2015/2016 Marketing Update. November 12, 2015
|
|
|
- Job Patrick
- 6 years ago
- Views:
Transcription
1 2015/2016 Marketing Update November 12, 2015
2 Television and Radio Media Calendar 26#Oct 2#Nov 9#Nov 16#Nov 23#Nov 30#Nov 7#Dec 14#Dec 21#Dec 28#Dec 4#Jan 11#Jan 18#Jan 25#Jan Wk1$ Wk$2 Wk$3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk10 Wk11 Wk12 Wk13 Wk14 Television Las$Vegas$General$Market Las$Vegas$Hispanic Reno$General$Market Reno$Hispanic Radio Las$Vegas$General$Market Las$Vegas$Hispanic Reno$General$Market Reno$Hispanic Rural$Radio
3 Outdoor Media Calendar and Creative 26#Oct 2#Nov 9#Nov 16#Nov 23#Nov 30#Nov 7#Dec 14#Dec 21#Dec 28#Dec 4#Jan 11#Jan 18#Jan 25#Jan Outdoor Wk1$ Wk$2 Wk$3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk10 Wk11 Wk12 Wk13 Wk14 LV$Digital$Bulletins LV$Posters Reno$Digital$Bulletins Reno$Posters 6$digital$locations 25$locations$per$flight$ 3$digitals$per$flight,$locations$change$each$flight 8$posters
4 Print Media Calendar Rural/Tribal Print Nevada Press Assoc Hispanic Print Southern N evada Print El Mundo El Tiempo Northern N evada Print Ahora La Voz 26- Oct Wk1 2- Nov Wk 2 9- Nov Wk Nov Wk4 23- Nov Wk5 30- Nov Wk6 7- Dec Wk7 14- Dec Wk8 21- Dec Wk9 28- Dec Wk10 4- Jan Wk Jan Wk Jan Wk Jan Wk14
5 2015/16 Enrollment Campaign TV, Radio, Print, Outdoor Estimated Impressions for 10/26/15 12/15/15 o Las Vegas TV General Market: 1,678,482 TV Hispanic: 2,403,115 Radio General Market: 1,964,400 Radio Hispanic: 1,469,300 Outdoor: 32,508,091 Print Hispanic: 320,000 Total Estimated Impressions 40,343,388 o Reno TV General Market: 737,075 TV Hispanic: 211,754 Radio General Market: 791,400 Radio Hispanic: 329,105 Outdoor: 6,528,529 Print Hispanic: 76,000 Total Estimated Impressions 8,673,860 Rural Print: 1,449,000
6 Digital/Online Media Calendar 26#Oct 2#Nov 9#Nov 16#Nov 23#Nov 30#Nov 7#Dec 14#Dec 21#Dec 28#Dec 4#Jan 11#Jan 18#Jan 25#Jan Wk1$ Wk$2 Wk$3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk10 Wk11 Wk12 Wk13 Wk14 Digital Pandora Retargeting Search MNI$Display Acuity$Display Maxpoint$Video YouTube Native$LVRJ Ad$Serving
7 2015/16 Enrollment Campaign Digital/Online Estimated Impressions for 10/26/15 12/15/15 Search: 100,000 Retargeting: 100,000 Video: 900,000 Display: 3,751,260 Pandora: 735,855 Native: 400,000 Total Estimated Impressions 5,987,115 o Preliminary reports are showing 44% of web visitors from digital ads are completing a key action o Search ads garnering an 18% CTR, well above the industry standard of 1% o Top display ad by CTR is Spanish Get Connected banner
8 2015/16 Enrollment Campaign Social Media Estimated Impressions for 10/26/15 12/15/15 Facebook: 3,282,355 Total Estimated Impressions 3,282,355 To date: 3,504 total engagement on Facebook content (An engagement is defined as liking, commenting, or sharing a piece of content) Facebook ads garnering a1.39% CTR, above the industry standard of 1% 3,204 website clicks to key action pages 117,805 people reached throughout Nevada
9 2015/16 Enrollment Campaign - PR/Media Relations Summary o Coverage through October 31, stories 94% of coverage was balanced or positive coverage Coverage included a SSHI spokesperson 78% of the time o Total Estimated Value of Earned Media Coverage $382,067.09* o Upcoming Opportunities Las Vegas Review Journal Four sponsored content articles scheduled Nov. Jan. The Sunday Guest column authored by Bruce Gilber t Media advisories Nov. 7 Sign-Up Saturday, distributed Nov. 3 KVVU Value Add coverage for 12/15/15 event o Ongoing TV/Radio interviews Value-add fulfillment Proactive pitching *Based on comparable paid broadcast, print and online coverage
10 PR/Media Relations Coverage Report Date Source & Linked Placement Category/Topic Tone (P/N/B) Positive Negative Balanced NOVEMBER KNPR online Silver State Exchange head optimistic about 2015 open enrollment Life Health Pro 3 ways to grade the third PPACA open enrollment period St. George Spectrum (AP pick-up) Health Exchange hopes to move past troubles in 3 rd go-around Mohave Valley Daily News (AP pick-up) Nevada health insurance exchange enters third season Nevada Appeal (AP pick-up) Health exchange ready for 3 rd go-around The Sacramento Bee (AP pick-up) Health exchange hopes to move past troubles in 3 rd go-around KTNV Action News Health insurance fair kicks off open enrollment KLAS 8 News Now Nevada Health Link host fair for uninsured Nevadans KSNV News 3 Health care 2016 open enrollment kicks off Review-Journal Editorial: Health Insurance mandate gets costlier MyTechBits Connecticut health insurance exchae reminding residents about open (includes paragraph about SSHI) SSHI Commented Y/N Type Open Enrollment Positive Y Bruce Online Open Enrollment Balanced N Online Open Enrollment Balanced Y Bruce Online Open Enrollment Balanced Y Bruce Online Open Enrollment Balanced Y Bruce Online Open Enrollment Balanced Y- Bruce Online OE Event Balanced Y Janel Broadcast & Online OE Event Balanced Y Janel Broadcast & Online OE Event Balanced Y Bruce Broadcast & Online Open Enrollment Negative Y Bruce Print & Online Oen Enrollment Negative N Online
11 PR/Media Relations Coverage Report Date Source & Linked Placement Category/Topic Tone (P/N/B) Positive Negative Balanced OCTOBER KOLO 8 News Now Time to sign up for health insurance SSHI Commented Y/N Type OE Event Balanced Y - Bruce Broadcast & Online Fox 11 Reno Nevada Health Link enrollment period nears Review-Journal It s insurance season and time to shop 2016 health plans KTVN 2 News Face the state: Health insurance enrollment tips St. George Spectrum Mesa View to help Nevadans to apply for health insurance KVVU Fox 5 MORE Show Insurance Newscast (pick up from Las Vegas Sun) Event offers help navigating Affordable Care Act Las Vegas Sun Event offers help navigating Affordable Care Act Ralston Live LV Chamber Community Calendar Nevada Health Link hosts open enrollment health fair Nov CW Las Vegas Community Calendar Nevada Health Link hosts open enrollment health fair Nov. 1 for uninsured and underinsured Nevadans Urban Chamber Community Calendar Nevada Health Link hosts open enrollment health fair Nov KLAS Community Calendar Nevada Health Link hosts open enrollment health fair Nov. 1 for uninsured and underinsured Nevadans KSNV Community Calendar Tribble Agency Insurance carrier closing after Affordable Care Act changes Reno Gazette-Journal Third and goal: NV health exchange tacking key issues as enrollment nears KTNV 13 News Nevada Health Link to host health insurance fair Nov Las Vegas Sun For your own sake, it s time to enroll in Obamacare Ely Times Health Link hosts open enrollment health fair Nov. 1 for uninsured and under-insured Nevadans Las Vegas Review-Journal Health Link Health Fair OE Event Positive Y Bruce Broadcast & Online OE Event Positive N Print & Online OE Event Balanced Y Janel Broadcast & Online OE Event Positive N Online OE Event Positive Y Andres Broadcast OE Event Positive N Online OE Event Balanced N Online OE Event Positive Y Bruce Broadcast OE Event Balanced N Online OE Event Balanced N Online OE Event Balanced N Online OE Event Balanced N Online OE Event Balanced N Online Open Enrollment Balanced N Online Editorial Y Bruce Print Balanced OE Event Balanced Y Andres Broadcast Editorial Positive N Print OE Event Balanced N Print OE Event Balanced N Print
12 PR/Media Relations Coverage Report Date Source & Linked Placement Category/Topic Tone (P/N/B) Positive Negative Balanced Wakey Wakey News Insurers announced for Obamacare health, dental plans SSHI Commented Y/N Type OCTOBER Open Enrollment Balanced N Print & Online Las Vegas Review-Journal Nevada Health Link offers plenty of help to get insurance America Matters Media Senior Spectrum Senior Spectrum 1 Hour mp KSNV News 3 Las Vegas = Sparks Tribune Health-insurance exchange urges customers to file tax returns Reno News & Review ACA warning issued Opinion Editorial Balanced Y - Bruce Print Failure to Reconcile Balanced Y - Janel Broadcast Failure to Reconcile Balanced Y - Bruce Broadcast Failure to Reconcile & OE Event Balanced Y - Bruce Print Failure to Reconcile Balanced N Print Fox 11 Reno Story is not available online SEPTEMBER Failure to Reconcile Balanced N Broadcast
13 NevadaHealthLink.com Updates
14 Broker Marketing Wall Posters Table Tents Window Clings Postcard Mailers Giveaways and Signage
15 November 1, 2015 Enrollment Kick-off Event Adver tising Summary o Las Vegas TV General Market: 585,256 TV Hispanic: 656,579 Radio General Market: 654,800 Radio Hispanic: 491,100 Outdoor : 4,644,013 Print Hispanic: 80,000 Total Estimated Impressions 7,111,748 o Reno TV General Market: 245,692 TV Hispanic: 70,585 Radio General Market: 263,800 Radio Hispanic: 109,702 Outdoor : 932,647 Print Hispanic: 19,000 Total Estimated Impressions 1,641,426 Rural Print: 207,000
16 Outreach - Sunday, November 1, 2015 Kick-off Event o Las Vegas Event CSN Charleston Campus 800 people attended o Reno Event Truckee Meadows Boys & Girls Club 75 people attended Well-covered by the media Every customer seeking enrollment assistance was successfully signed into the broker portal and was able to meet with a broker at the event Navigator triage strategy was tremendously improved from previous years
17
Anti-Litter/Anti-Dumping Messaging Campaign Phase II
Anti-littering Presentations Public Lands Institute 2-22-2008 Anti-Litter/Anti-Dumping Messaging Campaign Phase II Public Lands Institute Follow this and additional works at: http://digitalscholarship.unlv.edu/pli_litter_presentations
Brand Repositioning. Ready, Set, Go: The Plan for 2011
Brand Repositioning Ready, Set, Go: The Plan for 2011 Objectives Redefine mentoring in a more powerful and empowering way based on what we achieve. Reposition Big Brothers Big Sisters from a place to volunteer,
2017 Lunar New Year Festival
2017 Lunar New Year Festival 2017 Lunar New Year Festival Event Details Date & Time Jan. 21, 2017 10:00 am ~ 9:00 pm Jan. 22, 2017 10:00 am ~ 7:00 pm Festival Location Along Garvey Avenue, City of Monterey
Connect with The Washington Metropolitan Regions Hispanic Market
Will be held at the Montgomery County Fairgrounds on Sunday, September 10, 2017. The festival coincides with Hispanic Heritage Month and features a rich display of traditional food, music, and culture.
WHO CAN ENTER WHAT TO ENTER
Sponsored by the National Council for Marketing & Public Relations (NCMPR), the Paragon Awards recognize outstanding achievement in design and communication at community and technical colleges. It s the
H&R Block with IBM Watson Partnership Integrated Marketing Campaign February 1 April 18, More than 3.9 billion total impressions
H&R Block with IBM Watson Partnership Integrated Marketing Campaign February 1 April 18, 2017 More than 3.9 billion total impressions BROADCAST More than 1.4 BILLION TV & Radio impressions TV Campaign
Why Use Consumer Advertising Materials With Members?
Why Use Consumer Advertising Materials With Members? Target REALTORS with NAR advertising materials to: Strengthen pride in the REALTOR community Reinforce a valuable REALTOR member benefit Show members
FHKC - Respondent Questions for Paid Media Marketing ITN April 25, 2017
1. Does the Florida Healthy Kids Corporation ( FHKC ) have access to a direct mail list for the 283,000 children currently uninsured in Florida, or is this something the winning vendor would need to source
Marketing and Communications Plan
Marketing and Communications Plan Contents 1 Introduction 2 Goals and Strategies 9 Primary Audiences 12 Key Messages 14 Media Methods 19 Plan of Action: Creative and design strategy, communications/ public
Woking Borough Council. External Communications Strategy Draft
Woking Borough Council External Communications Strategy 2016-2019 Draft Contents 1.0..Introduction 2.0..Our vision and priorities 3.0..Our communications aim 4.0..The strategy in content 5.0..Our External
call for entries WALLIE& golden tusk awards carolinas healthcare public relations & marketing society Francis Marion Hotel, Charleston, SC
2016 call for entries WALLIE& golden tusk awards carolinas healthcare public relations & marketing society annual conference Dec 7-9, 2016 Francis Marion Hotel, Charleston, SC Dear Colleagues, On behalf
BRANDING OPPORTUNITIES
150th Anniversary of the American Civil War 11th Annual The Blue and The Gray Presented by: The Rotary Club of Moorpark Chartered 1956 Saturday & Sunday, Nov. 12-13, 2011 Three Battles Saturday, Two Battles
Website Advertising Opportunities 2017/18. WFOL Celebrating 35 Years!
Website Advertising Opportunities 2017/18 WFOL Celebrating 35 Years! ADVERTISING OPPORTUNITIES NEW! We have exciting news this year! The Winter Festival of Lights will be running a $50,000 Google AdWord
Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013
Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 ADOBE DIGITAL INDEX Q4 2013 key insights Facebook ad: Click-through-rate (CTR) is up 365% year-over-year and 41% quarter-over-quarter. Cost-per-click
Section D: Corporate Sponsorship & Publicity
Section D: Corporate Sponsorship & Publicity EVENT MARKETING STRATEGY An event is a theme activity created to meet the needs of a special interest group. From a corporate perspective, an event is a promotional
webinar for YMCAs Jump Start January
2 15 webinar for YMCAs Jump Start January website TV Radio Print Outdoor Using Google AdWords Remarketing Simply add a tag to your site or configure using Google Analytics Setup ALL VISITORS audience or
call for entries WALLIE& golden tusk awards carolinas healthcare public relations & marketing society Omni Grove Park Inn, Asheville, NC
2017 call for entries WALLIE& golden tusk awards carolinas healthcare public relations & marketing society annual conference Nov 15-17, 2017 Omni Grove Park Inn, Asheville, NC Dear Colleagues, On behalf
(Note: The following procedure applies to all items; i.e. schedules, brochures, flyers, reply cards, applications, catalogs, handbooks, etc.
PUBLICATIONS AND COMMUNITY INFORMATION Printed Materials All printed materials that will be printed by outside printers for distribution to the public, such as brochures, schedules, applications, program
Love My Credit Union Rewards All Program Bundle Overview
Love My Credit Union Rewards All Program Bundle Overview Overview The Love My Credit Union Rewards All program bundle offers credit union members great discounts from Sprint, TurboTax, TruStage, ADT, and
Insurance Industry Resource Council Career Awareness Campaign
Insurance Industry Resource Council Career Awareness Campaign October 18, 2012 Sandra W. Harbrecht, President and CEO All content 2012 Paul Werth Associates status report Goals for the first 90 days Building
How to Respond When They Ask You to Raise Awareness
How to Respond When They Ask You to Raise Awareness The concept of raising awareness is important for just about every nonprofit, but in practice it can mean hundreds of different things. If you are given
The American Legion POWERFUL FORCE. for Our Nation MARKETING CAMPAIGN GUIDE. for Departments and Posts.
The merican Legion MRKETING CMPIGN GUIDE for Departments and Posts Powerful Force Marketing Campaign The videos contained on this DVD have been digitally mastered and are of exceptional quality with the
D I A D E L O S MUERTOS. Day of the Dead OLD TOWN SAN DIEGO S
Day of the Dead SPONSORSHIP INFORMATION October 31st, Street Fair 11:00a.m. - 4:00p.m. November 1st, 11:00a.m. - 5:00p.m. p.m. The Old Town community along with the Old Town Chamber will be celebrating
Post-Harvey Integrated Marketing Communications Strategies
Post-Harvey Integrated Marketing Communications Strategies Goals Generate positive exposure for Galveston s tourism offerings Position Galveston as a low-impact victim of Hurricane Harvey Increase tourism
Advertising 133. Nontaxable advertising services
www.revenue.state.mn.us Advertising 133 Sales Tax Fact Sheet 133 Fact Sheet Nontaxable advertising services Minnesota Rule 8130.9250, Advertising, is the basis for this fact sheet. The guidelines in the
PARTNERSHIP BENEFITS & SERVICES
PARTNERSHIP BENEFITS & SERVICES WHO WE ARE Visit Tampa Bay encourages adventurous travelers to unlock our destination s trove of unique treasures. We are a private, 501 (c)(6) organization that works with
2018 SPONSORSHIP AND ADVERTISING OPPORTUNITIES
2018 SPONSORSHIP AND ADVERTISING OPPORTUNITIES JANUARY 23 26, 2018 SANDS EXPO CENTER LAS VEGAS, NEVADA BE SEEN WHERE YOU CAN T BE SEEN! Promote your products before attendees ever reach your booth. Our
DOE Energy Efficiency Marketing Campaigns Trying to Build Sustainable Energy Behavior
DOE Energy Efficiency Marketing Campaigns Trying to Build Sustainable Energy Behavior Linda Silverman Senior Advisor for Renewable Energy DOE s Office of Energy Efficiency and Renewable Energy DOE Recent
PIEDMONT E A RT H D AY FA I R
PIEDMONT E A RT H D AY FA I R 2017 Sponsorship Opportunities Join us as a sponsor of the Twelfth Annual Piedmont Earth Day Fair Saturday, April 22, 2017 Winston-Salem Fairgrounds WHY BECOME A SPONSOR The
Sponsorship. Participant. Ron Silberstein. Celebrate Craft Beer during the 10 th Annual. Presented by the San Francisco Brewers Guild CONTACT
Celebrate Craft Beer during the 10 th Annual Presented by the San Francisco Brewers Guild Participant Sponsorship CONTACT Ron Silberstein RON@THIRSTYBEAR.COM 415.974.0905 ext. 215 welcome to SF Beer WEEK
ERG Branding & Communications Strategy With Action Planning Worksheet. VisionSpring, Inc. C 2.
ERG Branding & Communications Strategy With Action Planning Worksheet VisionSpring, Inc. C 2. Developing your ERG Branding & Communications Strategy Instructions: Your ERG branding and communications strategy
Open Enrollment 2017 Status HEALTH CONNECTOR TEAM
Open Enrollment 2017 Status HEALTH CONNECTOR TEAM Board of Directors Meeting, October 13, 2016 Status Update Throughout the run-up to Open Enrollment, we have managed the complexity of this year s development
Top 5 Employee Data Audits to perform for accurate ACA reporting
Top 5 Employee Data Audits to perform for accurate ACA reporting Understanding the Patient Protection and Affordable Care Act (PPACA) and the annual reporting requirements requires detailed knowledge of
Owning Your Content Planning for Success
Owning Your Content Planning for Success Who are we? Renee Plain Owner, In Plain Sight Marketing, LLC UC Davis English, Communications Print/web/social advertising background including RGJ, Nevada Appeal,
Farmer s Market & Out to Lunch
Preserving and Promoting Downtown Libertyville 2017 Farmer s Market & Out to Lunch Since 1989, the mission of the MainStreet Libertyville organization is to promote and sustain economic vitality in the
Innovations in Customer Targeting April 20, 2016
Innovations in Customer Targeting April 20, 2016 Amy Vavak, National Grid Kristen Pomer, Eversource Agenda Question: How are the PAs using innovative tools to drive participation? Brand Awareness Home
Marketing Communications Strategies and Tactics
Marketing Communications Strategies and Tactics DO S AND DON TS OF PROMOTING YOUR SMALL BUSINESS SEPTEMBER 16, 2014 What every company wants/needs Let s hear from you Are you ready? Who s going to do it?
Ipsy Interactive Media Plan
Ipsy Interactive Media Plan Carly McGinley Advertising, Account Management Assistant Professor Kathy Mueller Interactive Media & Advertising Temple University Overview History Current Situation Analysis
ADVERTISING AND MARKETING OPPORTUNITIES
2017 ADVERTISING AND MARKETING OPPORTUNITIES WHICH HCC ADVERTISING OPTIONS WILL WORK BEST FOR YOUR SPECIFIC MARKETING NEEDS AND BUDGET? As a benefit of membership, the HCC offers many great munication
Statement of EEO Policy
Statement of EEO Policy This EEO Public File Report is filed in compliance with Section 73.28(c)(6) of the FCC s 22 EEO Rule. This Report has been prepared on behalf of the Station Employment Unit that
The Harvard Crimson. Advertising Media Kit 2018
The Harvard Crimson Advertising Media Kit 018 1 Table of Contents 3 4 8 10 11 1 13 About Us Online Advertising Email Newsletter Sponsored Facebook Posts The Crimson Brand Studio Print Advertising Special
December 11, Advice No (U 904 G) Public Utilities Commission of the State of California
Ronald van der Leeden Director Regulatory Affairs 555 W. Fifth Street, GT14D6 Los Angeles, CA 90013-1011 Tel: 213.244.2009 Fax: 213.244.4957 RvanderLeeden@semprautilities.com December 11, 2017 Advice No.
Employer Engagement Assessment Instrument
Employer Engagement Assessment Instrument September 2013 Produced by Coffey Consulting, LLC for the U.S. Department of Labor, Employment and Training Administration, Office of Workforce Investment, Division
Marketing with the HBA of Greater New Orleans
Marketing with the HBA of Greater New Orleans Event Sponsorship Business to Business Marketing Print & Digital Advertising Parade of Homes Home & Garden Show Our communication channels offer you a unique,
Publicity Guidelines and Schedule
Publicity Guidelines and Schedule Table of Contents Publicity Methods... 3 Promotional Materials... 4 Publicity Schedule... 5 Page 2 Publicity Methods The sponsor is an integral part of Naval Academy Band
ACA & PBJ COMPLIANCE GUIDES (A.K.A. HOW TO STAY PENALTY FREE) V4 (0601F)
ACA & PBJ COMPLIANCE GUIDES (A.K.A. HOW TO STAY PENALTY FREE) V4 (0601F) LEGAL DISCLAIMER ACA and PBJ Compliance, Publications and Content The ACA and PBJ Compliance Guide is intended to be used as a handbook
MARKETING HANDBOOK 2017 EXHIBITOR. November 6-9, 2017 McCormick Place Chicago, IL USA fabtechexpo.com
2017 EXHIBITOR MARKETING HANDBOOK NORTH AMERICA S LARGEST METAL FORMING, FABRICATING, WELDING AND FINISHING EVENT November 6-9, 2017 McCormick Place Chicago, IL USA fabtechexpo.com EXHIBITOR MARKETING
PPACA 30+ Hour Rule Procedure Guide
PPACA 30+ Hour Rule Procedure Guide ACA 30 Hour Rule Mandate Summary The implementation of the Employer Mandate provision of the Affordable Care Act is effective January 1, 2015. Compliance with this mandate
2017 Statewide Awareness Campaign Update. Mainers are seeing the CU difference! Decide to put the bank fees. behind you. MEMBER-OWNED. Ownit.
2017 Statewide Awareness Campaign Update Decide to put the bank fees behind you. Mainers are seeing the CU difference! MEMBER-OWNED Ownit. March 2017 Own It: 2017 Campaign Expands Messages, Channels, and
COMMUNITY OUTREACH STRATEGIES
COMMUNITY OUTREACH STRATEGIES Program Overview & Strategies Table of Contents Program Overview & Strategies... 2,3 Best Practices... 4 Promotional Materials... 5 Sample Promotional Materials... 6,7 Frequently
Elements of a Successful Marketing Plan Part 2. Outbound Marketing Strategies
Elements of a Successful Marketing Plan Part 2 Outbound Marketing Strategies 4 Main Considerations 1. Identify your marketing strategy 2. Understand which tactics will help you achieve your marketing goals
Marketing Plan Thaddeus Stevens College of Technology Adam M. Aurand, Director of Marketing and Public Relations
Marketing Plan 2016-2017 Thaddeus Stevens College of Technology Adam M. Aurand, Director of Marketing and Public Relations Executive Summary This marketing plan was developed to guide the College to meet
Why Use Public Advocacy Campaign Materials?
Why Use Public Advocacy Campaign Materials? Target consumers with NO-COST and LOW-COST advertising materials to: Enhance the reputation and credibility of your association and its members with customized
STATE BOARD FOR COMMUNITY COLLEGES AND OCCUPATIONAL EDUCATION. February 10, 2016
STATE BOARD FOR COMMUNITY COLLEGES AND OCCUPATIONAL EDUCATION February 10, 2016 TOPIC: PRESENTED BY: Educational Marketing Group s Marketing Campaign Report and Recommendations Bob and Marlene Brock, Educational
Matt Kelly Young Achiever Award Winner. Sponsorship Proposal Page 2
"Upon hearing about the Queensland Young Achiever Awards and being encouraged to submit my details, I'll be honest and say I was a little apprehensive. With so many impressive awards organisations and
BMV Customer Choices Initiative
BMV Customer Choices Initiative Digital Government: Government to Citizen (G to C) State of Indiana Bureau of Motor Vehicles June 3, 2008 http://www.in.gov/bmv B. Executive Summary Under the leadership
LEON COUNTY DIVISION OF TOURISM DEVELOPMENT MARKETING COMMUNICATIONS DEPARTMENT SALES PLAN
LEON COUNTY DIVISION OF TOURISM DEVELOPMENT MARKETING COMMUNICATIONS DEPARTMENT 2017-2018 SALES PLAN Prepared By: Lauren Pace, Marketing Communications Director The Marketing Communications Department
Marketing & Communications Guidelines
Marketing & Communications Guidelines Policy date Policy owner New or review 21.1.16 Lisa Charles New Internal/customer facing Customer facing (regulators and other similar stakeholders) Version no 1 Approved
FIESTA Indianapolis 2017
La Plaza s FIESTA Indianapolis, the premier Latino cultural celebration in Indiana since 1980, is held every third Saturday of September at the American Legion Mall in downtown Indianapolis. FIESTA Indianapolis
AFFORDABLE CARE ACT SOLUTIONS. powered by
AFFORDABLE CARE ACT SOLUTIONS powered by Are you ready for the Affordable Care Act? The Affordable Care Act (ACA) employer mandate requires large employers to provide affordable, minimum health coverage
MSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email
ADVERTISING, WEBSITE, AND DIGITAL MARKETING REQUIREMENTS
, WEBSITE, AND DIGITAL MARKETING REQUIREMENTS Effective February 1, 2017 Revision December 2016 2017 Tempur Sealy International, Inc. All Rights Reserved. INTRODUCTION For more than 130 years, Sealy has
BROWARD HIP HOP FEST
PRESENTS BROWARD HIP HOP FEST 2017-18 Sponsor Presentation SATURDAY March 31, 2018 Sunrise Civic Center Amphitheater 10610 W Oakland Park Blvd, Sunrise, FL 33351 Visit Our Website: browardhiphopfest Follow
FY 16 Additional Budget Recommendations
FY 16 Additional Budget Recommendations Budget Level: $500K Budget levels include $500K: Production Adara Paid Search Destination Network Beach TV Facebook with Additional Video Production Adara Adara
Guest and Community Highlights
For More Information The Monterey Bay Aquarium conducts ongoing market research to better understand how we can improve the experience for our visitors, to inform our marketing and communications strategies,
Noise. Tools/ Channel. Advertising. Promotions Mix. Direct Marketing. Public Relations. Product Placement. Sales Promotions
Learning Objective 01 Chapter 13 Marketer Marketing Communications Messages that deal with buyer seller relationships Promotions - Communications Mix between buyers and sellers. Function of informing,
Raising awareness and celebrating your project
Raising awareness and celebrating your project Community Assets gives grants for refurbishing local authority buildings in England whose ownership is being transferred to voluntary and community groups.
Total Bismarck-Mandan Households: 55,290
PRINT MEDIA KIT REACH- WITHIN A 7-DAY PERIOD By households within Bismarck-Mandan 53 % 21 % 16 % PRINT EXCLUSIVE MULTIPLATFORM PRINT AND WEB WEB EXCLUSIVE Total Bismarck-Mandan Households: 55,290 Print
CLASH AT CLAIREMONT 2016 SPONSORSHIP OPPORTUNITIES
2016 SPONSORSHIP OPPORTUNITIES SOUTHERN CALIFORNIA S PREMIER ACTION SPORTS FUNDRAISING CELEBRATION BENEFITTING PRESENTING SPONSOR PRESENTING SPONSOR (1) Official Naming right of the 2016 Clash at Clairemont
To read more testimonials please click here
3 3 4 5 5 8 9 9 10 "Being involved in the community dedicating my life's work to helping all ages on the autism spectrum is truly one of the most rewarding experiences. The Victorian Young Achiever Awards
MARKETING. important guests discovered texas pete in their gift bags in 2013 and on their tables at our exclusive down home supper.
THE RIVERRUN INTERNATIONAL FILM FESTIVAL IS ONE OF THE COUNTRY S PREMIER REGIONAL FILM FESTIVALS WITH A GOAL OF UNITING COMMUNITIES THROUGH FILM. Our passionate audiences gather for ten days each spring
Head of Marketing Solar Decathlon. Hashtag us now #SDME2018
Head of Marketing Solar Decathlon Hashtag us now #SDME2018 A look at Marketing Global Best Practices Applying the Best Practices DEWA Solar Decathlon Effective Ideas To Market Your projects Dos and don'ts
the cleo girl - Early 20s - Female - First jobbers - Perdominantly urban - Tech savvy
cleo.com.my the cleo girl - Early 20s - Female - First jobbers - Perdominantly urban - Tech savvy The NEO CLEO girl is sociable, irreverent and proud. She is comfortable in her own skin. She is aspirational
Sponsor the Fall Festival of the year...
Sponsor the Fall Festival of the year... DATES: Thursday, September 22 from 5 pm to 9 pm (carnival night) Friday, September 23 from 5 pm to 9 pm (carnival night) Saturday, September 24 from 12 pm to 9
2018 SPONSORSHIP & TRAFFIC-BUILDING OPPORTUNITIES. exhibitions
2018 SPONSORSHIP & TRAFFIC-BUILDING OPPORTUNITIES exhibitions DIGITAL CUSTOM PUSH ALERTS $1,325 Engage show attendees and drive onsite booth traffic with a custom push alert! Attendees receive notifications
Phase II Outreach & Public Participation Guidance
Phase II Outreach & Public Participation Guidance Introduction Preparing a public outreach, education and participation campaign is probably a step in a whole new direction for most stormwater professionals,
Scarecrow Fest. St. Charles, Illinois
Scarecrow Fest St. Charles, Illinois Scarecrow Fest Held annually on Columbus Day weekend, the 32 nd Scarecrow Fest takes place October 6-8, 2017 Nationally-recognized festival famous for its unique scarecrow
TOURISM SANTA FE 2016 KIDS FREE SPRING BREAK PROMOTION
TOURISM SANTA FE 2016 KIDS FREE SPRING BREAK PROMOTION Randy Randall, Executive Director Cynthia Delgado, Director of Marketing John Feins, Public Relations Manager Joy Rice, Marketing Manager Frank Cordero,
Lumberjack Days Marketing Communications Plan
Lumberjack Days Marketing Communications Plan Client: Discover Stillwater Advertising Agency: 720 Media Launch Date: Jan 1, 2017 Situation Analysis Discover Stillwater, otherwise known as the Stillwater/Oak
The Future of Digital Advertising in Admissions Marketing. December 6, 2017
The Future of Digital Advertising in Admissions Marketing December 6, 2017 2017 Proprietary and Confidential Introductions Suzanne Sharp Executive Director, Enrollment Consulting Scott Mallen President,
I Want To Be Recycled. National Recycling PSA Campaign May 19, 2015
I Want To Be Recycled National Recycling PSA Campaign May 19, 2015 1 Ad Council Model 2 The Challenge Lack of access or inconvenience While access has grown, many people cite lack of access in their community
9.2 million+ Social Engagements 3.6 million Website Visits 370,000 Consumer Opt-ins 2018 MARKETING CO-OP OPPORTUNITIES
QUICK FACTS 12.8 million+ Online Engagement 9.2 million+ Social Engagements 3.6 million Website Visits 370,000 Consumer Email Opt-ins 2018 MARKETING CO-OP OPPORTUNITIES 480,000 Likes 60,000 Followers 49,000
EVENT DETAILS WHO WE ARE WHAT TO EXPECT WHO ATTENDS ATTENDANCE INFORMATION EXHIBITOR BENEFITS SPONSORSHIP PACKAGES OUR GOALS MEDIA STRATEGY CONTACT US
MEDIA AND SALES KIT TABLE OF CONTENTS 03 04 05 05 06 07 08 09 10-11 12 14 EVENT DETAILS WHO WE ARE WHAT TO EXPECT WHO ATTENDS ATTENDANCE INFORMATION EXHIBITOR BENEFITS SPONSORSHIP PACKAGES OUR GOALS MEDIA
AIRSHOW 2017 SPONSORSHIP OPPORTUNITIES PLANES OF FAME AIRSHOW CHINO, CALIFORNIA SATURDAY SUNDAY MAY 6 & 7, 2017
2017 SPONSORSHIP OPPORTUNITIES PLANES OF FAME CHINO, CALIFORNIA SATURDAY SUNDAY MAY 6 & 7, 2017 Thank you for your consideration and support. Planes of Fame Air Museum sponsorship packages are adaptable
The 2007 Comprehensive Plan
The 2007 Comprehensive Plan for Lexington - Fayette County, Kentucky Public Participation Public Participation Public Input 20 Eagle Creek Public Input 2006 - Beaumont Central, Main Street MPO Public Input
AgWeb Menu of Site Ads
AgWeb Menu of Site Ads January 2012 1 AgWeb.com AgWeb believes in providing the agriculture audience with the news, tools and strategies that brings greater success. We recognize that there are many ways
Media values reported by Daily Buzz follow the guidelines adopted by the Institute for PR. 1
Media Values Earned Media MediaMax Online s Daily Buzz media values and impressions figures are obtained from the industry s most credible media measurement methodology and sources. Values are updated
OPEN ENROLLMENT SOCIAL MEDIA TOOLKIT
Action for Health Justice OPEN ENROLLMENT SOCIAL MEDIA TOOLKIT Asian & Pacific Islander American Health Forum Association of Asian Pacific Community Health Organizations Asian Americans Advancing Justice
A VIRTUAL SHOP FRONT FOR THE KIWI RETAIL INDUSTRY
MEDIA KIT 2016 NZ RETAIL INTELLIGENCE DAILY A VIRTUAL SHOP FRONT FOR THE KIWI RETAIL INDUSTRY The Register connects you to New Zealand s retail ecosystem with daily news, opinion, insight, research, profiles
BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
Tourism Ireland Marketing Plans North America
Tourism Ireland Marketing Plans 2018 North America Alison Metcalfe Head of North America Tourism Ireland Value of the North American Market USA 2 nd largest source market 67% are holidaymakers Long stay
MASTERING FACEBOOK ADS TARGETING
MASTERING FACEBOOK ADS TARGETING Introduction Facebook offers brands one of the most powerful advertising platforms in the world. It enables marketers to reach very particular audiences with different
Sponsorship Package RED. Clybourne Park. Sweeney Todd. The Rise and Rise of Daniel Rocket SPONSORSHIP LEVELS Season
Sponsorship Package 2013-2014 Season SPONSORSHIP LEVELS RED Aug./Sep., 2013 The Rise and Rise of Daniel Rocket Nov., 2013 Clybourne Park Jan., 2014 Sweeney Todd The Demon Barber of Fleet Street Apr., 2014
THE EARNED MEDIA OPPORTUNITY
THE EARNED MEDIA OPPORTUNITY June 15, 2016 PREPARED FOR: PR Newswire CNW Group PREPARED BY: Chuck Richard Affiliate Analyst, Outsell, Inc. THE EARNED MEDIA OPPORTUNITY Outsell has conducted independent
Sponsor the Fall Festival of the year...
Sponsor the Fall Festival of the year... DATES: Thursday, September 21 from 5 pm to 9 pm Friday, September 22 from 5 pm to 9 pm Saturday, September 23 from 12 pm to 10 pm Sunday September 24 from 12 pm
LYFE MARKETING:MEET THE PUBLISHER
The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital
Generate Leads and Drive Sales
Generate Leads and Drive Sales Delivering results that matter with effective and affordable marketing programs www.partnerconcierge.com 480.349.9263 Honeywell@Partne rconcie rge.com I ve been an executive
Become a Sponsor of the Be Strong, Go Gold Gala 2017!
Become a Sponsor of the Be Strong, Go Gold Gala 207! Saturday, October 4, 207 Sponsorships are tax-deductible to the full extent provided by law and offer fantastic business development and marketing opportunities