2018 Marketing Opportunities

Transcription

1 2018 Marketing Opportunities Effective February 22, 2018

2 Partner with OSCPA to connect with Oregon CPAs Ethical, respected, most trusted: Certified Public Accountants Showcase your products and services, reach your target audience with OSCPA marketing CPAs are highly respected professionals who consistently rate as the most trusted business and individual financial service advisors. They are key decision-makers in businesses and organizations, large and small, across Oregon. The Oregon Society of CPAs (OSCPA) is the professional home of Oregon CPAs. We are dedicated to providing the products, services, and resources to support and enhance the professional lives of members. With nearly 4,500 members, OSCPA is an effective, reliable resource for reaching these highly respected professionals in all areas of public accounting, corporate finance, government, and education. A robust mix of opportunities to build your brand From print and digital advertising that offers frequency and reach, to sponsoring a member networking social or exhibiting at professional development conferences that places you and your brand in the room with your target audience, OSCPA offers many options to help you increase brand awareness and build relationships with your core audience. Sincerely, Leslie Konst Senior Manager, Marketing & Communications lkonst@orcpa.org 2 OSCPA 2018 Marketing Opportunities

3 About OSCPA Members Where we work Where we live What we do Our generation OSCPA 2018 Marketing Opportunities 3

4 Advertising Opportunities The Accountant magazine OSCPA s flagship publication: The Oregon Certified Public Accountant THE OREGON CERTIFIED PUBLIC orcpa.org DECEMBER 2016 / JANUARY 2017 OSCPA s bimonthly magazine covers news, practice and professional interests, technology trends, career and leadership development, as well as OSCPA products, services, and education tailored to the accounting profession. Available in print and digital formats, The Accountant is sent to nearly 4,500 members and businesses, offering an effective way to ensure your message reaches the right audience. Financial planning Essentials for Clients 24 Sponsored editorial content opportunities are available in addition to traditional ad placements. See below for more information. Strategic Skills in Demand 22 Windows 10 Update 28 Rebranding: More Than a New Logo 31 4 reasons to consider advertising in The Accountant: 1. It has lasting impact: Members consistently rate the magazine among the top four member benefits. Many keep their copy of the magazine for future reference. 2. It reaches your target audience: The Accountant is specifically designed for CPAs and finance professionals. Your message will reach the decision makers who are looking for your service or product. 3. It engages members: Each issue contains timely and relevant content that engages and encourages readers to peruse the entire magazine. 4. It shows credibility: Your placement in The Accountant demonstrates that you are a legitimate business ready to help members as well as their firms, businesses, employers, or clients meet a business need. The Accountant sponsored editorial content Advertorials Sponsored editorial content in The Accountant reads like an article to maximize your ability to inform potential customers about the value of your products and services to the accounting profession. Content must provide value to readers and must be pre-approved by OSCPA staff. These one-page advertorials can be used to: Feature an in-depth description and value statement on a great new product or innovative service Provide expert information on your specialized services or products Offer a downloadable report or blogpost link to more information or to connect with your business directly Potential topics can include: Human resources and hiring best practices IT services and technology trends Business products and services And more share your ideas For more information or to brainstorm, contact communications@orcpa.org; / , ext OSCPA 2018 Marketing Opportunities

5 Advertising Opportunities The Accountant magazine Four-Color Ad Sizes Full page sponsored editorial content Full page premium (front or back inside cover) Investment $2,000 $1,540 Full page $1,270 2/3 page vertical $984 1/2 page horizontal $781 1/3 page vertical $621 1/3 page block $621 1/6 page vertical $435 Classified ad Online first, $25 print add-on* Investment listed is per issue of The Accountant. * Display advertising discounts do not apply to classified ads place in the magazine. See page 7 for classified advertising details. Requirements: All display advertising files must be submitted as high-resolution (300 dpi) PDF or TIFF files Color images must be saved as CMYK only Further advertising requirements are available online at orcpa.org/about/legal-and-privacy Discounts: Frequency discount for two or more issues: 10% Member discount: 10%. Members enjoy up to 20% off on two or more issues. Package discounts available with combined print, digital, and sponsorship marketing Fill out a display advertising order form online at: orcpa.org/news-resources/marketing-opportunities/magazine-advertising OSCPA 2018 Marketing Opportunities 5

6 Advertising Opportunities Digital Diversify your reach with targeted digital advertising through OSCPA s CPA resource-focused website and popular e-publications. e-publications sponsored content Does your company publish articles or reports that are of interest to CPAs? Promote your content in our e-publications. Each sponsored content ad is supported with a landing page on orcpa.org, where members can view and download your value-added content or visit your website. These newsletters target specific member segments, consistently achieving above-average open rates. e-publication Sponsored Content eflash bimonthly digital newsletter sent out to 50-word informational ad + logo 3,400 subscribers, highlighting the latest accounting Link to 400-word orcpa.org story news impacting the industry Business News monthly digital newsletter sent out to 3,100 subscribers, highlighting the latest corporate finance news impacting the industry * Rate is per insertion in the selected e-publication Rate* $300 Requirements: Space available on a first-come, first-served basis Maximum sponsored ads per e-newsletter: two ORCPA.org Place your e-publication Sponsored Content order online at: orcpa.org/news-resources/marketing-opportunities/digital-advertising OSCPA s official website has more than 49,000 indexed page views annually, averaging over 4,100 monthly page views. Homepage ad can link to your company s website Combine your homepage ad with print and e-publications ads for increased impact Website Banner Ad Banner ad on OSCPA homepage, 300px by 200px Rate $300 Discount Opportunities: Member Discount: 10% Frequency discount for two or more 30-day placements: 5% Package discounts available with combined print, digital, and sponsorship marketing Sample web banner ad 300px by 200px Place your digital advertising order online at: orcpa.org/news-resources/marketing-opportunities/digital-advertising 6 OSCPA 2018 Marketing Opportunities

7 Advertising Opportunities Digital Online Classifieds Sell your practice, rent your extra office space, promote your services, and more through OSCPA online classified advertising. Post your classified ad for 30, 60, or 90 days. You will be notified when your ad is about to expire: Renew by notifiying OSCPA staff Add-ons: include a logo, make your ad confidential, or publish the classified in the next available bimonthly print magazine Categories include: For Sale Office Space Professional Services Purchase/Sale/Merger Miscellaneous 30-day Classified Ad Member price: Nonmember price: *There is a $50 minimum for all classified ads. Rate* $1.25/word $2.00/word Post your classified ad online at: orcpa.org/marketplace/post-a-classified Online Job Ads The OSCPA Career Center is a resource designed for Oregon accounting professionals and employers. Focus on finding people with the experience and skills you need. Post your job opening for 30, 60, or 90 days. You will be notified when your job posting is about to expire: Renew by notifying OSCPA staff Add-ons: make your ad confidential, or publish it in the next available bimonthly print magazine 30-day Job Ad Rate Member price: $75 Nonmember price: $150 Post your job ad online at: orcpa.org/career-center/post-a-job OSCPA 2018 Marketing Opportunities 7

8 Professional Development Conference Sponsorship OSCPA conferences allow you to connect with potential new customers in person, putting you directly in contact with qualified business prospects and engaged decision makers. Develop your brand recognition and maximize your exposure by taking advantage of OSCPA s full range of sponsorship opportunities. All exhibitor and sponsorship packages include: Recognition of your sponsorship announced during opening announcements, plus recognition in pre-event promotions and post-event coverage in OSCPA communications Your logo and business contact information on event signage and in sponsor list included in conference materials Your logo, company name, and link to your website on the OSCPA sponsors webpage One participant list including participant name, business, and city Additional benefits depending on your exhibitor and sponsorhsip package selections Exhibitor Package One-Day Conference: $375 Two-Day Conference: $700 Six-foot skirted table with two chairs Meal pass for one representative to attend meal and break functions Name badges for each exhibitor representative Sponsorship Packages Breakfast Sponsor Break Sponsor One-Day Conference: $675 Two-Day Conference: $1,100 One-page ad in the conference manual Premium sign near breakfast and/or break area Opportunity to place your marketing materials on the shared sponsor table in the exhibit area Meal pass for one representative to attend meal and break functions Lunch Sponsor One-Day Conference: $1,400 Two-Day Conference: $2,250 One-page ad in the conference manual Premium sign in the luncheon area Recognition during lunch announcements Opportunity to place your marketing materials on the shared sponsor table in the exhibit area Meal pass for one representative to attend meal and break functions Conferences Available for Exhibitors and Sponsorships These conferences draw hundreds of qualified business prospects from across the state of Oregon, offering opportunities for face-to-face interaction with engaged decision makers. Not-for-Profit Conference April 30, 2018, Portland, OR Technology Conference with K2 Enterprises (2 days) May 24-25, 2018, Portland, OR Estate & Trust Conference June 15, 2018, Portland, OR Northwest Federal Tax Conference (2 days) November 5-6, 2018, TBA State and Local Tax Conference January 11, 2019, Portland, OR 2018 Tax Advisors Update with Chris Hesse January 2019, Eugene, OR January 2019, Portland, OR 8 OSCPA 2018 Marketing Opportunities

9 Professional Development Conference Sponsorship Other Conference Sponsorship Opportunities OSCPA offers a variety of conferences and seminars for niche markets and areas of practice. Exhibits are not available, but when you sponsor these events, your message is placed in front of a select, highly targeted audience. Not sure which program to sponsor? Let us customize a sponsorship package for you. Contact OSCPA Marketing & Communications at communications@orcpa.org, / , ext Conferences Available for Sponsorships Construction Industry Conference May 11, 2018, Tigard, OR Governmental Accounting & Auditing Conference (2 days) May 21-22, 2018, Eugene, OR Farming, Ranching and Agribusiness Conference (2 days) May 31-June 1, 2018, Bend, OR Real Estate Conference June 13, 2018, Portland, OR Accounting & Auditing Conference June 19, 2018, Beaverton, OR Forest Products Conference June 22, 2018, Eugene, OR Employee Benefits Conference September 2018, Beaverton, OR Business & Industry Conference October 19, 2018, Beaverton, OR OSCPA Leadership Academy October 2018, Beaverton, OR Retirement Planning Conference November 2, 2018, Beaverton, OR ERISA Conference November 29, 2018, Beaverton, OR Winter Governmental Auditing & Accounting Conference January 21, 2019, Wilsonville, OR For more information visit: orcpa.org/news-resources/marketing-opportunities/sponsor-exhibit OSCPA 2018 Marketing Opportunities 9

10 OSCPA Member Events Sponsorship OSCPA hosts a variety of member gatherings for learning and connecting with colleagues and other professionals. These events offer you the opportunity to build brand awareness and recognition with leaders in Oregon s accounting and business community. Some events, such as socials and luncheons happen throughout the year, while others are can tmiss annual events that include individual accounting professionals as well as business managers and owners. All OSCPA Member Events Sponsorships include: Recognition of your sponsorship during opening announcements and pre-event promotions Your logo and business contact information on event signage and in sponsor list included in event materials Opportunity to place your marketing materials on the registration or host table Your logo, company name, and link to your website on the OSCPA sponsors webpage One participant list including participant name, business, and city Recognition in post-event coverage in OSCPA social media and print or digital publications Additional benefits depending on your sponsorship selection Accounting Connect Socials $300 per social or $800 per series (three socials) These after-hours socials bring colleagues together for building and renewing professional connections. All members from new professionals and rising stars, to senior managers, partners, and executives are invited. Sponsorship includes hosted appetizer and drink ticket for one representative. Average attendance: New Professionals Brown Bag Series $300 per luncheon or $800 per series (three events) This series is designed for accounting students and new professionals with up to three years experience. Luncheons are interactive, conversational, and informative, with each including a career-building topic designed for this audience. Sponsorship includes lunch for one representative. Average attendance: For more information visit: orcpa.org/news-resources/marketing-opportunities/sponsor-exhibit 10 OSCPA 2018 Marketing Opportunities

11 Annual Event Sponsorships Refreshment Sponsor: $1,000 Company name and logo in event program guide Career Showcase refreshment sponsor company flyer or brochure included in welcome bag Company name and logo on directional signage and in the refreshment service area Skirted exhibit table, refreshments, and meals (if applicable) for up to two representatives Program Sponsors: $500 Company name and logo in event program guide Company name and logo on directional signage Skirted exhibit table, refreshments, and dinner (if applicable) for one representative Career Showcase Welcome Bag Sponsor: $1,000 Prominent logo and company name on welcome bag Promotional materials included in welcome bag Exhibit table and refreshments for up to two representatives Circle of Excellence May 10, 2018 The OSCPA Circle of Excellence Awards program and banquet celebrates the accounting profession in Oregon. Individuals are recognized for their academic and professional advancements and achievements. Honorees include OSCPA Educational Foundation scholarship recipients, top college accounting students, top scorers on the CPA Exam, newly certified CPAs, and members celebrating milestone membership status. Attendance includes OSCPA members as well as accounting educators and Oregon Board of Accountancy representatives. Average attendance: 275 Career Showcase September 26, 2018 The OSCPA Career Showcase is an opportunity for public accounting firms, governmental agencies, and industry organizations to meet accounting students and recruit for open positions within their companies. Average attendance: 250 Typical number of employers represented: OSCPA Professional Issues Update December 6, 2018 At this annual capstone event, nationally recognized speakers and trusted regional experts provide insights on the key issues, trends, and challenges impacting the CPA profession in the U.S. and internationally. This unique event also includes a focused update on Oregon s legislative and economic environments and an overview from the Oregon Board of Accountancy. Available in-person and via live simultaneous webcast for maximum reach statewide. Average combined attendance (in-person and webcast): 130 For more information visit: orcpa.org/news-resources/marketing-opportunities/sponsor-exhibit OSCPA 2018 Marketing Opportunities 11

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