Media Studies 120 Summative Quiz II May 2017

Transcription

1 Media Studies 120 Summative Quiz II May 2017 Carefully read each question and circle letter next to the word or phrase which best completes each statement on your answer sheet. Part I Multiple Choice Value 20 Carefully read each statement / question and then print the letter next to the answer that best completes the statement / question in the space provided on your answer sheet. 1 The poster shown was created by people who were running against Barrack Obama in the 2008 American Presidential election. The three propaganda techniques clearly used on this poster are. A) bandwagon, repetition and the lesser of two evils B) name calling, transfer and assertion C) testimonial, glittering generalities and simplification / stereotyping D) card stacking, fear and bandwagon 2 In propaganda, giving people a choice between Option A (a bad choice) or Option B (a worse choice) it is known as. A) repetition C) the lesser of two evils B) assertion D) pin pointing the enemy

2 3 The propaganda technique uses racial, ethnic or sexual biases people have already been exposed in their culture and then amplifies them to create to a clear-cut choice between good and evil. A) glittering generalities C) the lesser of two evils B) name calling D) stereotyping / simplification 4 or selective omission, (leaving out one side of the story) is one of the most widely used propaganda techniques. A) Bandwagon C) Lesser of two evils B) Card stacking D) Testimonial 5 When working for the American government in the 1920 s, used the glittering generalities propaganda technique help raise public support for the army by the changing the name of the War Department to the Department of National Defence. A) Orson Wells C) Louis B. Mayer B) Albert Lasker D) Edward Bernays 6 Ellen DeGeneres is a spokesperson for CoverGirl make up. This is an example of the propaganda technique. A) bandwagon C) testimonial B) stereotyping / simplification D) name calling 7 In the video we watched on class we saw shots of the capital city Pyongyang which appeared clean and modern but what was odd was the fact that. A) the people were poorly dressed B) the street signs were all in English C) the streets were practically empty D) there were protesters in the streets

3 8 The arrow points to propaganda technique used in the American World War II propaganda poster shown below. A) simplification / stereotyping C) plain folk B) card stacking D) testimonial 9 The arrow points to propaganda technique used in the American World War II propaganda poster shown below. A) assertion C) pinpointing the enemy B) transfer D) plain folk 10 The arrow points to propaganda technique used in the American World War II propaganda poster shown below. A) card stacking C) glittering generality B) bandwagon D) testimonial

4 11 In English literature, techniques such as transfer, assertion or card stacking are elements of rhetorical language (sometimes called rhetorical devices). When used individually, these techniques do not constitute propaganda. However, when of these techniques are used together, the piece of work can be called propaganda. A) two or more C) four or more B) three or more D) five or more 12 In the Dodge RAM ad Code of the West, there is a quick shot of a competitor s truck, the Ford F150 (yellow arrow). This is an example of the propaganda technique. A) plain folk C) name calling B) pin pointing the enemy D) assertion 13 Propaganda is defined as information or ideas methodically spread to a cause, movement, nation etc., and the deliberate spread of such information or ideas A) change people's minds C) mislead people B) promote or injure a cause D) confuse people 14 When corporations use propaganda, they prefer to say they are using which is a glittering generality invented by Bernays in the late 1920 s A) public relations C) advertising B) alternative facts D) euphemisms

5 15 In this scene from the documentary / propaganda film Food Inc. we see a variety of food products made from corn with some images of other corn related products snuck in. Use of these images was an example of the propaganda technique. A) card stacking C) the lesser of two evils B) assertion D) transfer 16 The downside of the propaganda technique is that sometimes, the spokesperson, in this case Tiger Woods who is a spokesperson for Nike, Hero, Monster and others, gets in trouble and damages the company s reputation. A) bandwagon C) testimonial B) simplification D) name calling 17 When manufactures of electric cars state their cars do not emit greenhouse gasses but fail to tell you that 80% of the electricity generated in North America still comes from the burning of oil, natural gas and coal they are using the propaganda technique of. A) bandwagon C) glittering generalities B) name calling D) card stacking

6 18 Shown below is s tube of Crest Toothpaste. The red arrows point to the propaganda techniques of which are used on the packaging. A) bandwagon, assertion and pin pointing the enemy B) assertion, testimonial and glittering generalities C) repetition, assertion and bandwagon D) card stacking, transfer and simplification / stereotyping 19 The arrow in identifies the propaganda technique used on the propaganda poster shown below. A) name calling B) glittering generalities C) assertion D) pin pointing the enemy 20 In propaganda, when a fact is stated such as 4 out of 5 women prefer Loreal hair color without any supporting evidence to back up the statement it is known as. A) stereotyping / simplification C) transfer B) assertion D) pin pointing the enemy

7 Part II Short Answer Value 10 Watch each of the following video clips and answer each question in the space provided on your answer sheet. One mark for naming the propaganda technique used One mark for explaining who the technique is used. Example: Stereotyping / Simplification All Scottish people are cheap 1 Identify and explain two the three possible propaganda techniques used in this Food Inc. clip. Click here to see clip. 2 Identify and explain three of the five propaganda techniques used in this 1984 Apple ad which is the most famous advertisement of all time. Click here to see ad. 3 Identify and explain any two propaganda techniques used in this 2016 Donald Trump ad. Click here to see clip.