Auditor Ad-Tracking ww.ims.ca/info/auditor

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1 IMS 2011 Programs This brochure is printed with QR Barcodes. To use barcode scan, download a QR barcode reader for your smart phone at IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR 2011

2 Auditor Ad-Tracking ww.ims.ca/info/auditor The Auditor is North America's largest magazine ad-tracking service, with an advertiser activity database across 2,500+ magazines. IMS clients access our data each month through our one-of-a-kind, point-and-click, web-based software called ebasket. Reporting features that reveal instant selling opportunities with unprecedented ease. Tools to help efficiently manage your sales force. Access to information across 2,500 publications through Big Picture. Electronic images for all advertisements. Assign and adjust sales territories easily using Territory Wizard. Data fully customized to your specifications. A dedicated service team to help along the way. Web linking. Instantly review print and online advertising history within one reporting system ADSPYDER NOW AVAILABLE FOR CLIENTS - Search any PRINT and/or ONLINE advertising placed by 200,000+ advertisers in over 2,500 print titles and over 4,900 websites with just 3 clicks of a mouse. MOBILE - A simple, graphical interface that allows your salespeople to search an advertiser - in their cluster or across 2,500 print titles - and provides them with both PRINT and ONLINE activity for the advertiser. ealerts - Helping our clients find opportunity by pushing ealerts to them about the advertising activity of their advertisers and potential advertisers. The alerts will work with both ebasket and ebasket.mobile. When combined with data from other services provided by IMS, you have a complete picture of each advertiser's promotional activity. Website Advertising Integration with Print Auditor Adding online advertising to your print ad-tracking program and see the bigger picture of your advertisers activity. Now, IMS can help you sell online advertising using the same sales driving technology that made The Auditor the leading print ad-tracking service in North America. Print and Online Auditor will provide electronic tearsheets offering you the combine advertising efforts of your advertisers online and print presence. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR

3 WebSpyder (Online Ad-Tracking) Now, IMS can help you sell online advertising using the same sales driving technology that made The Auditor the leading print ad-tracking service in North America. Here's how it works: You select the sites of interest and customize the reports to meet your needs. Web Spyder provides you with detailed online advertiser activity, including the images of all the ads. Sales reps can easily find their next opportunity through our one-of-a-kind, point & click, web-based software. When combined with data from other services provided by IMS, you have a complete picture of each advertiser's promotional activity. AdSpyder Magazine and online advertising placed by 200,000+ advertisers in over 2,500 magazines and over 4,300 websites with just 3 clicks of your mouse. Available 24/7 and designed for advertising agencies by agency professionals. View the advertising activity and tearsheets for any company on the fly, within both print and online. Create ongoing, in-depth, comparison reports for your clients vs. their competitors Evaluate the magazines & websites your clients place advertising within based on the activity of their competition. Determine if your client s message to the market audience is strong by viewing all of the campaigns being delivered in comparison. Analyze the market s seasonal flow of activity and see if your client is aligned within Find new business opportunities based on the markets in which you have experience but are not competitive to your existing client list. Offered with an incredibly low priced package. Both print & online results are available. Easy to navigate web-based platform. Reports are ready within a few seconds of your request and can be sent to clients with ease with printing/exporting options. New from IMS: A website-tracking system for helping you to sell online advertising. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR

4 Lead Generation Programs IMS has developed a series of products that are designed to allow you to unleash the power of your hard earned franchise by using the web and other means, to generate sales leads for your advertisers. Enable your sales reps, to leverage successful lead generating programs into pages of advertising. We offer a broad range of 9 proven ways to help you generate sales leads to your advertisers. Traditional Card A state-of-the-art, traditional in-magazine-card reader service program. Online Webcard Connect your readers and advertisers by means of your website. enewsletters Push content and drive leads. Editorial and product spotlights, all tracking leads for your advertisers. eresponse Using proactive programs that help publishers increase lead volumes for their advertisers. Drive leads for your print advertisers. Integrated HTML Registration Forms IMS registration forms can be used to track leads for any program a publisher may offer to their advertiser. Examples could be for white papers, multiple sponsor HTML forms, Video, digital magazines etc... True Response Unique URL s for print and online lead tracking. Leads from publisher s digital magazines, websites, white papers, webinars Drive leads from electronic sources to ebasket. Bundling all leads sources not only creates more leads but also more advertising sales across many products. 2D QR Barcodes Utilize IMS enterprise solution for producing and tracking your QR bar code programs. Benefit from them all aggregated with your other lead generation programs. Digital Magazine IMS solutions provide a number of different solutions to track leads specifically from your digital versions. IMS Social Media Connector Connect your buyers and sellers together easily with IMS social media social connector solutions. enewsletters IMS provides an enterprise level solution at a cost you can afford that can help you develop, deploy and manage customized, cost-efficient mass programs that will enhance your brand and provide increased lead volumes for your advertisers. In addition to the advance deployment tools a media company also benefits from IMS lead tracking, reporting and fulfillment system. Aggregation by advertiser is the key! Our enewsletter program will: Enterprise level solution Integrated reporting for advertiser leads, issue results and deliverability analytics Increase lead volumes for advertisers/potential advertisers. Enhance your company image and boost your brand identity. Provide trackable user product requests Lead fulfilled directly to your advertisers aggregated with all other lead programs Transmit an unlimited number of messages without tying up your mail server. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR

Online Media Kits Online Buyers Guides and

Events Social Media Leads Webinars ebasket

Alerts Content enewsletters Digital Clicks

reported, advertiser-by-advertiser basis and

that allows you to receive the full benefit of

5 Online Media Kits Online Buyers Guides and Directories Trade Show Leads QR Codes Virtual Events Social Media Leads Webinars ebasket Reporting Publishing Teams White Papers Branded Registration Forms LEAD GENERATION ROI SOLUTIONS Lead Fulfillment Advertisers Alerts Content enewsletters Digital Clicks Product enewsletters eresponse Online Webcards Printed BRC s Aggregation is key! Results from all of these activities are reported, advertiser-by-advertiser basis and aggregated into a single information package that allows you to receive the full benefit of all of your lead generating activities. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR

6 Trade Show Exhibitor Tracking With The Auditor's database of exhibitors in competitive tradeshows, we can deliver the ideal prospect list that is a must-have resource in attracting more print advertising pages or exhibitors to your show. Here's how it works: IMS captures the data, as it appears in the show's official guide, for each of the shows that are of interest to you. This includes the exhibitor's name, the booth size, their featured product, and in many cases, the actual name of the person to contact. The data is delivered through ebasket, our interactive reporting system that will reveal instant selling opportunities. A dedicated service team is available to help along the way. PoP Proof of Performance IMS introduces electronic tearsheets. No need to tear up countless magazines in order to attach a physical tearsheet to every invoice that your magazine sends to all your advertisers PoP will provide the proof of performance that advertisers demand and we do it all electronically. PoP includes a searchable virtual copy of every one of your issues. Save time & money Invoice your clients quicker and decrease the time it takes to receive payment. Get a virtual copy of every one of your magazine issues Improve client service Save our planet and trees by using electronic tools to deliver the necessary proof of performance. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR

Popcorn www.ims.ca/info/popcorn As an Auditor client you now have available a powerful company search tool at your finger tips.

7 Popcorn As an Auditor client you now have available a powerful company search tool at your finger tips. Just enter the name of any company in POPCORN'S search box and the image of every press release, article, and feature story that you carried for that company will appear on your screen. Imagine the added impact of your sales calls when you can show a company the editorial support your magazine has given that company. Think how powerful this information can be in dealing with those companies that do not presently include your magazine in their advertising lineup. Just some of the benefits of adding POPCORN to the mix. A powerful argument for attracting new advertisers to your magazine. Raise your profile with existing advertisers. A great excuse for a face-to-face meeting with those hard-to-get-to advertisers. Finally, receive full value for the editorial investment you make in support of important companies in your market. IMS Webservices IMS builds creative and robust online advertiser microsites, such as: online sweepstakes, polls and surveys for leading media companies. In addition, we also develop feature-rich online directories and electronic media kits. Creative & Branded Web Sites Microsites with video playback capabilities Customizable Service Options Online Tracking Tools Online Lead-Capture Technology Online Software and Hosting Production & Maintenance Services Excellent Service / Account Team Fast Turnaround Times / 5-10 Days IMS is a name you can trust IMS's unique online integrated software is maintained by a full-scale internal team of project managers, graphic designers, and I.T. professionals. We conceive, develop and deploy a wide range of cost-effective web development and emarketing solutions, all supported by a robust back-end response tracking system. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR

8 ABOUT IMS With offices in Toronto, New York and London, IMS has served magazine publishing professionals since Over 2,300 magazine titles utilize our array of products that help sell additional pages of advertising, increase lead results for advertisers and produce creative web solutions. Proud of our high-tech reputation, our leading software technology continues to gain industry-wide recognition. Industry Canada, recognizing our advancing-the-science contribution, has rewarded our company with substantial research and development grants over a number of years to encourage us to continue our leading edge developments. Here are the facts: IMS is privately owned, shared by all employees through an innovative employee benefit program that transcends profit sharing to include full equity sharing. Headquartered in Toronto, occupying a 38,000 sq ft facility full-time employees work out of offices in Toronto, New York and London. 18 account representatives focus 100% on serving the needs of our 2,000+ client base. 25+ programmers on staff respond to our clients needs quickly. With 28+ years under our belts, we have yet to have a single year pass without introducing something new (often value-added) to our clients. Our single largest database grows at over 180 million records per month, to a projected size of 2.2 billion records a year. $2,000,000 invested in infrastructure and co-location facilities ensures 24/7 access to your salesgenerating information. Please contact: Brian Hines Vice President e-products IMS - Inquiry Management Systems Telephone: Extension 175 Home Office: Mobile: Fax: brian@ims.ca Web Site: IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR 2011

INQUIRY MANAGEMENT SYSTEMS S I N C E IMS QR barcode

INQUIRY MANAGEMENT SYSTEMS S I N C E 1 9 7 9 IMS QR barcode What are 2d barcodes? The vision behind mobile tagging is quite simply the idea of an absolute convergence between information media. Mobile