Igniting. inspiring, yet achievable

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1 media kit

2 Igniting the Spirit of Jelita When I was younger, I thought beauty was external. Therefore, great style, flawless skin and knowing how to match the right eyeshadow with one s lipstick were subjects I related to beauty back then. As I matured, I came to realise that true beauty is beyond skin deep. After the lure of physical beauty has faded away, it is the lasting appeal of inner joy, knowledge, patience, a positive outlook and a kind and giving spirit that remains as radiant, glowing, timeless beauty. For the past 39 years, JELITA magazine has strongly advocated to Malaysian women, the importance of being jelita from the inside out. To me, JELITA is more than a magazine; it is a trusted brand name with a legacy of inspiring and empowering women for generations. Its relaunch will signify a new era with a fresh new look and unique, well-researched content. The new JELITA offers inspiring stories and interviews with glamorous celebrities and exciting new talent. As her readers are busy, style-conscious women with a wide range of interests, JELITA now offers gorgeous beauty and fashion spreads and useful columns packed with helpful tips from experts who are well-respected in their fields. From recipes for quick, easy and nutritious family meals, to practical health and parenting advice, JELITA is tailor-made to bring inspiration, excitement and knowledge into her readers lives with grace, style and beauty. Most importantly, JELITA understands that its reader needs a trustworthy source of information that truly understands not just her mind, but her heart. JELITA fits that special place in her life. Anida Salwani Anida Salwani, Deputy Editor asahadi@bluinc.com.my inspiring, yet achievable style Local and international celebrity updates MajalahJelita MajalahJelita MajalahJelita

3 insider tips and tricks Accessible ideas for improvements inspiring easy recipes to try beautiful and practical home ideas trusted advice and dream holidays

4 editorial content breakdown editorial content breakdown 20% 30% 25% 25% lifestyle beauty fashion features Celebrity Life & Style Enjoy beautiful, well styled spreads showing off the celebrity lifestyle at its happiest and most attractive. Readers love that the gorgeous presentation of these stories are coupled with articles on their idyllic life. In the fashion and beauty sections, celebrities, well-known stylists, and makeup and hair experts share their secrets to gorgeous yet achievable style. Achievable Fashion & Beauty Readers love looking their best! Next to reading about celebrity style secrets, they enjoy learning about new fashion and makeup tricks from the magazine that they can apply on themselves. These accessible tips and tricks are presented step by step, with a number of them accompanied with video tutorials for a fully interactive experience. Family First Having to constantly juggle work and family, the Jelita reader needs quick yet creative solutions that allow her to fulfill her many commitments well. Filled with insights on personal empowerment and positivity, parenting advice, health and nutrition, and quick and delicious recipes, Jelita equips her with all the knowledge and skills required to manage her family and career with ease and confidence. Life, Inspired Real-life experiences, inspirational insights from celebrities and wellknown experts on looking and living better and insider tips on the best new places to explore with your family. With the new Jelita, we believe in giving the reader a truly insightful, enjoyable and beneficial reading experience!

5 a desirable audience an aspiritional audience AGE 72% are years old 20% are years old 52% are years old 28% are years old PROFESSION 53% of readers are fully employed 35% of those fully employed are white collar workers 30% housewife/retired INCOME 33% household income is between RM5,000 and RM10,000 OTHER 66% are married 48% live in a landed property Average number of children is 2 with 61% being under the ages of 10 READERSHIP 215,877 Ipsos Media Index 2011 PRINT RUN 40,000 Source: Ipsos Media Index 2011 The JELITA readers are practical and value a work/life balance. They place high importance to looking and feeling good as well as the wellbeing of their family. Jelita readers believe that it is important to + have lasting relationship with one partner + be respected by their peers + continue to learn and grow throughout life + be well informed about all matters + keep young and look attractive + be well connected through gadgets and devices + keep up with the latest fashion trends JELITA readers are independent 87% own a car 75% own life insurance 75% own credit cards JELITA readers are mobile and connected 87% own a smart phone 83% shop online 68% does online banking 94% have facebook accounts 72% have instagram accounts

6 Rates 2016 colour casual 3X 6X 12X 18X 24X 36X RM RM RM RM RM RM RM Full Page 4,665 4,430 4,205 3,995 3,795 3,600 3,420 Double Page Spread 9,330 8,860 8,410 7,990 7,590 7,200 6,840 Two Column (vertical) 3,500 3,325 3,160 3,000 2,850 2,710 2,575 Half Page 2,800 2,660 2,525 2,400 2,275 2,160 2,055 One Column (vertical) 1,870 1,780 1,685 1,600 1,520 1,445 1,370 SPECIAL POSITIONS 2nd Double Page Spread 10,460 9, 920 9,420 8,950 8,500 8,080 7,680 3rd Double Page Spread 10,250 9,740 9,250 8,785 8,345 7,930 7,535 Facing Contents/Masthead 5,215 4,955 4,710 4,475 4,250 4,035 3,830 Facing Regular Features 4,790 4,550 4,323 4,105 3,900 3,705 3,520 MONOTONE Full Page 3,035 2,885 2,740 2,600 2,470 2,350 2,230 Two Columns Vertical 2,270 2,155 2,050 1,940 1,845 1,755 1,670 SPOT COLOURS RATES & 5th COLOURS Where spot colour or 5th colour is required, loading at prevailing rates is applicable. COVER POSITIONS (only casual rates apply) Inside Front Cover Spread RM11,650 Inside Back Cover RM5,125 Outside Back Cover RM7,955 NOTE: All rates are in Malaysian Ringgit and subjected to prevailing Government Taxes. ISSUE January February February April May June July August September October November December editorial themes 2016 THEME JELITA at Any Age The Power of Two Hearts Collector s Edition The ROYAL Issue Kids Special The Fashion Issue Pre-Raya Issue Welcoming Syawal The Entertaining Guide The Reader s Issue Parenting and Education Special The Beauty Issue The Big 40th Birthday Issue Get Organized with a section on Back to School

7 ISSUE January February March April May June July August September October November December booking/cancelation 13 November December January February March April May June July August September October 2016 material deadline 13 November December January February March April May June July August September October 2016 All special creative inserts must arrive at the printer by the 10th of each month prior to issue date. All material for booklets/creatives printed by Blu Inc Media Sdn Bhd., must reach printers by the 3rd of each month prior to issue date Important note: Material must be submitted by Electronic Transmission via Asia On Time together with a DIGITAL PROOF using Fogra 39L for printing reference. In the event above deadlines are not be adhered to, refer to the General Conditions of the rate card. Please refer to Satvinder Kaur (Vin), Production & Circulation Manager, \Blu Inc Media Sdn Bhd. for material coordination. Telephone (03) advertising size Full Page Double Page Spread Half Page Horizontal Half Page Vertical 1 Column 2 Column mechanical specification trim 275 x 210mm 275 x 420mm 137 x 210mm 275 x 105mm 275 x 67mm 275 x 134mm bleed 281 x 216mm 281 x 426mm 143 x 216mm 281 x 111mm 281x 73mm 281 x 140mm trim 255 x 185mm 255 x 370mm 125 x 185mm 255 x 90mm 250 x 55mm 250 x 110mm Volume Discount All apply within 12-month period. Special Position Rates Where preferred positions and guaranteed consecutive right-hand pages are required, 10% loading of applicable rate will be charged. Agency Commission A 15% commission is applicable to Accredited Advertising Agencies. Cancellation Clause Any advertisements withdrawn from the issue after stated cancellation date will be charged at full rate. Acknowledgement, Indemnity And Warranty All advertisements are accepted and published by the Publisher upon the representation that the Advertiser and/or their Advertising Agencies are authorized to publish the entire contents and subject matter thereof. Advertisers and/or their Advertising Agencies upon and by lodging material with the Publisher for publication or authorizing or approving of the publication of any material, INDEMNIFY the publisher, its servant and agents all liability claims or proceedings whatsoever arising from the publication of the material and, without limiting the generality of foregoing, so indemnify each of them in relation to claims or suits for defamation or libel, slander or title, plagiarism, breach of copyright, infringement of trademarks or names or publication titles, unfair competition or trade practices, royalties or violation of rights of privacy, and WARRANT that the material complies with all relevant laws and any rights against or liabilities in the Publisher, its servants or agents.

8 digital ads In order to provide a better service to advertisers, BluInc Media uses a digital ad delivery system to take advantage of computerto-plate technology which provides shorter production time and increased precision and accuracy of printing plates. Below is important information about this process. Blu Inc Media Sdn Bhd only accepts digital ads in PDF Format via the Quickcut Pre Press Network Digital files will not be accepted on disc or via Blu Inc Media Sdn Bhd does not repair digital files ads containing errors are returned to advertisers The Quickcut process delivers problem free, press ready files according to publishers specifications and has proven to be the most efficient method of receiving and tracking digital ads at Blu Inc Media Sdn Bhd. Advantages of the Quickcut service are accuracy of file structure and page size, reliability and speed, and the provision of an audit trail. Quickcut software checks digital files for errors before they are transmitted electronically toblu Inc Media Sdn Bhd, ensuring advertisers do not submit files that contain errors and will therefore not print correctly. For more information regarding Quickcut, please contact: Malaysia Asia On Time Telephone: +60 (3) info@asiaontime.com Website: Blu Inc Media Sdn Bhd can only take responsibility for accurate colour reproduction if a digital proof of the supplied digital file is produced using Blu Inc Media Sdn Bhd. ICC colour reference profiles. Quickcut ICC software allows distribution of Blu Inc Media Sdn Bhd.' ICC profiles to colour separators and advertisers and enables accurate digital proofs to be printed to most digital proofing devices. Visit or contact Asia on Time directly. If you wish to send a digital ad and/or supply a digital proof and do not have Quickcut software or suitable proofing system installed, please contact Blu Inc Media Sdn Bhd for a list of colour separators who can provide this service. Blu Inc Media Sdn Bhd will retain digital ads for 6 months from the last insertion date After this time, digital files need to be resubmitted via Quickcut network. Accurate copy instructions must be entered within the Quickcut software Copy instructions allow us to easily identify your advertisement. It is particularly important to enter the publication/run date, which is the cover date of the title (not the on-sale date). Digital files must be prepared to the correct size Blu Inc Media requires a minimum of 3mm bleed on all sides of the advertisement. Please ensure that all elements that you wish to print are kept within the type area as indicated in specifications within QuickPrint application. general conditions Rates given are on the understanding that all space orders are to be utilized within a 12-month period. All copy is subject to the approval of the Publisher, who may edit, revise or reject any advertisement without assigning reasons therefore. The Publisher is not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear from any cause whatsoever, neither does he accept liability for errors in any advertisement published, nor its failure to appear on a specified date. In the event of complete material or copy insertions not being received by the appropriate deadline, the Publisher reserves the right to repeat a previous advertisement of the same size or to run a house advertisement for which the advertiser will be liable for full payment. The Publisher may, at any time and without notice, cancel an advertising order in respect of any advertisement not inserted by the Publisher, in which event the advertiser shall pay for all past insertions at the applicable date. Cancellation by the advertiser or their agent of any portion of a contract for any reason whatsoever, nullifies all rate frequency discounts and/or positional protection. While every reasonable care is taken, neither the Publisher nor his agent is responsible for the loss of or damage to transparencies, separation and other material, and the Publisher is not responsible for any errors in key numbers. The word Advertisement will be placed above or below each page of copy which, in the option of the Publisher, resembles editorial matter of its style. No guarantee will be given to any preferred positioning requested by the advertiser or their agents and any omission shall not constitute a breach by the Publisher of any advertising order or contract. All complaints or claims regarding advertisements published must be made in writing within 15 days following the date of publication. All advertising accepted for publication in JELITA is subject only to the conditions set out on JELITA s advertising rate card and/or advertising order form.