017 Gartner joins Forrester in recognizing Episerver for Experience Management, Total-Cost of Ownership, Time-to-Market Rapid Innovation. Customers report being delighted by the pace of the development of the platform and our service Our vertical and global presence; covering both B2B and B2C in the US and across Europe and APAC. stand-alone commerce functionality is available via a REST API : Gartner recognizes we support an API-tier

18 Tackling the Opportunities Enterprise scalability: Episerver may not be appropriate for companies that require very high levels of scalability. Response: Gartner references that 20% of our customers sell $100M online or more which shows we do have customers that are high scale. Episerver has proven it can perform at the highest scale for ecommerce (thousands of transactions per minute). See Epi Doc Page on Commerce Customers at Large Scale. E.g. Burlington Coat Factory, Greenman Gaming, Varner Group, Legacy.com. This is particularly important against competitors like Magento and Kibo which have had poor track-records for site performance. Episerver s modular architecture allows developers to separate the various elements of the application to conduct performance and stress testing for large scale requirements. Episerver s Digital Experience Cloud Service includes auto-scaling that will increase hosting resources as a customers ecommerce site receives more traffic. Because our cloud competitors deploy a managed service (e.g. Magento, IBM, Sitecore), not a true PaaS, they cannot deliver auto-scaling without additional effort. WCM/DXP focus: It may not be appropriate for companies that have standardized on alternative WCM/DXPs This is, in fact, a strength. Most evaluations we participate in, the customer is replacing the WCM/DXP and the ecommerce platform at the same time. If a customer does have a separate CMS, Episerver can be used as a headless ecommerce platform utilizing the Service API for creating promotions, carts, orders, and customer records. For Example Hurtigruten Cruises in Norway uses Episerver s content repository to feed content into their B2B hotel booking site and a separate mobile application to sell add-on services to an existing hotel booking.

19 Tackling the Opportunities Ecosystem and partners: Episerver's partner ecosystem list has about half the number of partners when compared to those of the other included vendors. Prospects should consider their resource requirements in this area as part of their commerce vendor and platform due diligence on the built-in capabilities. Response: We submitted reference partners that have sold and implemented Episerver Commerce in the last 18 months. The total is 123 partners executing over 150 ecommerce project implementations. For clarity, there are two types of partners Implementation Partners (Channel Partners) we have hundreds of partners and over 120 that have Episerver Commerce experience Technology Partners (Add-on Partners) we have over two dozen marketing technology and ecommerce technology add-ons for customers to use including: ExactTarget, IBM Marketing Cloud/SilverPop, Marketo, Eloqua, Payments: PayPal, Authorize.net, Klarna, PayEx, Datacash Live Chat from LivePerson

20 Mid-Market Enterprise Commerce Competition Implementation Costs $$ $$$ $$ $$$ $$ $$$$ $$$$ $$$$ B2B & B2C Capabilities True PaaS or SaaS (not Managed Services) Enterprise Search built-in A/B Testing (incl. Commerce) Machine-Learning Algorithms Mature Commerce Partner Program Unified Content & Commerce

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