Website Advertising Opportunities 2017/18. WFOL Celebrating 35 Years!
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1 Website Advertising Opportunities 2017/18 WFOL Celebrating 35 Years!
2 ADVERTISING OPPORTUNITIES NEW! We have exciting news this year! The Winter Festival of Lights will be running a $50,000 Google AdWord campaign from September 1 st to January 31 st. Leverage our digital buys when you participate in our advertising opportunities! WFOL.COM 1. VISITATION 74% 2. ORGANIC VISITATION 94% 3. MARKETING BUDGET 34%
3 NEW PREMIUM BANNER ADS BENEFITS Leverage our Google AdWords campaign with our Premium Home Page static banner ads only $2, for the year. These ads will appear on the following pages on our most visited pages: Above the fold HOME page Above the fold FIREWORKS page Above the fold EVENTS page Only $2,900.00
4 NEW FEATURE AD BENEFITS Leverage our Google AdWords campaign with our static Featured Banner ads only $ for the year. Above the fold listings on the following event pages: Deck the Falls Falls Illuminations Opening Ceremonies Fallsview Sound & Light Show Laser Light Shows Niagara Ice Wine Festival New Year s Eve Sparkle Lighting Awards Only $975.00
5 BUSINESS LISTINGS Get a listing on WFOL.com and the WFOL Mobile APP. Leverage our marketing campaign with a business listing in the following categories: Accommodations $390 Dining $275 Attractions $275 NEW: This year our business listings will be free of any other advertising on their dedicated pages to ensure maximum referrals. A maximum of 14 listings per page. MULTI-BUY DISCOUNT Book three (3) ads -> Save 10%* Book four (4) items -> Save 15%* *Applicable for both display ads & listings
6 Primary Brand Messaging THE DESTINATION THE EXPERIENCE THE LIGHTS THE EVENTS
7 Event Call to Action Opening Ceremonies 35 th Anniversary Season Deck the Falls Holiday Tour Laser Light Shows Falls Illuminations Fallsview Light & Sound Show The Fireworks New Year s Eve Ice Wine Festival Dufferin Islands Lights
8 Marketing Program As approved by the appointed Marketing Committee, the festival's marketing program is a full complement of Print, Radio, TV, Digital, Social and Earned media strategies along with continued development of video and imagery assets. Print Radio TV Digital Social Earned Media
9 Advertising Blocking Chart Media Sept Oct Nov Dec Jan Feb Print Radio TV Digital
10 PRINT Rev Publishing Development and distribution of WFOL 2017 Save-A-Buck publication 200,000 copies published 170,000 distributed to Niagara Region Hotels 30,000 distributed to visitors of Dufferin Islands Full Page Ads plus Editorial Today Magazine ( 4 publications spanning July Feb) On The Boulevard (Fall/Winter publication) Marriott Fallsview (Fall/Winter publication)
11 NewsPrint NIAGARA REGION Dailies: Niagara Falls Review (26 Ads) St. Catharines Standard (23 Ads) Welland Tribune (23 Ads) Weeklies Niagara Advance (2 Half Pg + 4 Dble Banner Ads) Thorold News (2 Half Pg + 4 Dble Banner Ads) Pelham News (2 Half Pg + 4 Dble Banner Ads) Fort Erie Times (2 Half Pg + 4 Dble Banner Ads) InPort News (2 Half Pg + 4 Dble Banner Ads) NON LOCAL Toronto Sun (5 Ads) Readership: 794, Hours Toronto (5 Ads) Readership: 570,000 London Free Press (5 Ads) Readership: 110,000 Brantford Expositor (5 Ads) Readership: 42,000
12 RADIO 95.3FM Fresh Radio Hamilton Golden Horseshoe November - December 34 Radio Spots, 30 seconds long Digital display ads: 10,000 impressions AM900 CHML Hamilton Golden Horseshoe November - December 34 Radio Spots, 30 seconds long Digital display ads: 10,000 impressions Kiss 98.5FM Pennsylvania New York Ontario November - January 78 Radio Spots, 60 seconds long Star 102.5FM November - January 78 Radio Spots, 60 seconds long 1600 AM Pennsylvania New York Ontario November - January 78 Radio Spots, 60 seconds long
13 TELEVISION Global News: Hamilton GTA November - January 30 Second PSA commercial airing on Global Toronto Global News Your Community Guide on-air community calendar Globalnews.ca Event listing inclusion CogecoTV Niagara: Niagara Region September - January Coverage of WFOL Events: Volunteer BBQ, Media Conference, Opening Ceremonies, Deck the Falls & Laser Light Shows Event listings on CogecoTVNiagara website and mention under Partners webpage Rev Publishing TV On Board Hotel Broadcasting Fallsview Properties 6 months
14 DIGITAL Programmatic December 4 weeks 1,600,000 Impressions Google AdWords September January WFOL applied for and was approved for a Google Grant which entitles us to up to $10,000* per month in Google AdWords (*some restrictions apply) Facebook Ads & Boosted Posts October January $5,000 in Facebook advertising
9.2 million+ Social Engagements 3.6 million Website Visits 370,000 Consumer Opt-ins 2018 MARKETING CO-OP OPPORTUNITIES
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