Country celebrates an insider's view of rural North America as seen through the stories and cameras of our readers Media Kit

Transcription

1 Country celebrates an insider's view of rural North America as seen through the stories and cameras of our readers Media Kit

2 READER PROFILE 70% Women 30% Men 59.4 Median Age $52K Median HHI 70% Own a Home 76% B/C/D Counties 71% Pet Ownership 57% Dog 29% Cat SOURCE: MRI SPRING 2017

3 They're Passionate About EVERYTHING COUNTRY Who We Reach Enjoy Gardening INDEX 169 Passionate About Antiques & Collectibles INDEX 208 Fishing INDEX 171 Vegetable Growing INDEX 150 Participate in Needlework/ Knitting/Sewing INDEX 167 SOURCE: MRI SPRING 2017

4 They Live An ACTIVE LIFESTYLE 60% Travel Domestically 49% Participate in Outdoor Activities 48% Like to Travel 43% Passionate About Exercise & Health 32% Enjoy Fishing 38% Enjoy Walking 50% Enjoy Photography SOURCE: SUBSCRIBER PROFILES; EDITORIAL ASSESSMENT RESEARCH

5 ENGAGEMENT 525K Circulation 4.3MM Audience 6x Per year 175K Circulation 788K Audience 6x Per year SOURCE: MRI SPRING 2017; AAM 1H 2017

6 FEB/MAR God's Country Iowa Birding in McAllen, TX This Place Matters Nez Perce Historical Park, Idaho, Montana, Washington, Oregon Winning Contest Photos Valentine's Day Desserts APR/MAY God's Country Chesapeake Bay, Maryland and Virginia Hermann Farm, MO Spring Greens JUN/JUL SUMMER TRAVEL Special Section Hidden Gems Grand Tetons, WY Grilling for Dad AUG/SEPT God's Country Driftless Area of Wisconsin Burkes Garden, VA Farmers Market Finds Photo Contest Country Life OCT/NOV God's Country Shenandoah Valley, VA Oregon's Covered Bridges Flavors for Fall DEC/JAN CHRISTMAS God's Country Christmas in Appalachia Prescott, AZ's Christmas City Cookies EDITORIAL CALENDAR NOTE: DATES & EDITORIAL SUBJECT TO CHANGE

7 MAR EXTRA Discover Cheyenne Frontier Days, Cheyenne, WY Horseshoe Bend, AZ Easter Side Dishes The Guide Chicken Coop Essentials MAY EXTRA Discover America's Best Wildflower Hikes Gulf Shores, AL Brunch for Mom The Guide Good Bugs vs. Pests JUL EXTRA Discover Pine Creek Gorge, PA Chimney Rock, NC Picnic Salads The Guide Ancient Grains SEPT EXTRA Discover Scenic Trains to Fall Color in CO, AZ, NH, WI and OH Erie Canal, PA Back-to-School Treats The Guide Barn Styles NOV EXTRA FALL'S BEST DRIVES Special Section Fall's Best Drives Jasper, AR Thanksgiving Side Dishes The Guide Predicting the Weather JAN EXTRA Discover Ice Caves of the Great Lakes Cast-Iron Comfort The Guide Winter Chores on the Farm EDITORIAL CALENDAR NOTE: DATES & EDITORIAL SUBJECT TO CHANGE

8 AD SPECS MAGAZINE TRIM SIZE LIVE AREA BLEED SIZE Spread 14.5" x " 14" x 9.875" 14.75" x " Full Page 7.25" x " 6.75" x 9.875" 7.5 x " 1/2 Horizontal 7.25" x " 6.75" x " 7.5" x " 1/2 Horiz. Spread 14.5" x " 14" x " 14.75" x " 1/2 Vertical 3.5" x " 3" x 9.875" 3.75" x " 1/3 Horizontal 7.25" x 3.375" 6.75" x 2.875" 7.5" x 3.625" 1/3 Vertical " x " " x 9.875" " x " 2/3 Vertical " x " " x 9.875" " x " 1/6 Vertical " x " " x " " x " 1/3 Square " x " " x " NO BLEED FILE REQUIREMENTS Required file format is PDF/X-1a 2001 (vector) 300 dpi All supplied PDF/X-1a files must be CMYK. No spot colors. All fonts and images should be embedded. Do not apply style attributes to basic fonts. For instructions on how to create a PDF/X-1a file go to under HOME, select DASHBOARD then select VIEW FAQs Trusted Media Brands, Inc. utilizes virtual proofing technology. A hard copy proof is not required. If you opt to use a SWOP proof for your internal color approval render at 100% of size AD PORTAL INFO Create an account or log in if an account is already established Select "Send Files" Select publication (i.e. Country) Select an issue date (i.e. Feb/Mar 2018) Do not use dashes, underscores or apostrophes when typing the name of your ad PRODUCTION CONTACT For more information, production questions: Chelsea Schlicht Production Coordinator E Chelsea.Schlicht@TrustedMediaBrands.com T

9 RATES & CONTACTS GROSS RATES 1 Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page Four Color $39,375 $29,885 $22,640 $15,592 $9,355 Black & White $31,110 $22,500 $19,820 $12,580 $7,548 AD SALES CONTACTS DISPLAY SALES NATIONAL Susan Tauster E SusanT@TausterMedia.com T EAST Rob Feiner E RobertF@TausterMedia.com T MIDWEST Jan Mason E JanM@TausterMedia.com T COVER RATES Cover 2 Cover 3 Cover 4 Four Color $39,375 $29,885 $22,640 Black & White $31,110 $22,500 $19,820 COUNTRY EXTRA Open P4CB $13,640* Frequency Discount 2x 2% 4x 4% 6x 7% ASSOCIATE PUBLISHER Pete Holfelder E Pete.Holfelder@TrustedMediaBrands.com T DIRECT RESPONSE SALES Jennifer Izzo E JIzzo@MediaPeople.com T *Premium Pricing Model only 6 pages of advertising per issue NOTE All rates are gross. SPLIT RUNS Closing is one week prior to normal close dates. (Additional mechanical charge incurred depending on specifications of the copy split.) Area Copy Splits, Copy Tests, Dealer Listings and Regional rates are available upon request. COMMISSION Agency commission, 15%. Net 30 days. CHANGES IN RATES Announcement of any change in rates will be made at least 30 days prior to the publication date of the first issue to be affected by such new rates. GENERAL CONDITIONS All orders are accepted subject to the Publisher s general conditions.

10 DIGITAL OPPORTUNITIES A HAVEN FOR HOME-PROUD CONSUMERS A top-ranked portfolio of premium sites covering the DIY, outdoor and home design & décor categories.

11 DIGITAL OPPORTUNITIES SIZE, SCALE, MARKET COVERAGE 33.5MM monthly unique visitors 100+ premium sites including: DIY/home improvements, outdoor lawn & garden and home design & décor Covering 32% of all home category site visitors monthly UNTAPPED AND UNDUPLICATED AUDIENCE Less than 13% duplication with competitive web destinations CUSTOM, TURN-KEY MARKETING SOLUTIONS Content marketing, high-impact ad units, authentic integrations and sponsorships. SOURCE: COMSCORE, NOVEMBER 2016 (MULTI-PLATFORM); COMPETITIVE DUPLICATION HGTV.COM, HOUZZ.COM, DIYNETWORK.COM, DOITYOURSELF.COM, LONNY.COM, THISOLDHOUSE.COM

12 DIGITAL AUDIENCE PROFILE 48 Median Age $83K Average Income 7.6MM Males MM Females % 3+ in HH 68% Earn HHI 60K+ SOURCE: COMSCORE DEMOGRAPHIC PROFILE, OCTOBER 2017 (MULTI-PLATFORM)