PRINT DIGITAL MOBILE SOCIAL DIRECT MARKETING

Transcription

1 PRINT DIGITAL MOBILE SOCIAL DIRECT MARKETING TheRealEstateBook.com 1

2 YOUR COMPLETE MULTIMEDIA MARKETING SOLUTION REALESTATEBOOK.COM LOCAL PRINT Hyper-local print advertising Thousands of locally distributed magazines Local traffic to your website Local , tet & phone leads Local branding opportunity DIRECT MAIL Over 1.5 million listings updated daily Optimized for mobile users GPS enabled for location based searches via mobile ios & Android app SMS tet lead generation Syndication to additional sites Enhanced packages available Display advertising available MOBILE Personal web & mobile site Tet codes Tet code lead generation Eportable contact & lead database Build traffic to your personal site Out of market reach & eposure Your ad delivered to relocating buyers Broadens your reach to generate more new leads Targeted mailing services available by geography & demographics Your local multimedia solutions partner 2 TheRealEstateBook.com 3

3 WE DELIVER HYPER-LOCAL MARKETING. OUR CLEAR & FOCUSED GOAL: We know where your prospects eat, live, shop and play. Will they find you there? DRIVE BUYERS & SELLERS TO YOU. We focus on marketing your personal brand. Building a strong personal brand conveys your personality and professionalism, and builds customer trust. Your clients look for very specific qualities in a real estate agent. Hyper-local offline advertising reaches your prospects in their world, and introduces them to your personal brand. Buyers and sellers agree that these are the 5 MOST IMPORTANT TRAITS they want in a real estate agent.* Most home buyers only move within 14 MILES of their previous residence* Home buyers search for an average of 2 WEEKS before contacting an agent and 10 weeks OVER 50% of home buyers use 5 information sources in their home search.* A GOOD REPUTATION HONEST & TRUSTWORTHY I FEEL THAT I KNOW THE AGENT before buying a home.* 4 KNOWS THE NEIGHBORHOOD *National Association of REALTORS 2016 Home Buyer & Seller Generational Trends Are you waiting for clients to find you or are you reaching out to find them? 5 GOOD LISTENER WITH CARING PERSONALITY *National Association of REALTORS 2016 Home Buyer & Seller Generational Trends 4 TheRealEstateBook.com 5

4 STRONG BRANDING PAVES THE WAY TO SUCCESSFUL LEAD GENERATION We know that home buyers and sellers benefit from the services of a real estate professional, and we remain focused on that goal. PREMIER ONLINE EXPOSURE RealEstateBook.com is a valuable source of local leads and an essential component of our integrated marketing system. As in everything we do, our clear and focused goal is to drive the consumer eperience back to you. ADVERTISING PACKAGES FOR THE REAL ESTATE BOOK BASIC ENHANCED Multiple photos #1 FOR BUYERS: Help me find the right home to purchase* Lead amplification Agent profile Listing syndication Book order leads Featured similar listings #1 FOR SELLERS: Market my home to potential buyers.* Featured agent placement Featured banner on listings Featured listings on home page Questionnaire leads Pencil ads i-tours Tower Ad / Sold Separately Over 1.5 million listings. Updated daily. *National Association of REALTORS 2016 Home Buyer & Seller Generational Trends 6 TheRealEstateBook.com 7

5 WE KNOW THE POWER OF LOCAL ADVERTISING Hyper-local advertising reaches your prospects in their world and introduces them to your personal brand. Greater Biramingham THIS CUSTOM DESIGNED HOME IN SOUTHLAKE IS EVERY FAMILY S DREAM Northwest Atlanta Every month, The Real Estate Book distributes thousands of our local editions in hundreds of locations where your clients eat, work, shop & play. Home buyers use print to shop for homes. Home sellers love print too, and epect it to be part of your marketing strategy. HOW TO CHOOSE THE BEST BATHROOM C O L O R SELLING? TO DECORATE OR NOT TO DECORATE. HOME SELLING TIPS FOR THE HOLIDAYS. RENOVATE YOUR PLACE WITHOUT BREAKING THE BANK REALESTATEBOOK.COM REQUEST FREE MAGAZINES ONLINE, OR CALL SEE INSIDE REALESTATEBOOK.COM - REQUEST FREE MAGAZINES ONLINE, OR CALL RE/MAX ADVANTAGE SOUTH Terry Crutchfi eld, Associate Office: Other: Birmingham.indd 1 6/22/16 1:55 PM HOW-TO RENOVATE YOUR HOME WITHOUT EXCEEDING YOUR NEIGHBORHOOD VALUE Distributed every month to your community. PRINT 90% MAGAZINES 80% READ MAGAZINE MEDIA * ARE THE MOST TRUSTED, INSPIRING AND MOTIVATING FORM OF MEDIA. ** # REACHED BILLION 93% of those under age 35 95% of those under age 25 The average reader spends 51.6 minutes reading each print issue.* Print magazines are #1 in reaching affluent influential consumers.* Print magazines have a long shelf life, reaching 80% of the audience over a 10 week period Magazine media total audience grew to 1.75 billion in 2015 across platforms an increase of 6.2%* *GfK MRI, Fall 2015 **Simmons Research, Multi-Media Engagement Study, Spring TheRealEstateBook.com 9

6 MOBILE MARKETING IS TRENDING! Generate leads with property tet codes With 97% of consumers teting with their mobile phone at least once a day, it s a no brainer that tet codes are superb lead generators. Home shoppers are highly engaged with mobile tools throughout their home search 66% 89% 1 IN 4 74% As soon as they hit the send button, they ll instantly receive product information on the home they re inquiring about. Meanwhile, we ll tet you their contact information so you can follow up however and whenever you choose! found a home using a mobile app* of home shoppers use a mobile device for the duration of their research** real estate website visitors access the site from a mobile device** of mobile traffic comes from smartphones; 26% from tablets** Time spent daily with digital devices *** Mobilize & Amplify! 186 MINUTES 245 MINUTES 131 MINUTES Smartphone TV Desktop Mobile is increasingly becoming the prime screen, and one of the core factors in the evolution of marketing.* Searching for any product on a mobile device is becoming more and more common. 57% of home buyers used a mobile device or app to search for a home.** *Forbes, 10 Top Trends Driving The Future Of Marketing, 2015 **National Association of REALTORS 2016 Home Buyer and Seller Generational Trends ***emarketer, April 2016 *National Association of REALTORS 2016 Home Buyer and Seller Generational Trends **User behavior data courtesy of NAR 10 TheRealEstateBook.com 11

7 LOCAL ADVERTISING DRIVES YOUR DIGITAL & MOBILE STRATEGY + HOW TO CHOOSE THE BEST BATHROOM A MODERN C O L O R RENOVATE YOUR PLACE WITHOUT Greater Biramingham KITCHEN BREAKING THE BANK SEE INSIDE THIS CUSTOM DESIGNED HOME IN MADE TO ENTERTAIN INTERIOR HOME DESIGN DIY TIPS TO LIVE IN THE LAP OF LUXURY SELLING? 5 MARKETING TIPS FROM TOP AGENTS REALESTATEBOOK.COM REQUEST FREE MAGAZINES ONLINE, OR CALL SOUTHLAKE Pg. 14 IS EVERY FAMILY S DREAM REALESTATEBOOK.COM - REQUEST FREE MAGAZINES ONLINE, OR CALL RE/MAX ADVANTAGE SOUTH Terry Crutchfi eld, Associate Office: Other: Southeast Atlanta FEATURED REALTOR SUE SMITH - REALTOR SSMITH@ .COM Are you only relying on your listings to market your personal brand and generate leads? Tet codes prompt home shoppers to view more info via mobile site and provide listing agent with real time leads Today s consumers move seamlessly from offline to online. Capture the lead and consumers home shopping eperience. Your web address in print drives traffic online 12 TheRealEstateBook.com 13

8 REALESTATEBOOK.COM REQUEST FREE MAGAZINES ONLINE, OR CALL NORTH COMMUNITIES FEATURED REALTOR SUE SMITH - REALTOR SSMITH@ .COM MEASURE YOUR ROI Track & analyze your leads View listing activity Eport reports Download leads Quality of Leads Customized Local ALL OF THE MULTIMEDIA MARKETING TOOLS FROM ONE SOURCE 3 DECORATING? ROOMS TO REDO THIS SPRING North Atlanta MAP INSIDE Southeast Atlanta We make multimedia marketing simple Virtual Tours Mobile Digital Marketing Offline Eposure Targeted Local Distribution Tet Codes TERRI WILLETT Keller Williams Realty Community Partners TerriWillett@kw.com Cell: SELLING? MARKETING TIPS FROM TOP AGENTS BACKYARD LAST MINUTE PREPARATIONS FOR TAX DAY? Pg. 14 RETREAT SUWANEE EXECUTIVE DREAM HOME IN THIS HOME CAN BE YOURS GATED TURNBERRY SUBDIVISION REQUEST FREE MAGAZINES ONLINE AT REALESTATEBOOK.COM, OR CALL for N Atl.indd 1 3/18/16 2:36 PM INTERIOR HOME DESIGN DIY TIPS TO LIVE IN THE LAP OF LUXURY Corporate Relocation Direct Mail Book Orders TREB Store.com (Direct Mail & Print-on-Demand) 14 TheRealEstateBook.com 15

9 Facebook.com/RealEstateBook Twitter.com/RealEstateBook Blog.RealEstateBook.com TO ADVERTISE, OR FOR MORE INFORMATION, CALL OR ENTER YOUR ZIP CODE ONLINE AT STORE.THEREALESTATEBOOK.COM PRINT DIGITAL MOBILE SOCIAL DIRECT MARKETING