INQUIRY MANAGEMENT SYSTEMS S I N C E IMS QR barcode

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Silas Phelps
6 years ago
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1 INQUIRY MANAGEMENT SYSTEMS S I N C E IMS QR barcode

What are 2d barcodes? The vision behind mobile tagging is quite simply the idea of an absolute convergence between information media.

In essence, a 2D barcode is a graphical image that stores information both horizontally and vertically.

Proprietary code creation is very limiting in marketing as only the reader associated with the code creation can read it.

2 What are 2d barcodes? The vision behind mobile tagging is quite simply the idea of an absolute convergence between information media. Mobile tagging connects static information carriers with the mobile Internet and encourages interaction with the user. In essence, a 2D barcode is a graphical image that stores information both horizontally and vertically. QR Codes such as above are the industry standard in 2d barcodes and are OPEN SOURCE codes which are the only true option when needing to reach mass market as almost all readers can scan QR codes. Proprietary code creation is very limiting in marketing as only the reader associated with the code creation can read it. For example, you create a MSFT tag or Scanlife easycode and put it on a billboard. Your potential customers go to scan it and they have a blackberry that comes standard with a reader, or any smart phone with a reader other than the above, they won t be able to read the code. Consumers will only try once or twice before giving up and moving on. Yet if the code was an open source code such as IMS produces, they could have almost any reader on their phone and be able to scan the code, thus creating a positive user experience that they will repeat over and over again. Types of 2D Barcodes IMS - Inquiry Management Systems Ltd. IMS - QR CODES 2

Examples of publication actions generated with QR barcodes Extend the value of traditional media View video or audio that complements a magazine article. Drive users to web site, blog or mobile site.

) Provide unique advertising opportunities with earlugs, bellybands, contests. Create interaction with prospect clients Facilitate circulation drives. Collect contact information.

3 Examples of publication actions generated with QR barcodes Extend the value of traditional media View video or audio that complements a magazine article. Drive users to web site, blog or mobile site. Easy access to content: recipes, tips & tricks, jokes, riddles, horoscopes. Send users to transactional sites. (subscription page, tickets, contests, banking, etc.) Provide unique advertising opportunities with earlugs, bellybands, contests. Create interaction with prospect clients Facilitate circulation drives. Collect contact information. Have a potential buyer or seller Auto-add your information to their address book. Examples of marketing actions generated with 2 D barcodes Extend value of traditional media View video or audio that complements a magazine article. Drive users traffic to web site resources. Link to Google Maps for directions. Send users to transactional sites (tickets, contests banking, etc.) Create interaction with prospect clients Facilitate a phone contact. Create a calendar entry/appointment. Collect contact information. Have a potential buyer or seller Auto-add Information to their address book. IMS - Inquiry Management Systems Ltd. IMS - QR CODES 3

Facilitates engagement with customers by making publications interactive. Increase traffic to websites. Makes packaging interactive.

4 QR Opportunities The use of QR barcodes provides an opportunity to interact and engage with users through newspapers, magazines, OOH signage. Creates revenue opportunities. Adds value to print or OOH media investments. Facilitates engagement with customers by making publications interactive. Increase traffic to websites. Makes packaging interactive. Great for contests or circ promotions. Provides detailed metrics to advertisers and publishers. Custom Design QR Codes IMS - Inquiry Management Systems Ltd. IMS - QR CODES 4

5 Why IMS for QR Codes Aggregation of data is key! IMS is the only company which offers a one stop shop for all your lead generation programs. Not only aggregation by issue but quantified by advertiser and product. One click of the mouse allows a publisher to view all QR leads generated for any specific advertiser and product. Now consider the benefit of aggregation of QR leads quantified with the many other lead programs offered and reported by ebasket by each magazines issue. IMS ebasket reports provide top level information for many lead programs including QR codes. They will also report as granular as specific to issue and advertiser product. QR Program Set-up Using IMS issue set-up system one set-up can benefit many of the lead generation programs. Any other user interfaces would force each program to be set-up individually. ebasket saves time and cost. Benefits One issue set-up which covers up to 4 different lead generation programs One login into IMS s ebasket where a publishers team can access all the lead generation programs utilized Leads activity quantified by issue, advertiser, product in ebaskets user friendly reports One lead package fulfilled to a publishers advertisers with all leads from multiple leads sources IMS - Inquiry Management Systems Ltd. IMS - QR CODES 5

Global Growth in Mobile Barcode Usage - Q4 / 2010 Or Yehuda, Israel January 5, 2011. Top 10 users of mobile barcodes during Q4/2010 (2) 1. United States (1) 2. Italy (3) 3. Germany (10) 4.

6 Global Growth in Mobile Barcode Usage - Q4 / 2010 Or Yehuda, Israel January 5, Top 10 users of mobile barcodes during Q4/2010 (2) 1. United States (1) 2. Italy (3) 3. Germany (10) 4. Hong Kong (7) 5. France (15) 6. Canada (5) 7. United Kingdom (6) 8. Netherlands (4) 9. Thailand (11) 10. South Korea () Position in Q3/2010 Global growth in mobile barcode usage Q4/ Q4/2010 Top 5 growing countries for Q4/ Canada (442% Growth over Q3/2010) 2. Hong Kong (399%) 3. Germany (262%) 4. Norway (146%) 5. South Korea (142%) (basis: Q4/09 = 100) Worth noting For the first time, the US has become the largest country in terms of absolute number of scans Stellar growth in Hong King and Canada. Germany s strong growth will likely surpass Italy s no. 2 position in coming months Signs of exponential growth when comparing growth of Q4/Q3 (83%) to that of Q3/Q2 (34%) and Q2/Q1 (13%) Although this report highlights the very best performers of Q4, please note that also the countries that are ranked in lower positions compared to Q3, still show significant growth! Notes on reporting methodology These reports are based on the total number of QRcode, Datamatrix and UPC/EAN scans recorded by the i-nigma system during the relevant periods. Because of i-nigma s worldwide prominence, we believe that these numbers are likely to be indicative of global mobile barcode activity The reports do not include activity in Japan, which is known to be well ahead in popularity and usage of mobile barcodes For better representation of global open market trends, the reports specifically exclude activity from i-nigma-based solutions that are used by our vertical customers Top 5 growing countries are from the top 20 countries in mobile barcodes usage during Q4 IMS - Inquiry Management Systems Ltd. IMS - QR CODES 6

7 Please contact: Brian Hines Vice President e-products 55 Horner Avenue, Unit 1 Toronto, Ontario, Canada M8Z 4X6 Telephone: Extension 175 Home Office: Mobile: Fax: brian@ims.ca Web Site: ABOUT IMS With offices in Toronto, New York and London, IMS has served magazine publishing professionals since Over 2,300 magazine titles utilize our array of products that help sell additional pages of advertising, increase lead results for advertisers and produce creative web solutions. Proud of our high-tech reputation, our leading software technology continues to gain industry-wide recognition. Industry Canada, recognizing our advancing-the-science contribution, has rewarded our company with substantial research and development grants over a number of years to encourage us to continue our leading edge developments. Here are the facts: IMS is privately owned, shared by all employees through an innovative employee benefit program that transcends profit sharing to include full equity sharing. Headquartered in Toronto, occupying a 38,000 sq ft facility full-time employees work out of offices in Toronto, New York and London. 18 account representatives focus 100% on serving the needs of our 2,000+ client base. 25+ programmers on staff respond to our clients needs quickly. With 28+ years under our belts, we have yet to have a single year pass without introducing something new (often value-added) to our clients. Our single largest database grows at over 180 million records per month, to a projected size of 2.2 billion records a year. $2,000,000 invested in infrastructure and co-location facilities ensures 24/7 access to your sales-generating information. INQUIRY MANAGEMENT SYSTEMS S I N C E w w w. i m s. c a

Auditor Ad-Tracking ww.ims.ca/info/auditor

Auditor Ad-Tracking ww.ims.ca/info/auditor IMS 2011 Programs This brochure is printed with QR Barcodes. To use barcode scan, download a QR barcode reader for your smart phone at www.i-nigma.mobi IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS