Advertising Packages. For Business-to-Business (B2B) Suppliers. Company YOUR LOGO

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1 Advertising Packages For Business-to-Business (B2B) Suppliers Author PandaSearch.com.au, or Personalised Online Directories Pty Ltd Company YOUR LOGO

2 Contents Advertising with SuppliersOnline.com.au 3 Which markets can you advertise? 5 Advertising Packages Summary and Pricing 8 Profile Package 9 Services Package 10 Showcase Package 11 Showcase Plus Package 12 Package Benefits 13 How are the search results displayed to the customer? 16 About PandaSearch.com.au 18 2

3 Advertising with SuppliersOnline.com.au Welcome to the SuppliersOnline.com.au digital platform. It is Australian owned and operated by Personalised Online Directories Pty Ltd, and forms part of the growing PandaSearch.com.au brand. It is a Business-to-Business (B2B) platform with 28 websites customised to specific markets. Our mission is: To offer Australian businesses a fast, easy and cost effective way to market their products and services online. Our advertising packages are the best available in the B2B market in Australia. FREE packages are available and all leads/enquiries from customers are FREE. The SuppliersOnline.com.au search engine for customers is the most effective available in Australia for B2B. This includes products/services, markets and google maps locations in Australia. The search model is simple and is based on a logical & controllable model for you the advertiser, or supplier. All you need to do is: 1. Select each business market where you want to advertise your products or services 2. Select the advertising package that is best for your business, for each market 3. Lock in your search priority position ahead of your competitors with inferior packages, by selecting your product or service category and location 4. Guarantee holding your search priority position by ensuring your package remains active All suppliers receive a Tax Invoice for Australian Taxation Office purposes, immediately after purchasing or upgrading a package. 3

4 Advertising with SuppliersOnline.com.au Suppliers can update their business information easily and quickly using the Do-It-Yourself (DIY) Online Marketing System NO GEEKS REQUIRED! This includes a unique opportunity to tailor advertising content, including product information and photos, to each market. This is MARKET SEGMENTATION AT ITS BEST! All markets have their own premium domain names. These are meaningful for the customer and easily remembered. For example, website names such as RetailSuppliers.com.au and HotelSuppliers.com.au. Appearing on a SuppliersOnline.com.au website is akin to leasing blue chip virtual real estate advertising space. In addition suppliers have direct, on time access to thousands of customer contacts across Australia in various business markets (ie: passing traffic). Suppliers receive leads or enquiries from customers via on the site or also by phone call, website or social media links for paying suppliers. Suppliers can upgrade their package to the Services, Showcase Package or Showcase Plus Package at any time on their selected websites to improve search results position, increase visual impact to attract the customers attention and increase advertising reach across Australia. That is, increase the volume and quality of leads and sales. 4

5 You may advertise to one or all of the following 28 markets. Review each market and tick each box that represents a suitable target market to offer your products or services. Websites marked with a * are COMING SOON at the time of publishing this document. DOMAIN NAME ADDITIONAL DOMAIN NAME MARKET - ALL STATES IN AUST. OFFER YOUR PRODUCTS/ SERVICES? EDUCATION SCHOOLSUPPLIERS.COM.AU Schools, Colleges, Universities & TAFEs CHILDCARECENTRESUPPLIERS.COM. AU CHURCHSUPPLIERS.COM.AU PreSchool Suppliers.com.a u Childcare Centres, Preschools & Kindergartens Churches, Mosques, FOOD & BEVERAGE Synagogues & Temples BAKERYSUPPLIERS.COM.AU Bakeries & Patisseries BOTTLESHOPSUPPLIERS.COM.AU Bottle Shops CLUBSUPPLIERS.COM.AU HOSPITALITY RSL, Leagues, Social & Entertainment Clubs HOTELSUPPLIERS.COM.AU PUBSUPPLIERS.COM.AU MotelSuppliers. com.au Hotels, Motels & other temporary accommodation Pubs, Taverns & Nightclubs RESTAURANTSUPPLIERS.COM.AU Restaurants CAFESUPPLIERS.COM.AU Cafes 5 Advertising Packages SuppliersOnline.com.au

6 ACCOUNTANTSUPPLIERS.COM.AU SMALL BUSINESS AccountantSuppliers.com Accountants & * Financial Planners BEAUTYSALONSUPPLIERS.COM.AU DaySpaSuppliers.com.au Beauty Salons and Day Spas CARDEALERSUPPLIERS.COM.AU* CarDealerSuppliers.com Car Dealers HAIRDRESSERSUPPLIERS.COM.AU HairdresserSuppliers.com Hairdressers & HARDWARESTORESUPPLIERS.COM HardwareStoreSuppliers.co Barbers Hardware stores.au* m LAWYERSUPPLIERS.COM.AU* SolicitorSuppliers.com.au Lawyers, Attorneys & Solicitors MECHANICSUPPLIERS.COM.AU* MechanicSuppliers.com Mechanics & Vehicle Repairers NEWSAGENTSUPPLIERS.COM.AU* NewsagentSuppliers.com Newsagents NURSERYSUPPLIERS.COM.AU* RETAILSUPPLIERS.COM.AU REALESTATEAGENTSUPPLIERS.CO RetailStoreSuppliers.com.a u RealEstateAgentSuppliers.c Nurseries (plants) & Landscaping Businesses All Retail Stores & Retail Outlets Real Estate M.AU* om Agents & Realtors THEATRESUPPLIERS.COM.AU* TheatreSuppliers.com Theatres & Cinemas CONTINUED 6 Advertising Packages SuppliersOnline.com.au

7 LARGE BUSINESS BANKSUPPLIERS.COM.AU* Banks CORPORATESUPPLIERS.COM Corporate Businesses.AU COUNCILSUPPLIERS.COM.AU CouncilSuppliers.com Local, Municipal, City & Regional Councils SERVICESTATIONSUPPLIERS. COM.AU* ServiceStationSuppliers.com Service Stations & Petrol Stations SHOPPINGMALLSUPPLIERS.C OM.AU* ShoppingMallSuppliers.com ShoppingCentreSuppliers.com.au Shopping Malls & Shopping Centres SUPERMARKETSUPPLIERS.C OM.AU* Supermarkets and food outlets 7 Advertising Packages SuppliersOnline.com.au

8 Advertising Packages Summary & Pricing Select the advertising package that is right for your business, for each website. We recommend selecting the Showcase Package for your important business markets for higher search position priority. Pricing is for each market (website) and excludes GST. RECOMMENDED Package Features Profile Package Services Package Showcase Package Showcase Package - Plus SUMMARY A great start to get into the commercial market Ideal for local trades & local services Ideal for product suppliers & larger services Ideal for suppliers who wish to position as an expert in their market Exposure Some Medium High Very High Content Some Medium High Very High Save Your Time Some High High High PRICING (Leads are free) FREE $ 60 per year $ 120 per year $ 120 per year, plus $180 initial set up fee 8

9 Profile Package Description Professional online profile displayed when a customer searches for your product/service in your selected location. Benefits Advertise online in an instant to your selected market, in your local area. Rank higher in popular search engine (eg: Google) results. Online advertising on your terms. Tailor your advertising content to your preferred customers Publish reviews or testimonials from customers in your selected market FREE leads from great business customers of your choice, not tyre kickers. Make changes yourself anytime using the Do-It-Yourself (DIY) Online Marketing System Who is this package for? Local businesses looking for a great start to get into the commercial market and specialise in only one type of product or service. They have no competitors in their local area and visual content is not necessary to attract customers or promote their brand. 9

10 Services Package Description Move to a higher priority search position ahead of your local competitors in your selected market(s). Be found in your choice of any location in Australia and enjoy some of the visual features of the Do-it-Yourself Online Marketing System. Benefits Same benefits as the Profile Package, plus: Showcase additional product or service (ie: be found more often in searches) Attract more attention from the right customers to get more leads Increase visual impact Your phone number displayed These direct links in your profile will improve your SEO and drive more traffic to your website: Your website Your product ordering pages linked to your product showcases Your social media pages - Facebook, LinkedIn, Twitter, Pinterest We copy your Profile to your choice of other markets, saving you time. Who is this for? Ideal for local businesses with local competitors, who an additional product or service and wish to drive more traffic to their website. 10

11 Showcase Package Description Rise above the pack and move to the highest priority search position ahead of all your non-showcase Package competitors in your selected market(s). Be found in any location in Australia, or position yourself as a national supplier. Benefits Benefits of the Services Package, plus: Highest priority search position ahead of competitors with inferior packages Be found in any service location in Australia, or be listed as a national supplier with one click. List more product and service showcases which aids your SEO, adds more visual content and helps you to appear in more searches. Double advertising space in search results Market Specialist Badge Who is this for? This package is ideal for product suppliers and service providers who require advertising reach across Australia, or in specific areas across Australia. Business who offer a greater range of products or services should also choose this package. 11

12 Showcase Plus Package Description Have all privileges of Showcase Package for visual impact and highest priority in search results. In addition, the capability to display additional visual and educational content to further engage customers by being an exclusive contributor to the searchable Resources Library. Benefits Benefits of Showcase Package plus Customised SEO for your listing so your profile appears in more searches on popular search engines such as Google Provide exclusive educational content to Resources Library that positions you as an expert in your selected market(s) and helps you rank higher in popular search engines: Display your videos from YouTube Write and display brief articles to inform your customers (eg: 5 tips when purchasing your product) Display items on sale Display events Most likely to be found in any related customer searches with optimum visual impact and advertising reach across Australia. Great value as you pay a one off set up cost then pay Showcase Package prices for following years Who is this for? Businesses who want to have higher search positions on popular search engines such as Google. This package is also ideal for businesses who wish to position themselves as an expert in their selected market. 12

13 Package Benefits Benefits and features for each package are listed on the following pages. Get More Leads Profile Services Showcase Showcase Plus Searchable listing Yes Yes Yes Yes Rank higher in popular search engine (eg: Google) results Easy DIY Online Marketing System to create your own listing in seconds Search results priority 3rd 2nd 1st Top - Featured Yes Yes Yes Yes Yes Yes Yes Yes Free direct online leads from customers Yes Yes Yes Yes Display service location be found within 50km Yes Yes Yes Yes radius No. of service locations 1 2 Any or all locations in Australia Any or all locations in Australia Mobile-friendly profile ie: looks great mobile phones and tablets Yes Yes Yes Yes No distracting ads on listing Yes Yes Yes Yes QR Code Image for your marketing materials link to your business profile Number of searchable Products/Service categories Customised SEO for your listing Yes Yes Yes Yes 1 2 Up to 5 Up to 100 Yes Ability to request, receive, accept & delete Yes Yes Yes Yes reviews Double advertising space in search results Yes Yes Sales copy expert/advice review listing free one off On request 13

14 Package Benefits Increase Visual Impact Profile Services Showcase Showcase Plus Listing details Yes Yes Yes Yes Business description and slogan Yes Yes Yes Yes Logo upload Yes Yes Yes Yes Market Specialist badge in search results (eg: Clubs Specialist) Photo Gallery Album great visual content to attract customers Yes Yes Yes Yes Yes Display phone number/contact details Yes Yes Yes Drive More Traffic to your Website Profile Services Showcase Showcase Plus Link to your website Yes Yes Yes Link to product order pages on your website Yes Yes Yes Link to your YouTube videos and content Yes Yes Yes Link to your Twitter page Yes Yes Yes Link to your Facebook & LinkedIn page Yes Yes Yes Link to your Pinterest, Blog, Google+ and Instagram pages Yes Yes Yes 14

15 Package Benefits Postings to Rank Higher on Search Engines Post Videos from YouTube with tags that rank you higher on popular search engines such as Google & Bing Post Articles Post Events Post Items on sale Yes Yes Yes Analytics & Support Profile Services Showcase Show-case Plus Support from real people in Sydney Yes Yes Yes Yes View Profile Viewing Statistics at any time On request Yes Yes Yes Saving Your Time We copy your profile to other markets of your Yes Yes Yes choice Make changes to your profile at any time Yes Yes Yes Yes Customer can send message direct to your Yes Yes Yes Yes 15

16 How are the search results displayed to the customer? The SuppliersOnline search results model Unlike many other search engines and directory websites, the search results model is designed to be both fair and transparent for our advertisers. Search results are displayed in the following order of priority: Showcase Plus Suppliers, Showcase Suppliers, Services Package Suppliers then Profile Package Suppliers. The results are also randomly displayed, within each package category, with each search undertaken by the customer. The random display changes each time to ensure that all suppliers with the same advertising package have equal opportunity to reach position number 1 at any point in time, within the scope of their package. This means that our suppliers know exactly what they are paying for, relative to their competitors, and how they can improve their search results with every customer search. This is displayed more clearly over the page. Note that if a customer uses the google maps search criteria to find a supplier, the supplier will only display in the search if their service location(s) is listed within 50km of the customer s search location. Upgrade to the Showcase or Showcase Plus package to raise awareness of your product or service in your preferred markets. The customer may see you in the corner of their eye when researching their next purchase, when they may have been searching for another type of product or service within the same primary category. DIY Online Marketing System 16

17 How are the search results displayed to the customer? Customer Searches on Main Category* Eg: Trades & Maintenance Customer Searches on Sub-Category* (Specialisation for supplier) Eg: Plumbers Random display of Showcase Plus suppliers in Main Category Random display of Showcase suppliers In Main Category Random display of Showcase Plus suppliers with Specialisation Random display of Showcase suppliers with Specialisation Random display of Services Package suppliers in Main Category Random display of Services Package suppliers with Specialisation Random display of Profile Package suppliers in Main Category Random display of Profile Package suppliers with Specialisation * Taking account of any location search by the customer DIY Online Marketing System 17

About PandaSearch.com.au Your personalised online space to find what you want PANDA is short for PersonAlised online Directories And Resources. Pandas are all the same no they re not.

18 About PandaSearch.com.au Your personalised online space to find what you want PANDA is short for PersonAlised online Directories And Resources. Pandas are all the same no they re not. We know pandas all look the same. However we also know from watching cute panda videos that they are all very different and have their own personalities. Same with PandaSearch.com.au: 1) We are different to other forms of directory advertising, and offer a cost effective and unique form of digital marketing. We are similar to ebay, but we re different. 2) We are different to other search engines. We are a network of customised directory websites and specialise in products and services. So while all our directories look the same, they are different in that each is customised to the needs of each market therefore offering our customers a personalised space. However, the DIY Online Marketing System is the same for each directory making it easy for suppliers to target and customise their marketing. 3) We offer B2B (maroon) and consumer (green) websites. 4) We offer both online and personal (or manual) matching services. 5) We have 9 website families and up to 100 directory websites under development, commencing with our premier B2B website family SuppliersOnline.com.au

19 Disclaimer This Booklet should not be taken as constituting advice of any sort and no liability is accepted for any loss resulting from use of or reliance on its content. While every effort is made to ensure the accuracy and reliability of the information, Personalised Online Directories Pty Ltd cannot accept responsibility for errors, omissions or inaccuracies. Content, diagrams and logos are correct at time of going to press but may be subject to change without notice. Copyright Personalised Online Directories Pty Ltd Reproduction in full or part is prohibited without prior consent from the Author. 19

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