Local & University Media Kit

Transcription

1 Local & University Media Kit ADVERTISING RATES AND INFORMATION FOR THE OHIO STATE UNIVERSITY

2 STATISTICS 1 The Lantern was voted the #1 College Newspaper - Ohio Newspaper Association, 2014 STUDENT GENDER CIRCULATION 7,000 per issue ENROLLMENT 66,046 51% 49% STUDENTS ATTENDANCE 25 & older 8% OSU FACULTY & STAFF WHO OWN CARS 27% Full Time Part Time 91% 9% 24 & younger 92% STUDENT AGES 45,063 70% IN-STATE STUDENT ORIGIN 20% OUT-OF-STATE 10% INTERNATIONAL

3 PRINT ADVERTISING 5 col (10.0 ) x col (10.0 ) x col (5.0 ) x col (10.0") x 4.0" 2.5 col (5.0 ) x 8.0 Full Page Half Page H Half Page V Quarter Page H Quarter Page V $2, $1, $1, $ $ AD RATES - Premium Sizes* Ad Type Price Back Page Banner $ Front Page Banner $ Double Truck (color) $4, Business Card Year Long Run: $5, Crime Log 1 Month Run: $2, (4 issues) Puzzle Sponsorship 2 Puzzles: $ PCI RATE: $26.50 COLOR: $ per ad SPECIAL ISSUES: Add $ per ad AD DESIGN: Available for an additional fee. Custom Puzzle $ * Call for dimensions INSERTS Min Size: Max Size: Min/Max Pages: Flat Rate (per 7,000): 3.0 x x $ PRINTER ADDRESS The Athens Messenger Ike Weiss 9300 Johnson Rd. The Plains, OH Attn: OSU Lantern Inserts + Date of Insertion Please send a PDF of the insert to orders@mymediamate.com for content approval prior to shipping. Inserts must arrive 10 days prior to run date.

4 DIGITAL/ ADVERTISING 1,618,215 Unique visitors per year 2,946,003 Page views per year 20,105 Subscribers receive the daily edition A. Leaderboard* 728 x 90 pixels CPM $14.25 *Please also send a 300x90 pixel version for our mobile site. A B B. Rectangle 300 x 250 pixels CPM $13.75 C C. Skyscraper 300 x 600 pixels CPM $ D. Newsletter pixels Monthly $1, D

5 SOCIAL MEDIA 45,700 Twitter followers 9,919 Facebook Likes 4,000 Instagram Followers Packages A. Scarlet 8 2 Facebook Posts $1, * call for custom packages B. Gray 8 2 Facebook Posts 75,000 web impressions (300 x 250) $2, C. Brutus 24 8 Facebook Posts 150,000 web impressions (300 x 250) $7, Social Media SNAPCHAT 6 Football Games $3, INSTAGRAM 5 Posts $ Football Games $6, SOCIAL CONTESTS Custom call for pricing

6 OTHER MEDIA AD RACKS Place your highly visible, full-color posters on one of our high traffic Ad Racks. $1, per 5 racks / month FLYERS / SWAG Have one of our Lantern Street Team members pass out your flyers / swag with The Lantern $ up to 500 pieces LANTERN TV Sponsor Lantern TV s Football Coverage $3, Game Highlight Videos $6, Game Highlight Videos $3, Game Marching Band Videos Size: 1080 x 640 pixels 386,000 views YouTube 2.3 Million Impressions Twitter

7 PUBLICATION SCHEDULE 2017 AUGUST SEPTEMBER OCTOBER NOVEMBER S M T W T F S S M T W T F S S M T W T F S S M T W T F S DECEMBER JANUARY FEBRUARY MARCH S M T W T F S S M T W T F S S M T W T F S S M T W T F S SPECIAL ISSUES* APRIL CALENDAR KEY Aug 1 - Buckeye Bound Aug 22 - Back-to-School Sept 14 - Big Ten Football Oct 5 - Grad. School Oct 26 - Buckeye Bites Nov 2 - Fall Housing Guide Nov 21 - Michigan January 23 - Spring Sports Feb 1 - Spring Housing Guide Feb 15 - Graduate / Career March 29 - Best of OSU April 12 - Spring Scrimmage April 24 - Commencement S M T W T F S Regular Issue Special Issue *Special Pricing - see page CONTACT Academic Calendar To place an ad in The Lantern please contact The Lantern advertising, care of MediaMate, LLC or Advertising@thelantern.com Orders@mymediamate.com

8 Please complete, sign and send back to your sales rep. Insertion Order Date: / / Contact Information: Advertiser Contact Name: Title/Position: Company: Address: City: State: Zip: Phone: Fax: I authorize advertising insertion(s) in The Lantern in the following issue(s): Our ads will be: Color Full Page: 5 col ( ) W x H Inserts Black & White ½ Page (H): 5.0 col ( ) W x 7.87 H Post-its ½ Page (V): 2.5 col (5.06 ) W x H ¼ Page (V): 2.5 col (5.06 ) W x 7.87 H ¼ Page (H): 5 col ( ) W x 4.0 H Custom: col. W x H Business Card: 2.0 x 3.5 Premium Space: Spine Wrap Online: Daily Newsletter: Social Media: Ad Racks: Mobile Banner : Total: $ USD Initials: The Lantern C/O MediaMate 200 Brickstone Square Suite 505 Andover, MA Advertising@thelantern.com

9 Deadline and Placement Information Space and material deadline is 10 days prior to run date. Minimum order restriction of $ Any orders less than $ will incur an administration fee. Please contact your representative for more information. Basic Creative Requirements PDF with all fonts embedded All images should be dpi Color images must be in CMYK format Black and white images must be in grayscale Online ads should be JPG or GIF files General Advertising Terms & Provisions Deadlines Quote pricing honored for 30 days. Copy and all ad material must be received 10 business days prior to scheduled run date. Payment Policy All orders must be prepaid in full. All payments are non-refundable except as otherwise provided herein. Advertiser assumes responsibility for checking proof of performance and ensuring their advertising campaign has run correctly. Cancellation Policy Advertiser must provide MediaMate with a written cancellation request a minimum of 30 business days prior to ad insertion date to discontinue or cancel a campaign (or portion thereof). MediaMate reserves the right to charge the Advertiser up to a 10% cancellation fee for any unused portion of the campaign to cover internal costs. Indemnification All advertisements are accepted and placed by MediaMate on the Advertiser s representation that Advertiser is authorized to publish the contents and subject matter of said advertisements. Advertiser agrees to indemnify and hold harmless MediaMate and its officers and employees from any loss, liability, or expense (including reasonable attorney s fees) incurred as a result of any claim or lawsuit for libel, violation of the right to privacy or publicity, plagiarism, copyright infringement and any other claim or lawsuit based on the contents or subject matter of said advertisements. The liability of MediaMate for any act, error, omission or failure to act for which it may be responsible shall, in no event, exceed the cost of the advertising space ordered. MediaMate, will not, in any event, be liable for consequential or special damages including, but not limited to, lost profits or income. MediaMate, is not, in any event, liable for any errors or omissions in advertisement copy, including but not limited to, key numbers. Unintentional or inadvertent failure on the part of MediaMate to fill an order shall not constitute breach of the Purchase Order. MediaMate shall not be subject to any liability whatsoever for failure to fill and order for advertising, or failure to publish or cause to be published, any advertising such failure(s) occasioned by accidents, fires, work stoppages, floods or other circumstances reasonably beyond MediaMate s control. MediaMate reserves the right to cancel or reject any advertising. Governing Law Client hereby agrees to be bound by the terms of this purchase order and that this purchase order shall be governed by and construed in accordance with the laws of the State of Massachusetts. Any civil action or proceeding arising out of or related to this contract shall be brought in the courts of the State of Massachusetts. I hereby agree to the terms of this advertising insertion order. Signature: The Lantern C/O MediaMate 200 Brickstone Square Suite 505 Andover, MA Advertising@thelantern.com Initial