Sustainable Plastic Packaging: Renew and Recycle
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1 Sustainable Plastic Packaging: Renew and Recycle Green Responsibilities of International Corporations And Potential Business Opportunities for Suppliers Taiwan 5 July 2012 Dr. Forrest L. Bayer Fellow Packaging Scientific & Regulatory Affairs
2 Outline The Coca-Cola Company: 2020 Vision Sustainability: Packaging Material Strategy PET Recycle: Bottle to Bottle and Bottle to Others PlantBottle Packaging: Close the Loop - Renew and Recycle
3 Outline The Coca-Cola Company: 2020 Vision Sustainability: Packaging Material Strategy PET Recycle: Bottle to Bottle and Bottle to Others PlantBottle Packaging: Close the Loop - Renew and Recycle
4 Portfolio 500 brands 3,500 products 206 countries 500 new products & 200 packages per year #1 Sparkling Beverages #1 Juice & Juice Drinks #1 RTD Coffee #1 RTD Tea #2 Sports Drinks #3 Packaged Water
5 6/27/2012 Del Valle
6 TCCC has achieved unrivaled commercial reach Universally Available Uniquely Merchandised......Enjoyed Daily 20 Million Outlets 10 Million Cold Drink Assets 1.7 Billion Servings Every Day Source: Internal Data
7 2X DOUBLE OUR SERVINGS TO OVER 3 BILLION A DAY RESOURCE SCARCITY ECO IMPACTS CONSUMER VALUES CUSTOMER DEMANDS To remain competitive we must do more with less
8
9 Outline The Coca-Cola company: 2020 Vision Sustainability: Packaging Material Strategy PET Recycle: Bottle to Bottle and Bottle to Others PlantBottle Packaging: Close the loop - Renew and Recycle
10 The role of plastic packaging in our business 10% 5% 12% 1% 14% (% volume delivered) 7% 51% NR PET RR PET Cans NR Glass RR Glass Fountain Other NR (non-refillable bottles) RR (refillable bottles) 10
11 Coca-Cola Bottle Evolution Mfg. Age Branding Age Design Age Technology Age Sustainability Age BE BE RECOGNIZED BE DIFFERENT BE EFFICIENT BE POSITIVE
12 Waste Management Hierarchy Most favored option Least flavored option
13 Journey towards package sustainability RENEW v3 RENEW v2 RENEW v1 REUSE RECYCLE REDUCE REFRESH
14 Outline The Coca-Cola company: 2020 Vision Sustainability: Packaging Material Strategy PET Recycle: Bottle to Bottle and Bottle to Others PlantBottle Packaging: Close the loop - Renew and Recycle
15 Completing the Cycle Recycled PET Post Consumer PET Preform CyclePET Food Applications
16
17 Bottle to Bottle General Requirements Post consumer PET feed stock Regulatory frame work Authorized bottle to bottle recycling technologies
18 PET Rebirth (AIES) Tokyo, Japan
19 Food Grade Post Consumer PET Recycling Plant Frauenfeld, Switzerland
20 Food Grade Post Consumer PET Recycling Plant Sidney, Australia
21 Food Grade Post Consumer PET Recycling Plant Obertiefenbach, Germany
22 Food Grade Post Consumer PET Recycling Plant Toluca, Mexico
23 Food Grade Post Consumer PET Recycling Plant Toluca, Mexico
24 Food Grade Post Consumer PET Recycling Plant Beijing, China
25 Food Grade Post Consumer PET Recycling Plant Mullendorf, Austria
26 Food Grade Post Consumer PET Recycling Plant San Fernando, Philippines
27 Food Grade Post Consumer PET Recycling Plant Beaune, France
28 Food Grade Post Consumer PET Recycling Plant Moscow, Russia
29 Food Grade Post Consumer PET Recycling Plant London, UK
30 Food Grade Post Consumer PET Recycling Plant Buenos Aries, Argentina
31 Polyester The Most Recycle-able Polymer LCA: PET bottle at 25% recycle content has the same Eco performance as refillable glass bottle Fastest growing commodity polymer Most versatile polymer for many applications Most recycle-able polymer
32 Polyester is used for diverse applications Textile Packaging Staple fiber (PSF) Filaments POY, DTY, FDY Technical yarn and tire cord Non-woven and spunbond Mono-filament Bottles A-PET Film Thermoforming BO-PET Biaxial oriented Film Strapping
33 PET Recycle and Regrind PET resin Resin MEG + PTA BHET Chemical Recycle Collect, Sort, Washing Mechanical Recycle Regrind Injection molding Blow molding 33
34 PET Bottles Recyclable for many applications
35 Outline The Coca-Cola company: 2020 Vision Sustainability: Packaging Material Strategy PET Recycle: Bottle to Bottle and Bottle to Others PlantBottle Packaging: Close the loop - Renew and Recycle
36 Renew: Global macro-drivers support the business case of converting from petroleum to renewables Volatility in crude oil and natural gas prices and increasing demands for petroleum derived products Growing public environmental awareness and concerns over green house gas emissions Social responsibilities for Going Green for leading brands and companies
37 PlantBottle Packaging: Better By Design The only plastic bottle made with plants that is 100% recyclable and able to meet the high quality standards of The Coca-Cola Company High Quality Renewable Recyclable + + = Same Performance Less Carbon Less Waste 37
38 PlantBottle Packaging Material TA + EG 70% 30% TA EG TA EG TA EG TA EG (Polyethylene Terephthalate) PET (30% Bio-content) Classified - Internal use
39 Carbon footprint reduction strategy using bio content Material carbon footprint calculations Bio-based PET ROOC COOR + OH CH 2 CH 2 OH Diacid Diol C C O CH 2 CH 2 O O O PET n Terephthalic Acid = 8C; Ethylene glycol = 2C; biocontent is 20% Acid component = 68.75%; glycol component = 31.25% on total mass basis Bio-based content is measured by ASTM 6866 (Beta Analytics) Classified - Internal 39
40 Carbon footprint reduction strategy using bio content Material carbon footprint calculation of Plant-based PET Considering that the world wide use of PET resin for bottles and fiber is 37.5 million metric tons (2009), this first step of replacing the glycol petro carbon with bio carbon offers an annual CO2 reduction of million metric tons. To visualize this CO2 reduction in practical ready-to-understand terms the following equivalency applies (equivalency calculator): Eliminate CO2 emissions from driving 3 million passenger vehicles each year consuming 1,951,191,820 gallons of gasoline each year consuming 40 million barrels of oil each year using electricity in 2,384,189 homes each year GHG, equivalency calculator; 40
41 Scaling across the world Introduced innovative PlantBottle package Over 2.5 Billion bottles 10 Countries Over 7 Billion bottles 20 Countries All bottles made with PlantBottle packaging
42 Towards The Bottle Of The Future 30% Plant-Based Material 100% 70% Fossil Fuel Based Material* Fossil Fuel Based Material* 30% Plant-Residual Material 70% 100% Fossil Fuel Based Material* Plant Residual Based Material* Today Mid-Term Long-Term Today 30% Plant-Based Material* Mid-Term 30% Plant-Residual Based Material Long Term 100% Plant- Residual Based Material* * Also includes recycled material
43 Multi-year partnerships with technology leaders to accelerate research and development of commercial solutions for PlantBottle packaging made 100% from plants.
44 Close the Loop Renew and Recycle! year
45 Right for Business, Right for Environment Planet Productivity Preference Enhanced Performance Price Flexibility Top Line Growth Enhance eco performance of plastic bottles by advancing renewability and recyclability while maintaining quality Reduce dependence on volatile petrochemical - product prices Drive consumer trust and preference for our brands by strengthening sustainability connections 45
46 Xie Xie
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