HOME SELLING. guide CHAD HENDRIX

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1 HOME SELLING guide CHAD HENDRIX

A Letter From Chad Hi, I m Chad Hendrix, owner and broker-incharge of Hendrix Properties. We re a small company that does big things. I ve been a Realtor for almost 20 years.

2 A Letter From Chad Hi, I m Chad Hendrix, owner and broker-incharge of Hendrix Properties. We re a small company that does big things. I ve been a Realtor for almost 20 years. In that time, I ve learned a lot about the rewards and challenges of real estate. When I founded Hendrix Properties in 2004, I knew I wanted to create a different experience for buyers and sellers. I wanted to take all the things that work and do them better: marketing, client education, technology...all of it. I also knew that in order to achieve that goal, Hendrix Properties needed to stay small and tight-knit. To me, the only thing that matters is getting you results. Really understanding your needs is the biggest piece of the puzzle. I find that careful listening and total honesty with my clients always gets them the fastest sale at the highest price. I always like to say that the client and I work together to produce the best outcome. Hendrix Properties is a boutique firm that works hard every day to do big things. We love what we do, and we think it shows in our work. Partnering with us to sell your property will produce great results.

3 MAKING Preparations OUR MARKETING Strategy CONTRACT TO Closing Initial Meeting Pricing Strategy Staging Consultation Professional Measurement & Floorplan Photography Print Marketing Custom Videos Digital Marketing Special Events MLS & Syndication National Portals Automated Showing Services Hendrix Properties Website Negotiations Transaction Management Closing Day

4 MAKING Preparations Initial Meeting Pricing Strategy Staging Consultation Professional Measurement & Floorplan

This step is crucial we ll discuss recommended actions like staging or de-cluttering and also where we ll talk openly and honestly about your home s

5 MAKING Preparations We always like to start with an in-person meeting. We ll ask you questions about your motivation, desires, and goals. We re a results-driven company and knowing what results means to you is always paramount. Then we ll walk your home together. This step is crucial we ll discuss recommended actions like staging or de-cluttering and also where we ll talk openly and honestly about your home s best features as well as any drawbacks we see. Here you ll provide us valuable insight about what drew you to the home in the first place, which will help us market it more effectively.

6 MAKING Preparations We ll then discuss pricing and pricing strategies for your home. PROPERTY VALUE LOCATION MARKET AGE CONDITION IMPROVEMENTS NEIGHBORHOOD Pricing your home properly from its first day on the market is critical to your success as a seller. We ll sit down and talk about the pitfalls of pricing too high ( Chasing the Market ) and also pricing too low. Our goal is to price your home correctly from the get-go. Doing so will save you time and, most importantly, money. No one succeeds when your home is priced incorrectly. Our extensive experience and market knowledge are the solution.

7 MAKING Preparations The highest level of activity is when the property is new on the market. ACTIVITY NUMBER OF WEEKS ON THE MARKET

A staged home will sell for 17% more on average than a nonstaged home, and 95% of staged

8 MAKING Preparations For some of our clients we suggest an interior design consultation. For every $100 invested in staging, the potential return is $400. A staged home will sell for 17% more on average than a nonstaged home, and 95% of staged homes sell in 11 days or less. That is statistically 87% faster than non-staged homes. Source: National Association of Realtors

9 MAKING Preparations We always recommend professional measurement services. It s the seller s responsibility to provide buyers with precise square footage measurements. We use professional home measurers to ensure accurate dimensions and to provide a high-quality floor plan for marketing purposes.

10 MAKING Preparations Finally, we ll talk expectations. We believe one of our core responsibilities as your Realtors is to prepare you for the selling process and help you set reasonable, logical expectations. At this point, we ll decide what form of communication works best for you and also outline your expectations from us as your representatives. Of course, as the homeowner, you ll have a few responsibilities, too. Together we ll determine how we can work as a team to sell your home quickly and efficiently. We all have the same goal.

11 OUR MARKETING Strategy Photography Print Marketing Custom Videos Digital Marketing Special Events MLS & Syndication National Portals Automated Showing Services Hendrix Properties Website

OUR MARKETING Strategy If we know one thing,

listings that used professional real estate

listings both in the same MLS area and zip

professional photos generated an average 140%

12 OUR MARKETING Strategy If we know one thing, it s that professional photography is incredibly important. National Association of Realtors examined listings that used professional real estate photography and compared the click rates to listings both in the same MLS area and zip code. They found listings that utilized professional photos generated an average 140% increase in clicks compared to similar listings with normal point and shoot smart phone photos.

13 OUR MARKETING Strategy Our graphic designers are standing by to create a glossy, full-color brochure for your home.

OUR MARKETING Strategy Most people are very visual.

property is a great way to remind them of why this is the house for

ensure your home rises to the top of their prospects list.

Features and Quality Finishes Gorgeous Views of 16th Tee & Fairway

Appliances and Large Island Master Suite on Main Level with Private

Large Secondary Bedrooms each with Full Bath Built In Desk & Office

Patio with Outdoor Fireplace Central Vacuum Irrigation System Large 2

14 OUR MARKETING Strategy Most people are very visual. Providing them a brochure of professional photos after they tour your property is a great way to remind them of why this is the house for them. Choosing to create a custom brochure is just a subtle way to ensure your home rises to the top of their prospects list. FEATURES Gated Community Custom Built Home by Arcadia Exceptional Features and Quality Finishes Gorgeous Views of 16th Tee & Fairway From Inside and Outside Open Floor plan Luxury Kitchen with Dacor Appliances and Large Island Master Suite on Main Level with Private Access to Patio Master Bath with Heated Floors & Custom Closet 2 Large Secondary Bedrooms each with Full Bath Built In Desk & Office Area Large Media Room Loft with Amazing Golf Views Covered Stone Patio with Outdoor Fireplace Central Vacuum Irrigation System Large 2 car Garage Lawn Maintenance Included Exceptional Community s 307 Belle Meade Court WAXHAW, NORTH CAROLINA LONGVIEW MLS#:

OUR MARKETING Strategy We use custom videos to

engine and has a 51% audience share among home

15 OUR MARKETING Strategy We use custom videos to help your home stand out from other online listings. Homes listed with video generate four times the interest of homes that aren t. YouTube is now the world s second largest search engine and has a 51% audience share among home shoppers looking for video. We use virtual tours and promotional video on YouTube and other channels to boost interest in your home.

OUR MARKETING Strategy Utilizing social media channels is another way we market your property.

We ve worked hard to build an active, engaged audience on Facebook, Twitter, Pinterest, and even

Why do we place such an emphasis on social marketing?

16 OUR MARKETING Strategy Utilizing social media channels is another way we market your property. A majority of today s home buyers begin their search online. We ve worked hard to build an active, engaged audience on Facebook, Twitter, Pinterest, and even LinkedIn that look forward to finding out more about the homes we represent. Why do we place such an emphasis on social marketing? Social media is not a fad: Worldwide, one in six minutes spent online is spent on Facebook. More than half of all adults use social media daily, and Baby Boomers are the fastest growing group of social media users.

OUR MARKETING Strategy Open Houses & Special Events It s our job to generate buzz surrounding your

By bringing something a little extra to the table, we create memorable events designed to market your

private sneak peek please join us for a FRIDAY, APRIL 21, 2017 5-8PM private sneak peek please join

Wine & Light Hor d'oeuvres AT YOUR NEIGHBORS HOME AT 307 Be e Meade Court Take a tour of this newly

Please RSVP to Chad Hendrix Complimentary Wine & Light Hor d'oeuvres Admission by invitation only.

17 OUR MARKETING Strategy Open Houses & Special Events It s our job to generate buzz surrounding your home, so we take open houses and other events seriously. By bringing something a little extra to the table, we create memorable events designed to market your property. private sneak peek please join us for a FRIDAY, APRIL 21, PM private sneak peek please join us for a AT YOUR NEIGHBORS HOME AT 307 Be e Meade Court FRIDAY, APRIL 21, PM Complimentary Wine & Light Hor d'oeuvres AT YOUR NEIGHBORS HOME AT 307 Be e Meade Court Take a tour of this newly staged home, before it is listed on friday evening! Please RSVP to Chad Hendrix Complimentary Wine & Light Hor d'oeuvres Admission by invitation only Take a tour of this newly staged home, before it is We look forward seeing you ere! listed on friday evening! Please RSVP to Chad Hendrix Admission by invitation only We look forward seeing you ere! HousesInCharlotte.com Chad@HendrixProperties.com HousesInCharlo Chad

18 OUR MARKETING Strategy Placement on the MLS (Multiple Listing Service) is paramount when it comes to selling your property. Once your home is listed in the Charlotte Regional Realtor Association s MLS listings, its details, specs, and photos are disseminated nationally and even worldwide, in some cases. Only a licensed REALTOR can add your home to the MLS listings database.

19 OUR MARKETING Strategy Once your property is listed through MLS, it will be exposed to over 40,000 web, video, social media, and mobile sites across the world!

20 OUR MARKETING Strategy Automated Showing Appointment Service We use technology to streamline the listing process. Our seller s app helps coordinate showings, schedule appointments, and even invites specific feedback from buyers.

21 OUR MARKETING Strategy The popular Hendrix Properties website drives traffic to your online listing. Our website features a variety of great resources for home buyers in Charlotte, including access to listings, an active blog full of Charlotte real estate news, and answers to common transactional questions. It s a great tool for getting your home noticed, and our site receives 15,000 unique visitors monthly.

22 CONTRACT TO Closing Negotiations Transaction Management Closing Day

23 CONTRACT TO Closing The Negotiating Process When it comes to negotiating your home sale, there are a lot of things to consider, but we will work with you to ensure that your best interests are spoken for.

24 CONTRACT TO Closing We want you to feel involved and engaged in the selling process. We want you to know what s going on every step of the way, which is why many of our agents use a transaction management system just for that purpose. You can use your login to see every marketing move we make, monitor results, and even access important forms and contracts you ll need once the selling process is underway.

25 CONTRACT TO Closing Closing Day: The day we ve all been waiting for! We ll be by your side all the way through closing to help you usher in the next phase of your life.

26 QUESTIONS & ANSWERS WHAT MAKES HENDRIX PROPERTIES DIFFERENT? We proudly say that no one puts more time and energy into the preparation phase than we do. Whether it s meeting our vendors at your home, communicating more frequently, or helping you find a contractor, we get a lot done before your property hits the market. Additionally, we re very detail-oriented. We find that attention to the small things can easily make the difference in selling a home for top-dollar. We take a lot of pride in our project management approach to selling your home. We also really love what we do! We re people-people, and we get joy out of working well with other Realtors. We value the long-lasting relationships we form with our clients. WHAT AREAS DO WE SERVE? We ve sold hundreds of homes over the years from Fort Mill, SC, to Charlotteproper to Lake Norman and beyond. We truly work the entire Charlotte region. Among the homes we ve sold, you ll find everything from starter homes to waterfront mansions, golf course homes in gated communities to homes in active adult neighborhoods, and more. We re experts at selling homes. From preparation phase to marketing to transaction management, your home is your home, not your neighbor s. You need an objective partner who knows how to attract buyers from all over Charlotte.

27 QUESTIONS & ANSWERS WHO WILL WORK WITH YOU? WHAT ARE THE COSTS OF LISTING? Actually, you ll get two Realtors in one! Chad Hendrix and Jenny McCarver work together on every listing, every step of the way. We ve found that two heads are always better than one, especially considering the many details involved in managing a successful transaction. Chad is more of the visionary and Jenny likes the details. Together, we make a great team, and you ll notice that right away. Working with both of us ensures you can reach us almost anytime, day or night. We don t clock out at 5:00! Great question! Our standard commission is six percent of your final sales price. Typically, three percent of that will go to whichever company represents the buyer, leaving the remaining three percent to Hendrix Properties. This amount goes toward the marketing expenses required to sell your home effectively, the time-cost of the 50+ hours spent in the typical transaction, and our own dues and expenses, among other things. At the end of the day, our goal is to make sure you feel like you received value out of our expertise and service while we represented you.

28 QUESTIONS & ANSWERS IS YOUR FEE NEGOTIABLE? HOW OFTEN WILL WE TALK? Yes! While we know our premium services are well-worth the commission (and then some!). We also know every home seller is different. Some sellers simply want or need less help. If there is less work or costs involved on our end, it s easier for us to consider a lower commission. Some examples of this situation may include: Your home already shows like a model You agree to have home pre-inspected and arrange for repairs You re selling a luxury property You ll be purchasing through us as well You re willing to pay the marketing costs upfront Each transaction is unique. If you think there s an opportunity for us to work together to sell your home for less than the standard commission cost, let s talk. In the beginning, we ll talk often. We ll have lots of questions for you. We ll also want to keep you informed about what s going on in the preparation process. Do you like ? Prefer phone calls? Texts? We re happy to communicate on your terms. If all goes as planned, your home will be under contract within the first week or two. Depending on the situation and the market, it could take longer to sell. We ll typically communicate at least once a week during this time, but remember, you re always welcome to reach out. We re very transparent and are more than happy to loop you in on every step of the way if you d like. We work for you, not the other way around.

29 The items listed below are just a snapshot of the services provided, at NO COST to you, as a part of our standard listing services agreement. OUR LISTING SERVICES 2 Brokers focused on the sale of your home, available day and night Free broker consultation and price opinion Home staging consulation ($175) Professional measurement and floor plan ($125+) Professional photography ($ ) Facebook/Digital Advertising ($ ) Full Motion Virtual Tour ($250+) *** Drone photography and video ($350+) *** 3D walkthrough ($350+) *** Entry into the local Multiple Listing Service Listing placed on local broker websites Listing placed on Zillow, Realtor.com, Trulia & national portals Eye catching For Sale sign in yard Custom home brochures and flyers Electronic lockbox Showing Service YouTube video Listing shared across major social networks Blog article on the popular HendrixProperties.com website Contract negotiations Transaction management *** Not all homes need or can properly use these services.

30 WHAT COMES NEXT? Whether you re thinking of selling your home really soon or a few months from now, let s talk. You can easily reach us by phone or anytime. We look forward to connecting with you! Chad@HendrixProperties.com (704)

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