MXit Business Presentation

Transcription

1 MXit Business Presentation

2 About MXit Log in process Cost to user What makes MXit unique? Presence on MXit Splash screen advertising Hosted portal Hosted chat zone Case studies Pricing Discussion

3 About MXit Over 8 million users since May 2005 Growing by 10,000 14,000 new users p/day Process in excess of 200 million messages p/day Displays approx 7 million splash advertisements p/day & Over 10 million logins p/day

4 Log in process

5 Cost to user Downloading from (via cell phone browser) is free One-to-one messaging is free (other than the GPRS cost paid to the service provider)

6 Business Case MXit case: Advertising Services such as MXit contacts, skinz (MXit backgrounds), chat rooms, etc. purchased with Moola, MXit s virtual currency Moola are purchased by sending a premium rated sms, e.g. R2 = 200 Moola, R5 = 500 Moola & R15 = 1520 Moola Example: a chat room message costs 2 Moola = R0.02 to the user The sms is billed by the user s service provider to the user s cell phone account

7 What makes MXit unique? Has its own community Brands can create mini-communities on MXit Users register via cell phone at no cost Has its own brand world with its own economy and characters It s not a message, it s a conversation

8 Presence on MXit Splash screen advertising Hosted portal Hosted chat zone

9 Splash advertising Splash ads A splash screen advertising campaign can be used to promote your portal to MXit s existing community create brand awareness within the MXit community complement an existing campaign Striking graphics and a clear call to action will contribute to an effective ad campaign

10 Splash advertising Splash screen advertising Has the ability to uniquely position advertising in your consumers pocket Full colour ad that displays for 5 seconds every time a user logs in Great tool for building your MXit community Benefits of splash screen advertising Strong call to action Engaged audience Clutter free a user can only receive one ad at a time

11 Splash advertising Users can be targeted according to Gender Age (0-11; 12-18; and 26+) The advertiser can choose the number of views, based on budget, and distribute views over any number of days or weeks Example: 2,000,000 views booked 500,000 per week for 4 weeks 250,000 on Saturday and 250,000 on Sunday

12 Splash Advertising Active users June 2008 Gender Age Range Breakdown % All 100% Female 48% Male 52% All % All % All % All % All Unknown 8.5%

13 Splash advertising

14 Hosted portal Host a portal (contact) on MXit Users will add your portal as a personal contact. You will provide information and content via this contact (in XML format) Content can be structured to complement existing mediums, to increase traffic to existing mediums & to encourage interaction with your brand Brands already benefiting include Big Concerts Ster-Kinekor Quiksilver Samsung

15 Hosted portal Tradepost listing Tradepost is a default contact on MXit Users visit Tradepost to trade Moola (MXit s virtual currency) for chat rooms, skinz, contacts, etc Listing your contact on Tradepost makes it easy for users to add Tradepost message MXit provides one free Tradepost message to notify users that a new contact is available Additional messages can be purchased Messages run for one day (9am 6pm) Incentives to add your contact Sponsored skinz Any person who adds your contact can be selected to win a sponsored prize Sponsor a Tradepost Treasure competition to receive bonus exposure

16 Hosted portal Sponsor Tradepost Treasure competition Sponsor a prize (value: min R5,000) Exposure: Tradepost messages every day for 1 week Competition description on Tradepost MXit online Forum Tradepost Treasure section, including graphic if supplied Average entries: 25,000 60,000 in one week depending on the prize MXit earn revenue (R2 per entry)

17 Subscribing to a chat zone Hosted chat zone

18 Hosted chat zone Create a virtual world where users live your brand Create branded and non-branded virtual items for sale in the chat rooms Arrange for popular personalities to chat with the users run a competition to win an invitation to chat at a particular time Create a treasure hunt where users have to visit your other mediums to receive clues for the chat rooms

19 Hosted chat zone A chat zone can have up to 100 chat rooms, with a maximum of 7 users per room at any time Moderator status allows you to Moderator status allows you to initiate conversation and entice users to chat about your brand

20 Case Studies

21 Case studies Peugeot Hosted portal Sponsored skinz limited edition Splash advertising campaign promoting the portal and the free downloads Samsung Hosted portal Sponsored Tradepost Treasure competition one competition per month Splash advertising promoting the portal and the competition

22 Case studies Ster-Kinekor Hosted portal Splash advertising campaign Subscriber competition Own advertising Web site includes instructions on how to register on MXit and add their contact Newsletters to club members Flat screens at booking terminals in theatres

23 Case studies Engen: Endless Summer Chat Zone conceptualised by At Play for Saatchi & Saatchi Won Gold Loerie digital mixed media campaign Target market: Aim: Keep kids busy on the back seat and get them to pester parents to stop at the next Engen convenience store Elements used: splash screen advertising and hosted chat zone

24 Case studies Keywords on forecourt posters throughout the summer holidays along all the holiday routes Each keyword entitled users to a different download from mobile wallpapers to ringtones and games Keywords needed to be entered into the Endless Summer chat zone or mobile site The only mention of what to do with the keywords was on MXit, the mobile chat service No mention was made on the posters. This spread the viral element so that kids knew what the keywords meant, but the parents didn t.

25 Case studies Results 10,000 people added the Endless Summer contact Over 3 million messages appeared in the chat zone Over 12,000+ downloads in 6 weeks Chat room moderators spoke to kids in the chat rooms motivating more downloads Secret keywords were also given out at certain times

26 Contact Contact: Shauna Fulford