Communicating During an Uncertain Recovery. Paul J. Gennaro SVP & Chief Communications Officer at AECOM

Transcription

1 Communicating During an Uncertain Recovery Paul J. Gennaro SVP & Chief Communications Officer at AECOM

2 AECOM Overview Company Overview & Project Portfolio A global leader Professional Technical and Management Support Services Key end markets: Construction Services; Environment; Energy; Facilities; Government; Real Estate; Transportation; and Water Broad range of services, including: Architectural Planning/Consulting and Engineering Design Asset/Facilities Management Design-Construct/Public-Private Partnerships Environmental Health and Safety Government Support Management Support Program, Cost and Construction Management Specialist Consultancy Transportation Planning 45,000+ employees operating in more than 130 countries US$8.1 billion of revenue during the 12 months ended Dec. 31, 2011 Currently No. 353 on the Fortune 500 list Ranked by Ethisphere as one of the World s Most Ethical companies Recognized by the U.S. Chamber of Commerce s Business Civic Leadership Center as honoree for Best Corporate Stewardship Page 2

3 Our Vision: To be recognized by AECOM leaders as a strategic business partner providing expert communications counsel and by AECOM employees as a valued and trusted source of timely and credible business information that educates, motivates and informs its audiences. Our Mission: Deliver an integrated suite of communications counsel, services and products that enable the achievement of AECOM s strategic business goals by protecting, preserving and enhancing the company s corporate reputation and brands, and by driving effective internal communications in support of a highly engaged global workforce. Communications Excellence Customer Delight Page 3

4 AECOM Corporate Communications Team Operational Imperatives 1. Communications Excellence 2. Customer Delight 3. Team Effectiveness and Cohesiveness Manage Corporate Communications as a Business Page 4

5 Communications Excellence & Customer Delight: Value Q D C Agility is Key Page 5

6 Team Effectiveness and Cohesiveness Engaged, high-performing team Professional development Career fulfillment/career paths Team likes and cares for each other Interdependent Success Manage Corporate Communications as a Business Page 6

7 Communications Roles: Corp., Geography and Global BL Internal: Intranet strategy and overall design Enterprise-wide employee communications Crisis communication strategy and approach Internal distribution lists Communications review board Corporate Communications Ensure/promote One AECOM voice and branding internally and externally External: Internet strategy, design and implementation/maintenance Corporate media relations, investor communications, annual reports Enterprise advertisements, promotional materials and brochures (including global standards / templates ) AECOM image and branding guidelines Sponsorships and memberships coordination Cross business line leadership on trade shows and conferences Surveys, rankings and award submissions Crisis communications strategy and coordination Mailing list maintenance and overlap coordination Geography Communications Internal: Intranet design input and geography-specific content Geography Executive communications support Geog-related employee communications (incl. cascading of corporate communications) Local crisis communication delivery External: Internet content input Geography specific media relations Geog-tailoring of crisis communications Global BL/Govt. Communications Internal: BL intranet content development and maintenance BL Executive communications support BL related employee engagement communications External: BL Internet content input BL specific media relations (cross-geography) Global BL trade show and conference coordination (e.g., Global Architecture Summit) Page 7

8 Corporate Communications Enterprise Objectives Drive Brand optimization across enterprise Enable a collaborative, connected and engaged culture through a robust Internal Communications program Elevate Corporate Reputation through an integrated enterprise and global campaign Maximize global Professional Technical Excellence Deliver Financial Communications that positively position AECOM with the financial community 6 Advance and optimize all internal and external Communications Channels Page 8

9 Positioning Spectrum Competitor Brand Landscape Global Big Technical expertise Breadth of services Experience Engineering Architecture Environmental Transportation Rigor and discipline True integration Integrity Do what it takes Relationships Collaborative Objective Client centric Knowledge sharing Approach Based How you do it Pride Responsiveness Making a difference No surprises; on time Opportunities Peace of mind Fresh thinking Superior results/product Access to talent, resources Benefit Based What your audiences receive Socially responsible Passion for the work Long term Sustainable Shaping a better future Human progress Vision Based Why you do it Asset and Process Based What you have/do Page 9

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11 Our Opportunities 1. Provide clear understanding of organization s future direction Targeted messaging Leverage leaders Provide a relevant line of sight 2. Simplify messaging HR example You the person You the professional You and the world we share 3. Corporate Social Responsibility Sustainability World s Most Ethical Companies Philanthropy/volunteerism Excellence Awards, Young Professionals Page 11

12 Communicating During an Uncertain Recovery Paul J. Gennaro SVP & Chief Communications Officer at AECOM