Take control of your mobile CPI campaigns

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Dominic Terry
5 years ago
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1 Take control of your mobile CPI campaigns

2 USER ACQUISITION RE-ENGAGEMENT

3 We are part of Headway a Marketing powered by Technology company Native Scroller Ads VIdeo Sales House/ Representations Mobile MediaMath GEO Display Programmatic Social DataXpand Data

4 A Marketing company empowered by technology with more than 6 years innovating the digital industry worldwide International Offices Million daily converted clicks Clients have trusted Headway s solutions Nationalities make up our multicultural team

5 We help mobile app developers succeed Barcelona from our offices worldwide. San Francisco Mexico City Miami Tel Aviv São Paulo Buenos Aires Headway Key Market Offices

Our Leadership Team Martín Kogan CEO & Co

Zabaleta CFO Luis Berrague COO Roberto L'hopital

International Growth Javier Montanaro VP of

Strategy Andrea Orsolon Country Manager Brazil

Toribio Sales Director, MediaMath Sebastian

Gloabl Advertiser Director Mariana Villa

Executive Team who each bring vast knowledge in

6 Our Leadership Team Martín Kogan CEO & Co Founder Agustín Coll CRO & Co Founder Rodrigo de Zabaleta CFO Luis Berrague COO Roberto L'hopital Managing Director Xavier Boulard SVP International Growth Javier Montanaro VP of Sales LATAM Darío Diament VP of Product & Strategy Andrea Orsolon Country Manager Brazil Julian Saconi Sales Director of LATAM Germán Toribio Sales Director, MediaMath Sebastian Yoffe Managing Director DataXpand Eloisa Dubert Gloabl Advertiser Director Mariana Villa Performance Manager Headway's direction and focus is guided through the expertise, knowledge, and leadership capabilities, of our Executive Team who each bring vast knowledge in different digital disciplines Florentine Methorst Head of Client Services Thomas Le Hardy Head of Media Partnetship

7 Headway recognized as thought leaders in the global press

8 Presenting

9 +500 Clients Long term partnerships with 500+ mobile marketers worldwide. Tracking Partners

10 We are in the top App Index Ranking by! #5 among non gaming ios in Latam #11 among non gaming Android in Latam #15 among non gaming Android in Southeast Asia #8 among non gaming ios in Southeast Asia #25 in Global Ranking #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13 #14 #15 #16 #17 #18 #19 #20 #21 #22 #23 #24 #25

11 Our proprietary platform has the right tools to find the right mobile audience We specialize in Mobile App promotion, User Acquisition, Re-engagement and Retargeting #6 +Brand Protection +Data Analytical Platform +Fraud prevention +Retargeting +In-House Tech +Dedicated Account Managers

What we do Mobile User Acquisition and Re-Engagement Our Mobrain team will manage

They will plan, execute, track and optimize toward post-install actions across

APP INSTALLS Propiertary Technology Real Time Optimization Anti-Fraud Worldwide

12 What we do Mobile User Acquisition and Re-Engagement Our Mobrain team will manage your entire user acquisition and re-engagement process. They will plan, execute, track and optimize toward post-install actions across our premium inventory. APP INSTALLS Propiertary Technology Real Time Optimization Anti-Fraud Worldwide inventory Post-install actions USER RE-ENGAGEMENT Analyse user's behaviour & create segments Custom ads per segment Deep linking for specific content Boost conversions

13 Our Traffic The Breakdown VIDEO: WEB & IN-APP IN-APP DISPLAY MEDIA BUYING NATIVE IN-APP NATIVE MOBILE WEB Targeting Capabilities GEO CITY OPERATING SYSTEM OS VERSION CARRIER

Our Traffic Global Reach NORTH AMERICA: CANADA USA EUROPE: FR, DE, IT, ES, SE & DK EUROPE: UNITED KINGDOM & RUSSIA ASIA: JAPAN, CHINA & TAIWAN LATAM: COLOMBIA CHILE PERU MIDDLE EAST: KSA,

14 Our Traffic Global Reach NORTH AMERICA: CANADA USA EUROPE: FR, DE, IT, ES, SE & DK EUROPE: UNITED KINGDOM & RUSSIA ASIA: JAPAN, CHINA & TAIWAN LATAM: COLOMBIA CHILE PERU MIDDLE EAST: KSA, UAE, BH, HG & KW MIDDLE EAST: IRAN, QATAR & OMAN ASIA: HONG KONG, INDIA, KR, KOREA, SG, TH, VN, & MY LATAM: ARGENTINA BRAZIL MEXICO OCEANIA: AUSTRALIA High level traffic Mid level traffic

15 Our Placements Display Banners Interstitial Video Native

16 Blocks anonymous IPs to Prevent Proxy Masking Compliance team checking campaigns regularly to prevent fraudulent traffic Analyzes click to install time distribution to Detect Click spamming Detects abnormal data patterns to identify automated traffic

17 How we do it 24/7 DEDICATED ACCOUNT MANAGER TEAM OF EXPERTS REAL-TIME OPTIMIZATION REGULAR REPORTING & DATA FEEDBACK KPI & PERFORMANCE FOCUSED PRO-ACTIVE ALIGNMENT WITH CAMPAIGN CHANGES CONSULTATION IN KEY MARKETING STRATEGIES ACCESS TO OUR PLATFORM

Case Study THE PARTNER ifood is the largest Food Delivery site in

in Brazil. - Increase the retained users within app.

Qualified Downloads and Orders IMPLEMENTATION ifood and Mobrain

Mobrain's dedicated account management team conducted thorough

Providing fresh creatives, competitive pricing, regular reporting and

RESULTS ifood saw a huge increase in new installations among its

18 Case Study THE PARTNER ifood is the largest Food Delivery site in Brazil, where thousands of buyers order all kinds of food and drinks over a trusted platform. CAMPAIGN OBJETIVES - Drive new, engaged users to Ifood's delivery app in Brazil. - Increase the retained users within app. VERTICAL: Food Delivery FOCUS MARKETS: Brazil PRICING MODEL: CPI KPI: Qualified Downloads and Orders IMPLEMENTATION ifood and Mobrain created an acquisition plan with identifiable KPIs. Mobrain's dedicated account management team conducted thorough testing and determined a scaling strategy. Providing fresh creatives, competitive pricing, regular reporting and transparency was what marked the difference to achieve the goals. RESULTS ifood saw a huge increase in new installations among its targeted audience. Mobrain monitored the in-app conversions to ensure that new users engaged with their newly-installed app. The campaign acquired over 66K new users and 268k orders in 3 months.

Take your business to the next level What our clients say about us "We had a great experience partnering with Headway.

our goals in all the different cities and countries in which we operate.

MoBrain helped us to obtain highly engaged users who used our mobile app to conveniently get food orders to their

Our mobile growth since we started with Headway has grown significantly and Headway is now one of our top strategic

19 Take your business to the next level What our clients say about us "We had a great experience partnering with Headway. Responses were always rapid, the team was knowledgeable, and we appreciated their dedication to meeting and exceeding our goals in all the different cities and countries in which we operate." Gonzalo Reinafarje, AnalyticsAssociates, Cabify. MoBrain helped us to obtain highly engaged users who used our mobile app to conveniently get food orders to their doorsteps. Cristina Sider, Senior Marketing Analyst, ifood Brazil. Our mobile growth since we started with Headway has grown significantly and Headway is now one of our top strategic partners for our mobile campaigns. Islam Etman, Regional Director Digital Marketing, Souq.com. We've been partners with Headway for a year now. The service is great, and we've had both high volumes and low immediate churn for all of our products across many countries. Gabriel Varela, COO & Co Founder, T-mobs.

20 Want to be our next success story? Let's start working together!

REACH NEW HEIGHTS A DIVISION OF

REACH NEW HEIGHTS A DIVISION OF A DIVISION OF 1,234,567,890 567,890 1.5% REACH NEW HEIGHTS ABOUT US Being a part of Mars Media Group and with an experience of over 7 years in the User Acquisition Industry, Mobilda has brought its Mobile