2015 Official Indiana Travel Guide Rates and Information

Transcription

1 2015 Official Indiana Travel Guide Rates and Information

2 Letter to our Tourism Partners Dear Tourism Partner, Advertising in the Indiana Travel Guide will get you more. A lot more! After you read what s in store for the guide in 2015, we think you ll agree. As the official travel publication of the Indiana Office of Tourism Development (IOTD), the travel guide is IOTD s primary fulfillment piece. Published annually, it is direct mailed to every person requesting Indiana visitor information plus nearly 250,000 additional households that travel for pleasure. Combining our direct mail strategy with distribution through visitor centers, rest stops, lodging establishments, restaurants, attractions and the like it s easy to understand why we print a half-million copies every year. You get a lot with your investment in the Indiana Travel Guide, and with the 2015 edition we want to give you even more! MORE rich content. We will continue the popular magazine-style format established last year while increasing editorial and pictures that showcase Indiana s array of travel assets, attractions and destinations. MORE targeted distribution. Direct mail distribution to qualified households will increase to 270,000+ with new markets being added to our mix. No other Indiana travel publication offers such robust distribution. MORE digital access. Thousands more people than ever before will see your ad with a simple swipe or tap, thanks to our Travel Indiana tablet app and new mobile responsive website. Video, photo galleries, calendars and direct access to your website will all be just fingertips away. The best part? Digital access is FREE to you with your purchase of an ad in the Indiana Travel Guide! MORE promotional value. IOTD will promote the guide through a broadcast, print, and interactive platform as well as through our official website MORE return on your investment. We re here to help and want to contribute to your success. Be sure to ask your Regional Account Executive about our special package plans and volume discounts. As the state s premier publication encouraging travel to and within Indiana, I hope you will choose the Indiana Travel Guide as an outlet for your advertising needs. Every dollar you spend on the guide will get you more and is an investment in the success of our state s travel, tourism and hospitality industry. Thank you for considering the Indiana Travel Guide. Best, Mark Newman

3 2015 Indiana Travel Guide Style The 2015 Indiana Travel Guide will continue the popular magazine-style format created in 2014, giving readers more than just a guide Direct-to-home distribution will be expanded to additional select markets thereby reaching more households that have demonstrated a propensity to travel

4 2015 Indiana Travel Guide Targeted Distribution Direct Mail Distribution to Select Households (Cincinnati, Chicago, Louisville, Indianapolis, Evansville, Ft Wayne, Columbus OH, St Louis, Grand Rapids) 272,000 End User Fulfillment (IOTD subscribers, online orders, consumer shows and Indiana State Fair) 100,000 Controlled Distribution (Government officials, Welcome Centers, rest areas, DMO s, CVB s, Chambers of Commerce, Libraries, Hotels, AAA offices, schools) 128,000 TOTAL 500,000

5 Advertising Opportunities Indiana Travel Guide

6 Premium Cover Ad Options Placement Cost Inside front cover $23,000 Gatefold $17,000 Inside back cover $19,5000 Outside back cover $26,000

7 Inside Ad Options All display ads require camera ready artwork Ad Space Cost Type 1/6 page $3, 060 Vertical (2.25x4.5) or Horizontal (4.5x2.25) 1/3 page $5,400 Vertical (2.25x9.5) or Square (4.5x4.5) 1/2 page $7,470 Vertical (4.5x4.5) or Horizontal (7x4.25) 2/3 page $9,630 Standard (4.5x9.5) Full page $13,230 Full bleed trim ( 8x10.5) or full live no-bleed (7.5x10) 2 page spread $24,300 Full bleed trim ( 16x10.5) 3 page spread $33,210 Full bleed trim (2 pg spread plus 8x10.5) 4 page spread $44,100 Full bleed trim ( 16x10.5 x2) 5 page spread $54,000 Full bleed trim (4 pg spread plus 8x10.5) 6 page spread $63,450 Full bleed trim ( 16x10.5 x3) BUY a 2-page spread or greater and receive a FREE Brochure Listing and Destination Listing ad. A savings of $2,560!

8 Destination Listing Ad Get 4x the exposure with your listing ad! 1. Indiana Travel Guide Publication 2. VisitIndiana.com 3. Travel Guide tablet app 4. NEW! Visitindiana.com mobile responsive site Travel Guide Listings are categorized by geographic region Categories Include: Attractions, Lodging, Restaurants, Recreation, Shopping, Fairs & Festivals, and Wineries /Breweries / Distilleries Cost: $360 per listing Volume discount for buys billed to one account Buy 5 listings and get 1 FREE Buy 10 listings and get 2 FREE Buy 20 listings and get 4 FREE Buy 30 listings and get 8 FREE Contact your Account Exec for orders over 30 listings

9 Value Added Tablet and Mobile Access Increase the impact of your ad for no additional cost! Travelers can access your ad on the go with a simple swipe or tap. The Indiana Travel Guide is available on Apple and Android tablet devices providing access to thousands more consumers! Indiana Travel Guide Destination Listing ads will also be available on the new Visitindiana.com mobile responsive site.

10 Brochure Lead Generation Ad Get increased exposure for your brochures through this lead generation ad Brochures ads appear categorized by region in the Indiana Travel Guide in the special brochure section, online on visitindiana.com and the new mobile responsive site. Lead files will be provided weekly to advertisers via . Cost: $2,200

11 Important Dates SEPTEMBER 27 OCTOBER 15 OCTOBER 31 NOVEMBER 5 NOVEMBER 12 JANUARY 2015 SALES END MATERIALS DUE LISTING PROOF TO CLIENT* PROOF CORRECTIONS DUE SHIPPED TO PRINTER DISTRIBUTION *Allowed copy changes for listings will only include corrections for incorrect phone, website, or hours. Other changes to copy entered in Ad Portal will not be accepted during proof stage.

12 Indiana Office of Tourism Development Account Executive Contact Info: CENTRAL REGION Katy Cavaleri P: EAST, WEST, SOUTH CENTRAL, SOUTH Kelleen Larkey P: NORTH REGION Terri Grabill P: