WELCOME TO CRAVE MAGAZINE

Transcription

1 2017 MEDIA KIT

2 WELCOME TO CRAVE MAGAZINE OF SOUTHEASTERN PENNSYLVANIA CRAVE Magazine encourages our readers to discover all that they Crave, from fine services, events, travel, dining, shopping, and unique hidden gems. Crave explores the region s people, places and businesses large and small, in a fresh light, with stunning, creative appeal. CRAVE Magazine is a full-color, seasonal (3 times a year), hard copy and digital luxury magazine that offers our advertisers a cost effective, innovative, and creative marketing vehicle. We believe our advertisers - and the relationship we build with them come first. We pay close attention to their unique marketing needs. VOLARE PUBLISHING OFFERS TOP NOTCH SERVICES We offer free ad design and 1/4, 1/2, and full page, as well as 2 page, stunning, promotional spreads. Full page and promotional spreads are provided with free, custom, photo shoots and offer a well crafted description to tell your story and promote your brand. Volare Publishing and Mass Media also offers business film & videos and custom websites. Call for details. OUR MISSION We are committed to being creatively and visually driven, with stunning layout and design. Our creative team has a zest for collaboration to develop unique promotional marketing plans for our advertisers. We strive to continuously build a fan-based readership. Crave Pennsylvania serves select areas of Bucks, Chester, Delaware and Montgomery Counties. To reserve your Ad space please contact a local sales representative at

3 CRAVE REACHES YOUR CUSTOMERS AND CLIENTS IN MORE WAYS THAN ONE. 1. CRAVE IS SOCIAL MEDIA DRIVEN Crave encourages readers to discover all that they Crave and to support and visit their local towns as well as neighboring areas. We spotlight events and attractions and unique gems near and not that far. 2. PUBLIC PLACE AND FREE PICK UP CIRCULATION Crave is located in free pick up locations, in highly selected areas of Southeastern Pennsylvania, in affluent locations of Bucks, Chester, Delaware, and Montgomery counties and Delaware. Go to Pick Up a Copy on our website to find locations. Crave is also available in public place locations, in select waiting rooms of plastic surgeon offices, dentists, lawyers, pet groomers, wine bars, doctor offices, spas, salons, and more. Public Place circulations offers a high ROI as it is seen by multiple patrons. Also the higher the quality and more visually appealing a publication, the longer the shelf life. Luxury magazines average circulation is 4 months. 3. FREE DIGITAL MAGAZINE Crave offers a free online issue on our website and is formatted to be viewed in multiple devices 4. SUBSCRIPTION Crave is available by subscription from our website 5. TARGET DEMOGRAPHIC Age 36 to 65 78% female Median Home Value 500k Median Household income 125k Readership 60,000 20,000 online viewers For more information or to advertise contact mariasantory@gmail.com or call

4 2017 RATE CARD & PRODUCTION CALENDAR Crave Magazine is designed as a coffee table publication. 1x 2x 3x Full Page Call for price Call for price Call for price 1/2 Page Call for price Call for price Call for price 1/4 Page Call for price Call for price Call for price Back Cover Call for price Call for price Call for price Inside Front Cover Call for price Call for price Call for price Inside Back Cover Call for price Call for price Call for price 2 Page Spread Call for price Call for price Call for price Ask about our themed related 2 page spreads which are discounted. WINTER/HOLIDAY 2017 Ad Reservation Deadline: January 6th Material Due Date: January 12th Release Date: April SPRING/SUMMER 2018 Ad Reservation Deadline: April 6th Material Due Date: April 13th Release Date: August SUMMER/FALL 2017 Ad Reservation Deadline: August 6th Material Due Date: August 13th Release Date: November Payments in Full for ads must be received by the Reservation date.

5 AD SPECIFICATIONS 2 Page Spread Bleed x Trim x Full Page Bleed x Trim x /2 Horizontal x /2 Vertical 4.75 x /4 Vertical 3.5 x Live x Live x CRAVE Magazine works on a Macintosh platform and can accept the following types of files. File Types Accepted: Preferred file type is PDF/X-1a (CMYK only) Other accepted file formats: Adobe InDesign CS6 Adobe Photoshop CS6 (TIFF preferred) Adobe Illustrator CS6 (EPS preferred) Ads We Create: Photography, if needed: $150 charge per photo. With advance notice, we can take advertising photography. Submitting Ads via All transmissions that are ed cannot exceed 4 megabytes in size, and should be stuffed or zipped before sent. Please specify Crave Ad in the subject field of . Send to: advertise@cravemagazinepa.com Graphic Files: All graphic files must be supplied in CMYK (not RGB or PMS), with a resolution of 300 dpi or higher. The file name must be the same as referenced in the InDesign document. If Illustrator or EPS files are supplied that include type, make sure it is converted to outlines, and include the fonts. No 4-color black type. Fonts: Include all fonts for text and graphic files used in ad. You must include both the screen and printer fonts. We support Open Type fonts, Adobe Type 1 fonts and True Type fonts. Supplied Proof: If ad is color critical, supply SWOP-certified proof. Disks: We accept the following forms of media for file submission: CD-ROM Disks or DVD Additional Charges: We are utilizing a Computer To Plate workflow. If an ad needs to be designed or redesigned to fit our format, there will be additional charges Submitting Ads via Dropbox: 1. Visit Dropbox.com sign-up for a FREE account, if you do not already have one. 2. Create a folder specify business and magazine in the folder name. 3. Place ad file in folder. 4. Share folder with mariasantory@rocketmail.com If you have any problems, please contact Maria Santory at advertise@cravemagazinepa.com Submitting Ads via Regular Mail: Ship all ad materials to: Volare Publishing Crave Magazine Design 1000 Ellis Drive Glen Mills PA

6 To Be Clear On What We Are and Are Not. Q: Are you Pay To Play? A: We are not a Pay To Play publication. Pay to Play is when an editorial magazine will say IF you buy an Ad we will do an article on your business, in this issue or a future issue. Meaning If you do not pay to advertise in the magazine they will not write about your business. Many are cconfused with that term, and use it incorrectly. Many magazines across the nation do promotional pieces. Some do 4 pages on 1 topic and charge 8 to 10 businesses to be mentioned in the spread etc. We just do it on a larger scale instead of writing on businesses we do less of them on 2 pages exclusively. If you pay to be exposed with photos and a promotional write up that is not pay to play. You are buying a promotional piece to advertise your brand. We do offer packages where you can reserve a stand alone ad, 1/4 half, full, and a two page promotional spread in the same issue or a future issue but both are promotional. We tell the stories of businesses and what they specialize. Q: Do you ever do non paid spreads? A: Yes. We can do a spread on non profits, or attractions or subjects that our readers would enjoy. As we see fit. If a business is in a spread, we do not expect them to advertise, ever. It is simply for our readers enjoyment. Q: Are you a promotional publication? A: Yes We are a promotional publication. We do not sell our magazines on stands. We are more on the lines of a travel tourism, coffee table, book that promotes local regional businesses. Our fans look forward to each issue and hold on to them because of the Themes. Q: How do theme spreads work? A: We do Large themed spreads on different topics in each issue at a fraction of the cost. These spreads are discounted to offer large stunning exposure to small and mid size businesses for less. Say I want to purchase a 2 page spread but not in a specific theme. but as a stand alone in one or more issue? We offer stand alone 2 and 4 page spreads they are not as discounted as the themed spreads and can be in as many issues as you like. Our themed spreads are different in each issue. Q: If I pay do I get to keep my photos? A: We do not have a staff photographer meaning we do not pay one photographer a salary and then own the rights of the photos and then call you to sell them to you. While there is nothing necessarily wrong in doing this. Its just not our model. We use some of the best commercial photographers in the industry. We pay per shoot and only license the photos to be used for magazine purposes. We do this to keep photographers employed. What you are paying for is not the photoshoot, which is obvious by the price of the promotional piece. If you wish to buy Photos from your photo shoot we always suggest you call the photographer who did your shoot. For any questions us at Contact@cravemagazinepa