The selfie is the perfect ad. It doesn t come from a company. It comes from a friend.

Transcription

1 The selfie is the perfect ad. It doesn t come from a company. It comes from a friend. 1

2 Branded-Selfie Rewards turns your customers into your Social Media Ambassadors. They recommend you to friends on Facebook, Twitter and Instagram. 2

3 It s simple. People take selfies. We tap into their lifestyle. You reward them when they take a selfie at a location you designate and feature your brand in their selfie. 3

4 It s believable and influential. Consumers trust User Generated Content seven times more than traditional ads. 4

5 It s persuasive. Forbes says word of mouth among friends and family drives more purchases than any other purchase influence. 5

6 It s cheap. The app/plug-in is already built, ready to be customized for you. 6

7 Charges Item Unit Cost Quantity Total Cost App Customization one-time charge $4,350* 1 $4,350* Fences one-time charge Sliding scale, based on number** TBD TBD Monthly fee Based on size and # of fences, program length Reward(s) determined by you TBD TBD TBD *If you lease a plug-in, cost may be affected by coding compatibility with your app. We will give your developers a software development kit and they install. Custom coding is billed at $100/hour. ** Let s discuss our strategy and we ll give you a quote. TBD TBD 7

8 And people see it because it s a post by a friend. Your digital ad is not necessarily going to be seen: 47% of consumers use AdBlock technology, so traditional digital advertising channels often have limited effectiveness. Facebook limits ad reach on their platform they want advertisers to pay to boost their posts. Facebook does not restrict user-generated content - they want users to share photos. So Octothorpe+ has 100% reach. 8

9 Client Story Kuma s Corner is a Zagat-Rated niche Chicago restaurant with four locations. It serves gourmet burgers and plays heavy-metal music. They consistently rank among the top-rated burgers in Chicago and in the top 100 in the United States. Kuma s also serves local brews and small-label whiskeys. Stats recorded 8/1/17 10/31/17. Increase in user-generated content 9

10 What you get from this program: Hundreds of friend-to-friend recommendations with each selfie Thousands of incremental social media impressions, day after day User names, addresses and photo rights The benefits of User-Generated Content: greater credibility, memorability and influence. Continuous stream of UGC to increase visitor engagement on your website and social media pages Bypass AdBlock technology, which is used by 47% of consumers Private access to admin panel, 100% transparency 24/7 customer service Global reach customer recommendations have no boundaries 10

11 The selfie is the perfect ad. It doesn t come from a company. It comes from a friend. Turn your customers into your social media ambassadors. USA Inquiries Neal Weingarden nw@octothorpeplus.com International Inquiries Earl Weingarden ew@octothorpeplus.com 11

12 DETAILS and SOURCES Slide 1: Why Selfies Need to be a part of your Marketing Strategy (American Express) A friend s recommendation is more credible and influential than any paid advertising. (Nielsen) Slide 2: The average social media user has 338 Facebook friends (Pew) 208 Twitter followers (Your Escape) 170 Instagram followers (Optical Cortex) Members of the Linked In business network typically have more than 500 professional connections. Slide 3: The selfie is a powerful tool that allows us to take ownership of our image and share information about ourselves in a previously impossible way. ( Selfies and Digital Culture, Rutgers University) Slide 4: 92% of consumers trust user-generated content more than they trust traditional advertising (Nielsen Consumer Trust Index) 85% of consumers surveyed find visual User Generated Content more influential than brand photos or videos (Social Times). Slide 7: Standard charges cover 1 geofence: it could be a building, a zip code, a country or the entire world, 6 screen designs, 4 hashtags, reporting, access to private admin panel and unlimited photos. Monthly fees vary by number of locations fenced. Additional app service/function estimates available upon request. Slide 8: 47% of consumers use Adblock Technology (Forbes) 12