Cloud computing e-commerce s silver lining in AsiaPac

Transcription

1 Cloud computing e-commerce s silver lining in AsiaPac

2 AsiaPac resilient and progressive Fast urban growth and a new generation of middle class has seen great progress in AsiaPac in the past ten years and rapid technology adoption and use.

3 AsiaPac resilient and progressive 37% of Asians use mobiles as primary of global B2C e-commerce sales internet device vs under 20% of will be in Asia Pacific in 2018 Europeans and North Americans

4 AsiaPac resilient and progressive Increase in smart-phone penetration to the masses throughout AsiaPac Top 3 - Indonesia, Philippines and China top the highest daily screen minutes use globally

5 Mobile internet use is booming China sets the pace; other AsiaPacific nations fast catching up. Chinese mobile internet Chinesein mobile internet users in 2014 users 2014 Cloud computing e-commerce s silver lining in AsiaPac

6 Mobile internet use is booming World s top 5 internet properties are US companies but more of user base comes from Asia Emerging likes of Myanmar and Indonesia are considered 2014 saw 4 Chinese companies in list of world s top 10 internet properties up from 0 in 2013 dark horse economies

7 AsiaPac cloud powering e-commerce forward AsiaPacific has been at the forefront of cloud development and that has impacted on e-commerce E-commerce on the rise, data storage and internet access costs falling rapidly Computing, data storage and smartphone prices all dropping 33.4% AsiaPac is world s leading e-commerce sales region in 2015

8 The CEO focus in AsiaPac CEO investment allocations over the next year

9 For CEOs the digital imperative Technology is empowering business but APAC CEOs cite mobile technologies CEOs must have their priorities for customer engagement straight in terms of strategic importance to the business: of data currently useful, only 1% actually used (IDC)

10 For CEOs the digital imperative say data mining and analysis say cyber security

11 Cloud is empowering AsiaPac businesses Advance search filtering Capabilities Role-based self-service access Cloud helps online retailers respond faster to market opportunities at lower costs and with contained risk: Unlimited storage and retention Automatic upgrades, maintenance and customer support Secure encryption and authentication of data

12 Cloud bringing benefits now and in the future Online retailers and e-commerce Reduced costs Greater agility and flexibility Better resource utilization companies in AsiaPac now know that cloud delivers the key business benefits More efficient development and testing Improved risk management they need for growth and success. Greater security Better disaster recovery

13 Our unique positioning At the heart of new digital uses Meeting business needs Innovation foresight with our Orange Labs Orchestrate > Operate > Optimize Secure networks and global infrastructure Overcoming IT challenges Global/local capabilities along with expert people

14 Digital transformation Orange Business Services is a trusted partner for our customers digital transformation providing your employees with smart and mobile ways of working leveraging applications for your business performance bringing you the flexibility of cloud infrastructure offering the best connectivity, wherever you need it

15 Infrastructure considerations and complexity for e-commerce Back-end infrastructures can be challenging to maintain and operate Peak usage periods, unpredictable transactions for certain SKUs, and high volumes of write operations are some of the most common problems that operations teams face one of the most complex issues is ensuring flexibility and scalability in the system - e.g. A new bestseller SKU might suddenly receive millions of orders in a matter of hours yet must continue to provide a satisfactory user experience Success criteria: cost-effective highly scalable architecture featuring automatic capacity adjustment, a highly available and high-speed database, and data-processing cluster for buyer behavior analysis

16 How Orange helps e-commerce companies Accelerate time to market via scalable and agile network and hybrid cloud based e-commerce infrastructure Securely connect global logistic sites and e-commerce infrastructure with high security and availability Improve Omni-channel customer engagement Improve efficiency with our global real time tracking and reporting solutions for supply chain management Enhance productivity through greater collaboration between employee worldwide Improve profitability by rationalizing and optimizing global ICT infrastructure

17 Orange e-commerce sector solutions overview Network enabled data center services (co-loc, Net-hosting) Managed apaas to host various e-commerce applications and monitoring, reporting tools Managed DR and Backup for customer DB and payment transaction records Cloud contact center solutions Auto-scaling and cloud based content caching to ensure user experience IaaS to enable on demand, Pay as you use based compute, storage to cater for peak seasons and seasonal promotion Hybrid IT via single cloud brokerage to enable automated workload provisioning across different cloud targets and alignment betw cost of infra and value of workload Cloud fleet tracking, inventory management, inventory tracking DevOps for continuous improvement/maintenance of current apps and innovation of new applications Security and cyber-defense Productivity enhancement through unified communications and employee collaboration solutions Consult, design, build, optimization and mange of local and wide area networks Cloud computing e-commerce s silver lining in AsiaPac

18 Example Use Case: Where Orange can support a Magento environment Magento Enterprise (by ebay) is a rated by the Gartner Magic Quadrant for Digital Commerce as a market leading open-source content management system for ecommerce web platforms Orange provides and manages the agile and on-demand infrastructure to host and run the entire Magento e-commerce and web workload 18

19 Orange group 244 million customers worldwide 40bn 2015 revenue Local presence in 160 countries Major Service Centers in Brazil, Egypt, India, Mauritius helping business clients 24/7 Largest enterprise voice/data network for in the world, 220+ countries and territories 4G in 11 countries 3,000+ multinational clients worldwide 156,000 employees (20,000 serving enterprises) 732 million euros invested in research and innovation in 2014 strongest brand in 2015 Cloud for Business customers 300 MNC, 8,000 SMEs

20 Thank you for your time! Data in this presentation referenced from a PwC study Cloudy Above, Full Speed Ahead commissioned by Orange Business Services. To find out more view the report here